Spicy Mango
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Spicy Mango firmographics
Firmographics- Name
- Spicy Mango
- Legal name
- Spicy Mango Ltd
- Website
- https://spicymango.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Spicy Mango industry classification
Industry- Product category
- Media Technology Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)
- akta.pro secondary industries
- Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB), Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)
Keywords
Where Spicy Mango is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Spicy Mango business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services: Strategic consulting, digital design and solution engineering services for media, sports and entertainment brands. Delivers product, technology and business transformation projects on a project or retainer basis.
- Gameday Product: Real-time sports data platform licensed or subscribed to by sports broadcasters, OTT providers and digital publishers for fan engagement and data delivery capabilities.
- AuthIDConnect Product: Identity and access management SaaS solution offered as hosted service (SaaS) or self-hosted deployment. Scales to millions of users for streaming and digital publishing environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Digital Marketing Executive role compensation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Spicy Mango product offering
Product offeringCore offering
Spicy Mango designs, develops, and licenses media technology software products — Gameday (a real-time sports data and fan experience platform for broadcasters, OTT providers, and digital publishers) and AuthIDConnect (an API-first customer identity and access management solution for OTT and digital publishing) — alongside strategic consulting, digital design, and solution engineering professional services for clients in the sports, media, and entertainment sectors.
Product overview
Spicy Mango offers a portfolio of proprietary products and professional services for the media, sports, and entertainment industry. The core products are Gameday (a real-time sports data and fan experience platform) and AuthIDConnect (a customer identity and access management solution). These products are complemented by professional services spanning Consult (strategic consulting), Design (digital design), and Build (solution engineering). The company positions itself as a digital transformation partner offering both standalone products and integrated solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Gameday: A real-time sports data solution and fan experience platform for management, enrichment and delivery of rich data experiences across broadcast, OTT and digital publishing platforms
- AuthIDConnect
Products and services
- Gameday Gameday is a real-time sports data solution and fan experience platform for the management, enrichment, and delivery of rich data experiences across broadcast, OTT, and digital publishing platforms. It standardises, enriches, and delivers sports data at scale, activates contextual advertising and sponsorships, personalises experiences across web, mobile, and broadcast, and reduces operational overheads for sports broadcasters, OTT providers, and digital publishers.
- AuthIDConnect AuthIDConnect is a robust, secure, and scalable customer identity and access management solution designed for OTT and digital publishing environments. API-first and capable of scaling to millions of users, it provides authentication, authorisation, entitlements, and profile management, with support for Single Sign-On, social login, federated connections, and granular permissions control.
- Consult Services Strategic consulting services providing unrivalled domain knowledge and real-world experience to help media, sports, and entertainment organisations realise goals and drive transformation and delivery.
- Design Services Digital design services creating unique, engaging, and impactful technological and digital designs and experiences for media, sports, and entertainment clients.
- Build Services Solution engineering services to expedite roadmaps, deliver new capabilities, and deliver faster to fans and audiences for media, sports, and entertainment clients.
Quantifiable outcome
- Industry-leading solutions built for scale solving both short-term challenges while anticipating longer term issues
- +2 more outcomes
Companies that use Spicy Mango
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Spicy Mango technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature3 records
Spicy Mango partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- NVIDIAflagshipAuthIDConnect identity management platform launched on NVIDIA Holoscan for Media at IBC 2024. Holoscan is an AI-enabled, software-defined platform allowing live media and video pipelines to run on the same infrastructure as AI. Collaboration announced September 11, 2024 at IBC in Amsterdam.
- Dyn SportscoreMulti-year partnership expanded to advance fan engagement across DACH (Germany, Austria, Switzerland) region with Gameday platform. Dyn and Spicy Mango collaborating on Gameday real-time sports data solution.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Spicy Mango competitors and assessment
Company assessmentBroad incumbents
- Akamai Technologies: Akamai is a global CDN and edge platform that delivers OTT streaming infrastructure at scale, and is named as a customer/partner logo of Spicy Mango. Provides overlapping capabilities around streaming delivery, performance and OTT integration that intersect with Spicy Mango's OTT practice.
- Brightcove: Brightcove is an established OTT video platform and CMS provider used by broadcasters and media brands. Overlaps with Spicy Mango's OTT platform CMS and content operations work for clients like BBC Studios, ITV and Discovery.
- Endava: Endava is a global technology consultancy with a strong media and OTT practice, delivering platform engineering and digital transformation for broadcasters. Comparable to Spicy Mango's consulting + build services motion, but with much larger headcount and broader vertical mix.
Direct peers
- Grabyo: Grabyo provides cloud-native live sports clipping, publishing and OTT workflows for broadcasters and rights holders. Closely aligned with Spicy Mango's Gameday sports-data and multi-platform delivery proposition for sports media clients.
- Zattoo: Zattoo is a European OTT streaming platform provider with white-label services and identity/management technology for broadcasters. Comparable to Spicy Mango's OTT platform delivery and AuthIDConnect access/entitlements offering for European media clients.
- Singular Live: Singular Live is a real-time graphics and OTT platform technology provider used by broadcasters and streamers to power multi-screen experiences. Comparable to Spicy Mango's OTT platform engineering and AuthIDConnect identity/entitlement scope.
- Deltatre: Deltatre is a sports media technology consultancy that builds OTT platforms, fan engagement, and digital experiences for rights holders and broadcasters (including ATP-style federations). Directly comparable to Spicy Mango in services-plus-product model and core sports/broadcast customer base.
Emerging players
- Second Spectrum: Second Spectrum provides real-time sports data and AI-powered fan experiences for major sports leagues. Comparable to Spicy Mango's Gameday real-time sports data platform on enrichment, delivery, and contextual advertising across broadcast and OTT.
- Deltatre / NetVista merger-era Bytek (sporttech software): Bytek provides fan engagement and sports data platforms for rights holders and broadcasters. Direct overlap with Spicy Mango's Gameday product on sports data standardisation and personalised fan experiences.
- Phenix Real Time Solutions: Phenix provides real-time video, low-latency streaming and data synchronisation for live sports and OTT platforms. Overlaps with Spicy Mango's Gameday real-time sports data and broadcast/OTT fan experience proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Spicy Mango social profiles
Digital presenceSpicy Mango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spicy Mango leadership team
Management profileNumber of profiles
Profiles4 records
Spicy Mango funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spicy Mango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spicy Mango
What does Spicy Mango do?
Spicy Mango designs, develops, and licenses media technology software products — Gameday (a real-time sports data and fan experience platform for broadcasters, OTT providers, and digital publishers) and AuthIDConnect (an API-first customer identity and access management solution for OTT and digital publishing) — alongside strategic consulting, digital design, and solution engineering professional services for clients in the sports, media, and entertainment sectors.
Is Spicy Mango a public or private company?
Spicy Mango is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spicy Mango founded?
Spicy Mango was founded in 2015. It employs 11 to 50 people.
Where is Spicy Mango based?
Spicy Mango is headquartered in London, United Kingdom, in the Europe region.
How does Spicy Mango make money?
Three revenue lines are on record. Professional Services are the primary driver. The others are gameday Product and authIDConnect Product.
Who are Spicy Mango's main competitors?
Broad incumbents on record are Akamai Technologies, Brightcove and Endava. Direct peers are Grabyo, Zattoo, Singular Live and Deltatre. Emerging players are Second Spectrum, Deltatre / NetVista merger-era Bytek (sporttech software) and Phenix Real Time Solutions.
Does Spicy Mango have an API?
Yes. AuthIDConnect is an API-first customer identity and access management solution capable of scaling to millions of users. The API enables authentication, authorisation, entitlements and profile management. It supports Single Sign-On, social login, and federated connections with simple and secure APIs. Developers can build cross-platform experiences using these APIs.
What industry is Spicy Mango in?
Spicy Mango's product category is Media Technology Software. Its primary akta.pro industry code is MPAHAJAA, OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows), with a secondary code of MPAHAJAB, Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall). Its NAICS code is 5132.