Imminently
Imminently is an Australian RegTech company building Decisively, an AI-enabled decision engine that converts legislation and policies into auditable executable logic, serving government agencies and regulated enterprises across payroll, workforce, ESG, ERP, and visa compliance use cases.
- Company typePrivate
- Founded2020
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Imminently does
Imminently is an Australian RegTech company founded in 2020 and headquartered in Canberra, operating as a privately held, bootstrapped business co-founded by Courtenay Hollis (CEO) and Joel Nation (CTO). The company builds Decisively, an AI-enabled decision engine that converts legislation, enterprise agreements, and internal policies into structured, auditable logic, and wraps this core engine with domain modules (ERP Regulate for SAP/TechnologyOne/Oracle/Workday/AscenderPay environments; EdWard for workforce compliance; Decisively ESG for climate regulation) plus an underlying pro-code development framework (Imminently CAF and Imminently UI). The architecture combines a proprietary declarative rules engine with generative AI (GPT) for natural-language rule authoring and conversational interfaces, delivered via Public, Dedicated, and Private Cloud editions on Microsoft Azure with zero-trust and sovereign-data positioning.
Imminently serves federal and state government agencies alongside regulated enterprises in payroll, taxation, immigration, grants, procurement, ESG, and workforce compliance, with a stated focus on eliminating manual legal interpretation and persistent audit findings. The customer base visible in case studies spans government healthcare (Sir Charles Gairdner Hospital, WA Department of Health), startup missions co-developed through Imminently's technology fabric (RoamFree in VisaTech, BlueKee in privacy, Trier Medical in MedTech, e-mission in carbon offsetting, TRIBE in influencer/recruitment, DataBench in data privacy), and SME workplaces entering via EdWard's freemium tier.
Revenue mechanics span annual SaaS subscriptions on Decisively (Public/Dedicated/Private Cloud editions, net-30 billing), freemium-to-paid tiered plans on EdWard (monthly billing), professional services for product realisation engagements, and Nova recruitment placement fees. Go-to-market combines enterprise field sales for government and regulated industries with self-serve PLG distribution for EdWard and Nova, supported by a thought-leadership blog (Circulate), case-study content, and partnerships with ERP vendors (TechnologyOne, Reason Group) and Microsoft Azure. No institutional funding rounds are disclosed; the company is founder-financed.
Imminently firmographics
Firmographics- Name
- Imminently
- Legal name
- Imminently Pty Ltd
- Website
- https://imminently.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imminently is an Australian RegTech company building Decisively, an AI-enabled decision engine that converts legislation and policies into auditable executable logic, serving government agencies and regulated enterprises across payroll, workforce, ESG, ERP, and visa compliance use cases.
- Ownership category
- akta.pro rank
Imminently industry classification
Industry- Product category
- Regulatory Technology (RegTech) Compliance Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
- akta.pro secondary industries
- Risk Management (ERM), Operational Risk & Business Continuity (BPAEAPAJ), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Enterprise Risk Management (ERM) Advisory (BPAHAFAA)
Keywords
Where Imminently is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Imminently business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Decisively SaaS Subscription: Decisively is offered as a software-as-a-service platform with three deployment editions: Public Cloud (multi-tenant managed on Microsoft Azure), Dedicated Cloud (single-tenant), and Private Cloud (customer-hosted). Fees are based on edition and deployment model selected. Payment terms are net 30 days. This is the company's flagship revenue-generating product targeting government and enterprise customers.
- EdWard Freemium & Tiered Plans: EdWard is offered under a freemium model with tiered paid plans, designed to remove barriers for SMEs while enabling enterprise adoption. The freemium tier provides baseline workforce compliance automation, with paid tiers unlocking advanced features. This supports land-and-expand dynamics from SME to enterprise.
- Professional Services & Consulting: Imminently provides full product realisation services spanning market research and feasibility, service and user design, product development, and product operationalisation. These consulting engagements complement product sales and represent a significant revenue stream, particularly for government and enterprise clients requiring bespoke implementation.
- Nova Recruitment Services: Nova is Imminently's recruitment platform offering talent acquisition services for technology and sales roles. Revenue is generated through successful candidate placements, targeting both employers (as B2B clients) and candidates. This is a separate service line from the core RegTech products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Public Cloud multi-tenant SaaS on Microsoft Azure |
| Subscription | Annual | Dedicated Cloud single-tenant deployment |
| Subscription | Multi-year contract | Private Cloud customer-hosted deployment |
| Freemium | Monthly | EdWard freemium and tiered paid plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Imminently product offering
Product offeringCore offering
Imminently builds and sells Decisively, a sovereign AI-enabled decision engine that transforms legislation, policies, and industrial instruments into structured, machine-readable logic for automated compliance decisions. The portfolio extends to ERP Regulate (legal intelligence for ERP platforms), EdWard (workforce compliance automation), and Decisively ESG, supplemented by product realisation consulting and the Nova recruitment sub-brand. Products are delivered as subscription SaaS on Microsoft Azure across Public Cloud, Dedicated Cloud, and Private Cloud deployment editions.
Product overview
Imminently is a pioneering RegTech company offering a unified platform architecture centered on Decisively, its AI-enabled decision engine that converts legislation and policies into executable digital logic. The product portfolio comprises three layers: (1) Core Platform: Decisively serves as the sovereign decision engine with built-in NLP and generative AI capabilities; (2) Domain Modules: ERP Regulate embeds legal intelligence into SAP, Oracle, Workday, and other ERP platforms; EdWard automates workforce compliance and payroll accuracy; Decisively ESG handles climate and sustainability compliance; (3) Mission Portfolio: The company also powers independent ventures including RoamFree (visa platform), BlueKee (privacy protection), and Trier Medical (healthcare safety) through its technology Fabric. The Imminently CAF (Cloud Adaptive Framework) and Imminently UI provide the underlying pro-code development platform and UI components that enable rapid enterprise-grade SaaS delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Decisively: AI-enabled sovereign decision engine that transforms legislation, policies, and industrial instruments into structured, automated decision logic for government and regulated industries.
- EdWard
- ERP Regulate
- Nova
- Imminently CAF (Cloud Adaptive Framework)
- Imminently UI
Products and services
- Decisively Sovereign AI-enabled decision engine that transforms legislation, policies, and industrial instruments into structured, automated decision logic for government and regulated industries. Delivers 100% accurate, traceable, auditable decisions across payroll, grants, entitlements, and procurement.
- ERP Regulate Architectural layer that embeds legal intelligence into ERP systems (SAP, TechnologyOne, Oracle, Workday, AscenderPay), enabling lawful, clause-correct decisions across payroll, grants, entitlements, and procurement without customisation or disruption.
- EdWard Workforce compliance automation platform that interprets complex industrial instruments (awards, enterprise agreements) and delivers lawful, transparent, auditable outcomes across the employee lifecycle. Overlays existing workforce management systems as a non-intrusive compliance layer with real-time payroll verification and proactive compliance alerts.
- Decisively ESG ESG compliance module applying the Decisively rules engine to climate regulations and sustainability frameworks. Supports ESG ratings, fund portfolio assessments, and automated regulatory compliance decisions from legislative sources.
- Nova Innovative recruitment platform and talent acquisition service that matches candidates to employers based on company vision, culture fit, and technical requirements. Provides employer branding services and direct outreach to passive candidates.
Quantifiable outcome
- 30%+ reduction in hospital ramping within 1 month of Trier Medical MEV deployment at Sir Charles Gairdner Hospital
- +3 more outcomes
Companies that use Imminently
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Imminently technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Imminently partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and strategic.
- SAPcoreSAP is listed as a supported ERP platform for Imminently's ERP Regulate solution. Imminently embeds legal intelligence into SAP environments, enabling systems to execute lawful, clause-correct decisions across payroll, grants, entitlements, and procurement without customisation or disruption.
- TechnologyOnecoreTechnologyOne is a supported ERP platform for ERP Regulate and is listed as a trusted partner on Imminently's website. Imminently collaborates with TechnologyOne to deliver compliance automation for government agencies. Imminently has also engaged in advocacy for fairer ICT procurement on TechnologyOne's behalf.
- OraclecoreOracle is listed as a supported ERP platform for Imminently's ERP Regulate solution. Imminently embeds legal intelligence into Oracle ERP environments, enabling lawful automation without customisation or disruption to core infrastructure.
- WorkdaycoreWorkday is listed as a supported ERP platform for Imminently's ERP Regulate solution, enabling legal intelligence embedding in Workday environments for payroll and workforce compliance automation.
- AscenderPaycoreAscenderPay is listed as a supported ERP platform for Imminently's ERP Regulate solution, enabling payroll compliance automation for organisations using the AscenderPay platform.
- Microsoft AzurecoreMicrosoft Azure is the cloud infrastructure provider for Decisively (all deployment editions), RoamFree, and Trier Medical's My Emergency Visit platform. Imminently's platforms leverage Microsoft Azure edge network for global scalability. Azure hosting enables enterprise-grade security and compliance.
- Reason GroupstrategicReason Group is listed as a trusted partner of Imminently, described as Business Management Consultants. Reason Group collaborates with Imminently on digital transformation initiatives, bringing management consulting expertise to joint engagements.
- Trier MedicalstrategicTrier Medical is Imminently's healthcare innovation partner. Imminently acted as embedded R&D partner to build Trier's My Emergency Visit (MEV) platform, achieving production deployment at Sir Charles Gairdner Hospital in under 12 weeks. Trier was co-founded by James Rippey, an emergency physician and Imminently customer/advocate.
- North Metro Health Services & WA Department of HealthstrategicNorth Metro Health Services and the WA Department of Health are co-development partners in the Trier Medical / My Emergency Visit platform, with the Emergency Care Navigation Centre successfully launched at Sir Charles Gairdner Hospital.
- BlueKeestrategicBlueKee is Imminently's embedded R&D partner for the digital identity and privacy protection app. Imminently delivered the complete BlueKee product including mobile app, identity contract management portal, and marketing. BlueKee has since secured significant capital following the Imminently-developed MVP.
- RoamFree (RoamFree World)strategicRoamFree is Imminently's flagship VisaTech mission, using the Imminently Fabric and Decisively rules engine for migration compliance. Imminently orchestrated market research, design, rule analysis, data ingestion, and full product development for RoamFree's global mobility platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Imminently competitors and assessment
Company assessmentDirect peers
- Knosys: Australian-listed RegTech/knowledge management vendor serving regulated industries with AI-driven compliance and document intelligence. Most comparable by geography, regulatory focus, and target customer base.
- Clause: Rules-as-Code and contract automation platform that turns legal text into executable logic. Closely comparable to Decisively's core value proposition around digitising legislation and policies.
- LinkSquares: AI-powered contract lifecycle management and legal analytics platform. Comparable in applying AI to legal/regulatory text and serving enterprise legal teams.
Emerging players
- Xcential: Specialist in legislative drafting and Rules-as-Code standards for government; comparable in targeting legislative automation but more focused on the drafting/publishing workflow than runtime decision automation.
- Vault Platform: Ethics, risk, and compliance platform with employee-facing compliance workflows. Comparable in modernising compliance with software, but more focused on conduct/ethics than legislation interpretation.
- WorkFusion: AI-driven process automation vendor with strong footprint in financial-crime and regulatory compliance. Comparable in applying AI to compliance workflows and serving regulated enterprises.
Broad incumbents
- OneTrust: Large incumbent GRC and privacy management platform covering consent, regulatory compliance, and risk. Overlaps with Decisively on compliance automation, but at much broader and less specialised scale.
- ServiceNow GRC: Enterprise platform vendor with a dedicated Governance, Risk, and Compliance suite. Overlaps with Imminently's compliance and audit automation but is part of a much broader enterprise workflow portfolio.
- Workiva: Cloud platform for regulatory reporting, audit, and SOX/ESG compliance. Comparable customer base in finance and regulated enterprises, though it focuses on reporting rather than decision automation.
- Wolters Kluwer: Global information services firm with regulatory compliance, legal, and tax software (OneSumX, TeamMate). Comparable in serving regulated industries with compliance content and software, but at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Imminently social profiles
Digital presenceImminently financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imminently leadership team
Management profileNumber of profiles
Profiles3 records
Imminently funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imminently M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imminently
What does Imminently do?
Imminently builds and sells Decisively, a sovereign AI-enabled decision engine that transforms legislation, policies, and industrial instruments into structured, machine-readable logic for automated compliance decisions. The portfolio extends to ERP Regulate (legal intelligence for ERP platforms), EdWard (workforce compliance automation), and Decisively ESG, supplemented by product realisation consulting and the Nova recruitment sub-brand. Products are delivered as subscription SaaS on Microsoft Azure across Public Cloud, Dedicated Cloud, and Private Cloud deployment editions.
Is Imminently a public or private company?
Imminently is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imminently founded?
Imminently was founded in 2020. It employs 11 to 50 people.
Where is Imminently based?
Imminently is headquartered in Canberra, Australia, in the Oceania region.
How does Imminently make money?
Four revenue lines are on record. Decisively SaaS Subscription is the primary driver. The others are edWard Freemium & Tiered Plans, professional Services & Consulting and nova Recruitment Services.
Who are Imminently's main competitors?
Direct peers on record are Knosys, Clause and LinkSquares. Emerging players are Xcential, Vault Platform and WorkFusion. Broad incumbents are OneTrust, ServiceNow GRC, Workiva and Wolters Kluwer.
Does Imminently have an API?
Yes. Decisively provides an automatically-created Decision API for real-time determinations and calculations in any IT system or channel. Also offers a Batch API for non-real-time or bulk determinations and calculations. Integration with IT systems exposes organizational data to the digital rules model, driving automation. Developer documentation is at docs.imminently.co.
What industry is Imminently in?
Imminently's product category is Regulatory Technology (RegTech) Compliance Software. Its primary akta.pro industry code is HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies), with a secondary code of BPAEAPAJ, Risk Management (ERM), Operational Risk & Business Continuity. Its NAICS code is 5132 and its SIC code is 7372.