DirectAthletics

What DirectAthletics does

DirectAthletics, Inc. is a privately-held endurance-sports technology company founded in 2000 by three members of the Tufts University track & field team and headquartered in New York with a Florida mailing address. Since June 2023, it has operated as a subsidiary of FloSports. The company operates a three-product SaaS stack serving collegiate and competitive track & field, cross country, and swimming & diving: (1) DirectAthletics, the consumer-facing online entry and athlete-tracking platform registering participants for over 4,000–5,000 events annually; (2) MeetPro, a cross-platform on-site meet management and live-results application for timers and meet hosts, sold as an annual subscription at $200/year with five activations; and (3) TFRRS (Track & Field Results Reporting System), launched in 2009 with the NCAA and USTFCCCA, which serves as the mandatory results-reporting clearinghouse and championship qualification engine for NCAA, NAIA, NJCAA, NCCAA, and nearly 100 college conferences.

The technology stack is a legacy LAMP architecture supplemented by Ruby on Rails, built around relational databases, RESTful APIs for internal use, and native integrations with timing systems including FinishLynx, FieldLynx, Daktronics, Ipico, and Flash Timing. Athlete data integrity is enforced through unique ID-based matching rather than name matching, allowing longitudinal performance tracking and league standings automation across decades of historical results. Live results can be published via Amazon S3, FTP, or a free DirectAthletics-hosted site. The Terms of Use explicitly prohibit automated scraping, and no public-facing API is offered.

DirectAthletics monetizes through three channels: (a) per-event transaction and processing fees on athlete and team registrations for meet directors; (b) the $200/year MeetPro subscription sold directly to timers and meet hosts via a self-serve trial-to-paid conversion model; and (c) enterprise sales to collegiate governing bodies and conferences for TFRRS and rankings infrastructure. Go-to-market is hybrid: a product-led, self-serve web funnel for individual athletes, coaches, and smaller meet directors, layered with direct B2B sales for enterprise conference and governing-body contracts. Primary customer segments are conferences/leagues, meet/race directors, timers/meet hosts, and athletes/coaches, with NCAA, NAIA, NJCAA, ESPN Wide World of Sports, the SEC, Big Ten, Big 12, ACC, Pac-12, Ivy League, Stanford, MIT, Texas Relays, and Mt. SAC Relays among the named logos.

Name

DirectAthletics

Legal name

DirectAthletics, Inc.

Website

https://directathletics.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

DirectAthletics is a U.S. endurance-sports technology platform that provides online meet registration, on-site scoring software (MeetPro), and the official collegiate results clearinghouse (TFRRS) for NCAA, NAIA, NJCAA, and nearly 100 college conferences, serving athletes, coaches, meet directors, and timers.

Ownership category

akta.pro rank

Product category

Endurance Sports Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

Keywords

• Online meet registration
• Sports event management
• Athletic results database
• Timing software solutions
• Collegiate athletics software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. MeetPro Software Subscription: Annual subscription model for MeetPro meet management software. One year subscription at $200 includes five activations (use on up to five computers) with all features enabled and no restrictions on meet type or location.
2. Online Entry/Registration Fees: Collects entry fees from teams and individual athletes for meet registration through secure online payment system. Processing fees applied to transactions. No refunds for no-shows, injury, or changes after entry deadline.
3. Event Hosting Services: Platform services for meet directors to host events including online registration, payment processing, and data management. Supports premier events like Texas Relays and Mt. SAC Relays.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

DirectAthletics provides a web-based online registration and meet management platform for timed sports (track & field, cross country, swimming & diving). Its portfolio includes the DirectAthletics online entry platform, MeetPro desktop meet management software for on-site scoring, and TFRRS, the official results reporting clearinghouse and rankings engine used by NCAA, NAIA, NJCAA and nearly 100 U.S. college conferences. The platform handles thousands of events annually and serves K-12, college, club, and professional athletes, coaches, meet directors, and timers.

Product overview

DirectAthletics operates as a platform-plus-modules architecture serving the endurance sports technology market. The core offering consists of three integrated products: (1) DirectAthletics - the primary online platform for meet registration, athlete tracking, and data management; (2) MeetPro - desktop meet management software for on-site scoring, live results, and timing system integration; and (3) TFRRS - the official results reporting clearinghouse for collegiate track & field and cross country. MeetPro integrates natively with both DirectAthletics and TFRRS, enabling seamless data flow from event entry through results publication. The platform supports track & field, cross country, and swimming & diving across K-12, college, club, and professional levels.

Differentiator

Problem solved

Functional benefit

Brands

• TFRRS (Track & Field Results Reporting System): The official results database for college track & field and cross country, serving as a mandatory results reporting clearinghouse and the official statistics engine for almost every 4-year and 2-year institution in the U.S.
• MeetPro

Products and services

• TFRRS (Track and Field Results Reporting System) Official results reporting clearinghouse and statistics engine for collegiate track & field and cross country, serving NCAA, NAIA, NJCAA, NCCAA, and nearly 100 college conferences. Provides complete athlete profiles, performance tracking, championship qualification automation, and publicly available rankings.
• MeetPro Next-generation desktop meet management application for track & field and cross country. Runs on Windows and Mac without emulation, providing customizable live results publishing, automated scoring, device integration with FinishLynx, FieldLynx, Daktronics, Ipico, and Flash Timing systems, and direct integration with DirectAthletics and TFRRS.
• DirectAthletics Online Platform Largest online entry system for track & field, swimming & diving, and cross country meets. Provides online race registration with configurable entry rules and secure payment processing, athlete tracking, team roster management, and performance lists for leagues and conferences. Used by over 4,000 events each year.

Quantifiable outcome

• Streamlines meet registration for over 5,000 events a year
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• FloSportsflagshipOthers · 1 June 2023In June 2023, US-based FloSports acquired DirectAthletics to enhance its streaming platform with sports data management and event management tools. This acquisition provides DirectAthletics with expanded resources and integration opportunities with FloSports' sports streaming network.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• SwimTopia: Swim team management platform with meet entry and results functionality. Overlaps with DirectAthletics' swimming & diving registration and results offering for club and high school swim.
• Meet Mobile (Active Network): Mobile swim meet results app widely used in U.S. swimming. Competes with DirectAthletics' results delivery for swim meets at the consumer and coach level.
• RaceJoy: Real-time runner tracking and live event engagement for endurance races. Comparable feature surface to DirectAthletics' live results feeds, though narrower in sport coverage.

Direct peers

• Athletic.net: Direct competitor in online registration, results, and rankings for high school and amateur track & field and cross country. Comparable product surface (entry, results, athlete profiles) and overlapping athlete/coach customer base.
• MileSplit (HomeTeam Labs / HomeTown Productions): Major track & field and cross country results, rankings, and media platform. Competes for the same high school and collegiate audiences and for meet host registration and live-results workflows.
• RunSignup: Leading online registration and race-management platform for endurance events. Overlaps with DirectAthletics on online race entry, payment processing, and event-day timing integrations for running-based sports.
• Race Roster: Online registration, timing, and results platform serving running, triathlon, and cycling events. Comparable SaaS-plus-transaction-fee business model and meet director customer profile.
• Hy-Tek (Hy-Tek Ltd.): Long-standing meet management software for swimming and track & field. Competes head-to-head with MeetPro for timers and meet hosts using on-site scoring and timing integrations.

Broad incumbents

• ACTIVE Network: Large incumbent in event registration, timing, and activity management across many sports verticals. Competes with DirectAthletics in endurance/timed sports registration but at far greater scale and breadth.
• SI Play (Sports Illustrated Play): Youth and amateur sports league management platform with registration, scheduling, and communication tools. Adjacent competitor for sports organizers and leagues evaluating registration and management vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/directathletics
• Facebookfacebook.com/directathletics-144761825551400
• LinkedInlinkedin.com/company/directathletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DirectAthletics