Niche Academy

Name

Niche Academy

Legal name

Niche Academy LLC

Website

https://nicheacademy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Learning Management System (LMS) Software

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Learning Management Systems (LMS) & Academic Application Support (EDALAMAC), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

Keywords

• Learning management system
• Library training platform
• Nonprofit e-learning
• Staff training software
• Tutorial authoring platform

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-Based SaaS: The primary revenue model is subscription-based SaaS. Organizations pay for access to the platform's full features including pre-built content library, custom tutorial creation, learner reports, and integrations. Accounts can be created free of charge with limited access, while full-featured academies require paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Niche Academy is a cloud-based learning management system (LMS) that enables libraries, nonprofits, municipalities, and other mission-driven organizations to deliver consistent training to staff, volunteers, and community members. The platform combines a pre-built Tutorial Marketplace of sector-specific content, custom tutorial authoring tools, learner progress tracking and reporting, and embeddable widgets for point-of-need training inside existing websites.

Product overview

Niche Academy is a unified online learning management platform that provides libraries, nonprofits, and mission-driven organizations with an all-in-one training solution. The core platform combines a Tutorial Marketplace (offering hundreds of professionally crafted, continuously updated tutorials), Custom Tutorial Creation tools, comprehensive Reports dashboards, and Embeddable Widgets. These components work together as an integrated system where organizations can set up their own academy, browse and add built-in content with one click, customize or create their own tutorials, enroll learners, and track progress through real-time analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Niche Academy Platform Cloud-based learning management system (LMS) that enables libraries, nonprofits, municipalities, parks and recreation departments, and direct care providers to deliver consistent training to staff, volunteers, and community members through built-in tutorial content, custom tutorials, learner tracking, and reporting. Sold to organizations on a subscription basis with a freemium entry point and a 30-day free trial.

Quantifiable outcome

• 1700+ organizations trust and rely on Niche Academy
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Skilljar: Skilljar is a SaaS learning platform that enables businesses to deliver external training to customers and partners. Like Niche Academy, it focuses on a specific audience (customer/partner education vs. libraries/nonprofits), uses subscription pricing, and combines a content library with custom content creation tools and analytics dashboards.
• TalentLMS: TalentLMS is a cloud-based LMS offering course creation, ready-made content, and learner progress tracking on a subscription model. Although it serves a broader market than Niche Academy, its feature set (course marketplace, custom courses, embeddable elements, reporting) overlaps heavily with Niche Academy's core product offering.
• WebJunction (OCLC): WebJunction is OCLC's free library-focused training program providing self-paced courses and webinar content to library staff worldwide. It is the closest direct peer for the Public Libraries and Academic Libraries segments of Niche Academy and represents the most direct competitive substitute in the library vertical.
• TechSoup: TechSoup provides discounted technology, training resources, and learning content specifically for nonprofits. It is a direct peer for Niche Academy's nonprofit segment, addressing the same constrained-budget training pain points with curated learning offerings.
• LearnDash: LearnDash is a WordPress-based LMS plugin with course creation, quizzes, reporting, and content marketplace features. It serves the same workflow of building and delivering training modules with subscription-like access, making it a direct functional peer to Niche Academy's platform even though it targets a different customer base.

Broad incumbents

• Moodle: Moodle is the dominant open-source LMS used globally across academic libraries, schools, and universities. It overlaps with Niche Academy on the academic library segment and is the default incumbent in higher-ed LMS procurement decisions.
• Canvas (Instructure): Canvas is the leading academic LMS used by universities and academic libraries. It competes with Niche Academy for the information literacy and research skills training use case in academic libraries, and is the dominant incumbent in the higher-ed LMS space.
• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) offers a broad video course library widely subscribed to by public libraries as a patron resource. It is a broad incumbent competitor for the patron-facing and professional development content use cases that Niche Academy also serves.
• Thinkific: Thinkific is a broader LMS and course platform offering course creation, content marketplaces, and subscription tools for creators, SMBs, and enterprises. It overlaps with Niche Academy on subscription-based course delivery, customizable content, and learner tracking, though it does not specialize in libraries or nonprofits.
• Teachable: Teachable is a broad LMS / online course platform used by creators and small organizations to build academies and deliver training content. Like Niche Academy it offers a hosted academy experience with quizzes, content libraries, and reporting, serving as a broader market substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/niche_academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niche Academy