Booker
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Booker firmographics
Firmographics- Name
- Booker
- Legal name
- Booker
- Website
- https://booker.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Booker industry classification
Industry- Product category
- Spa & Wellness Management Software
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
Keywords
Where Booker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Booker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Software: Cloud-based spa software platform generating revenue through subscription licensing to spa professionals and hospitality brands. Transaction volume processed through platform reaches nearly $1 billion annually.
- Transaction Processing: Platform processes spa appointments and bookings with significant transaction volume - nearly $1 billion in annual transaction volume processed through the platform.
Go-to-market motion1 record
Distribution channels1 record
Booker product offering
Product offeringCore offering
Booker is a cloud-based software platform that enables spa and wellness businesses to sell their services online through booking, scheduling, payment processing, and customer management. The platform serves both individual spa professionals and enterprise hospitality brands, processing nearly $1 billion in annual transaction volume across 73 countries. It includes integrated marketing tools designed to drive spa revenue and customer acquisition.
Product overview
Booker is a spa and wellness business management platform operating under Playlist, which completed a $7.5 billion merger with EGYM in March 2026. The product portfolio includes Booker's spa management software, the Booker-powered SpaBooker product (serving 40,000+ spa professionals in 73 countries), Mindbody (40,000+ fitness businesses), ClassPass (88,000+ venues), and EGYM Wellpass (20,000+ employer partners). Together, these products form a comprehensive full-stack fitness and wellness operating system covering consumer discovery, operator software, connected hardware, and corporate wellness services.
Differentiator
Problem solved
Functional benefit
Brands
- SpaBooker: Cloud-based spa software platform serving over 40,000 spa professionals across 73 countries
Products and services
- Booker Platform Comprehensive spa and wellness business management platform providing booking, scheduling, payment processing, and customer management solutions for spa professionals and hospitality brands. It serves as the parent brand for SpaBooker and operates alongside Mindbody and ClassPass under Playlist.
- SpaBooker Cloud-based spa software platform serving over 40,000 spa professionals across 73 countries. Offers booking, scheduling, and revenue-driving marketing tools. Achieved triple-digit revenue growth for four consecutive years with annual transaction volume approaching $1 billion.
Quantifiable outcome
- Triple-digit revenue growth for four consecutive years
- +2 more outcomes
Companies that use Booker
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Booker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Booker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PlaylistcoreBooker operates as a brand under Playlist, the parent company formed through merger with EGYM. Playlist encompasses Mindbody, Booker, and ClassPass as integrated fitness and wellness software brands.
- EGYMcoreEGYM completed merger with Playlist creating $7.5B combined entity. EGYM brings connected fitness equipment and AI-driven training systems, integrated with Booker's spa software under unified platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Booker competitors and assessment
Company assessmentDirect peers
- Mindbody: Closest direct peer and now a sister brand: cloud-based business management software for spas, salons, fitness, and wellness operators with booking, scheduling, payments, and marketing — operating under the same Playlist parent as Booker.
- Vagaro: Direct competitor offering booking, scheduling, payment, and marketing software for spas, salons, and fitness studios, targeting very similar SMB wellness customers with a freemium/transaction-fee model.
- Zenoti: Enterprise-grade spa, salon, and wellness management SaaS with booking, payments, inventory, and marketing — directly comparable to Booker for multi-location spa and beauty operators.
- Boulevard: Salon and spa management platform with booking, point-of-sale, and client management tools targeting premium independent spa and beauty businesses — overlap on core booking and revenue-management workflows.
- Fresha: Beauty and wellness marketplace plus SaaS platform serving spas, salons, and barbers globally; competes with Booker on booking and subscription SaaS with a strong marketplace-driven discovery motion.
- StyleSeat: Online booking marketplace and software for beauty and wellness professionals (salons, spas, barbers), directly comparable to Booker for solo and small-studio spa and beauty providers.
Broad incumbents
- Square Appointments: Broader-incumbent appointment scheduling product from Block/Square, offering online booking and payments for service businesses including salons and spas — overlapping capability but part of a wider commerce platform rather than a specialist.
- Acuity Scheduling: Generalist appointment scheduling SaaS (Square-owned) used across wellness, beauty, and professional services. Overlaps with Booker on online booking and calendar workflows but not specialized for spa operations.
Regional players
- Treatwell: European-focused beauty and wellness booking marketplace and SaaS, comparable to Booker's salon/spa booking offering but primarily serving UK and European geographies rather than competing head-to-head in the US.
Others
- Booker (legacy Mindbody product): Historical Mindbody Booker software product aimed at larger salons, spas, and fitness studios. Listed for completeness as the namesake asset Booker now operates; now integrated into the Playlist umbrella rather than competing externally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Booker social profiles
Digital presenceBooker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booker leadership team
Management profileNumber of profiles
Profiles4 records
Booker subsidiaries and ownership
Company hierarchySubsidiaries1 record
Booker funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booker M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booker
What does Booker do?
Booker is a cloud-based software platform that enables spa and wellness businesses to sell their services online through booking, scheduling, payment processing, and customer management. The platform serves both individual spa professionals and enterprise hospitality brands, processing nearly $1 billion in annual transaction volume across 73 countries. It includes integrated marketing tools designed to drive spa revenue and customer acquisition.
Is Booker a public or private company?
Booker is a private company. It is classified as private equity controlled and is currently operating.
When was Booker founded?
Booker was founded in 2007. It employs 501 to 1,000 people.
Where is Booker based?
Booker is headquartered in New York, United States, in the North America region.
How does Booker make money?
Two revenue lines are on record. SaaS Subscription Software is the primary driver. The others are transaction Processing.
Who are Booker's main competitors?
Direct peers on record are Mindbody, Vagaro, Zenoti, Boulevard, Fresha and StyleSeat. Broad incumbents are Square Appointments and Acuity Scheduling. Treatwell is listed as a regional player. Booker (legacy Mindbody product) is listed as an others.
Does Booker have an API?
No public API is recorded for Booker.
What industry is Booker in?
Booker's product category is Spa & Wellness Management Software. Its primary akta.pro industry code is HSACALAK, Appointment Reservations (Spa, Salon, Wellness). Its SIC code is 7900.