Wake Robin
Wake Robin is a nonprofit Life Plan Community in Shelburne, Vermont, serving 400+ seniors aged 60+ with independent living cottages and apartments, residential care, skilled nursing, and memory care across a 136-acre campus.
- Company typePrivate
- Founded1990
- HeadquartersShelburne, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Wake Robin does
Wake Robin is a nonprofit Life Plan Community (continuing care retirement community) located on a 136-acre campus in Shelburne, Vermont. Established in 1990 as Vermont's first Life Plan Community, the organization operates as Wake Robin Corporation, a Vermont-incorporated nonprofit governed by a Board of Directors and led by President & CEO Meagan Buckley. The community serves more than 400 residents aged 60 and older across approximately 250 residences comprising 25 distinct cottage and apartment styles ranging from 557 to 2,144 square feet, supported by 200+ staff. The Linden Health Center provides the full continuum of care on campus — residential care, skilled nursing, long-term care, and memory care — and received a deficiency-free re-licensure survey from the Vermont Department of Disabilities, Aging, & Independent Living in October 2024, the highest possible regulatory rating.
Revenue is generated through a hybrid model combining one-time entrance/reservation fees with recurring monthly service fees. Prospective residents enter a Depositor program by paying a $4,000 refundable deposit plus a $700 non-refundable administrative fee, which places them on a Ready List queue for their preferred residence type, with reported wait times of 8 to 15+ years for certain floor plans. Once admitted, residents pay monthly fees that vary by residence type and bundle housing, meals, housekeeping, utilities, transportation, 24-hour emergency response, and unlimited access to higher-acuity care under the Life Care model. Go-to-market is direct-to-consumer: inquiries arrive via website form, phone, or email and progress through personal or virtual tours, with healthcare-provider referrals and word-of-mouth supplementing the formal sales process.
Operationally, Wake Robin differentiates on three dimensions: an award-winning environmental sustainability program (ozone laundry reducing annual carbon footprint by 58,000+ pounds and hot water use by 316,000 gallons annually; Power Knot biodigesters processing 400 lbs of food waste weekly; ICAA 2016 recognition for North America's most innovative green program); 50+ resident-driven committees and extensive amenities (aquatic center, fitness center, art studio, wood shop, maple sugaring operations, 3.5-mile trail system); and a Vermont-fresh, farm-to-table dining program sourcing directly from local farms through the Vermont Fresh Network. The technology stack is conventional — Google Analytics, Act-On marketing automation, and CompuClean cleaning audit software — with no proprietary platform or AI/ML capabilities, consistent with the operating model of a residential senior living community.
Wake Robin firmographics
Firmographics- Name
- Wake Robin
- Legal name
- Wake Robin Corporation
- Website
- https://wakerobin.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wake Robin is a nonprofit Life Plan Community in Shelburne, Vermont, serving 400+ seniors aged 60+ with independent living cottages and apartments, residential care, skilled nursing, and memory care across a 136-acre campus.
- Ownership category
- akta.pro rank
Wake Robin industry classification
Industry- Product category
- Continuing Care Retirement Community
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Life Plan / Entrance-Fee CCRCs (HLADAEAA)
- akta.pro secondary industries
- Active Adult (55+) Independent Living Communities (HLADAAAD), Rental / Fee-for-Service CCRCs (HLADAEAB)
Keywords
Where Wake Robin is headquartered
LocationHeadquarters
- HQ city
- Shelburne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wake Robin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Entrance/Reservation Fees: Residents pay a refundable deposit ($4,000) and non-refundable administrative fee ($700) to become Depositors and join the Ready List queue for their preferred home styles.
- Monthly Service Fees: Residents pay ongoing monthly fees that include housing, meals (one main meal daily), housekeeping, utilities, cable, internet, maintenance, transportation, and access to healthcare services if needed. Fee schedule varies by residence type (cottage vs. apartment) and is publicly disclosed in annual fee schedules.
- Life Care Coverage: As a Life Plan Community with Life Care option, monthly fees include unlimited access to residential care, skilled nursing, and long-term care if needed, providing predictable costs for future healthcare needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | Depositor Program |
| Subscription | Monthly | Monthly Service Fees |
| Subscription | Monthly | Cottage and Apartment Styles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Wake Robin product offering
Product offeringCore offering
Wake Robin is Vermont's first Life Plan Community, providing a continuum of senior living services on a 136-acre campus in Shelburne, Vermont. It offers independent living in cottages (845-1632 sq ft) and apartments (557-2144 sq ft), with on-site access to residential care, skilled nursing, and memory care at the Linden Health Center, alongside dining, wellness, and lifestyle amenities. Residents pay a one-time depositor fee plus ongoing monthly service fees that cover housing, meals, housekeeping, utilities, transportation, and unlimited access to higher levels of care if health needs change.
Product overview
Wake Robin is a Life Plan Community offering a comprehensive continuum of senior living services. The core offering is residential accommodation through Cottage Living (single-family homes in 8 styles ranging 845-1632 sq ft) and Apartment Living (17 floor plan options ranging 557-2144 sq ft). These independent living residences provide the foundation, with access to on-site support services including Residential Care, Skilled Nursing, and Memory Care at the Linden Health Center. Additional services include Dining (Maple Leaf and The Birches restaurants), Wellness and Fitness (pool, fitness center, trails), and comprehensive amenities. Residents pay a monthly fee covering maintenance, housekeeping, utilities, cable, internet, transportation, and emergency response, with unlimited access to care levels if needed.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Plan Community Vermont's first Life Plan Community, providing inclusive senior living with independent life, beautiful surroundings, and a continuum of care including independent living, residential care, skilled nursing, and memory care for residents aged 60 and older.
- Cottage Living Single-family cottage homes available in eight named styles (E, A, O, B, C, N, P, Q Cottage) ranging from 845 to 1,632 square feet, located in tree-lined neighborhoods throughout the 136-acre campus.
- Apartment Living Apartment homes available in 17 floor plans (D, E, M, R, F, G, G1, K, L, S, S1, T, U, H, J, V, W Apartments) ranging from 557 to 2,144 square feet, located in the Butternut, Hornbeam, and Maple buildings.
- Linden Health Center On-site health center providing the continuum of higher-level care within the Life Plan Community, including residential care (24-hour support with daily activities), skilled nursing (comprehensive licensed nursing care), long-term care, and memory care services for residents with cognitive conditions.
- Dining Services Multiple on-campus dining venues including the casual Maple Leaf dining room and The Birches multi-course dining experience, featuring farm-to-table cuisine sourced from local Vermont farms, professionally trained chefs, and customizable meal options. One main meal daily is included in monthly fees.
- Wellness and Fitness Programs Comprehensive wellness programming including a heated aquatic center, fitness center, yoga and strength classes, the 3.5-mile campus trail system, a wellness clinic providing health screenings and preventive care, and a full therapy department with six full-time therapists.
Quantifiable outcome
- Carbon footprint reduced by 58,000+ pounds annually through ozone laundry/aquatic systems
- +5 more outcomes
Companies that use Wake Robin
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Wake Robin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Wake Robin partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SSAFE (Senior Stewards Acting for the Environment)coreWake Robin is a member of SSAFE, one of 17 chapters nationwide. The organization empowers seniors to lead climate action in their communities. Wake Robin residents participate in SSAFE zoom presentations, share environmental efforts, and benefit from resources and best practices shared across chapters.
- Vermont Fresh NetworkcoreWake Robin is part of the Vermont Fresh Network and sources as much local food as possible. They also contract directly with two local farmers who set aside acreage to grow produce for Wake Robin's kitchens.
- Cloud Brook GrazingminorCloud Brook Grazing out of Barnet, Vermont provides a herd of 53 goats for targeted grazing on Wake Robin's hillsides for poison ivy abatement and vegetation management at half the cost of human-controlled lawn equipment.
- Power KnotcorePower Knot provides biodigester machines (stainless-steel composting systems) that automatically process food waste. Wake Robin uses two units (main kitchen and Linden Health Center) processing 400 pounds of compost weekly. The biodigester technology converts food waste to water and CO2 through microorganism digestion.
- Local Farms (Vermont)coreWake Robin partners with local Vermont farms for produce and seasonal ingredients as part of their farm-to-table dining philosophy. They also have maple sugaring operations on campus with a 300-gallon holding tank.
- International Council on Active Aging (ICAA)coreWake Robin participates in ICAA initiatives. ICAA recognized Wake Robin's Energy Use and Conservation Plan as North America's most innovative green program in 2016. ICAA also offers dining assessment tools for member communities.
- University of Vermont (UVM)coreUVM's Occupational Therapy program partners with Wake Robin for field study components. Wake Robin serves as a training site for OT students and hosts observational fieldwork and capstone research projects. This partnership supports the holistic approach to healthcare at Wake Robin.
- Vermont Health Care AssociationcoreVHCA provides annual awards recognition for staff excellence in long-term care. Multiple Wake Robin staff members have received VHCA awards including Nurse Practitioner of the Year, Licensed Nurse Aid of the Year, MDS/Quality Assurance Nurse of the Year, and Registered Nurse of the Year.
- Chittenden Solid WasteminorWake Robin residents participated in presentations from Chittenden Solid Waste as part of Earth Month activities, learning about waste reduction and recycling initiatives.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
Wake Robin competitors and assessment
Company assessmentDirect peers
- Kendal at Hanover: Non-profit Life Plan Community in Hanover, NH serving approximately 400 residents with independent living, assisted living, and skilled nursing. Most directly comparable to Wake Robin in scale, mission, geographic region, and CCRC service mix.
- North Hill: Non-profit CCRC in Needham, MA offering independent living, assisted living, memory care, and skilled nursing on a single campus. Closely matches Wake Robin's Life Plan model, scale, and New England non-profit positioning.
- Pine Run Retirement Community: Non-profit Life Plan Community in Doylestown, PA operated by a local health system, offering independent living, personal care, and skilled nursing. Comparable in scale (~250 homes) and non-profit CCRC mission to Wake Robin.
Broad incumbents
- Erickson Senior Living: Largest U.S. operator of continuing care retirement communities (e.g., Brooksby Village, Linden Ponds, Fox Run). Comparable Life Plan model and continuum-of-care offering, but at greater scale and as a for-profit multi-campus operator.
- Life Care Services (LCS): National third-party manager of more than 140 Life Plan and senior living communities across the U.S. Provides operational infrastructure that Wake Robin delivers in-house; useful comparable for service mix and scale.
- Atria Senior Living: Operates more than 250 senior living communities across the U.S. and Canada, offering independent living, assisted living, and memory care. Comparable resident demographic and service mix, though Atria is rental-model rather than Life Plan / entrance-fee.
- Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities spanning independent living, assisted living, and memory care. Overlap is partial (less CCRC-heavy) but operates in the same continuum-of-care category.
- Sunrise Senior Living: National assisted living and memory care operator with ~270 communities in the U.S., Canada, and U.K. Comparable resident profile and service offering, though less focused on entrance-fee CCRC structures like Wake Robin.
Regional players
- Vernon Homes: Vermont-based non-profit senior living provider offering assisted living, residential care, and skilled nursing in Vernon, VT. Operates in the same Vermont market as Wake Robin and competes for similar seniors in the region.
- Benchmark Senior Living: New England-based senior living operator with ~65 communities primarily in the Northeast. Directly comparable on geography (Northeast U.S.), resident demographic, and continuum-of-care offering, though not a CCRC/Life Plan model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wake Robin social profiles
Digital presenceWake Robin compliance and trust
Trust signalCompliance2 records
Wake Robin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wake Robin leadership team
Management profileNumber of profiles
Profiles12 records
Wake Robin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wake Robin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wake Robin
What does Wake Robin do?
Wake Robin is Vermont's first Life Plan Community, providing a continuum of senior living services on a 136-acre campus in Shelburne, Vermont. It offers independent living in cottages (845-1632 sq ft) and apartments (557-2144 sq ft), with on-site access to residential care, skilled nursing, and memory care at the Linden Health Center, alongside dining, wellness, and lifestyle amenities. Residents pay a one-time depositor fee plus ongoing monthly service fees that cover housing, meals, housekeeping, utilities, transportation, and unlimited access to higher levels of care if health needs change.
Is Wake Robin a public or private company?
Wake Robin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wake Robin founded?
Wake Robin was founded in 1990. It employs 101 to 250 people.
Where is Wake Robin based?
Wake Robin is headquartered in Shelburne, United States, in the North America region.
How does Wake Robin make money?
Three revenue lines are on record. Entrance/Reservation Fees are the primary driver. The others are monthly Service Fees and life Care Coverage.
Who are Wake Robin's main competitors?
Direct peers on record are Kendal at Hanover, North Hill and Pine Run Retirement Community. Broad incumbents are Erickson Senior Living, Life Care Services (LCS), Atria Senior Living, Brookdale Senior Living and Sunrise Senior Living. Regional players are Vernon Homes and Benchmark Senior Living.
Does Wake Robin have an API?
No public API is recorded for Wake Robin.
What industry is Wake Robin in?
Wake Robin's product category is Continuing Care Retirement Community. Its primary akta.pro industry code is HLADAEAA, Life Plan / Entrance-Fee CCRCs, with a secondary code of HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 623311 and its SIC code is 8050.