Med Plus

Name

Med Plus

Legal name

MedPlus / מדפלוס

Website

https://medplus.co.il

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Medical Information Portal

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)

akta.pro secondary industry

Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)

Keywords

• Medical information portal
• Health insurance comparison
• Hospital directory services
• Healthcare lead generation
• Medical content publishing

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Lead Generation / Referral Fees: The site transfers user contact details (phone, email, or other personal information left on the site) to third-party service providers (נותני שירות) who then contact the user with service offers. The site acts as a lead intermediary, earning referral fees from providers who receive qualified leads.
2. Advertising / Promotional Content: The site publishes promotional content (paid and unpaid) from third-party advertisers and service providers. Revenue is generated through advertising placements including banners, pop-ups, and sponsored articles. Google Adsense is also referenced as a monetization channel for display advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Med Plus operates a Hebrew-language medical information portal (medplus.co.il) that aggregates information about Israeli hospitals, the four major HMOs, and 9 leading private health insurance companies, including pricing and plan comparisons. The site also publishes a health blog and serves as a lead-referral intermediary that transfers consumer contact details to third-party private healthcare service providers (home doctor visits, home laboratory tests, home EEG and ultrasound, medical tourism, aesthetic and dental service letters). All content is free to consumers; revenue is generated through advertising and referral fees from service providers.

Product overview

Med Plus (medplus.co.il) is an Israeli medical information portal offering a comprehensive suite of services organized around a core web platform. The main portal provides searchable information about Israeli hospitals (public and private), health insurance plans, medical rights, and healthcare organizations. The platform integrates several private medical service offerings including doctor home visits, home laboratory tests, home EEG testing, home ultrasound, pediatrician home visits, medical tourism, and medical service letters (riders) covering aesthetic medicine, dental care, alternative medicine, rapid diagnosis, and personal medical management. The company also operates a health insurance comparison platform covering major Israeli insurers, and maintains a health blog with informational articles on medical topics. The overall portfolio functions as a unified health information and services gateway rather than a single product.

Differentiator

Problem solved

Functional benefit

Products and services

• Med Plus Medical Portal Core Hebrew-language web portal providing comprehensive information about Israeli hospitals (public and private), medical departments, the four Israeli HMOs, health insurance plans, medical rights, and a health blog. Targets Israeli consumers researching healthcare decisions.
• Health Insurance Comparison
• Medical Rights Information Educational and informational content about medical rights in Israel, helping users understand their entitlements in the healthcare system.
• Med Plus Health Blog Health and medical information blog covering nutrition, vitamins, pregnancy, disease diagnosis, treatments, surgeries, mental health, hair health, and specific medical conditions and procedures. Published in Hebrew.
• Doctor Home Visit Service
• Home Laboratory Tests Laboratory tests performed at the patient's home, including blood tests, urinalysis, stool tests, X-rays, ultrasounds, CT scans, MRI, and PET-CT scans.
• Private EEG Testing Private EEG testing service available at home, including routine EEG, sleep EEG, ambulatory EEG, video telemetry EEG, and invasive EEG telemetry, conducted with neurologist supervision for adults and children (ages 15+).
• Ultrasound at Home Ultrasound diagnostic imaging performed at the patient's home.
• Medical Tourism Service Medical treatment services provided to medical tourists visiting Israel, coordinated through the portal.
• Medical Service Letters (Kitvei Shirut) Collection of medical service plans (riders) providing coverage for medical services not included in standard health insurance, including aesthetic medicine, dental care, personal medical management, doctor home visits, alternative medicine, and rapid 72-hour diagnosis services.
• Aesthetic Medicine Service Letter Subscription plan providing discounted aesthetic medical treatments including aesthetic injections, pigment and tattoo removal via laser, body contouring, and skin tightening using radio waves and ultrasound.
• Dental Care Service Letter Coverage for dental treatments beyond standard health insurance or major illness policies, providing discounted or no-cost dental care including for children.
• Personal Medical Management Service Letter Comprehensive personal medical management including expert medical team accompaniment (specialist physician, nurse, service coordinator), guidance through diagnosis, treatment decisions, and recovery, including at home and during hospitalization.
• Alternative Medicine Service Letter Coverage for alternative and complementary treatments such as physiotherapy, acupuncture, reflexology, and other treatments at reduced or no cost.
• Rapid Diagnosis Service Letter (72 Hours) Rapid diagnostic medical examination service enabling comprehensive diagnostic tests without waiting for public healthcare, including blood tests, urine/stool tests, X-rays, ultrasound, CT, MRI, and PET-CT, delivered within 72 hours.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• AIG Israel (איי אי ג'י ישראל)minorGTM or Marketing PartnerAIG Israel health insurance products are featured and compared on the Med Plus portal. The site publishes coverage details, pricing, and service ratings for AIG's health insurance plans, serving as a marketing and lead generation channel for AIG's products. The partnership involves AIG providing product information for comparison content on the portal.
• Menora Mivtachim (מנורה מבטחים)minorGTM or Marketing PartnerMenora Mivtachim health insurance is listed among the 9 leading health insurance companies on Med Plus. The portal provides plan comparisons, pricing information (₪125/month), and coverage details for Menora plans, functioning as a marketing channel for the insurer.
• Harel (הראל)minorGTM or Marketing PartnerHarel health insurance is featured on the Med Plus comparison portal with details on coverage for organ transplants, medications, and service ratings. The site serves as a comparison marketing platform for Harel's insurance products.
• The Phoenix (הפניקס)minorGTM or Marketing PartnerThe Phoenix (הפניקס) health insurance company is featured on Med Plus with plan comparisons, pricing (₪144/month), and coverage information. The site functions as a comparison and lead generation platform.
• Clal (כלל)minorGTM or Marketing PartnerClal (כלל) health insurance is listed among the leading Israeli insurers on Med Plus with coverage details and pricing information (₪180/month) published for comparison purposes.
• Migdal (מגדל)minorGTM or Marketing PartnerMigdal (מגדל) health insurance company is featured on the Med Plus comparison portal with plan details, pricing (₪183/month), and service ratings. The partnership involves Migdal's insurance products being presented for consumer comparison.
• EI Insurance (איי. די. איי.)minorGTM or Marketing PartnerEI (איי. די. איי.) health insurance company is listed on Med Plus with plan comparisons, pricing (₪133/month), and coverage information for Israeli consumers.
• Eyalon (איילון)minorGTM or Marketing PartnerEyalon (איילון) health insurance is featured on the comparison portal with pricing information (₪149/month) and service ratings. The site drives leads to Eyalon's insurance products through comparison content.
• Hachshara (הכשרה)minorGTM or Marketing PartnerHachshara (הכשרה) insurance company is listed on the Med Plus health insurance comparison portal with plan details and pricing information (₪148/month).
• Third-Party Healthcare Service Providers (נותני שירות)coreChannel Partner/ Reseller/ DistributorMed Plus transfers user contact details and leads to third-party healthcare service providers including clinics, laboratories, home doctor services, and medical service companies. These providers pay for or benefit from receiving qualified leads from the portal. The site explicitly notes it is not an agent and that actual services are provided by external suppliers unrelated to the site.
• Israeli Health Maintenance Organizations (קופות חולים)minorOthersMed Plus provides information about all four major Israeli HMOs (Clalit, Leumit, Meuhedet, Maccabi) on its portal, with dedicated pages for each. The relationship is informational/reference-based — Med Plus aggregates and presents publicly available information about HMO services to help users navigate the healthcare system.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• GoodRx: US healthcare cost-transparency platform that compares prices for prescriptions and care and generates leads to providers and payers. Comparable to Med Plus's insurance/service comparison and lead-broker model in a different market.
• Zocdoc: US-based healthcare marketplace where consumers search for doctors, read information, and book appointments; providers pay for patient leads. Closely comparable to Med Plus's lead-referral model, though US-focused and transactional rather than information-led.
• Doctoralia: Global healthcare professional directory and information platform that connects patients with doctors and clinics while publishing health content. Mirrors Med Plus's combination of professional listings, insurance-adjacent information, and lead generation to medical service providers.

Broad incumbents

• Healthline: Major English-language consumer health information publisher with deep editorial content, structured medical reference pages, and advertising-driven monetization. Comparable content-led model to Med Plus though at much larger US-focused scale.
• WebMD: Dominant English-language consumer health information portal monetized primarily through advertising and healthcare advertiser sponsorships. Same underlying model as Med Plus at vastly larger scale, though focused on US audiences and broader consumer health.

Regional players

• Practo: India-based healthcare information and appointment-booking platform operating across South-East Asia with similar content-plus-doctor-listing-plus-lead-gen mechanics as Med Plus, though in a different geography.
• Yad2: Israel's leading classifieds and listings portal, including service categories. Operates in adjacent vertical (general classifieds) but shares Israeli-market dynamics, lead-referral monetization, and SEO-led discovery similar to Med Plus.

Others

• Maccabi Healthcare Services: One of Israel's four major HMOs that Med Plus lists and describes on its portal. Not a peer but a referenced content subject and potential advertising partner; useful as a comparable for the Israeli healthcare information ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Med Plus