What Vernon Homes does

Vernon Homes is a non-profit 501(c)(3) senior living community located in Vernon, Vermont, founded in 1920 and operating continuously for over a century. The organization delivers a full continuum of care for older adults across three on-campus facilities: Vernon Birches (independent living), Vernon Hall (a 39-apartment assisted living residence), and Vernon Green (a 60-bed skilled nursing facility). Vernon Homes supplements these core services with specialized Alzheimer's/memory care programming and short-term rehabilitation services, and serves residents primarily drawn from southern Vermont and the broader New England region. The organization is a member of Advent Christian Retirement Communities (ACRC), a federation of faith-based senior living providers that shares back-office and operational resources across member communities.

The business is staffed by approximately 101–250 employees, including roughly 120 frontline care workers, and operates without entrance fees — a structural difference from many competing continuing care retirement communities (CCRCs) that require substantial upfront buy-in. Revenue is generated from three primary streams: (1) monthly rental and service fees paid by independent living and assisted living residents; (2) Medicare and Medicaid reimbursements tied to the 60 skilled nursing beds at Vernon Green and to rehabilitation services; and (3) private donations and charitable contributions consistent with its 501(c)(3) status. The organization has accumulated sustained regional recognition through "Best of the Best" awards spanning 25 years in nursing, 18 years in assisted living, and 8 years in independent living.

In May 2024, Vernon Homes' board voted to transition its skilled nursing operations to the Green House model — a small-house, person-centered care concept that restructures traditional nursing facility design around self-contained households. The organization has concurrently refreshed its management team (Feb 2024), expanded chaplaincy services campus-wide, and is internalizing executive succession through in-house administrator licensing. Vernon Homes does not currently disclose any technology platform, proprietary software, or AI/ML capability beyond standard clinical and administrative systems.

Name

Vernon Homes

Legal name

Vernon Homes

Website

https://vernonhomes.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Vernon Homes is a non-profit 501(c)(3) senior living community in Vernon, Vermont, founded in 1920. It operates three on-campus facilities providing independent living, assisted living, skilled nursing, memory care, and rehabilitation services to older adults across southern Vermont.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living services
• Assisted living facilities
• Skilled nursing care
• Memory care services
• Rehabilitation therapy

Headquarters

HQ city

Vernon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Rental Income: Residents pay monthly fees for housing and care services. No entrance fees required. Monthly billing covers lodging, meals, care services, and use of common areas. Security deposits equal to one month's rent required at The Hall and The Birches.
2. Government Programs (Medicare and Medicaid): Vernon Green is Medicare- and Medicaid-certified. The Green and The Hall accept Medicaid Choices for Care Long-Term Care program. Government programs cover eligible residents whose financial resources are depleted.
3. Private Donations: As a non-profit 501(c)(3) organization, Vernon Homes maintains and furthers its mission through private donations in addition to rental income and government programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vernon Homes operates a non-profit senior living campus in Vernon, Vermont providing independent living apartments, assisted living with 24/7 personal care, 24-hour skilled nursing, specialized Alzheimer's/memory care, and inpatient and outpatient rehabilitation therapy. Residents pay monthly fees covering lodging, meals, care services, and amenities, with no entrance fees; Vernon Green is Medicare- and Medicaid-certified and the Hall accepts Medicaid Choices for Care.

Product overview

Vernon Homes is a nonprofit senior living community offering a full spectrum of care and services across multiple facilities: Vernon Birches (independent living with one- and two-bedroom apartments), Vernon Hall (assisted living with 39 apartments providing 24/7 personal care under RN supervision), and Vernon Green (60-bed skilled nursing facility). The organization also provides specialized Alzheimer's/dementia care through a dedicated Special Needs Unit, and comprehensive rehabilitation services including physical, speech, and occupational therapy. All facilities are located on a unified campus on the banks of the Connecticut River in Vernon, Vermont, enabling residents to transition between levels of care without leaving the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Vernon Birches Independent living facility offering modern one- and two-bedroom apartments for seniors aged 62 and older who can function independently, with monthly rents that include heat, water, common-area access, snow removal, security, and on-site maintenance. No entrance fees; annual income criteria apply.
• Vernon Hall Licensed assisted living facility with 39 modern one- and two-room apartments providing 24/7 personal assistance under registered nurse supervision, including medication management, bathing, and personal hygiene support. Monthly fee covers basic assistance, three daily meals, utilities, common-area use, snow removal, security, and on-site maintenance. Accepts Medicaid Choices for Care and requires annual income and asset criteria.
• Vernon Green 60-bed skilled nursing facility providing 24-hour nursing supervision with a multidisciplinary team and all-inclusive monthly rent covering nursing care, lodging, meals, and activities. No entrance fees and no lease required. Medicare-, Medicaid-, and private-pay-eligible; participates in Medicaid Choices for Care Long-Term Care program.
• Alzheimer's Care (Special Needs Unit) Specialized memory care program integrated into Vernon Green nursing home, providing a safe, home-like environment with garden area, hair salon, and kitchen, individualized therapeutic activities, daily group activities, family participation, and a higher staff-to-resident ratio than most care facilities. Uses leading-edge behavioral management methods with a clinically trained team to support residents with Alzheimer's disease and related dementias.
• Rehabilitation Center Rehabilitation facility offering physical therapy, speech therapy, and occupational therapy for inpatient and outpatient care. Effective after stroke, fractures, heart attacks, and for managing joint disease, Parkinson's disease, and dementia. Staffed by highly trained specialists developing individualized programs with the best therapeutic techniques.

Quantifiable outcome

• Best of the Best Award winner for 25 consecutive years (Vernon Green nursing home)
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Advent Christian Retirement Communities (ACRC)coreStrategic or Co-development PartnerParent organization and umbrella group for Vernon Homes. Includes Meetinghouse Village in Kittery, Maine (independent senior living). Larry Knowles served as President of Advent Christian Retirement Communities. ACRC provides governance and strategic direction for member communities.
• Meetinghouse VillageminorStrategic or Co-development PartnerIndependent senior living complex in Kittery, Maine. Sister organization under Advent Christian Retirement Communities. Part of the same retirement community network as Vernon Homes.
• The Greenhouse ProjectcoreStrategic or Co-development PartnerNational organization supporting the Greenhouse model for nursing home care. Provides new planning and consulting resources for Vernon Homes' vision to transform Vernon Green from traditional institutional model to home-like buildings housing 10 residents each. Affiliation enables state approvals, gift support, and construction guidance.
• Brattleboro Memorial HospitalcoreImplementation/ SI/ Consulting PartnerRegional hospital in Brattleboro, VT. Vernon Homes works with the hospital on protocols for transfer of residents to and from acute care settings. Primary referral source for rehabilitation and nursing care admissions.
• Dartmouth-Hitchcock Medical CentercoreImplementation/ SI/ Consulting PartnerMajor medical center in Lebanon, NH. Referrals for post-acute rehabilitation and nursing care. Mask donation collaboration during COVID-19 pandemic.
• Cheshire Medical CenterminorImplementation/ SI/ Consulting PartnerHospital in Keene, NH. Regional referral partner for healthcare services including rehabilitation and nursing care admissions to Vernon Homes.
• American College of Heath Care Administrators (ACHCA)minorOthersProfessional association that grants the Eli Pick Facility Leadership Award. Vernon Homes Executive Director Brad Ellis received this award for 2015, 2016, and 2017.
• Market Surveys of AmericaminorOthersFirm that conducts public opinion polls throughout New England and has been BBB Accredited Business since 1998. Awards Vernon Homes the Best of the Best Award annually.
• Vermont Ethics NetworkminorOthersResource organization for ethics-related matters in Vermont healthcare, listed as a community resource link on Vernon Homes website.
• Alzheimer's AssociationminorOthersNational organization providing resources and support for Alzheimer's care, listed as a community resource link on Vernon Homes website.
• American Health Care AssociationminorOthersNational association representing long-term care providers. Vernon Homes Executive Director Brad Ellis received the Future Leaders Award from AHCA in 2005.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Atria Senior Living: National senior living operator with broad independent living, assisted living, and memory care portfolio. Comparable in service mix but operates at much greater scale across many states.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing. Comparable service lines but operates as a national incumbent versus Vernon Homes' single-campus model.
• Sunrise Senior Living: National senior living provider with assisted living and memory care focus. Comparable in assisted living and memory care offerings though operates at significantly larger scale.

Direct peers

• Maplewood Senior Living: Operator of upscale senior living communities in the Northeast offering independent living, assisted living, and memory care. Comparable in continuum-of-care model and New England geography.
• Benchmark Senior Living: New England-based senior living operator offering independent living, assisted living, and memory care across multiple campuses. Directly comparable as a regional full-continuum senior care provider competing for the same families.
• Genesis HealthCare: Large skilled nursing and senior living operator with significant presence in the Northeast, including Vermont. Closely comparable on the skilled nursing and rehabilitation side of Vernon Homes' business.

Others

• The Green House Project: National organization supporting the Green House model of small-home nursing care. Vernon Homes is an adopter; the organization is a strategic ecosystem partner rather than a direct competitor.
• Bayada Home Health Care: Large home health provider serving the Northeast including Vermont. Comparable in serving the same senior population in southern Vermont, though via in-home care rather than residential settings.

Regional players

• Pioneer Valley Senior Living (Watermark Retirement Communities): Operator of senior living communities including Pioneer Valley in the Massachusetts/Vermont area. Comparable continuum-of-care model serving similar New England senior demographic.
• Elderwood: Northeast-based operator of skilled nursing, assisted living, and rehabilitation communities across New York, Pennsylvania, Rhode Island, and Vermont. Directly comparable in skilled nursing and rehab services within the broader New England region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vernonhomes

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vernon Homes