What clause.law does

clause.law is a UK-based SaaS company, headquartered in Bolton and founded in 2025, that builds AI-powered software for drafting and managing shareholder agreements for UK companies. The product is structured around an AI-driven builder that ingests user inputs, generates clauses, and validates the resulting agreement against the UK Companies Act and a domain-specific training corpus described as covering 10,000+ shareholder agreements, 1,234 disputes, and 350+ UK companies. The latest release, Builder 2.0, extends the surface from a single-deliverable generator into a broader agreement workflow, including clause libraries and validation routines.

The business model is a subscription SaaS priced at £190 per month on standard terms, with a launch offer of £99 per month — a 48% discount capped at the first 100 customers — targeting UK SMEs and early-stage companies. Distribution is product-led via a public waitlist, supplemented by an emerging network of partner law firms that provide optional legal consultations alongside the self-serve flow, blending software distribution with professional-services referrals. The company is bootstrapped, headcount is in the 1–10 range, and general availability is scheduled for January 2026, with the current period functioning as a pre-launch beta.

The founding team combines entrepreneurs with corporate lawyers reporting 20+ years of experience, which is reflected in the product's positioning around UK statutory compliance rather than generic legal drafting. There are no disclosed customers, no ARR figures, and no named enterprise logos at this stage, so all traction signals are pre-revenue and forward-looking. The principal strategic question is whether the domain-specific training corpus and UK statutory specialization are sufficient to defend the product once general-purpose legal AI tools expand into the same workflow.

Name

clause.law

Legal name

Clause Law Ltd.

Website

https://clause.law

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

clause.law is a UK-based SaaS company, founded in 2025 and headquartered in Bolton, that sells AI-powered software for drafting and managing shareholder agreements for UK companies via a £99–£190 per month subscription.

Ownership category

akta.pro rank

Product category

LegalTech / AI Contract Drafting Software

NAICS

Offices of Lawyers (541110), Software Publishers (5132)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Legal Practice Management & Case Management (BPAEAPAC)

akta.pro secondary industry

Records Management, Information Governance & Retention (BPAEAPAO)

Keywords

• AI legal software
• Shareholder agreement software
• Contract automation platform
• UK corporate law tech
• LegalTech SaaS

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Monthly subscription at £190/month with 12-month minimum commitment. Includes unlimited changes to shareholder agreements, cap table management, AI assistance, and all platform features. Annual cost of £2,280 provides savings of £7,720+ compared to traditional legal fees. After initial 12-month commitment, customers can continue month-to-month or commit to another annual term.
2. Beta Launch Offer: Special launch pricing at £99/month for the first year for first 100 companies on the waitlist. Includes fully built bespoke legal shareholder agreement checked by legal partners, full access to all features once available.
3. Legal Partner Consultations: Optional 1-hour expert consultation with legal partners for agreement review. Includes full agreement review, requirements check, question answering, improvement suggestions, and written summary of recommendations. Bookable for £190/month subscribers wanting additional legal validation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

clause.law operates an AI-powered SaaS platform that generates, analyses, and explains UK shareholder agreements for startups, SMEs, founders, lawyers, and accountants. The platform uses artificial intelligence trained on the UK Companies Act and a corpus of over 10,000 prior agreements to draft compliant agreements, surface dispute risk, and translate legal language into plain English. It is offered as a monthly subscription with an optional paid Legal Partner Consultation for human lawyer review.

Product overview

Clause.law is a unified shareholder management platform consisting of the Clause Platform as the core product, which combines the Shareholder Agreement Builder with AI-powered modules (AI Chat Assistant, AI Dispute Risk Assessment, AI Amendment Generator, AI Term Explainer, AI Market Benchmarking) and cap table management tools. The platform also generates supporting documents including the Interactive Flipbook, Governance Companion, and Key Clauses Summary. Optional Legal Partner Consultation provides human lawyer review for complex situations. All built on a foundation of lawyer-created templates trained on UK corporate law.

Differentiator

Problem solved

Functional benefit

Products and services

• Clause Platform Cloud-based AI platform that generates, analyses, and explains UK shareholder agreements for startups, SMEs, founders, lawyers, and accountants.
• Clause Subscription Monthly subscription product priced at $190/month that unlocks the Clause Platform's AI-powered shareholder agreement features.
• Legal Partner Consultation Optional paid add-on service that connects customers to vetted corporate lawyers for human review and finalisation of AI-generated shareholder agreements.

Quantifiable outcome

• Save £7,720+ per year compared to traditional legal fees based on 3-5 typical changes per year
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature10 records

Partnerships

One partnership is on record.

• Legal PartnerssupportingImplementation/ SI/ Consulting PartnerNetwork of legal partners offering 1-hour consultation services to Clause platform users who want expert lawyer review of their generated agreements. Partners have 4.9/5 average rating and years of corporate law experience. Reviews include full agreement review, requirements check, question answering, improvement suggestions, and written summary of recommendations. Average 50+ agreements reviewed per partner.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rocket Lawyer: Rocket Lawyer is an online legal platform offering document creation and attorney access for SMBs and consumers. It addresses an overlapping need (affordable self-serve legal documents for smaller companies) but with a much broader, non-specialised catalogue.
• Ironclad: Ironclad is a contract lifecycle management platform with AI-powered drafting and review for in-house legal teams. It overlaps with Clause on AI document drafting but serves a broader enterprise contract workflow rather than the UK SMB founder niche.
• LegalZoom: LegalZoom is a large online legal services platform offering business formation, agreements, and compliance documents. It competes in the broader self-serve legal-document category where Clause operates, though it does not specialise in UK shareholder agreements.

Direct peers

• SeedLegals: SeedLegals is a UK-based legal-tech platform that helps startups and SMEs create founder agreements, shareholder documents, and other corporate legal paperwork. It is the closest direct competitor because it targets the same UK SMB founder segment with similar self-serve document generation.
• Luminance: Luminance is a UK-founded AI legal-tech company applying machine learning to contract review and analysis. It overlaps with Clause's AI legal-document capabilities and shares the UK legal-AI specialist positioning, though it skews more toward enterprise contract review.
• Capdesk: Capdesk is a UK cap table and equity management platform for startups and growing companies. It directly overlaps with Clause's cap table management, exit scenario modeling, and Companies House-linked equity administration features.
• Clerky: Clerky is a US-based legal-tech platform that automates startup legal paperwork including founder, stock, and financing documents. It is a direct functional analog to Clause for self-serve founder/shareholder agreement generation, though focused on the US market.
• LawGeex: LawGeex is an AI contract review platform that automates legal document analysis. It overlaps with Clause's AI-driven document review, risk flagging, and benchmark-style analysis of legal terms.
• Spellbook: Spellbook is an AI legal assistant that drafts and reviews contracts for lawyers and legal teams. It targets a similar AI-contract-drafting workflow as Clause, with comparable natural-language-to-clause generation capabilities.
• Genie AI: Genie AI is a UK legal-AI platform that uses generative AI to draft and review contracts, including corporate and commercial documents. It competes with Clause in the AI-driven UK legal document drafting category and serves a similar startup/SME customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clause.law