The Whit Group

What The Whit Group does

The Whit Group is a privately held digital marketing agency headquartered in Ridgeland/Jackson, Mississippi, founded by Stuart Whitaker. The firm provides website design and development, search engine optimization (local and national), mobile application development for iOS and Android, and e-commerce implementation across Shopify, WooCommerce, and Magento. Its core technology stack is WordPress-centric for marketing sites, with multi-platform e-commerce expertise and managed hosting delivered through a Nexcess reseller arrangement and Let's Encrypt SSL certificates. Adjacent offerings include white-label web design, technology consulting, staff augmentation, social media marketing, search engine marketing, logo design, and brochure design, plus bundled WordPress security and maintenance modules.

The firm serves small and mid-sized businesses primarily in Mississippi and the southeastern United States, with named deployments for PinPoint Commercial Real Estate, Gateway Mission, Bekeson Glass, Southern Foodways Alliance, Be In Health, Predator Bikes, Muddy Water Outdoors, and Summit Machine Tool. Vertical specialization is evident in dedicated service lines for trucking, non-profit, attorney, hunting/outdoor, and real estate clients, and a white-label offering extends reach through other agencies. Its go-to-market is sales-led and direct: free consultations, phone (601-707-3322), website contact form, and a heavy reliance on city-level local SEO across Jackson, Madison, Biloxi, Brandon, and Hattiesburg, supplemented by client referrals and testimonials.

Revenue is generated through a mix of one-time project fees (website builds priced $7,000–$30,000+, e-commerce $10,000–$30,000+) and recurring subscriptions (managed hosting, monthly SEO retainers, ongoing website maintenance). The firm is bootstrapped under founder/owner Stuart Whitaker with project delivery led by Debbie Lominick, and there is no disclosed external funding, M&A activity, or parent company. Operating geographies are limited to the United States, with the firm's footprint concentrated in Mississippi and the broader southeastern region; no international presence is claimed.

Name

The Whit Group

Legal name

The Whit Group, LLC

Website

https://thewhitgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Whit Group is a Ridgeland, Mississippi-based digital marketing agency providing web design, SEO, mobile app development, and e-commerce services to small and mid-sized businesses across Mississippi and the southeastern United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

Keywords

• Web design services
• Search engine optimization
• Mobile app development
• E-commerce development
• Digital marketing agency

Headquarters

HQ city

Ridgeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Development: Project-based fees for custom website design and development services, ranging from $7,000 to $30,000+ depending on complexity and scope
2. Managed Hosting: Recurring monthly managed hosting services through Nexcess partnership, including plugin and WordPress updates
3. Ongoing SEO Services: Monthly retainer engagements for ongoing SEO campaigns and website optimization
4. Mobile App Development: Custom mobile application development for iOS and Android platforms
5. Technology Consulting: Software consulting and staff augmentation services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Whit Group designs and develops custom websites (primarily WordPress and responsive builds), builds and optimizes SEO campaigns (local and national), creates custom mobile applications for iOS and Android, and implements e-commerce stores on Shopify, WooCommerce, and Magento. It complements these core offerings with managed hosting, website maintenance, technology consulting, and staff augmentation for small and mid-sized businesses in Mississippi and the southeastern United States.

Product overview

The Whit Group is a digital marketing agency offering a comprehensive suite of web design and marketing services. The core offerings include Website Design Services (responsive websites, custom WordPress development, mobile-friendly design), Search Engine Optimization (SEO) services, Mobile App Development (iOS and Android), and E-Commerce Services. The product portfolio includes specialized add-ons and modules such as WordPress Security bundle, Website Maintenance services, and Website Copywriting. The agency also provides complementary services including Technology Consulting, Staff Augmentation, Social Media Marketing, Search Engine Marketing, Logo Design, and Brochure Design Services. Industry-specific services are offered for trucking, non-profit, attorney, hunting, and real estate sectors, with geographic focus on Mississippi markets including Jackson, Madison, Biloxi, Brandon, and Hattiesburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Services End-to-end web design service encompassing single-page responsive websites through custom web applications, built primarily on WordPress with mobile-friendly design and copywriting support. Aimed at small and mid-sized businesses needing a primary web presence.
• Search Engine Optimization (SEO) Services Ongoing SEO campaigns covering competitor analysis, local SEO, and national SEO to improve search rankings and organic traffic for small and mid-sized businesses.
• Mobile App Development Custom mobile application development for iOS and Android platforms, ranging from gaming apps to enterprise front-end apps that integrate with existing systems.
• E-Commerce Services E-commerce website development and ongoing support for Shopify, WooCommerce, and Magento platforms, including PCI-compliant implementations tailored to specific business requirements.
• White Label Web Design White-label web design services sold to agencies and resellers that deliver projects under their own brand.
• Technology Consulting Software consulting services advising businesses on technology decisions and strategies, including architecture and tooling choices for digital initiatives.
• Staff Augmentation Staff augmentation engagements that supplement client teams with skilled technical resources (developers, designers, technologists).
• Social Media Marketing Social media marketing services to build brand presence and engage audiences across social platforms.
• Search Engine Marketing Services Paid search engine marketing services, including Google Ads management, to drive paid acquisition and lead generation.
• Managed Hosting and Website Maintenance Recurring managed hosting and website maintenance service (delivered through a Nexcess reseller partnership) covering plugin updates, WordPress updates, security scans, and SSL certificate provisioning via Let's Encrypt.
• Logo Design Services Logo design and brand identity services providing visual identity assets for client brands.

Quantifiable outcome

• 60-90 day website deployment timeline for most projects
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• NexcesscoreTechnology or IntegrationNexcess provides managed hosting infrastructure for The Whit Group's client websites. The Whit Group maintains a reseller account within the Nexcess environment, where Nexcess handles server maintenance while The Whit Group manages website maintenance, plugin updates, and WordPress CMS tool updates.
• Let's EncryptcoreTechnology or IntegrationThe Whit Group uses Let's Encrypt's free SSL certificates as part of their managed hosting service, ensuring SSL certificates never expire for their hosted websites. Let's Encrypt recently issued their billionth TLS certificate.
• WordPresscoreTechnology or IntegrationWordPress is the primary CMS platform used for website development. The Whit Group specializes in custom WordPress websites and provides WordPress security, maintenance, and development services.
• ShopifymajorTechnology or IntegrationShopify is one of three primary eCommerce platforms supported by The Whit Group for custom eCommerce development services.
• WooCommercemajorTechnology or IntegrationWooCommerce is one of three primary eCommerce platforms supported by The Whit Group for custom eCommerce development services.
• MagentomajorTechnology or IntegrationMagento is one of three primary eCommerce platforms supported by The Whit Group for custom eCommerce development services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a large full-service digital marketing agency offering web design, SEO, PPC, and content marketing to SMB and mid-market clients. Directly comparable to The Whit Group across nearly every service line (web design, SEO, e-commerce) and customer segment (SMBs), but at significantly greater scale.
• Thrive Internet Marketing Agency: Thrive is a Texas-based digital marketing agency providing web design, SEO, social media, and e-commerce services to SMBs nationwide. Overlaps heavily with The Whit Group's service portfolio (WordPress/web design + SEO retainers + e-commerce) and SMB target customer base.
• SmartSites: SmartSites is a web design and SEO agency serving SMB clients with project-based website builds and recurring digital marketing retainers. Highly comparable business model and customer profile to The Whit Group, with similar WordPress/Shopify specialization.
• LYFE Marketing: LYFE Marketing is a digital marketing agency specializing in social media, SEO, and web design for SMBs. Comparable on service mix and customer segment to The Whit Group, though with a stronger national positioning.
• Coalition Technologies: Coalition Technologies is an SEO and web design agency offering custom web development, e-commerce (Shopify/Magento/WooCommerce), and digital marketing services. Closely mirrors The Whit Group's e-commerce platform stack and SEO retainer model.
• LSEO (Lukesmith SEO): LSEO is an SEO-focused digital marketing agency providing web design, content, and search marketing services to SMBs and enterprise. Direct overlap with The Whit Group's SEO retainer and web design offerings.
• Ignite Digital: Ignite Digital is a Canadian digital marketing agency offering web design, SEO, PPC, and social media services. Comparable service portfolio and SMB target market to The Whit Group, though operating primarily in a different geography.

Broad incumbents

• Web.com: Web.com is an established SMB-focused web services and marketing platform offering domain, hosting, website builder, and marketing services. Overlaps with The Whit Group's web design + managed hosting services but operates as a broader scaled platform rather than a bespoke agency.
• Hibu: Hibu is an established SMB-focused marketing services provider offering websites, SEO, SEM, and social media marketing. Serves the same SMB customer base as The Whit Group with a broader, more standardized product portfolio.

Others

• Vendasta: Vendasta is a white-label platform enabling agencies to resell digital marketing, web design, and SEO services to SMBs. Comparable to The Whit Group's white-label web design offering as a channel partner/enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NearSourceCode

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Whit Group