MakTRAX

What MakTRAX does

MakTRAX, LLC is a privately held, founder-led sales acceleration consulting firm headquartered in Doylestown, Pennsylvania (2755 Ashton Court), serving growth-stage technology companies that lack the capital or time to build internal sales organizations. The firm was established by Joe Makoid, an IT industry veteran with 35+ years of experience and a track record of founding and exiting multiple technology businesses (Bus Tech Inc, DataCenterDirect, Managed Services International, Devon IT, Hive-IO). MakTRAX sells a proprietary "Sales Traction Methodology" — a packaged, hybrid sales engagement spanning sales strategy, sales plan creation, pipeline measurement and forecasting, demand creation, channel development (distribution and reseller tiers), and partnership development (OEM and ecosystem alliances). The methodology is applied across four technology sector offerings (Hybrid Cloud & Software, Hyper-Converged Infrastructure, Cloud Medical Devices & Software, and Software-Defined Data Center & Storage) and four vertical solutions (Financial Services, Healthcare, Education, and Public Sector & Government).

MakTRAX's commercial engine rests on a proprietary contact database of more than 1,000,000 customer email and phone records and on long-standing OEM relationships with IBM, DELL, LENOVO, Hitachi, SIEMENS and ACER that have generated multi-million dollar engagements; the firm claims over 8,000 paying IT customers historically. Revenue is generated as professional services — monthly-billed consulting engagements initiated through no-cost consultations, delivered via direct client engagement (website, phone, email) with no disclosed pricing tiers or rates. The firm does not act as a marketing agency, sales rep firm or reseller; it explicitly positions itself as a revenue producer that can later transition and train an internal sales team once a client reaches scale.

The business is a single-jurisdiction US LLC, operates as an independent entity without subsidiaries, parent companies, or disclosed institutional funding, and is currently active with website content dated 2025. There is no record of M&A, restructuring, regulatory actions, certifications, patents or trademarks in the source material.

Name

MakTRAX

Legal name

MakTRAX, LLC

Website

https://maktrax.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

MakTRAX is a privately held, founder-led sales acceleration consulting firm that helps growth-stage technology companies drive revenue through a proprietary Sales Traction Methodology spanning strategy, demand creation, channel and partnership development.

Ownership category

akta.pro rank

Product category

Sales Acceleration Consulting

NAICS

Marketing Consulting Services (541613)

akta.pro primary industry

Pricing, Revenue Management & Promotion Optimization (HDAAAHAB)

akta.pro secondary industry

Corporate Development & Portfolio Optimization (BPAHADAK)

Keywords

• Sales acceleration services
• Sales consulting
• Technology sales strategy
• Demand generation
• Pipeline development

Headquarters

HQ city

Buckingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sales and Marketing Consulting: MakTRAX provides sales acceleration and consulting services to technology companies, helping them develop sales traction, create demand, and achieve sales closure. Services include sales strategy development, sales plan creation, pipeline measurement, demand creation engines, and contact lists. The company positions itself as producing revenue for clients rather than providing marketing or sales representative services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MakTRAX is a sales acceleration and consulting firm for technology companies, applying its proprietary Sales Traction Methodology to develop sales strategy, create sales plans, measure pipeline, generate demand, and build channels and partnerships to produce revenue growth.

Product overview

MakTRAX is a sales acceleration and consulting company that provides a unified Sales Traction Methodology designed to help technology companies drive revenue growth. The core offering consists of the Sales Traction Methodology, which encompasses sales strategy development, sales plan creation, pipeline measurement, demand creation, channel development, and partnership development. This methodology is applied across two dimensions: technology sectors (Hybrid Cloud & Software, Hyper-Converged Infrastructure, Cloud Medical Devices & Software, and Software Defined Data Center & Storage) and industry solutions (Financial Services, Healthcare, Education, and Public Sector & Government). MakTRAX is not a software product company but rather a consulting services firm focused on producing revenue and improving sales effectiveness for technology companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Traction Methodology A comprehensive sales acceleration methodology that helps technology companies develop sales strategy, create sales plans, measure sales pipeline, create demand, develop channels, and build partnerships.
• Hybrid Cloud & Software Solutions Sales acceleration services targeting companies in the hybrid cloud and software sector, helping them manage cloud infrastructure and applications and drive revenue growth.
• Hyper-Converged Infrastructure Solutions Sales acceleration services for the hyper-converged infrastructure market, helping businesses realize new efficiencies and keep pace with virtual economy demands.
• Cloud Medical Devices & Software Solutions Sales acceleration services connecting technology companies with medical device manufacturers, supporting the transformation of medical devices into cloud-connected devices for remote monitoring and patient care.
• Software Defined Data Center & Storage Solutions Sales acceleration services for the software-defined data center market, helping businesses optimize IT operations through virtualization, data center management, and cost savings.
• Financial Services IT Solutions Sales acceleration services for financial institutions including banking, insurance, and capital market firms, addressing data growth, cyber-security risks, and regulatory requirements.
• Healthcare IT Solutions Sales acceleration services for healthcare institutions, helping optimize target markets with solutions for secure patient data access, efficient process flow, and reduced costs.
• Education IT Solutions Sales acceleration services tailored for the education industry, addressing specific IT requirements and sales cycles for educational institutions.
• Public Sector & Government IT Solutions Sales acceleration services for government agencies, providing IT solutions for mission-critical applications, disaster response, and basic services with scalability and security.

Quantifiable outcome

• Over 8,000 Paying IT Customers
• +2 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• IBMcoreOEM/ Whitelabel/ Licensing PartnerIBM is referenced as a major OEM partner with whom MakTRAX has achieved large multi-million dollar deals. The relationship involves technology sales acceleration and revenue generation for IBM's technology ecosystem.
• DELLcoreOEM/ Whitelabel/ Licensing PartnerDELL is referenced as a major OEM partner with whom MakTRAX has achieved large multi-million dollar deals. The relationship involves technology sales acceleration and revenue generation for DELL's technology ecosystem.
• LENOVOcoreOEM/ Whitelabel/ Licensing PartnerLENOVO is referenced as a major OEM partner with whom MakTRAX has achieved large multi-million dollar deals. The relationship involves technology sales acceleration and revenue generation for LENOVO's technology ecosystem.
• HitachicoreOEM/ Whitelabel/ Licensing PartnerHitachi is referenced as a major OEM partner with whom MakTRAX has achieved large multi-million dollar deals. The relationship involves technology sales acceleration and revenue generation for Hitachi's technology ecosystem.
• SIEMENScoreOEM/ Whitelabel/ Licensing PartnerSIEMENS is referenced as a major OEM partner with whom MakTRAX has achieved large multi-million dollar deals. The relationship involves technology sales acceleration and revenue generation for SIEMENS' technology ecosystem.
• ACERcoreOEM/ Whitelabel/ Licensing PartnerACER is referenced as a major OEM partner with whom MakTRAX has achieved large multi-million dollar deals. The relationship involves technology sales acceleration and revenue generation for ACER's technology ecosystem.
• OEM and Ecosystem Alliances (Citrix, VMware, Microsoft, Redhat, Atlantis Computing, GE)minorStrategic or Co-development PartnerMakTRAX founder Joe Makoid has built strategic business relationships with companies including Citrix, VMware, Microsoft, IBM, Dell, Lenovo, Acer, Redhat, Atlantis Computing, Siemens, and GE through his career. These relationships provide access to multi-million dollar C-suite executives and ecosystem partnerships.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Skaled: Skaled provides outsourced B2B sales and sales consulting for technology companies, helping them build and scale revenue operations. Like MakTRAX, Skaled focuses on accelerating sales outcomes for tech firms rather than just delivering marketing services.
• Force Management: Force Management delivers sales methodology and customer engagement consulting to B2B technology companies, with frameworks like Command of the Message. It is directly comparable to MakTRAX in selling a proprietary sales methodology to enterprise tech buyers.
• Sales Benchmark Index (SBI): SBI is a sales consulting and advisory firm that helps B2B companies improve sales productivity and go-to-market effectiveness. Both SBI and MakTRAX operate as professional services firms driving sales transformation for technology clients.
• Value Selling Associates: Value Selling Associates provides sales methodology consulting and training built around the ValueSelling Framework. Comparable to MakTRAX's Sales Traction Methodology, VSA packages a proprietary process for B2B sales effectiveness.
• The Brooks Group: The Brooks Group delivers sales performance consulting and training for B2B organizations, with a focus on consultative selling methodologies. It competes for the same customer profile - growth-stage technology and industrial firms seeking sales acceleration.
• Richardson: Richardson is a global sales training and performance improvement company serving B2B enterprises with consulting and methodology offerings. Like MakTRAX, it monetizes sales effectiveness expertise rather than technology products.
• Janek Performance Group: Janek Performance Group provides sales performance consulting, training, and assessment services for B2B organizations. It addresses the same buyer need as MakTRAX - improving sales effectiveness for complex technology sales environments.
• Sales Readiness Group: Sales Readiness Group delivers sales training, onboarding, and consulting services tailored to B2B technology sellers. Its focus on equipping sales teams maps directly to MakTRAX's pipeline measurement and demand creation work.

Others

• Pavilion: Pavilion is a membership community and learning network for sales, marketing, and revenue leaders at growth-stage companies. While not a consulting competitor, it reaches the same buyer persona that MakTRAX targets and is an adjacent ecosystem participant.
• Sales Hacker: Sales Hacker is a media and community platform serving B2B sales professionals with content, events, and training resources. It addresses the same audience MakTRAX serves and operates in the broader sales effectiveness ecosystem, but does not deliver consulting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maktrax

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MakTRAX