Statamic

What Statamic does

Statamic is a privately held, bootstrapped software company that builds a flat-file content management system (CMS) on the Laravel/PHP framework. Founded in 2012 by Jack McDade and Mubashar Iqbal, the company now operates with a six-person core team headquartered in New York and serves developers, content editors, digital agencies, and enterprise publishers. Statamic's customer base spans long-tail individual developers and small agencies building client sites, as well as named enterprise installations at Der Spiegel, TV2, Stanford HAI, Cisco Duo, FreshBooks, OpenTable, and Kruidvat, with 15,000+ Statamic sites in active operation.

The product architecture combines flat-file storage (YAML Front-Loaded Markdown) with database compatibility via Data Repositories, allowing sites to scale from file-based to database-backed deployments without changing templates. Technical differentiators include the proprietary Antlers template engine, the Bard block-based editor with fly-out previews, 40+ fieldtypes, REST and GraphQL APIs for headless usage, Live Preview with hot-reload and responsive device testing, Git automation that commits directly from the control panel, a built-in static site generator, and Multi-site support for localization across domains. The control panel was rebuilt on Vue 3 with Inertia and Tailwind 4 for the v6 release in 2025, adding dark mode, a command palette, and real-time collaboration with field locking.

Statamic employs a product-led and community-led go-to-market model. Statamic Core is free forever with no credit card required, Pro is free in development and staging environments, and customers pay $349 one-time only when launching to a production site, with an optional $99/year renewal for updates and direct developer support. Distribution runs through self-serve Composer package installation, the 5,300+-member Discord, 30,000+ registered developers, 281 active contributors, a 90-partner certified agency network, the official Marketplace for third-party addons and starter kits, YouTube tutorials, a Laracasts course, and the annual Flat Camp developer conference. Revenue is generated through Pro license sales, optional subscription renewals, and marketplace commissions.

Name

Statamic

Legal name

Statamic, LLC

Website

https://statamic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Statamic is a bootstrapped Laravel-based flat-file CMS serving developers, agencies, and enterprise publishers. Founded in 2012, its six-person team sells a $349 one-time Pro license and supports 15,000+ active sites including Der Spiegel, Cisco Duo, and Stanford HAI.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pro License Sales: One-time fee of $349 per production site with unlimited development sites. This is the primary revenue stream funding continued development and direct support from the team that built the CMS.
2. Annual Renewal (Optional): Optional $99/year renewal for updates and direct developer support. Not required for continued use.
3. Marketplace Commission: Third-party creators sell addons and starter kits through the Statamic Marketplace. Statamic likely takes a commission on sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Statamic sells a flat-file content management system built on Laravel, delivered as a Composer package. The free Statamic Core lets teams build sites with content stored as YAML Front-Loaded Markdown files; Statamic Pro ($349 one-time per production site) unlocks user permissions, Git automation, multi-site, and the Content/GraphQL APIs. The product is offered as traditional templating, headless CMS via REST/GraphQL, or static site generation, with a marketplace of community addons and starter kits.

Product overview

Statamic is a flat-file CMS built on Laravel that functions as both a traditional and headless CMS. The core platform stores content in YAML Front-Loaded Markdown files instead of a database, supporting unlimited development sites with a single production license. The ecosystem includes Statamic Core (free, open-source), Statamic Pro ($349 one-time license with optional $99/year renewal), the Addon Marketplace for community extensions, Starter Kits for jumpstarting projects, and the Bard block-based editor. Content can be rendered traditionally via Antlers or Blade templates, headlessly through REST/GraphQL APIs, or as a hybrid. Key capabilities include 40+ fieldtypes, Blueprints for content structuring, the Stache caching system, Multi-site support, Live Preview, Git Automation, and a Static Site Generator. The company also maintains official YouTube tutorials and a Laracasts video course for learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Statamic Core Statamic Core is the free, open flat-file CMS platform that stores content, templates, assets, and settings in YAML Front-Loaded Markdown files rather than a database, and can scale to database mode without modifying templates. It is intended for developers, agencies, and content teams who want to build websites without the cost or complexity of WordPress-style plugins.
• Statamic Pro Statamic Pro is the premium commercial edition of the CMS sold via a one-time $349 license per production site (with unlimited development sites), unlocking user permissions and roles, automatic Git commits, the Content API, GraphQL, Multi-site support, and priority direct support. It is free in development and staging so teams can evaluate before paying.
• Statamic Addon Marketplace The Statamic Addon Marketplace is the official platform where third-party developers publish and sell extensions that add functionality to Statamic sites (e.g., Two Factor for Statamic at $39, SEO Pro at $75). It enables a discoverable ecosystem of paid and free addons for Statamic customers.
• Statamic Starter Kits Statamic Starter Kits are pre-built project templates published by the community and core team that provide foundations for common site types, available through the Marketplace to accelerate new project setup.

Quantifiable outcome

• Eliminates 95% of website hacks (SQL injection attacks) by not using database by default
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Der Spiegel (SPIEGEL)coreStrategic or Co-development Partner · 1 January 2017Der Spiegel collaborated with Statamic on Statamic 3 based on their enterprise scaling experience running spiegel.de. This collaboration led to features like Custom Publish Forms, Bard, and Database Users becoming part of Statamic 2.8 core. SPIEGEL's team provided feedback that shaped the platform's enterprise capabilities.
• TV2coreTechnology or IntegrationTV2 Regionere (Denmark) runs their newsroom on Statamic as an enterprise CMS. Sylvester Damgaard, Principal Architect, has contributed to enterprise scaling, infrastructure, and created addons.
• Mity DigitalcoreChannel Partner/ Reseller/ DistributorCertified Partner that built the 'Two Factor for Statamic' addon ($39) and provides Statamic development and implementation services. Australian agency.
• Futureman DigitalminorChannel Partner/ Reseller/ DistributorCertified Partner agency based in Chicago, IL. Agency partner available for hire through the Partner Directory.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kirby: Kirby is a flat-file CMS built in PHP with a similar developer-first, file-based content model and one-time license pricing. It is the closest direct competitor in the flat-file PHP CMS niche, targeting the same audience of developers and small teams seeking an alternative to WordPress.
• Craft CMS: Craft CMS is a PHP-based content management system with a strong editorial experience, custom field modeling, and headless capabilities. It competes directly with Statamic in the PHP CMS segment serving developers building bespoke, content-rich websites.
• Ghost: Ghost is a modern, Node.js-based publishing platform used by independent writers and media organizations. It overlaps with Statamic in serving content-heavy publishing sites and modern editorial workflows, though Ghost is purpose-built for newsletters and membership sites.
• Strapi: Strapi is an open-source, Node.js-based headless CMS that competes with Statamic's headless/API capabilities (REST, GraphQL). It targets a similar developer persona and overlapping use cases (custom content modeling, multi-channel delivery) but in the JavaScript ecosystem rather than Laravel/PHP.
• October CMS: October CMS is a Laravel-based content management system with plugin extensibility and a developer-oriented architecture. It is a direct peer in the Laravel CMS niche, targeting similar use cases for Laravel developers building custom websites.

Broad incumbents

• WordPress: WordPress is the dominant incumbent CMS powering a majority of the web. Statamic explicitly positions itself as a modern, secure, developer-friendly alternative to WordPress, competing for the same set of small-business, agency, and editorial use cases.
• Contentful: Contentful is a venture-backed, enterprise-focused headless CMS used by large organizations for content delivery across digital channels. It competes with Statamic's headless capabilities but operates at a much larger, enterprise-scale with a subscription-based model.
• Sanity: Sanity is a structured content platform with a customizable Studio used as a headless CMS by developers and content teams. It overlaps with Statamic's headless CMS positioning (customizable editorial UX, structured content, real-time collaboration) and competes for similar developers.
• Drupal: Drupal is an open-source CMS used for complex, enterprise-grade websites and digital experiences. It overlaps with Statamic's enterprise use cases (large publishing platforms, custom content modeling) but is significantly broader and more complex.

Emerging players

• Webflow: Webflow is a visual website builder and CMS used by designers and marketing teams. It competes with Statamic for small-business and marketing-website use cases, but targets a less technical audience and a hosted SaaS model rather than a self-hosted developer CMS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/statamic
• GitHubgithub.com/statamic/cms
• YouTubeyoutube.com/statamic
• Facebookfacebook.com/statamic
• LinkedInlinkedin.com/company/statamic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Statamic