American Tire Depot

What American Tire Depot does

American Tire Depot is a privately held regional tire and automotive service retailer operating under the legal entity Majco LLC. The company runs nearly 100 physical service centers across California and Arizona, offering retail tire and wheel sales (over 100 brands including proprietary labels CASCADE and Summit alongside major partners Michelin, Pirelli, Nexen, Nokian, and BF Goodrich), plus a full suite of vehicle maintenance services such as oil changes, brake service, battery checks, alignments, and tire changeovers. Its core technology footprint is limited to standard e-commerce tire search, online appointment scheduling, and a Synchrony-powered credit card offering promotional financing — no proprietary platforms, APIs, or AI/ML systems are disclosed.

The company's business model is predominantly transactional retail, with one-time product sales (tires, wheels) complemented by professional service revenue (oil changes, brake work, alignments). It generates incremental revenue through fleet services and a wholesale program for business buyers, plus transaction-based income from Synchrony credit card financing. Customer segments split between individual vehicle owners (primary) and fleet/wholesale buyers (secondary), with horizontal segmentation across consumer and SMB use cases. Distribution is omnichannel: physical service centers dominate revenue, supported by an e-commerce website, email marketing, community sponsorships, and a sports marketing partnership with MLS' Los Angeles Football Club.

In 2022, American Tire Depot merged with Big Brand Tire & Service, consolidating over 50 years of combined operating history and expanding the Southwestern US footprint. The company continues to add new locations throughout the region. Promotional mechanics (Red, White & Cruise sales event, manufacturer rebates, military discount, free flat repair regardless of purchase origin) drive traffic and reinforce a transparent out-the-door pricing positioning. Leadership is led by CEO Vahe Tchaghlassian; no external institutional investors or public shareholders are identified.

Name

American Tire Depot

Legal name

Majco LLC

Website

https://americantiredepot.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

American Tire Depot is a private regional retailer operating nearly 100 tire and auto service centers across California and Arizona, selling tires, wheels, and maintenance services to individual consumers, fleet operators, and wholesale buyers under Majco LLC.

Ownership category

akta.pro rank

Product category

Tire Retail & Auto Services

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (423130), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Tire retail services
• Auto repair services
• Wheel and rim sales
• Vehicle maintenance
• Fleet tire management

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tire Sales: Retail sale of tires across multiple brands including Michelin, Pirelli, Nexen, Summit, Cascade, and many others. Revenue generated through one-time product transactions at point of sale.
2. Wheel Sales: Sale of wheels and rims from various brands including Touren, Method, American Racing, Fuel, and others.
3. Vehicle Services: Auto repair and maintenance services including oil changes, brake services, battery checks, alignments, and other vehicle maintenance. Services offered include both free services (flat repair, tire rotation, pressure checks) and paid services.
4. Financing Programs: Synchrony credit card financing offering promotional periods (6 or 12 months no interest) for purchases over $199 and $1199.99 respectively. Generates revenue through credit card transaction fees and interest on revolving balances.
5. Fleet and Wholesale: Dedicated fleet services and wholesale programs for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

American Tire Depot operates nearly 100 retail service centers across California and Arizona, selling tires and wheels from over 100 brands along with installation, free tire services, and complete vehicle maintenance including oil changes, brake service, battery checks, alignments, and flat tire repair. The company also serves fleet customers and wholesale buyers, and offers Synchrony-powered credit card financing for purchases.

Product overview

American Tire Depot is a retail tire and automotive service company operating nearly 100 physical store locations across California and Arizona. The company offers a comprehensive tire retail platform with over 100 tire brands including proprietary brands (CASCADE, Summit) and partner brands (Nexen, Nokian, Michelin, Pirelli, BF Goodrich). The core offering centers on tire sales paired with installation services and a full suite of vehicle maintenance including oil changes, brake service, battery checks, and tire-related services. Additional offerings include wheel/rim sales, fleet services, wholesale programs, and Synchrony-powered credit financing. The company operates on a unified retail model combining e-commerce (online tire search, appointment booking, coupons) with physical service centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires
• Cascade Tires
• Summit Tires
• Wheels and Rims
• Tire and Wheel Services
• Vehicle Maintenance Services
• Tire Replacement Consultation
• American Tire Depot Credit Card
• Fleet Services
• Wholesale Program

Quantifiable outcome

• Free flat tire repairs regardless of where tires were purchased
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Los Angeles Football Club (LAFC)coreGTM or Marketing Partner · 8 April 2026America's Tire has partnered with MLS' Los Angeles Football Club for a season-long partnership announced on April 8, 2026. This collaboration between a major tire retailer and a professional sports team provides brand visibility and community engagement opportunities through sports marketing.
• Big Brand Tire & ServiceflagshipStrategic or Co-development Partner · 8 April 2026Cosmo Tires launched in Southern California through a distribution partnership with Big Brand Tire & Service and American Tire Depot as part of its national expansion strategy. American Tire Depot serves as a distribution partner for Cosmo Tires products. In 2022, American Tire Depot joined forces with Big Brand Tire & Service, creating a combined entity with over 50 years of success.
• ValvolinecoreChannel Partner/ Reseller/ DistributorAmerican Tire Depot offers Valvoline oil changes as part of their service offerings. Valvoline Professional Services are promoted with cash back offers on select services including fuel system cleaning, coolant system cleaning, and brake fluid exchange. This is a service partnership for vehicle maintenance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discount Tire (America's Tire): Largest independent tire retailer in the US with a comparable multi-state footprint selling tires, wheels, and installation services; directly competes with American Tire Depot on selection, pricing, and same-day installation in overlapping California markets.
• Big O Tires: Franchise-based tire and auto service retailer offering tires, alignments, brakes, and maintenance; directly comparable multi-store retail model with similar product mix and customer segments.
• NTB (National Tire & Battery): Tires Plus/NTB operates a comparable retail store model selling tires and providing vehicle maintenance and repair services, with similar private-label financing and national warranty programs.
• Mavis Tire Express: Multi-brand retail tire and auto service chain with a similar store-based model emphasizing tire replacement, alignments, brakes, and oil changes for consumer and fleet customers.

Broad incumbents

• Firestone Complete Auto Care: Bridgestone-owned national chain combining tire sales with full-service automotive repair; competes broadly with American Tire Depot's tire-plus-services offering, with the backing of a major tire manufacturer.
• Pep Boys: National automotive service and tire retail chain offering tires, maintenance, and repair services across a wide store footprint; overlaps with American Tire Depot's tire-plus-auto-service value proposition.
• Costco Tire: Membership warehouse retailer with a tire program that bundles installation and competitive pricing; competes with American Tire Depot on consumer tire price perception, particularly in California and Arizona where Costco has strong density.
• Goodyear Auto Service: Manufacturer-affiliated service network selling Goodyear and partner-brand tires plus auto maintenance; overlaps American Tire Depot's tire-plus-services model with the advantage of a vertically integrated manufacturer.
• Monro, Inc. Public operator of regional tire and auto service brands (Monro, Mr. Tire, Tire Choice); competes across multiple states with comparable tires-plus-maintenance retail economics and provides a useful valuation benchmark.

Emerging players

• Tire Rack: Online-direct tire and wheel retailer with strong distribution partnerships; competes with American Tire Depot for the research-and-buy portion of the consumer journey and increasingly for installation via partner networks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amertiredepot_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Tire Depot