What Daytrip Beverages does

Daytrip Beverages is a privately held functional beverage company founded in 2019 and based in Pleasant Hill, California, operating under the legal entity DT Brands & Co (N.I.) LTD (incorporated in Northern Ireland, UK). The company develops and sells plant-based wellness beverages and edibles, with its core product line including CBD Sparkling Water (25MG fast-acting CBD per can, 8 flavors, $59 per 12-pack), CBD Gummies (25MG per gummy, vegan, $16+), Organic Prebiotic Soda ($36), Organic Yerba Mate with adaptogenic mushrooms ($39.99), and a Night Trip sub-brand for CBD+CBN sleep gummies. All products share a proprietary 1mg botanical terpene blend (Limonene, Beta-Caryophyllene, Linalool, Beta-Pinene) derived from Clementine Orange to deliver the company's branded "Daytrip Effect." The underlying technology is food-science-based rather than software-based: a water-soluble CBD emulsion process that improves bioavailability and provides rapid onset compared to standard oil-based formulations.

The company's business model combines direct-to-consumer e-commerce through a Shopify storefront with subscription pricing (15% discount plus free shipping), wholesale distribution via the Faire marketplace to grocery, convenience, bars/restaurants, and dispensary channels, and selective premium retail placement including Costco (Bay Area, launched November 2025), Erewhon, Sprouts, Fred Meyer, Gopuff, and Central Market. Customer acquisition is driven by California lifestyle branding, athlete endorsements (surfers and skateboarders), content marketing (The Buzz blog, non-alcoholic cocktail recipes for dry January positioning), and event-driven in-person sampling at retail. The company maintains USDA Organic certification on yerba mate and prebiotic soda SKUs, FDA-compliant labeling, CGMP manufacturing standards with third-party lab testing (Anresco, SC Labs), and CCPA-compliant data practices.

Leadership is concentrated under co-founder and CEO Shawn Biega. The company operates with 11-50 employees and shows no disclosed venture capital or private equity backing in the available source material, suggesting growth is funded by operating cash flow. Revenue is not publicly disclosed, and there are no disclosed funding rounds. Daytrip's customer base is highly fragmented across consumer and small-retail segments with no enterprise concentration. Operating geographies are restricted to the continental United States (excluding Hawaii and Alaska), with a California-centric retail footprint currently expanding into warehouse club retail through the Costco partnership.

Name

Daytrip Beverages

Legal name

DT Brands & Co (N.I.) LTD

Website

https://wearedaytrip.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Daytrip Beverages is a privately held functional beverage company, founded in 2019 and based in Pleasant Hill, California, that sells plant-based CBD sparkling water, CBD gummies, organic prebiotic soda, and yerba mate with adaptogenic mushrooms through DTC e-commerce, subscription, and selective retail channels including Costco, Erewhon, and Sprouts.

Ownership category

akta.pro rank

Headquarters

HQ city

Pleasant Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Daytrip generates primary revenue through direct-to-consumer product sales via their Shopify e-commerce storefront. Products include CBD Sparkling Water (12-pack at $59), CBD Gummies (from $16), Prebiotic Soda ($36), and Organic Yerba Mate ($39.99). One-time purchase model with immediate transaction completion.
2. Subscription Program: Daytrip offers a subscription program providing 15% discount on all orders plus free shipping to continental US. Subscribers can customize delivery frequency and product selection, creating predictable recurring revenue from engaged customers.
3. Wholesale Distribution: Daytrip sells products wholesale to retailers including grocery stores, convenience stores, bars/restaurants, and dispensaries through their website and Faire marketplace. Minimum orders start at 8-12 cases, with volume tiers up to over 50 cases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Daytrip Beverages manufactures and sells a portfolio of functional beverages and edibles, including CBD Sparkling Water (25MG fast-acting CBD per can with proprietary botanical terpenes), CBD Gummies (25MG per gummy), Organic Prebiotic Soda, USDA Organic Yerba Mate with adaptogenic mushrooms, and Night Trip sleep gummies. All products are built on a proprietary 1mg Clementine-derived terpene blend and water-soluble CBD emulsion technology, delivering THC-free, USDA Organic, vegan, and gluten-free functional beverages. The company sells direct-to-consumer through a Shopify storefront and subscription program, alongside wholesale distribution to grocery, convenience, bar/restaurant, and dispensary retailers.

Product overview

Daytrip Beverages is a functional beverage company offering a portfolio of plant-based wellness drinks and edibles. The core product line includes CBD Sparkling Water (25MG CBD infused with proprietary botanical terpenes), CBD Gummies (vegan edibles with 25MG CBD), Organic Prebiotic Soda (with prebiotic fiber and mood-enhancing botanicals), and Organic Yerba Mate (with adaptogenic mushrooms and L-Theanine). The company also offers an affiliated sleep product line called Night Trip (CBD + CBN gummies) and branded merchandise. All products share the 'Daytrip Effect' - an uplifting experience driven by proprietary botanical terpene blends. Founded in 2019 and based in California, the company sells direct-to-consumer and through retail partners including Costco, Sprouts, Erewhon, and GoPuff.

Differentiator

Problem solved

Functional benefit

Brands

• Night Trip: A sub-brand under Daytrip for sleep-enhancing CBD + CBN gummies in blackberry lemon flavor. These gummies contain melatonin and are marketed as a nighttime wellness option, distinct from the main Daytrip daytime CBD gummy line.

Products and services

• Daytrip CBD Sparkling Water CBD-infused sparkling water with 25MG of fast-acting CBD per can and Daytrip's proprietary botanical terpene blend (Limonene, Beta-Caryophyllene, Linalool, Beta-Pinene). Available in multiple flavors with zero sugar, zero carbs, and 5 calories per serving; targeted at health-conscious consumers seeking relaxation and mood elevation without alcohol.
• Daytrip CBD Gummies Vegan CBD gummies containing 25MG CBD per gummy, formulated with Limonene, Beta-Caryophyllene, Linalool, and Beta-Pinene terpenes for mood-boosting and stress-reducing benefits. Available in Apricot Vanilla, Blueberry Hibiscus, and Strawberry Lemonade flavors.
• Daytrip Prebiotic Soda Organic prebiotic soda formulated with 100% Vitamin C, mood-enhancing botanicals, and 6+ grams of prebiotic fiber per serving. Contains 75% less sugar than ordinary soda and is infused with non-hemp botanical terpenes; available in Berry Citrus, Clementine, Grapefruit Lime, Root Beer, Cream Soda, and Dr. Daytrip flavors.
• Daytrip Organic Yerba Mate USDA Organic yerba mate beverage infused with adaptogenic mushrooms (Cordyceps, Lion's Mane, Reishi) and L-Theanine for clean, focused energy without jitters or crash. Available in Mendo Mint, Pacific Peach, and Raspberry Rush flavors.
• Night Trip CBD + CBN Gummies Sleep-enhancing gummies combining CBD and CBN with botanical terpenes, formulated to promote relaxation and support sleep; marketed under the Night Trip sub-brand in blackberry lemon flavor.
• Daytrip Apparel & Accessories (Merch) Official Daytrip merchandise including t-shirts, hoodies, sweatshirts, snapback hats, beanies, and accessories featuring the Daytrip brand logo, targeted at brand community and lifestyle enthusiasts.

Quantifiable outcome

• Zero sugar, 5 calories per serving across all CBD sparkling water products
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Costco WholesalecoreChannel Partner/ Reseller/ Distributor · 1 November 2025Daytrip Organic Yerba Mate launched at select Costco Wholesale locations in the Bay Area including Concord, Richmond, San Leandro, and Santa Cruz. The partnership marks Daytrip's first entry into warehouse club retail, with in-store sampling events featuring Daytrip crew members.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hiyo: Hiyo makes functional sparkling water with adaptogens, mushrooms, and nootropics, closely matching Daytrip's yerba mate + mushroom blend positioning and competing for the same clean-energy, functional beverage shopper.
• Aura Bora: Aura Bora produces herbal sparkling waters with botanicals and zero calories, competing in the same premium flavored sparkling water set where Daytrip's CBD sparkling water and prebiotic soda are positioned.
• De Soi: De Soi is a non-alcoholic functional aperitif with adaptogens, directly addressing the alcohol-alternative use case that Daytrip's CBD sparkling water targets, with similar premium positioning and DTC-plus-retail distribution.
• OLIPOP: OLIPOP is a leading prebiotic functional soda brand that directly competes with Daytrip's Prebiotic Soda line on shelf at Sprouts, Erewhon, and other natural food retailers, with a comparable DTC subscription model.
• Recess: Recess makes CBD-infused sparkling water and mood beverages with adaptogens, occupying the same 'daytime calm / alcohol alternative' positioning as Daytrip and selling through comparable DTC and natural food retail channels.
• Mood33: Mood33 offers CBD-infused sparkling waters and teas in similar flavor profiles and dosing formats as Daytrip, targeting the same mood-and-relaxation consumer occasion with retail and DTC distribution.
• Cann: Cann produces CBD-infused social tonics marketed as alcohol alternatives, directly comparable to Daytrip's CBD sparkling water for sober-curious consumers and sold through overlapping retail and DTC channels.
• Poppi: Poppi is a direct competitor in prebiotic, gut-health sodas with strong DTC and mass retail distribution, overlapping Daytrip's prebiotic SKU at the same retailers and price-sensitive shopper.
• Kin Euphorics: Kin Euphorics produces functional, non-alcoholic mood beverages with adaptogens and nootropics, directly competing with Daytrip's CBD and yerba mate lines for the sober-curious, alcohol-alternative consumer.
• Hoplark: Hoplark makes functional sparkling hop water and tea-based beverages marketed for relaxation and mood, overlapping Daytrip's CBD water use cases around alcohol-free social consumption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wearedaytrip/featured
• Facebookfacebook.com/DaytripBeverages
• Instagraminstagram.com/wearedaytrip
• TikToktiktok.com/@wearedaytrip
• LinkedInlinkedin.com/company/wearedaytrip

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daytrip Beverages