22 Days Nutrition

What 22 Days Nutrition does

22 Days Nutrition operated as a direct-to-consumer e-commerce brand in the nutrition and supplements category, running a Shopify-powered online storefront. The company's product catalog, pricing, brand positioning, and target customer segments are not evidenced in the supplied input data; the storefront currently contains no product listings, content sections, or commercial functionality. The business model, to the extent it can be inferred, was a standard Shopify D2C retail operation selling nutrition products online, but no pricing models, average order values, customer cohorts, or unit economics have been disclosed.

Technically, the company relied entirely on Shopify's hosted commerce platform with no documented proprietary technology, custom integrations, third-party APIs, or data assets. There is no evidence of owned technology beyond the standard Shopify storefront, no mobile applications, and no declared technology partners. The underlying technology stack can therefore be characterized as off-the-shelf e-commerce with no differentiated technical components.

Currently, the website is inactive and not accepting orders, and no alternative revenue streams, distribution channels, or operational indicators are present in the data. The ownership structure, management team, funding history, and legal entity information have not been disclosed. As a result, the company's operational status is effectively closed, and there is no evidence in the supplied data of any active revenue generation, customer relationships, or strategic pipeline that would indicate an imminent restart.

Name

22 Days Nutrition

Website

https://22daysnutrition.com

Company type

Private

Founded year

1990

Operating status

Closed

Headcount range

11–50 employees

Short description

22 Days Nutrition was a direct-to-consumer online nutrition brand operating through a Shopify storefront. Its website is currently inactive and not accepting orders, and no product catalog, pricing, customer base, or operational details are disclosed in the available source data.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)

SIC

Retail-Food Stores (5400), Retail-Grocery Stores (5411)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Plant-based nutrition products
• Nutrition e-commerce store
• Health supplements online
• Vegan nutrition products
• Meal nutrition programs

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales

Core offering

22 Days Nutrition operated a Shopify-powered online store selling nutrition products. The website is currently inactive and not accepting orders, and no specific product offerings are evidenced in the available source data.

Product overview

22 Days Nutrition is an e-commerce company operating a Shopify-powered online store. The company's website is currently inactive and not accepting orders, with no product or service information available in the provided source data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Noom: Noom is a large, well-capitalized weight-management and nutrition coaching platform with a mobile app and structured multi-week programs. It addresses the same consumer need as '22 Days Nutrition' but at vastly greater scale with an established recurring-revenue model.
• Nutrisystem: Nutrisystem sells portion-controlled, program-based weight-loss meal plans delivered direct to consumers. It is comparable to '22 Days Nutrition' in delivering structured nutrition programs through a D2C e-commerce channel.
• Beachbody (BODi): BODi (formerly Beachbody) sells fitness and nutrition programs (e.g., 21 Day Fix, Portion Fix) via D2C e-commerce. Its multi-week structured nutrition offerings directly overlap with the '22 Days Nutrition' concept.
• Medifast: Medifast (NYSE: MED) is an established provider of structured, program-based weight management with meal replacements and coaching via its Optavia brand. It competes in the same time-bounded nutrition program category that '22 Days Nutrition' appears to have targeted.
• Optavia: Optavia (a Medifast brand) sells coach-mediated, multi-week weight-loss and nutrition programs with meal replacements and support. It addresses the same time-bounded, program-based nutrition consumer that '22 Days Nutrition' appears to have targeted.

Direct peers

• Sakara Life: Sakara Life sells multi-day nutrition and meal programs (e.g., 7-day, 21-day reset programs) as subscription-based D2C offerings. It is highly comparable to '22 Days Nutrition' in product format and duration-based program positioning.
• Whole30: Whole30 operates a structured 30-day nutrition reset program with branded cookbooks, meal plans, and coaching content. It is the closest direct analogue to '22 Days Nutrition' given its program-duration brand positioning in the consumer wellness space.
• Clean Program: Clean Program sells a 21-day cleanse and ongoing nutrition coaching programs via a D2C e-commerce model. It is directly comparable to '22 Days Nutrition' in offering a defined-duration nutrition protocol as a packaged consumer product.

Emerging players

• Splendid Spoon: Splendid Spoon is a plant-based meal delivery service offering multi-day reset programs and weekly meal subscriptions. It targets a similar consumer use case to '22 Days Nutrition' through structured D2C nutrition programs.
• Daily Harvest: Daily Harvest is a D2C nutrition brand selling frozen, ready-to-prepare meals, smoothies, and harvest bowls on a subscription basis. It overlaps with '22 Days Nutrition' as a digitally native consumer nutrition brand.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights2 records

Customer concentration

• Xx.com/22daysnutrition
• Facebookfacebook.com/22days

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22 Days Nutrition