Femi

What Femi does

Femi (legal entity Femi Premium Ltd., פמי פרמיום בע"מ) is an Israeli digital health services company headquartered in Holon, Israel, that has operated for over 30 years as a comprehensive 360-degree provider of technology-enabled healthcare services. The company operates proprietary platforms including Ummanu (Israel's first telemedicine platform, in operation for over a decade), Poppins (remote child development care with Ministry of Health-licensed therapists), ifeel (mental health services), Wiser (digital women's clinic), and a Healthy Lifestyle application. Its core technology combines telemedicine, remote care management, and healthcare operations technology delivered through a coordinated nationwide network of approximately 4,000 healthcare providers.

Femi's business model is primarily B2B enterprise services delivered through multi-year contracts with Israeli institutional buyers: all four national HMOs (Clalit, Maccabi, Leumit, Meuhedet), the IDF, leading insurance carriers (Harel, AIG, Phoenix, Migdal, Menora), major hospitals (Hadassah, Ichilov), government ministries, and pharmaceutical companies. Revenue streams include managed healthcare operations, telemedicine subscriptions, provider network coordination and transaction fees, and claims processing / medical bills audit professional services. Consumer-facing digital platforms provide direct access to consultations, mental health support, and healthy lifestyle services. The company holds ISO 27001 certification and serves millions of patients annually, with over 1 million online consultations conducted in a single year during the COVID-19 pandemic.

Recent strategic activity has centered on a major post-October 7, 2023 service expansion including a free psychological hotline, 24/7 psychiatric on-call support for hostage families, psychological services for IDF wounded personnel and their families, a new Home Treatment Unit, and dedicated online medicine services for IDF soldiers. Earlier expansion included COVID-era airport testing operations at Ben Gurion Airport. Femi operates as a privately held Israeli limited company with no disclosed venture capital funding, no public listing, and an independently owned structure.

Name

Femi

Legal name

פמי פרימיום בע״מ (Femi Premium Ltd.)

Website

https://femi.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Femi is an Israeli digital health company operating telemedicine, mental health, child development, and claims-processing platforms through a nationwide network of ~4,000 providers, serving Israeli HMOs, the IDF, insurance carriers, hospitals, and government ministries under multi-year enterprise contracts.

Ownership category

akta.pro rank

Product category

Healthcare Management and Telemedicine Services

NAICS

Ambulatory Health Care Services (621), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD)

akta.pro secondary industries

Payer-Integrated Tele-Urgent Care Platforms (HLALAJAG), Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Telemedicine services
• Healthcare management
• Digital health platform
• Claims processing
• Remote patient care

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Management Services: Femi manages complex healthcare operations including medical call centers, provider networks, claims processing, and healthcare coordination for insurance companies, HMOs, and government organizations.
2. Telemedicine Services: Online medical consultations and remote healthcare services provided to individuals and organizations through digital platforms.
3. Provider Network Services: Coordination and management of a nationwide network of approximately 4,000 healthcare providers for insurance and healthcare organization clients.
4. Claims Processing: Medical bills audit and claims processing services for insurance company policyholders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Femi provides integrated digital healthcare management and telemedicine services through proprietary platforms (Ummanu, Poppins, ifeel, Wiser, Healthy Lifestyle app), coordinating a nationwide network of approximately 4,000 providers to deliver 360-degree healthcare solutions — including online medical consultations, remote child development therapy, mental health services, claims processing, home care, and chronic disease management — primarily to Israeli HMOs, insurance companies, hospitals, government ministries, the IDF, and individual policyholders under multi-year enterprise contracts.

Product overview

Femi is a comprehensive 360-degree technology and advanced medical services company leading Israel's digital health revolution for over 30 years. The company operates a platform-based portfolio consisting of core telemedicine infrastructure (Ummanu), child development remote care services (Poppins), and specialized digital health services for mental wellness (ifeel), women's health (Wiser), and healthy lifestyle management. The unified platform integrates with the company's nationwide provider network of approximately 4,000 suppliers to deliver services across healthcare organizations, insurance companies, hospitals, government offices, pharmaceutical companies, and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Ummanu: Israel's first and advanced telemedicine platform operating for over a decade, providing urgent care, primary care, and specialist medicine consultations online.
• Poppins
• ifeel
• Wiser

Products and services

• Ummanu Telemedicine Platform Advanced telemedicine platform operating for over a decade, enabling online medical services including urgent care, primary care, and specialist consultations. Used by Israeli HMOs, insurance companies, hospitals, government, the IDF, and individual consumers.
• Poppins Child Development Platform Professional remote treatment platform for child development services combining an advanced digital platform with trained, licensed therapists authorized by the Israeli Ministry of Health. Delivers remote therapeutic treatments across multiple domains.
• ifeel Mental Health Platform Digital mental health service providing emotional support, psychological counseling, and wellness assistance through certified psychologists via digital channels. Used by employee benefit programs and insurance policyholders.
• Healthy Lifestyle Application (אורח חיים בריא) Application providing a wide range of professional services for healthy lifestyle management, including nutritional counseling, personal fitness training, gym access, preventive screenings, workshops, and lectures.
• Wiser Digital Women's Clinic Digital women's clinic offering specialized women's health services including gynecology consultations via online channels.
• Healthcare Management Services for HMOs, Insurers, Hospitals, Government, and IDF Comprehensive 360-degree managed healthcare services including medical call center operations, provider network coordination (~4,000 providers), claims processing and audit, healthcare coordination, and emergency response services — delivered under multi-year enterprise contracts to HMOs, insurance companies, hospitals, government ministries, and the IDF.
• Medical Bills Audit and Claims Processing Medical bills audit and claims processing services for insurance company policyholders and healthcare organizations, enabling efficient validation and management of medical invoices.

Quantifiable outcome

• Over 1 million online consultations conducted in a single year during pandemic period
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core.

• Clalit Health ServicescoreStrategic or Co-development PartnerMajor HMO partnership for healthcare management services, claims processing, and telemedicine coordination. Femi provides operational management and technology services for Clalit's healthcare delivery.
• Maccabi Health ServicescoreStrategic or Co-development PartnerPartnership with Maccabi HMO for healthcare coordination and service delivery through Femi's provider network and digital platforms.
• Leumit Health ServicescoreStrategic or Co-development PartnerHealthcare services partnership with Leumit HMO for provider network coordination and healthcare management.
• Meuhedet Health ServicescoreStrategic or Co-development PartnerPartnership for healthcare coordination services with Meuhedet HMO.
• Israel Defense Forces (IDF)coreStrategic or Co-development PartnerComprehensive online medicine services for IDF soldiers including dermatology consultations, women's health services, and mental health support. Services include secure video consultations and psychological support.
• Harel GroupcoreStrategic or Co-development PartnerInsurance partnership for claims processing and healthcare service coordination for Harel policyholders.
• AIGcoreStrategic or Co-development PartnerPartnership for emergency mental health product and claims processing services for AIG insurance policyholders, particularly during wartime periods.
• Phoenix Insurance (הפניקס)coreStrategic or Co-development PartnerInsurance company partnership for mental health emergency services and healthcare coordination.
• Migdal InsurancecoreStrategic or Co-development PartnerInsurance partnership for healthcare management and claims services.
• Menora InsurancecoreStrategic or Co-development PartnerInsurance company partnership for service coordination.
• Hadassah Medical CentercoreStrategic or Co-development PartnerHospital partnership for healthcare coordination and service management.
• Ichilov Hospital (Tel Aviv Sourasky Medical Center)coreStrategic or Co-development PartnerMajor hospital partnership for healthcare services coordination.
• ifeel-Humanizing GrowthcoreTechnology or IntegrationPartnership for mental health platform services, providing emotional support and psychological care through digital channels with certified psychologists.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Teladoc Health: Global leader in virtual care and telehealth services offering primary care, mental health, and specialty consultations to enterprises, insurers, and health systems. Comparable to Femi as a multi-vertical telemedicine platform serving payer and enterprise clients, though at vastly larger international scale.
• Amwell: US-based telehealth platform providing urgent care, behavioral health, and specialty consultations to health systems, insurers, and employers. Comparable to Femi in serving payer-integrated virtual care with a B2B enterprise model.
• Included Health: US-based integrated virtual care and insurance navigation platform combining primary care, mental health, and specialty care for employers and insurers. Comparable to Femi in providing multi-vertical virtual care to enterprise/payer clients.
• Doctor on Demand (now part of Included Health): Virtual care platform offering urgent care, behavioral health, and chronic care management to health plans and employers. Comparable to Femi's Ummanu platform in providing on-demand telemedicine to payer-integrated clients.
• Babylon Health: Global digital health company offering AI-enabled virtual consultations, primary care, and chronic disease management to health systems and insurers across multiple countries. Comparable to Femi as a multi-specialty telemedicine platform with payer integration, though now restructured after UK operations.
• 1Life Healthcare (One Medical): US-based membership-based primary care platform combining in-person clinics with virtual care, now part of Amazon. Comparable to Femi in providing integrated primary and specialty care with payer/employer relationships, though with a clinic-anchored model.

Emerging players

• K Health: Israeli-founded AI-driven digital health company offering virtual primary care and mental health services, with partnerships to US insurers and health systems. Highly comparable to Femi given shared Israeli digital health DNA and focus on payer-integrated virtual care.
• TytoCare: Israeli-founded telehealth company providing remote examination devices and a virtual care platform for health systems, insurers, and employers. Comparable to Femi as an Israeli digital health enabler serving payers and providers with a virtual care platform.

Regional players

• SWORD Health: Portuguese-founded digital health company specializing in virtual physical therapy and musculoskeletal care. Comparable to Femi as a digital-first specialist care platform combining technology with licensed clinicians, though focused on MSK rather than multi-specialty telemedicine.

Others

• GoodRx: US healthcare platform offering telehealth, prescription savings, and provider comparisons, serving consumers and employers. Comparable to Femi's Healthy Lifestyle application in providing consumer-facing health services and wellness tools, though with a different core focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/femi-premium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Femi