Vermont Health Care Association

What Vermont Health Care Association does

Vermont Health Care Association (VHCA) is a private, membership-based trade association founded in 1955 that serves as the longest-standing advocacy voice for residential long-term care providers in Vermont. Its members comprise nursing facilities (24-hour skilled nursing), residential care homes (personal care and medication management), and assisted living residences (housing with varying levels of personal support), including for-profit, not-for-profit, hospital-affiliated, and multi-facility health system operators, as well as industry partner organizations. VHCA's portfolio of offerings is organized around five member-service categories: (1) state policy tracking via weekly updates, a legislative dashboard, issue briefs, member calls, and action alerts; (2) regulatory and reimbursement guidance; (3) workforce development resources, anchored by an LNA (Licensed Nursing Assistant) Recruitment Toolkit; (4) an Education Series delivering webinars, recorded sessions, and CEU credits (members can earn 1.0 CEU credit for $100 per facility); and (5) an Annual Conference held each May that combines educational programming, networking, and award recognition. Two consumer- and workforce-facing tools — a Care Finder directory and a Job Listings platform — round out the offering and are distributed through the vhca.net web portal.

VHCA generates revenue primarily through member dues paid by facility members, supplemented by CEU program fees and annual sponsor contributions from third-party vendors (KBS, Medline, MedElite). It is structured as an independent trade association, operates out of a single location in South Barre, Vermont (PO Box 397), and operates a contact footprint of two named staff ([email protected], [email protected]) plus a main line (802-229-5700). The organization holds an affiliation with AHCA/NCAL (American Health Care Association / National Center for Assisted Living), through which it accesses national curricula, recognition programs (e.g., National Assisted Living Week), and workforce campaigns such as Careers in Caring. There is no disclosed parent company, no funding history, no M&A activity, and no technology platform or software product — VHCA is a services and advocacy organization, not a software or technology business.

Name

Vermont Health Care Association

Legal name

Vermont Health Care Association

Website

https://vhca.net

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Vermont Health Care Association, founded in 1955, is a private membership trade association representing nursing facilities, residential care homes, and assisted living residences in Vermont through state advocacy, regulatory guidance, workforce development, and member education.

Ownership category

akta.pro rank

Product category

Long-Term Care Trade Association Services

NAICS

Business Associations (813910), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industry

Active Adult / Senior Community Association Management (BPAJAHAJ)

Keywords

• Long-term care advocacy
• Healthcare association
• Workforce development
• Regulatory compliance support
• Professional education

Headquarters

HQ city

South Barre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Vermont Health Care Association is a membership-based trade association that advocates for and provides member services to nursing facilities, residential care homes, and assisted living residences in Vermont. Its core offerings include legislative and regulatory advocacy, reimbursement advocacy, workforce development resources such as the LNA Recruitment Toolkit, professional education and CEU programming, a consumer-facing Care Finder directory, and a job listings platform for member facilities.

Product overview

Vermont Health Care Association is a membership-based trade association representing long-term care providers in Vermont, offering a portfolio of member services including a Care Finder directory for consumers seeking care, a Job Listings platform for career opportunities in member facilities, workforce development resources such as an LNA Recruitment Toolkit, an Education Series for professional development, and policy tracking/member resources for advocacy and regulatory compliance. The organization does not offer a standalone software product but rather provides member services, resources, and a care finder directory as its primary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• VHCA Care Finder Directory An online searchable directory allowing consumers to find quality long-term care, assisted living, nursing homes, residential care homes, memory care, hospice, and other care services in Vermont by company name, city, or zip code.
• VHCA Job Listings Platform A careers portal enabling job seekers to view employment opportunities offered by VHCA members in long-term care communities, and allowing members to post jobs.
• LNA Recruitment Toolkit A workforce development resource providing flyers, talking points, online campaign examples, job listing guidance, and digital media storytelling tools to help member facilities recruit Licensed Nursing Assistants.
• VHCA Education Series Educational programming including webinars, recorded education, member meetings, and AHCA/NCAL events for professional development in long-term care, with CEU credit opportunities for members.
• VHCA Annual Conference Annual VHCA Conference held in May with award presentations, educational sessions, and networking opportunities for members, presenters, vendors, and sponsors.
• VHCA Membership Annual membership offering for nursing facilities, residential care homes, assisted living residences, multi-facility health systems, and industry partners in Vermont, providing access to advocacy, regulatory guidance, workforce development resources, education, and member benefits.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Careers in Caring CampaigncoreStrategic or Co-development Partner · 1 January 2026National campaign by AHCA/NCAL to recruit more professionals into long-term care, supported through VHCA workforce development resources including the LNA recruitment toolkit
• Career in Caring VermontcoreStrategic or Co-development Partner · 1 January 2026State-funded campaign to bring more direct care workers into home- and community-based settings, referenced in VHCA LNA recruitment resources
• Vermont HOSAminorChannel Partner/ Reseller/ Distributor · 1 January 2026Vermont HOSA chapter offers opportunities to meet directly with potential Licensed Nursing Assistants at career fairs and events
• Vermont Career Technical Education ProgramsminorChannel Partner/ Reseller/ Distributor · 1 January 2026Vermont CTE programs offer opportunities to meet potential LNAs at career fairs and career technical education events
• Vermont Nursing SchoolsminorChannel Partner/ Reseller/ Distributor · 1 January 2026Vermont nursing schools offer opportunities to meet potential Licensed Nursing Assistants for recruitment through career events
• AHCA/NCALcoreStrategic or Co-development PartnerAffiliation with American Health Care Association and National Center for Assisted Living provides VHCA members access to national resources, educational materials, career campaigns (Careers in Caring), and industry recognition programs including National Assisted Living Week.
• KBSminorGTM or Marketing PartnerAnnual sponsor of VHCA with logo placement on website
• MedlineminorGTM or Marketing PartnerAnnual sponsor of VHCA with logo placement on website
• MedEliteminorGTM or Marketing PartnerAnnual sponsor of VHCA with logo placement on website

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LeadingAge: National association representing nonprofit aging-services providers, including continuing care, assisted living, and nursing. Comparable mission and education/advocacy stack to VHCA, but with a nonprofit mission orientation and national scope.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): National-level umbrella trade association for the LTC sector and VHCA's strategic affiliate. Overlaps substantively in advocacy and education but operates broadly across all states rather than serving a single state like VHCA.

Emerging players

• Argentum: National industry association specifically focused on senior living providers, including assisted living. Adjacent to VHCA's assisted living membership, with overlapping advocacy and workforce-development mandates but a narrower category focus.

Direct peers

• Ohio Health Care Association: Ohio's statewide association for nursing facilities, assisted living, and residential care providers. Same member-service stack (legislative advocacy, regulatory support, workforce, education) as VHCA, making it a strong direct peer.
• New York State Health Facilities Association: New York's state-level trade association for skilled nursing and post-acute providers. Comparable advocacy, regulatory, and workforce focus; the regional adjacency makes it a useful benchmark for VHCA's operating model and member value proposition.
• California Association of Health Facilities: California's state-level trade association for skilled nursing and intermediate care facilities. Directly comparable to VHCA in mission (advocacy, education, reimbursement defense for LTC providers) and operating model; differs only in scale and state geography.
• Texas Health Care Association: State-level LTC association for Texas skilled nursing and assisted living providers. Closely mirrors VHCA's service portfolio of legislative advocacy, member education, regulatory guidance, and workforce initiatives at a much larger scale.
• Florida Health Care Association: Florida's state trade association representing nursing centers and assisted living facilities. Operates the same advocacy, regulatory tracking, workforce development, and annual-conference model that VHCA runs in Vermont, making it one of the closest functional analogues.
• Pennsylvania Health Care Association: Pennsylvania's state trade association for personal care homes, assisted living residences, and skilled nursing facilities. Provides advocacy, professional development, and workforce programming structurally identical to VHCA's offerings.

Regional players

• Massachusetts Senior Care Association: New England regional peer representing Massachusetts nursing facilities, residential care, and assisted living. Same member mix and service structure as VHCA, but operating in a neighboring state with different regulatory and reimbursement environment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/st-josephs-residential-care-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont Health Care Association