New Moon

What New Moon does

New Moon is a privately held, for-profit company that self-describes as a "culture-driven agency." It was founded in 2008 and is headquartered in New York, NY, United States. The firm operates at a small scale, with 1-10 employees according to available firmographic data. No further operational detail is available in the source material: the company website (new-moon.com) returns only a verification/loading placeholder ("One moment, please...") rather than substantive content, and no products, services, customers, pricing, leadership, funding, or technology stack have been disclosed or are extractable from the input.

Because detailed commercial and operational data is unavailable, the precise scope of New Moon's offering cannot be confirmed. Its self-positioning as an agency — combined with the "culture-driven" descriptor — implies work in cultural marketing, brand strategy, creative production, or related services typically delivered to consumer-facing clients. However, no customer segments, case studies, named clients, contract values, or service categories are present in the input to substantiate this. The company's business model is similarly undocumented: there is no disclosed pricing model, no revenue mechanics, no go-to-market detail, and no funding history. The website's failure to render substantive content also limits the ability to assess current operating status or active engagement with clients.

In summary, the verifiable record places New Moon as a small, privately held New York-based entity founded in 2008, claiming agency positioning in the culture space. All deeper judgments about products, revenue mechanics, customer base, or competitive positioning are constrained by the near-complete absence of supporting detail in the available data.

Name

New Moon

Website

https://new-moon.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

New Moon is a privately held, culture-driven agency founded in 2008 and headquartered in New York, NY, operating with 1-10 employees. Its specific service offerings, customer base, and revenue model are not disclosed in available data.

Ownership category

akta.pro rank

Product category

Creative Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Brand strategy services
• Creative marketing agency
• Cultural marketing
• Advertising services
• Content strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

New Moon is a culture-driven agency based in New York, United States, founded in 2008. The firm operates with a small team of 1-10 employees and positions itself around cultural insight-led work for clients, though specific service lines and deliverables are not detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Culture-Driven Agency Services Agency services centered on a culture-driven approach, intended for brand and marketing clients seeking culturally informed creative work.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is an independent creative agency famous for culturally resonant brand work, with offices in Portland and NYC. It is comparable as an independent competing in the same culture-driven creative category, though with global reach.
• R/GA: R/GA is a global creative and innovation agency headquartered in NYC. It overlaps with New Moon's culture-driven creative remit but operates at much larger scale across digital product, brand, and communications work.
• Droga5: Droga5 is a New York-based creative agency, now part of Accenture Song, known for culturally driven campaigns and brand strategy. It is a broader incumbent serving many of the same client categories New Moon targets, but at meaningfully greater scale.

Direct peers

• Anomaly: Anomaly is a New York-based independent creative agency known for brand-led, culturally resonant work. It is comparable to New Moon as an independent offering culture-driven creative services to enterprise and challenger brands.
• Red Antler: Red Antler is a Brooklyn-based branding and creative agency known for launching and repositioning culturally relevant brands. It is comparable to New Moon as an NYC-area independent focused on brand identity and cultural storytelling for emerging and growth-stage clients.
• 72andSunny: 72andSunny is an independent creative agency with deep roots in cultural and brand storytelling and a presence in NYC. It competes for similar client work as New Moon and represents a comparable independent, culture-led operating model.
• Translation: Translation is a New York-based independent agency built specifically around culture, music, and sports marketing. It is highly comparable to New Moon's positioning as a culture-driven agency targeting brand clients seeking authentic cultural connections.
• Mother: Mother is an independent creative agency with a strong cultural and storytelling orientation and offices in NYC. Like New Moon, it competes as a culture-led independent rather than as a holding-company network shop, making it a direct comparator for positioning, scale, and client type.
• Tombras: Tombras is an independent full-service agency with a creative-led, culture-forward orientation. It is comparable to New Moon as an independent competing in the same brand and creative category, though with broader capabilities and headcount.
• B-Reel: B-Reel is a creative and digital agency with a presence in NYC and a culture-driven portfolio of brand and content work. It is comparable to New Moon in its independent, culture-led positioning and similar target client profile.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/WeAreNewMoon
• LinkedInlinkedin.com/company/new-moon-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Moon