The WellHouse

What The WellHouse does

The WellHouse is an Alabama-based nonprofit organization founded in 2010 that operates a residential restoration program for female victims of human trafficking who have been sexually exploited. Headquartered in Odenville, AL, with 11-50 employees, it delivers a continuum of care spanning emergency intake, short-term crisis care, and long-term restoration, providing medical, spiritual, mental, and emotional services through a single-campus facility supported by direct toll-free intake lines (800-991-0948 / 205-306-6058).

Its product and program portfolio includes the core WellHouse residential program, a specialized WellHouse Child track for minor survivors, ShopWell (a work-therapy e-commerce business selling survivor-made jewelry, candles, quilts, and home goods, with wholesale and corporate gifting channels), Training Programs delivered via the Thinkific platform, the "She Is Safe" book on Amazon, a Resource Library with annual Restoration Reports (2019-2025), an Endowment Fund (minimum $10,000 contribution in cash, securities, or real estate), and a Junior Board / internship / speaker-request engagement layer. Technology infrastructure is limited to a Squarespace website, the ShopWell storefront, and standard donation tooling (Classy, MyRegistry); no proprietary software, AI/ML systems, or APIs are disclosed.

The business model is donation-led rather than transactional. Revenue streams comprise individual donations (including recurring "Restoration Partners"), endowment gifts, ShopWell merchandise sales, volunteer orientation fees of $39.99, and Amazon book sales. Pricing for residential services is not public, consistent with a victim-services mission. Go-to-market is community-driven, relying on email newsletters, SMS rescue updates ("Text FREED to 833-881-8516"), speaker requests, annual events (Grace Gala, Awareness Night), and a Junior Board program to acquire donors, volunteers, and referral partners across the Southeast United States.

Name

The WellHouse

Legal name

The WellHouse

Website

https://the-wellhouse.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The WellHouse is an Alabama-based nonprofit founded in 2010 that provides emergency, short-term, and long-term residential restoration programs for female victims of human trafficking, supported by ShopWell e-commerce, training programs, and donor-funded operations.

Ownership category

akta.pro rank

Product category

Human trafficking survivor residential restoration services

NAICS

Community Housing Services (62422), Community Food and Housing, and Emergency and Other Relief Services (6242), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industries

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Human trafficking recovery
• Residential restoration services
• Survivor support programs
• Trafficking prevention education
• Nonprofit victim services

Headquarters

HQ city

Odenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Monthly, quarterly, or annual donations from individual supporters. Monthly giving program called 'Restoration Partners' for recurring contributions.
2. Endowment Fund: Accepts endowment gifts and bequests with minimum value of $10,000, including cash, stocks, bonds, real estate, corporate shares, and other assets. Generates annual income for sustainable operations.
3. ShopWell E-commerce: Online retail store selling jewelry and home goods crafted by empowered survivors. Products include bracelets, earrings, necklaces, ring dishes, candles, prayer crosses, quilts, t-shirts, wood and leather items. Also offers wholesale and corporate gifting options.
4. Volunteer Fees: Online Volunteer Orientation fee of $39.99 to cover background check and administrative fees for volunteer processing.
5. Publication Sales: Sale of 'She Is Safe' book - Stories of Resilience and Hope from The WellHouse, available on Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The WellHouse is a nonprofit organization that operates residential care programs (emergency, short-term, and long-term) providing medical, spiritual, mental, and emotional restoration services for female victims of human trafficking who have been sexually exploited. The organization also operates ShopWell, an e-commerce work-therapy program selling survivor-crafted jewelry and home goods, and offers training, volunteer, and educational programs to support survivors and community awareness.

Product overview

The WellHouse is a nonprofit organization structured as a single unified ministry offering residential, therapeutic programs to female victims of human trafficking. The core offering is The WellHouse's care programs (emergency, short-term, and long-term residential care), supplemented by ShopWell (e-commerce store selling survivor-made crafts), WellHouse Child (specialized program for minors), and Training Programs (educational resources via Thinkific). Additional programs include the She Is Safe Book publication, Resource Library, Endowment Fund, Volunteer and Internship programs, and Speaker Request services. Together, these form an integrated ecosystem of rescue, restoration, empowerment, and education services.

Differentiator

Problem solved

Functional benefit

Brands

• WellHouse Community: Communication network for staying informed about latest rescues, prayer needs, organizational updates, ShopWell promotions, and more.
• ShopWell

Products and services

• WellHouse Child Specialized program designed specifically for minor human trafficking victims, providing age-appropriate care and restoration services.
• ShopWell E-commerce Store E-commerce store selling handcrafted jewelry, home goods, and gifts (bracelets, earrings, necklaces, ring dishes, candles, prayer crosses, quilts, t-shirts, wood and leather items) made by empowered survivors of human trafficking; offers wholesale and corporate gifting options with proceeds supporting The WellHouse's mission.
• Training Programs (Thinkific Online Courses) Online training and educational courses on human trafficking awareness, identification, and prevention, hosted on the Thinkific e-learning platform for community members and professionals.
• WellHouse Endowment Fund Designated endowment fund accepting contributions (minimum $10,000) in cash, stocks, bonds, real estate, corporate shares, and other assets to ensure the long-term financial sustainability of The WellHouse's programs.
• Volunteer Program Structured volunteer program placing individuals in resident services, administrative assistance, facilities, and prayer support roles, with a $39.99 online orientation covering background-check and administrative costs and quarterly in-person training.
• Internship Program Internship placements for students across various education stages, providing hands-on experience at The WellHouse with follow-up correspondence regarding next steps.
• She Is Safe Book Published book containing true stories of resilience and hope from survivors of human trafficking at The WellHouse, available for purchase on Amazon.

Quantifiable outcome

• Accepts all women and girls regardless of age, race, color, creed, or religion

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Double The DonationminorGTM or Marketing PartnerProvides matching gift and volunteer grant information on the donation page, helping donors maximize their impact through employer matching programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thistle Farms: Nashville-based nonprofit offering residential recovery and a social-enterprise product line (body care, home goods) made by survivors of trafficking, exploitation, and addiction. Highly comparable in combining trauma-informed residential care with an earned-income social-enterprise model analogous to ShopWell.
• Restore NYC: New York-based nonprofit providing long-term housing, therapeutic, and economic-recovery services specifically for foreign-born survivors of sex trafficking. Direct peer in residential restoration programming and survivor economic empowerment.
• Rebecca's House: California-based recovery residence and restoration program for women survivors of human trafficking, offering long-term housing, counseling, and life-skills training — a closely aligned residential-care model for female survivors.
• Magdalene House: Tennessee-based residential program for women survivors of trafficking, prostitution, and addiction offering long-term housing, therapy, and vocational support — directly comparable in faith-informed, residential-trauma-care model.

Broad incumbents

• A21 Campaign: Large international anti-trafficking nonprofit operating prevention, rescue, and restoration programs globally. Broader incumbent in the same anti-trafficking space, competing for the same donor and awareness market.
• Polaris Project: National anti-trafficking operator of the U.S. National Human Trafficking Hotline and major policy/advocacy programs — a broad incumbent in the same cause category competing for institutional and government funding.
• International Justice Mission (IJM): Large global anti-trafficking organization focused on rescue, prosecution, and aftercare — a broad incumbent in the anti-trafficking donor market with significantly greater scale and geographic reach.
• Safe Horizon: Large New York-based victim-services nonprofit serving survivors of trafficking, domestic violence, and sexual assault — broad incumbent with overlapping survivor-services programming and donor base.

Regional players

• Free the Captives Houston: Houston-based anti-trafficking nonprofit providing survivor services, education, and prevention — a regional direct-services peer in a different metro market from The WellHouse.

Emerging players

• Nomi Network: Nonprofit combining survivor economic empowerment with anti-trafficking prevention, particularly through survivor-made product lines — comparable in social-enterprise + anti-trafficking positioning to ShopWell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shopwellhouse
• Instagraminstagram.com/wellhouse.shopwell
• Xx.com/The_WellHouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The WellHouse