Mity Digital
Mity Digital is a privately held Australian web design and development agency (Adelaide and Melbourne, founded 2015) delivering custom websites, Laravel web apps, Shopify e-commerce, and Statamic CMS builds for SMB, enterprise, and non-profit clients across Australia.
- Company typePrivate
- Founded2015
- HeadquartersSouth Melbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mity Digital does
Mity Digital is a privately held, bootstrapped Australian web design and development agency co-founded in 2015 by Marty Friedel and Michael Scruse. Operating from offices in Adelaide (headquarters) and Melbourne, the firm delivers custom responsive websites, Laravel-based web applications, Shopify e-commerce stores, Statamic CMS implementations, and graphic design and branding services to a client base spanning SMBs to large enterprises (DHL, Asahi Beverages, EastLink) as well as non-profits (Wildlife Victoria, Food Bank, Anglican Overseas Aid) across Australia and selectively internationally. The company holds Australia's first and only Certified Statamic Partner Agency designation and develops proprietary Statamic add-ons distributed globally via the Statamic Marketplace, including the 2026 release of an llms.txt addon.
The firm's technology stack is built around Statamic CMS (Laravel-based), the broader Laravel PHP framework with Livewire, Alpine.js, Inertia.js, Vue.js, and Tailwind CSS, and the Shopify e-commerce platform, with payment integrations spanning Stripe, PayPal, eWay, Assembly Payments/Zai, NAB Transact, and SecurePay. Revenue is generated through project-based professional services with bespoke quotes issued after scoping discussions; pricing is not publicly disclosed. Go-to-market is sales-led and direct, combining organic search, content marketing (active blog), case studies, developer community engagement (AU/NZ Statamic Meetups, Laracon AU speaking), and inbound via website contact and phone (1300 134 415). All design, building, and coding are performed in-house with no outsourcing.
The company is small (1–10 employees) and founder-led, with no disclosed external funding, parent entity, or subsidiaries. Strategic emphasis is on deepening Statamic and Shopify expertise, expanding its open-source addon portfolio, and leveraging its community role in the Australian Laravel and Statamic developer ecosystem as a defensible niche.
Mity Digital firmographics
Firmographics- Name
- Mity Digital
- Legal name
- Mity Digital
- Website
- https://mity.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mity Digital is a privately held Australian web design and development agency (Adelaide and Melbourne, founded 2015) delivering custom websites, Laravel web apps, Shopify e-commerce, and Statamic CMS builds for SMB, enterprise, and non-profit clients across Australia.
- Ownership category
- akta.pro rank
Where Mity Digital is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Mity Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Web Design & Development Services: Project-based professional services for custom website design, development, and e-commerce implementation. Pricing varies based on project scope, complexity, and requirements. They provide detailed quotes before commencing work.
- Shopify E-commerce Builds: Custom Shopify online store design and development, including theme customization, app integrations, and ongoing store management support.
- Statamic CMS Projects: Custom content management system implementations using Statamic with advanced content structures, multi-language support, and custom add-on development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shopify Basic Plan Reference |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mity Digital product offering
Product offeringCore offering
Mity Digital is a full-service Australian digital agency that designs and builds custom responsive websites, Laravel-powered web applications, Shopify e-commerce stores, and Statamic CMS implementations for businesses. They also provide graphic design and branding services, with all development, design, and coding handled in-house across their Adelaide and Melbourne offices.
Product overview
Mity Digital is a specialist web design and development agency with offices in Adelaide and Melbourne, Australia. They offer a portfolio of services centered on custom web solutions: Web Design (responsive, user-focused websites), Web Development (Laravel-powered custom web applications), Shopify E-commerce (online stores built on Shopify platform), Statamic CMS (flexible content management built on Laravel), and Graphic Design (branding and visual identity). Their Statamic addons are distributed globally through the Statamic Marketplace. They serve clients ranging from small businesses to large enterprises across Australia and internationally, with their core differentiation being certified Statamic expertise and comprehensive e-commerce capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design
Quantifiable outcome
- Lightning-fast website performance through Statamic's caching and optimization features
- +1 more outcomes
Companies that use Mity Digital
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Mity Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Mity Digital partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and supporting.
- StatamiccoreMity Digital is Australia's first and only Certified Statamic Partner Agency. They build websites using Statamic CMS, develop proprietary add-ons for the Statamic marketplace, and host AU/NZ Statamic community meetups. They participate in regular partner calls with the Statamic core team.
- ShopifycoreMity Digital is a Shopify partner building custom e-commerce stores on the Shopify platform. They leverage Shopify's e-commerce features, payment gateways, and app ecosystem for client projects.
- South AustraliaminorMity Digital is recognized as a proudly South Australian business, indicating local government acknowledgment and partnership for regional business support.
- StripecorePreferred payment gateway partner for e-commerce integrations. Mity Digital implements Stripe for one-off payments and recurring subscriptions using Laravel Cashier.
- PayPalcorePayment gateway integration for e-commerce clients, offering additional payment options alongside Stripe and other providers.
- LaravelcoreCore framework partner - Mity Digital builds custom web applications using Laravel PHP framework, with active community involvement including speaking at Laracon AU.
- Assembly Payments (Zai)supportingPayment gateway integration partner for e-commerce implementations.
- NAB TransactsupportingAustralian payment gateway integration partner for e-commerce solutions.
- eWaysupportingPayment gateway integration partner for secure online payments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mity Digital competitors and assessment
Company assessmentDirect peers
- 1Digital Agency: Shopify-focused e-commerce design and development agency. Closely comparable in delivery model, platform choice, and target SMB-to-mid-market e-commerce merchants.
- Wave Digital: Boutique Australian digital agency delivering custom web design, web development, and Shopify e-commerce builds. Comparable operating model, geography, and target customer segment.
- Luminary: Australian digital agency offering web design, development, and e-commerce solutions to SMB and mid-market clients. Most directly comparable in size, geography, and service mix to Mity Digital.
- Made By Sparks: US creative and web agency offering custom design, development, and e-commerce solutions to mid-market clients. Comparable agency model and project-based delivery approach.
- OuterBox: US Shopify Plus partner agency focused on e-commerce design, development, and digital marketing. Directly comparable on Mity's Shopify service line and the custom e-commerce build model.
- Big Drop: US-based digital agency specialising in custom web design and development with similar productised service lines (web design, web development, e-commerce) and mid-market customer profile.
Regional players
- Cyber-Duck: UK-based digital agency providing web design, web development, and digital transformation services. Similar service portfolio and customer profile, but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mity Digital social profiles
Digital presenceMity Digital compliance and trust
Trust signalCompliance2 records
Mity Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mity Digital leadership team
Management profileNumber of profiles
Profiles3 records
Mity Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mity Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mity Digital
What does Mity Digital do?
Mity Digital is a full-service Australian digital agency that designs and builds custom responsive websites, Laravel-powered web applications, Shopify e-commerce stores, and Statamic CMS implementations for businesses. They also provide graphic design and branding services, with all development, design, and coding handled in-house across their Adelaide and Melbourne offices.
Is Mity Digital a public or private company?
Mity Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mity Digital founded?
Mity Digital was founded in 2015. It employs 1 to 10 people.
Where is Mity Digital based?
Mity Digital is headquartered in South Melbourne, Australia, in the Oceania region.
How does Mity Digital make money?
Three revenue lines are on record. Web Design & Development Services are the primary driver. The others are shopify E-commerce Builds and statamic CMS Projects.
Who are Mity Digital's main competitors?
Direct peers on record are 1Digital Agency, Wave Digital, Luminary, Made By Sparks, OuterBox and Big Drop. Cyber-Duck is listed as a regional player.
Does Mity Digital have an API?
No public API is recorded for Mity Digital.