Money
Money Pty Ltd (Money.com.au) is an Australian financial comparison and brokerage platform that helps consumers compare and apply for loans, insurance, banking, and energy products from 100+ providers, monetising through referral commissions via a dual self-serve and broker-assisted model.
- Company typePrivate
- Founded2018
- HeadquartersMoorabbin, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Money does
Money Pty Ltd (trading as Money.com.au) is an Australian financial services comparison and brokerage platform founded in 2018, headquartered in Brisbane. The company operates a dual-channel model: (1) a self-serve online interface where consumers browse and apply directly across credit cards (200+), savings accounts (200+), term deposits (80+), and energy plans (20+ retailers); and (2) a broker-assisted service accessible by phone (1300 4 MONEY) where qualified brokers provide personalised guidance for home loans (25+ lenders), business loans (50+ lenders), car loans (40+ lenders), and health insurance (16 funds). The platform aggregates product data from 100+ banks, lenders, insurers, and energy retailers, including major institutions such as Westpac, NAB, ING, UBank, and Rabobank. Consumer use of the service is free; Money monetises exclusively through referral commissions paid by financial product providers when customers apply via outbound links, with commissions stated to not affect customer rate or terms.
The company is structured as a Corporate Authorised Representative (CAR 001318745) of 62 Consulting Pty Limited, which holds Australian Financial Services Licence (AFSL 548573), and Money itself operates under Australian Credit Licence 528698. Its product portfolio spans nine verticals: home loans, business loans, car loans, personal loans, health insurance, credit cards, savings accounts, term deposits, and energy, supported by a suite of calculator tools. Distribution and customer acquisition rely on content-led marketing — broker-authored editorial guides, case studies, Trustpilot reviews, and earned media coverage in major Australian outlets (7 News, ABC, The Age, The Australian, SBS, Sky News) — supplemented by a weekly 'Rate Moves' newsletter. The team is small (firmographic range 1-10 employees), led by CEO Shaun McGowan, with a senior bench of brokers and content specialists including General Manager Health Insurance Chris Whitelaw, Head of PR Megan Birot, and Editor Sean Callery. Revenue, funding history, and financial performance are not publicly disclosed.
Money firmographics
Firmographics- Name
- Money
- Legal name
- Money Pty Ltd
- Website
- https://money.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Money Pty Ltd (Money.com.au) is an Australian financial comparison and brokerage platform that helps consumers compare and apply for loans, insurance, banking, and energy products from 100+ providers, monetising through referral commissions via a dual self-serve and broker-assisted model.
- Ownership category
- akta.pro rank
Money industry classification
Industry- Product category
- Financial Comparison and Brokerage
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industries
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Auto-Switching & Price Comparison Platforms (EUAGAEAD)
Keywords
Where Money is headquartered
LocationHeadquarters
- HQ city
- Moorabbin
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Money business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Referral commissions: Money earns referral commissions when customers apply for financial products (home loans, business loans, car loans, health insurance, credit cards, savings accounts) via the website outbound links. This commission does not affect the deposit rate or terms customers receive.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Money product offering
Product offeringCore offering
Money.com.au is an Australian financial product comparison and brokerage platform that lets consumers compare and apply for home loans, business loans, car loans, personal loans, credit cards, savings accounts, term deposits, health insurance, and energy plans from 100+ banks, lenders, insurers, and retailers. Customers can either browse, compare live rates and apply directly online (self-serve) or speak to qualified brokers who help with selection, negotiation, and paperwork at no cost to the consumer. The platform is monetized via referral commissions from participating providers.
Product overview
Money.com.au is a financial services comparison platform offering a unified portfolio of broker-led and self-serve products. The core offerings include Home Loans, Business Loans, Car Loans, Personal Loans, Health Insurance, Credit Cards, Savings Accounts, Term Deposits, and Energy comparisons, supported by a suite of calculator tools. Customers can either compare and apply directly online (self-serve) or connect with brokers for personalized assistance. The platform partners with 100+ banks, lenders, and insurers to provide comparison services across home loans (25+ lenders), business loans (50+ lenders), car loans (40+ lenders), health insurance (16 funds), credit cards (200+ cards), savings accounts (200+ accounts), term deposits (80+ banks), and energy (20+ retailers).
Differentiator
Problem solved
Functional benefit
Products and services
- Home Loans Home loan comparison and brokerage service covering purchase, refinance, investment property, and low doc loans with access to 25+ lenders, available via self-serve application or qualified broker assistance.
- Business Loans Business financing comparison and brokerage including small business loans, equipment finance, unsecured loans, overdrafts, and lines of credit through 50+ lenders, designed for Australian SMEs and sole traders.
- Car Loans Vehicle financing comparison and brokerage for new, used, private sale, green, bad credit, secured, ABN, and low doc car loans from 40+ lenders, served via the asset finance desk.
- Personal Loans Personal financing comparison covering debt consolidation, bad credit loans, caravan loans, boat loans, secured and unsecured personal loans, and low doc options.
- Health Insurance Health insurance comparison and brokerage across hospital cover, extras cover, family, couples, singles, and specialised coverage (mental health, dental, optical, pregnancy) from 16 health funds, supported by a dedicated Health Insurance team.
- Credit Cards Credit card comparison covering balance transfer offers, rewards cards, cashback, frequent flyer cards (Qantas/Velocity), travel cards, low rate, and no annual fee options across 200+ cards.
- Savings Accounts High interest savings accounts and bonus saver account comparison across more than 200 accounts from Australian banks.
- Term Deposits Term deposit comparison with terms ranging from 1 month to 5 years across 80+ banks.
- Energy Electricity and gas plan comparison across more than 20 Australian energy retailers to help consumers identify lower-cost utility plans.
Quantifiable outcome
- Customers saved $788 per year on health insurance by switching
- +3 more outcomes
Companies that use Money
Customer profileSegments1 record
Ideal customer profiles1 record
Money technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Money partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Money competitors and assessment
Company assessmentDirect peers
- Finder: Finder.com.au is the leading Australian financial product comparison platform, covering credit cards, loans, insurance, banking and energy. It competes with Money.com.au head-to-head across virtually all of the same verticals, monetises via referral commissions, and pairs comparison content with editorial guides.
- Canstar: Canstar is an Australian financial comparison and research business providing star ratings and side-by-side product comparisons across banking, insurance, energy and investments. It competes directly with Money.com.au's comparison tables and is a direct competitor for the same lender referral economics.
- RateCity: RateCity is an Australian financial comparison site covering home loans, savings accounts, credit cards, term deposits and insurance. It is a direct peer to Money.com.au in the consumer comparison space and operates a similar referral-commission model across the same lender panel.
- Mozo: Mozo is an Australian price-comparison platform for banking, insurance, energy and broadband, with side-by-side product tables and editorial content. It directly competes with Money.com.au in the same Australian consumer comparison verticals and affiliate revenue model.
- iSelect: iSelect is an Australian comparison and switching service covering health insurance, energy, life insurance, banking and home loans. It is a direct competitor to Money.com.au across multiple verticals and combines online comparison with broker-style assisted service — a near-identical GTM model.
- Compare the Market Australia: Compare the Market is an Australian financial comparison marketplace across insurance, energy, banking and broadband. It is a direct competitor with overlapping verticals and the same referral-commission / provider-listing model as Money.com.au.
- InfoChoice: InfoChoice is an Australian financial comparison platform covering credit cards, savings, term deposits, personal loans and home loans. It is a direct competitor to Money.com.au in the Australian rate-comparison market with a similar referral-revenue model.
Broad incumbents
- Choice (Australian Consumers' Association): Choice is Australia's leading consumer advocacy organisation producing independent product reviews and comparisons across financial services, insurance and energy. It occupies the trusted, non-commercial end of the comparison spectrum, competing for the same consumer mindshare and SEO traffic as Money.com.au.
- Aussie Home Loans: Aussie Home Loans is one of Australia's largest mortgage brokerages, with a substantial broker network and storefront presence across home loans and adjacent lending products. It is a broad incumbent competing for the same mortgage-customer flows that drive Money.com.au's home-loan vertical.
Emerging players
- Credit Simple: Credit Simple is an Australian fintech offering free credit-score monitoring and product recommendations based on consumer credit profiles. It is an emerging player in the financial comparison space intersecting Money.com.au's credit-card and personal-loan verticals with a data-led, personalised approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Money social profiles
Digital presenceMoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
Money leadership team
Management profileNumber of profiles
Profiles8 records
Money funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Money M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Money
What does Money do?
Money.com.au is an Australian financial product comparison and brokerage platform that lets consumers compare and apply for home loans, business loans, car loans, personal loans, credit cards, savings accounts, term deposits, health insurance, and energy plans from 100+ banks, lenders, insurers, and retailers. Customers can either browse, compare live rates and apply directly online (self-serve) or speak to qualified brokers who help with selection, negotiation, and paperwork at no cost to the consumer. The platform is monetized via referral commissions from participating providers.
Is Money a public or private company?
Money is a private company. It is classified as unknown and is currently operating.
When was Money founded?
Money was founded in 2018. It employs 1 to 10 people.
Where is Money based?
Money is headquartered in Moorabbin, Australia, in the Oceania region.
How does Money make money?
One revenue line is on record: referral commissions.
Who are Money's main competitors?
Direct peers on record are Finder, Canstar, RateCity, Mozo, iSelect, Compare the Market Australia and InfoChoice. Broad incumbents are Choice (Australian Consumers' Association) and Aussie Home Loans. Credit Simple is listed as an emerging player.
Does Money have an API?
No public API is recorded for Money.
What industry is Money in?
Money's product category is Financial Comparison and Brokerage. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 52231 and its SIC code is 6163.