Medikamente-per-klick

What Medikamente-per-klick does

Medikamente-per-klick is a German direct-to-consumer online pharmacy and mail-order pharmacy operated by the brick-and-mortar parent Luitpold Apotheke Bad Steben, headquartered in Bad Steben, Upper Franconia, Bavaria, and founded in 2004. The platform serves German (and several other EU) consumers with prescription medications, over-the-counter drugs, cosmetics, nutritional supplements, homeopathy, natural remedies, and medical devices, operating through a responsive e-commerce website and a dedicated iOS and Android mobile application built in partnership with pharmacy software vendor noventi. Pricing is structured transactionally with discounts of 12-80% off manufacturer recommended prices across a catalog of 100+ brands organized into Markenshops (brand storefronts) and Themenshops (condition-organized shops), with free shipping within Germany on orders above €15.

The technology stack centers on a custom e-commerce platform that supports both traditional paper prescription submission (Rezeptbestellung) and Germany's E-Rezept electronic-prescription flow. Notable domain features include the WechselwirkungsCheck drug-interaction lookup tool and the mobile app's barcode scanner, PZN search, and e-prescription scanning. Distribution is run from a logistics center equipped with photovoltaic infrastructure via a multi-carrier shipping stack (DHL as primary partner with home and Packstation coverage, plus Hermes and trans-o-flex for specialized shipments), and the pharmacy surfaces on German price-comparison platforms including Medizinfuchs, Idealo, apomio, MediPreis.de, and Gebrauchs.info for upper-funnel acquisition.

The business model is primarily transactional product sales (prescriptions and OTC) with pricing benchmarked to the German Lauer-Taxe for prescriptions and discounted UVP for OTC. Customer segments are consumer end-customers (prescription patients, self-medication/wellness buyers, and pet owners via a Tiergesundheit section) with no B2B/enterprise channel documented. Compliance is anchored by DIMDI Versandhandels-Register registration (human and veterinary), DIN EN ISO 9001 certification, and Trusted Shops/eKomi third-party trust signals. The company is privately held and founder-operated, with approximately 170 employees and no disclosed external investors.

Name

Medikamente-per-klick

Legal name

Luitpold Apotheke Bad Steben

Website

https://medikamente-per-klick.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Medikamente-per-klick is a German online and mail-order pharmacy operated by Luitpold Apotheke Bad Steben, selling prescription medications, OTC drugs, cosmetics, supplements, and pet health products directly to German consumers via its e-commerce website and iOS/Android mobile app with free shipping on orders above €15.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Mail-Order & Home Delivery Pharmacies (HLAFALAD)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Online pharmacy
• Mail-order pharmacy
• Prescription medications
• Health and wellness products
• Pharmaceutical retail

Headquarters

HQ city

Bad Steben

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pharmaceutical and health product sales: Revenue generated from the sale of prescription medications, over-the-counter drugs, cosmetics, nutritional supplements, homeopathic products, and medical devices. Products are sold at competitive prices with discounts off manufacturer recommended retail prices (UVP/RP).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Medikamente-per-klick is a German online and mail-order pharmacy operated by Luitpold Apotheke Bad Steben, selling prescription and over-the-counter medications, cosmetics, dietary supplements, homeopathy, natural remedies, medical devices, and pet health products directly to consumers via an e-commerce platform and mobile app. The service supports both paper and electronic prescriptions, offers pharmacist consultation, custom-compounded preparations, and ships from a logistics center in Upper Franconia to addresses and Packstations across Germany.

Product overview

Medikamente-per-klick is an online pharmacy and mail-order pharmacy operated by Luitpold Apotheke Bad Steben in Upper Franconia, Germany. The core offering is the Medikamente-per-klick Online Pharmacy Platform, which provides access to medications, cosmetics, dietary supplements, homeopathy, and natural remedies. The platform is supplemented by prescription services (Rezeptbestellung) and an E-Rezept service for electronic prescriptions. Additional features include brand-specific Markenshops featuring over 100 brands (Eucerin, ratiopharm, Hansaplast, Femibion, Aspirin, etc.), themed Themenshops organized by health condition, a WechselwirkungsCheck tool for drug interaction verification, and an MPK Mobile App for iOS and Android. The company also offers custom-compounded formulations (Rezepturen) and a subscription service (Spar-Abo). Shipping is available within Germany starting at 15€ order value, with CO₂-neutral delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Medikamente-per-klick Online Pharmacy Platform Full-featured German online pharmacy where individual consumers can purchase prescription and OTC medications, cosmetics, dietary supplements, homeopathic products, and medical devices at discounted prices with home or Packstation delivery.
• E-Rezept (Electronic Prescription) Service

Quantifiable outcome

• Orders over €15 ship free within Germany
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DHLcoreChannel Partner/ Reseller/ DistributorPrimary shipping partner for domestic German deliveries. Provides delivery services to home addresses, Packstation locations, and Postfiliale branches. Enables flexible delivery options for customers.
• Hermes GermanyminorChannel Partner/ Reseller/ DistributorAlternative shipping partner for package delivery to home addresses and Hermes Paketshop locations.
• trans-o-flexminorChannel Partner/ Reseller/ DistributorSpecialized logistics partner for temperature-controlled and sensitive shipments.
• MedizinfuchsminorGTM or Marketing PartnerPrice comparison platform partner listing the pharmacy's products for visibility among price-conscious consumers.
• IdealominorGTM or Marketing PartnerPrice comparison platform partner increasing online visibility and price transparency for customers.
• apomiominorGTM or Marketing PartnerPartner apomio price comparison platform for pharmacy products.
• MediPreis.deminorGTM or Marketing PartnerGerman price comparison platform for medications and health products.
• BDVA (Bundesverband der Versandapotheken)minorOthersMembership in the German Association of Mail-Order Pharmacies for industry representation and best practice sharing.
• DIMDI (Deutsches Institut für Medizinische Dokumentation und Information)coreOthersRegistered mail-order pharmacy with DIMDI Versandhandels-Register for human and veterinary medications. Compliance with German pharmaceutical distribution regulations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DocMorris: Swiss-headquartered mail-order pharmacy group operating the DocMorris and Zur Rose brands with significant German operations. Sells prescription, OTC, and health products DTC in Germany, directly overlapping with Medikamente-per-klick's core offering and e-prescription capabilities.
• Volksversand Versandapotheke: German mail-order pharmacy brand offering OTC, prescription, cosmetics, and supplements with home delivery. Comparable category participant in the German Versandapotheke segment.
• Aponeo: Berlin-based licensed online pharmacy selling prescription, OTC, and health products with same-day Berlin delivery and Germany-wide shipping. Directly comparable in German mail-order pharmacy positioning and DTC prescription fulfillment.
• Redcare Pharmacy (Shop Apotheke Europe): Largest publicly traded online pharmacy in Europe; sells OTC, Rx, and health/beauty products with home delivery across multiple EU countries. Direct competitor to Medikamente-per-klick in the German mail-order pharmacy market with similar product breadth and DTC model.
• Sanicare: German mail-order pharmacy (Sanicare Apotheke) operating as a licensed Versandapotheke with prescription, OTC, and health/beauty assortments. Direct competitor in the German online pharmacy category with similar regulatory profile.
• Medpex: German online mail-order pharmacy owned by DocMorris group, offering prescription fulfillment, OTC, and health/beauty products with home delivery and Packstation support. Directly comparable in assortment and German DTC delivery model.
• mycare.de: German online pharmacy (myCARE eK) operating as a licensed mail-order pharmacy offering prescriptions, OTC, and health products. Comparable in product range, e-prescription acceptance, and German DTC delivery model.
• Apotal.de: German online pharmacy (Apotheke im Paunsdorf Center) offering prescription, OTC, cosmetics, and health products with home delivery. Closely comparable German mail-order pharmacy competitor to Medikamente-per-klick.
• Besamex: German licensed online pharmacy providing prescription, OTC, and health products with Germany-wide shipping. Comparable mail-order pharmacy operating in the same regulatory and competitive landscape.

Others

• BDVA (Bundesverband der Versandapotheken): German trade association representing mail-order pharmacies; Medikamente-per-klick is a member. Not a direct competitor but a relevant industry body for policy advocacy and competitive context in the German mail-order pharmacy sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Medikamente-per-klick/370660006294465
• Instagraminstagram.com/medikamenteperklick
• LinkedInlinkedin.com/company/luitpold-apotheke-medikamente-per-klick

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medikamente-per-klick