What Hoplark does

Hoplark is a Boulder, Colorado-based better-for-you beverage brand founded in 2018 (operating as Hoplark, LLC, also doing business as HopTea). The company produces dry-hopped sparkling beverages across three core product lines — Sparkling Tea (real brewed tea dry-hopped with craft hop varieties), Sparkling Water (single-hop sparkling water), and Hoplark 0.0 (non-alcoholic craft beer alternative). Its core technology is a non-fermented brewing process using real hops, tea, and botanicals to achieve genuine zero alcohol (not trace alcohol as in kombucha) while delivering hop-forward flavor profiles sourced from Citra, Mosaic, Sabro, Lemondrop, Simcoe, and Cascade hops grown in Yakima, Washington and the Pacific Northwest. All products are zero calorie, zero sugar, keto/vegan/non-GMO certified, and made with clean-label ingredients.

Hoplark sells primarily through a product-led, direct-to-consumer e-commerce channel at hoplark.com, featuring a subscription service with 10% subscriber discounts, up to 20% bundle savings, free shipping on subscriptions and orders over $50, and flexible delivery cadences of one month, six weeks, or eight weeks. Customers can build custom variety packs via a Bundle Builder, discover SKUs through a Flavor Finder quiz, and earn loyalty rewards through a "Frequent Flyers" program. Marketing is supported by content (Hop Blog), email, organic social (Instagram @drinkhoplark, Facebook), a refer-a-friend program, and earned media in Forbes, Wirecutter, Huffington Post, and Takeout. The company's Larky mascot — inspired by western meadowlarks from the Colorado foothills — anchors its brand identity and was elevated in a 2026 brand refresh.

The business operates a dual-channel revenue model combining DTC e-commerce with wholesale distribution to major US retailers. As of May 2026, retail partners include Whole Foods Market, Sprouts Farmers Market, H-E-B, Kroger, Albertsons, Total Wine, and Meijer, with placement across water, tea, and non-alcoholic sections nationwide. Pricing ranges from $39.99 for a 12-pack of Sparkling Tea to $46.99 for an 18-pack of Hoplark 0.0, with monthly Limited Releases at $49.99 for a 12-pack. Hoplark raised approximately $5.94 million in September 2023 from Brooklyn Brewery and Murano Group, is led by co-founder and CEO Dean Eberhardt, and operates with 11–50 employees.

Name

Hoplark

Legal name

Hoplark, LLC

Website

https://hoplark.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoplark is a Boulder, Colorado-based better-for-you beverage brand that produces dry-hopped sparkling teas, sparkling waters, and non-alcoholic craft beer alternatives. It sells through DTC e-commerce subscriptions and national retail at Whole Foods, Kroger, Albertsons, and others.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ), Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Non-alcoholic beverages
• Hop sparkling tea
• Functional sparkling water
• Better-for-you drinks
• Craft hop water

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce: Online sales through hoplark.com with subscription model offering 10% discount plus additional savings up to 20% for subscribers. Customers can choose delivery cadence of 1 month, 6 weeks, or 8 weeks with ability to skip, swap, or cancel anytime.
2. Wholesale/retail distribution: Distribution through grocery retailers including Whole Foods Market, Sprouts, H-E-B, Kroger, Albertsons, Total Wine, and Meijer.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Hoplark manufactures and sells dry-hopped sparkling teas, sparkling waters, and non-alcoholic craft beer alternatives (Hoplark 0.0) using real hops, tea, and botanicals brewed without fermentation to deliver zero-alcohol, zero-sugar, zero-calorie beverages. The company also offers monthly limited-edition flavors, a build-your-own custom variety pack, branded merchandise, and a Subscribe & Save recurring delivery service.

Product overview

Hoplark is a Colorado-based better-for-you beverage brand offering three core product lines: Sparkling Tea (real brewed tea dry-hopped for bold flavor), Sparkling Water (single-hop studies), and Hoplark 0.0 (non-alcoholic craft beer alternatives). The portfolio also includes monthly Limited Releases featuring experimental flavors, Custom Variety Packs for build-your-own sampling, and branded merchandise. All beverages are characterized by real ingredients, zero sugar, zero calories (except where noted), and are gluten-free. The brand uses hops as a central ingredient across all products, sourcing varieties including Citra, Mosaic, Sabro, Lemondrop, Simcoe, and Cascade from Yakima, Washington and the Pacific Northwest.

Differentiator

Problem solved

Functional benefit

Products and services

• Sparkling Tea Real brewed tea dry-hopped with craft hop varieties (Citra, Mosaic, Sabro, Lemondrop, Simcoe, Cascade) delivering bold flavor with zero calories, zero sugar, and no artificial ingredients. For health-conscious consumers, sober-curious individuals, and craft beer enthusiasts.
• Sparkling Water Single-hop sparkling water where each variety showcases one craft hop variety on a clean water canvas. Zero calories, zero sugar, caffeine-free. For consumers seeking flavorful water alternatives with hop-forward complexity.
• Hoplark 0.0 Non-alcoholic craft beer alternative brewed with real plants using hop-forward brewing techniques to deliver the complexity of craft beer without alcohol. For sober-curious consumers and craft beer enthusiasts seeking alcohol-free alternatives.
• Limited Release Monthly limited-edition sparkling teas featuring experimental hop varieties, flowers, and flavor combinations not available in the core lineup. Subscribers get early access.
• Custom Variety Pack Build-your-own variety pack allowing customers to mix and match any four 6-packs of their choice, with subscription savings available up to 20% off regular pricing.
• The Really Hoppy One Malty black tea with subtle honey notes balanced with Citra and Cascade hops, featuring 60mg caffeine for an energizing experience. Sold as a 12-pack at $39.99.
• The Citra Bomb One White tea-based sparkling beverage with vibrant citrus aroma from Citra hops and slight grassiness, featuring 20mg caffeine for a clean, focused lift. Sold as a 12-pack at $39.99.
• The Green Tea One Green tea sparkling beverage with grassy and herbaceous notes, toasted rice characteristics, and piney finish from hop additions, containing 50mg caffeine. Sold as a 12-pack at $39.99.
• The Calm One Chamomile-based caffeine-free sparkling tea with floral and citrus notes, soft buttery finish, designed for mellow moments. Sold as a 12-pack at $39.99.
• The Mile-High-Biscus One Hibiscus-based caffeine-free sparkling beverage with juicy tartness, berry notes, and candied citrus from Cashmere and Lemondrop hops. Sold as a 12-pack at $39.99.
• The Blood Orange One June 2026 limited release featuring tropical and citrus notes with Sabro hops and crystalized blood orange. Caffeine-free sparkling tea.
• Hoplark Merch Branded merchandise including apparel, drinkware (YETI tumblers, water bottles), koozies, glassware, and accessories featuring the Larky mascot and Hoplark visual identity.
• Subscription Service Recurring delivery service (Subscribe & Save) with flexible cadences of 1 month, 6 weeks, or 8 weeks. Offers 10% subscriber discount, free shipping, early access to limited releases, ability to skip/swap/cancel anytime, and milestone loyalty rewards.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Whole Foods MarketcoreChannel Partner/ Reseller/ Distributor · 12 May 2026Major natural grocery chain retailer distributing Hoplark Sparkling Teas, Sparkling Waters, and Hoplark 0.0 products as part of 2026 brand refresh expansion nationwide.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ Distributor · 12 May 2026Natural and organic grocery chain distributing Hoplark products as part of brand refresh expansion across water, tea, and non-alcoholic sections.
• H-E-BcoreChannel Partner/ Reseller/ Distributor · 12 May 2026Texas-based regional grocery chain with strong health-conscious customer base, carrying Hoplark products in their beverage sections.
• KrogercoreChannel Partner/ Reseller/ Distributor · 12 May 2026Major national grocery retailer with widespread distribution network across the United States, supporting Hoplark's national expansion.
• AlbertsonscoreChannel Partner/ Reseller/ Distributor · 12 May 2026National grocery retailer chain distributing Hoplark products as part of brand refresh rollout to water, tea, and non-alcoholic sections.
• Total WineminorChannel Partner/ Reseller/ Distributor · 12 May 2026Specialty wine and spirits retailer expanding into non-alcoholic beverage category with Hoplark 0.0 and sparkling beverage products.
• MeijercoreChannel Partner/ Reseller/ Distributor · 12 May 2026Midwest regional retailer with hypermarket format stores carrying Hoplark products as part of brand refresh distribution.
• Citra Hops farms (Yakima, Washington)coreOthersSource of Citra hop variety - high alpha acid hop with citrus and herbal aroma, the most commonly used variety in craft beer with descriptors including grapefruit, citrus, peach, melon, lime, gooseberry, passion fruit and lychee.
• Pacific Northwest hop farmscoreOthersSource of Mosaic, Sabro, Lemondrop, and Simcoe hop varieties from Pacific Northwest growing region, known for producing quality hop varietals.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ghia: Ghia is a non-alcoholic aperitif brand featuring bitter, botanical-forward flavors targeting health-conscious and sober-curious consumers. Both brands compete in the premium NA beverage category with sophisticated flavor profiles and lifestyle positioning.
• Brew Dr. Kombucha: Brew Dr. produces tea-based, better-for-you beverages with botanicals that mirror Hoplark's clean-label, hop-and-tea infusion approach. Both brands target health-conscious consumers seeking functional, non-alcoholic options with real ingredients and natural flavor profiles.
• Töst Beverages: Töst makes non-alcoholic sparkling beverages positioned for social occasions and dinner pairings, targeting the same sober-curious and NA aperitif consumer that Hoplark's Hoplark 0.0 line addresses. Both brands occupy the premium non-alcoholic beverage space with sophisticated flavor profiles.
• Athletic Brewing Company: The leading non-alcoholic craft beer brand in the US, Athletic Brewing offers hop-forward NA beers that directly compete with Hoplark 0.0. Both target sober-curious and health-conscious consumers seeking craft-quality alcohol alternatives, and both have achieved national distribution at major retailers including Whole Foods and Kroger.
• De Soi: De Soi produces non-alcoholic aperitifs with botanical complexity targeting the sober-curious and wellness-oriented consumer. Both brands focus on craft-quality, sophisticated NA beverages for social occasions where Hoplark 0.0 competes directly.

Broad incumbents

• Spindrift: Spindrift is an established premium sparkling water brand with national distribution and a real-ingredient positioning. While not focused on hops or NA beer alternatives, Spindrift competes with Hoplark's Sparkling Water line for premium shelf space in the better-for-you beverage section.
• Liquid Death: Liquid Death is a larger, more established alternative beverage brand with edgy branding and national distribution. While broader in scope (water, energy drinks), Liquid Death pioneered the alternative beverage positioning that Hoplark leverages for its hop-forward craft identity, with comparable retail presence and DTC infrastructure.
• Olipop: Olipop is a larger, well-funded better-for-you sparkling beverage brand with national retail distribution at Whole Foods, Sprouts, Kroger, and Albertsons. While Olipop focuses on functional/soda alternatives rather than hops, both brands compete for the same health-conscious consumer and premium shelf placement in the better-for-you beverage section.

Emerging players

• Kin Euphorics: Kin Euphorics produces functional, non-alcoholic mood-boosting beverages targeting the same sober-curious and social drinking alternatives market. Both brands focus on sophisticated, better-for-you beverages designed for evening and social use occasions.
• Recess: Recess produces sparkling functional beverages with adaptogens and hemp, targeting health-conscious consumers seeking better-for-you alternatives. Both brands compete for the same wellness-oriented millennial and Gen Z consumer with premium, ingredient-focused sparkling beverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoplark
• Instagraminstagram.com/drinkhoplark
• Xx.com/drinkhoplark
• LinkedInlinkedin.com/company/hoplark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoplark