The Conover Company

What The Conover Company does

The Conover Company, founded in 1980 and headquartered in Appleton, Wisconsin, is a privately-held SaaS provider of cloud-based assessments and skill-building curriculum focused on career exploration, social-emotional learning, soft skills, and independent living skills. The company operates the Conover Online platform, which delivers 12+ integrated assessment and intervention modules including the MECA System (career exploration and vocational assessment with over 2,000 video clips), Success Profiler/Personal Skills Map (a 14-skill social-emotional intelligence assessment with 9M+ administrations and a 35,000+ participant norm base), Workplace Readiness, Anger/Anxiety Management, Bullying Prevention, Personal Responsibility, Winning Colors, Financial Success, and Functional Skills System (3,500+ video modeling clips). The platform is HTML5-based, accessible on any device without installation, and uses assessment-driven automated curriculum assignment with built-in credentialing.

The company serves 13,000+ organizations including K-12 districts (LAUSD, Miami-Dade, Milwaukee Public Schools), community colleges, the U.S. Army J.R.O.T.C. (2,000+ schools), state labor and corrections agencies, and Fortune 500 enterprises (Boeing, Honeywell, Michelin, Caterpillar, Apple, Amtrak). It monetizes via subscription-based SaaS licenses priced per-seat on multi-year contracts, with custom enterprise quotes and free trials supporting a hybrid direct-sales / product-led-growth motion. Recognition includes listings in the Buros Mental Measurements Yearbook and RAND Corporation, SOC 2 Type II compliance, and recognition from the National Soft Skills Association. The company employs 11-50 people, operates exclusively in the United States, and is led by President and COO Mike Schmitz.

Name

The Conover Company

Legal name

The Conover Company

Website

https://conovercompany.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

The Conover Company is a privately-held US SaaS provider founded in 1980 that delivers cloud-based assessments and skill-building curriculum for career exploration, social-emotional learning, soft skills, and independent living skills to over 13,000 K-12, higher education, workforce, corrections, and enterprise organizations through its Conover Online platform.

Ownership category

akta.pro rank

Product category

Educational Assessment and Skill-Building Software

NAICS

Educational Support Services (611710), Educational Support Services (61171), Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

Keywords

• Career assessment software
• Emotional intelligence training
• Soft skills curriculum
• Workplace readiness assessment
• Special education tools

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based SaaS Licenses: Cloud-based Conover Online platform delivered as subscription licenses. Organizations pay for access to the platform with varying pricing based on number of students/participants and staff members. The unique credit system allows access to any program. Pricing appears to be customized per organization based on their specific needs and user counts.
2. Per-Seat Licensing: Pricing structure appears to be based on number of students/participants needing access and number of teachers/staff members. Quote form asks specifically about participant count and staff count to determine pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Conover Company develops and delivers Conover Online, a cloud-based assessment and skill-building platform providing research-based tools for career exploration, vocational assessment, emotional intelligence, soft skills, workplace readiness, financial literacy, and independent living skills. The platform integrates automated assessment scoring with customized skill intervention curricula and is used by K-12 schools, post-secondary institutions, workforce development programs, government agencies, and corporations to assess and teach personal success skills.

Product overview

The Conover Company offers Conover Online, a cloud-based platform providing research-based assessment and skill-building tools for career development, emotional intelligence, and workplace readiness. The platform includes multiple integrated modules: MECA System (career exploration and vocational assessment), Success Profiler (emotional intelligence), Personal Responsibility (goal achievement), Workplace Readiness (soft skills), Anger Management, Anxiety Management, Bullying Prevention, Winning Colors (behavioral identification), Financial Success System, and Functional Skills System (video-based life skills). All programs feature assessment-driven instruction with automated curriculum delivery. The platform also offers professional editions for corporate use and adapted editions for individuals with developmental disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Conover Online: Cloud-based assessment and skill-building platform delivering research-based assessments and customized training plans for individuals in school, workplace, community and life settings.

Products and services

• Conover Online Cloud-based online assessment and skill-building platform providing research-based tools for assessing and teaching personal success skills including career exploration, emotional intelligence, and workplace readiness. Access is available anytime on any device without installation.
• MECA System Career exploration, career assessment, and vocational assessment system with four parts: Interest Indicator, Work Samples (hands-on job simulations with 2,000+ video clips across 24 career areas), Learning Assessment Programs, and Career Planners. Also functions as a maker education system connecting hands-on projects to applied academics.
• Success Profiler Research-based social/emotional intelligence assessment and skill-building system featuring the Personal Skills Map assessment covering 14 skills (self-esteem, empathy, decision making, time management, etc.) with over 50 hours of self-directed skill interventions.
• Workplace Readiness Research-based soft skills assessment and training system with Job Readiness, Job Seeking, and Job Keeping series covering skills like attitude, communication, planning, critical thinking, teamwork, and professionalism. Includes credentialing upon completion.
• Personal Responsibility Research-based assessment and skill-building system for goal setting and achievement featuring the Personal Responsibility Map covering 12 core skills including Goal Setting, Self-Efficacy, Values Congruence, Achievement Drive, Self-Esteem, Self-Control, Problem Solving, and Resiliency. Includes Personal Responsibility Survey for 360-degree assessment.
• Anger Management Research-based assessment and skill-building system teaching positive alternatives to anger by developing a healthy personality. Features the Anger Management Map assessment and skill interventions including interpersonal assertion, empathy, and stress management.
• Anxiety Management Research-based assessment and skill-building system for managing anxiety through learning self-control, managing stress, and improving physical wellness. Features the Anxiety Management Map and skill interventions.
• Bullying Prevention Research-based assessment and skill-building system teaching how to develop an emotionally competent personality where personal needs are met outside of the bullying process. Features the Bullying Prevention Map and over 9 hours of skill interventions.
• Winning Colors Behavioral identification tool that identifies dominant behaviors in under five minutes. Helps improve communication and avoid conflict by teaching that people can develop situational behaviors for different situations rather than being stamped as a certain personality type.
• Financial Success System Financial literacy program that uniquely blends essential soft skills with traditional financial knowledge. Consists of a Financial Soft Skills Series (12 parts) and Financial Hard Skills Series (8 parts) with pre and post assessments documenting growth.
• Functional Skills System Online video modeling program that helps learners function independently in homes, schools, communities, and workplaces. Features over 3,500 short videos across three levels (Signs and Words, How to Series, Learning Activity Series) plus over 4,000 hours of individual and group activities.
• Mental Health Toolkit Suite of mental wellness programs including Anger Management, Anxiety Management, Bullying Prevention, Winning Colors (conflict resolution), and Violence Prevention designed specifically for individuals with developmental disabilities.

Quantifiable outcome

• Users average +1 full grade point higher GPA when using Conover Online emotional intelligence programs
• +3 more outcomes

Named customers27 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

One partnership is on record.

• Opportunity Development Centers, Inc.notableStrategic or Co-development PartnerOpportunity Development Centers, Inc. is described as a great partner that has been using Conover Online for a couple of years with their clients to help them gainful employment. The partnership demonstrates the company's reach in workforce development for individuals with barriers to employment.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kuder: Kuder is a direct competitor offering career planning, career assessment, and workforce readiness solutions for education and workforce development. Both companies serve K-12, post-secondary, and workforce programs with research-validated assessments and curriculum — making Kuder the closest comparable in Conover's career exploration vertical.
• YouScience: YouScience provides aptitude-based career guidance and workforce readiness solutions to high schools, colleges, and workforce agencies. The platform overlaps directly with Conover's MECA System and Workplace Readiness offerings, particularly in CTE and workforce development segments.
• EVERFI: EVERFI delivers SEL, financial literacy, and college/career readiness curriculum to K-12 schools, higher education, and employers. Both companies target the same K-12 SEL/soft skills buyer with research-backed digital curriculum, though EVERFI's broader content footprint positions it as a more scaled competitor.
• Wiley (Everything DiSC): Wiley's Everything DiSC is a research-validated behavioral assessment used widely in workplace training and corporate L&D. It competes with Conover's Winning Colors and Success Profiler in the corporate soft skills and behavioral identification market.
• Panorama Education: Panorama Education is a leading K-12 SEL survey and intervention platform used by thousands of school districts. It directly competes with Conover's Success Profiler and Bullying Prevention products in the SEL assessment category.
• Hogan Assessments: Hogan Assessments provides personality and behavioral assessments for leadership development, talent selection, and corporate training. It competes with Conover in the workplace behavioral assessment and leadership development category for enterprise buyers.

Broad incumbents

• ACT WorkKeys: ACT WorkKeys is a workforce skills assessment system widely adopted by employers, workforce boards, and schools. It overlaps with Conover's Workplace Readiness and career assessment products but operates at a much larger institutional scale as part of the broader ACT portfolio.
• Edmentum: Edmentum is a broader K-12 EdTech platform offering assessment, curriculum, and credit recovery. Its assessment suite overlaps with Conover's placement and readiness products, and Edmentum competes for the same K-12 procurement budgets.
• Renaissance Learning: Renaissance is a major K-12 EdTech incumbent with assessment, practice, and data analytics products used widely in school districts. While it does not directly overlap with SEL/soft skills, it competes for the same district assessment and analytics budgets and could expand into Conover's space.

Emerging players

• BetterUp: BetterUp is an AI-powered coaching and SEL platform serving enterprise L&D buyers with personalized development. It competes with Conover's Professional Edition for corporate emotional intelligence budgets but is differentiated by its coaching-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/conovercompany
• Facebookfacebook.com/conovercompany
• LinkedInlinkedin.com/company/the-conover-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Conover Company