Greenhouse Fabrics
Greenhouse Fabrics is a privately held, four-generation family-owned B2B textile distributor headquartered in High Point, North Carolina, selling 12,000+ professional-grade fabrics by the yard on wholesale trade accounts to upholsterers, workrooms, and interior designers across the United States.
- Company typePrivate
- Founded1950
- HeadquartersHigh Point, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greenhouse Fabrics does
Greenhouse Fabrics is a privately held, family-owned B2B textile distributor founded circa 1950 and headquartered at 1106 Foust Ave in High Point, North Carolina — the U.S. "Furniture Capital of the World." The company sells professional-grade fabrics by the yard exclusively through wholesale trade accounts to upholsterers, workrooms, and interior design professionals in the United States. Its catalog spans 12,000+ active SKUs across Greenhouse Fabrics plus the Anna Elisabeth sister brand, covering chenille, cotton, jacquard, velvet, linen, leather, vinyl, Crypton performance fabrics, sustainable and Made-in-USA options, plus adjacent product lines in wallcoverings and coordinating pillows. Technologically, the company emphasizes durable performance finishes (Crypton Home, soil-and-stain repellent treatments, abrasion resistance of 50,000-100,000 double rubs) and a contract-grade offering compliant with CAL 117/133, NFPA 260/701, and UFAC 1 fire codes.
The business model combines wholesale per-yard pricing (three tiers from roughly $24 up to $90+) with a trade-account membership that grants wholesale pricing, free sample books and swatches, dedicated sales-rep support, and access to seasonal collection launches. Revenue is generated one-time on order, but account relationships are recurring and reinforced by free physical sample libraries that create switching friction. Fulfillment is anchored by an in-stock guarantee of 50 yards on the shelf for most fabrics and same-day order processing with direct shipping, supported by a single U.S. distribution center. Distribution is purely direct-to-trade via the company website and a field sales team — there is no retail storefront and no consumer channel.
Commercially, the company is positioned as a full-service fabric partner rather than a mill or converter: it curates third-party-produced textiles, organizes them into more than 30 sample-book collections, and resells them under its own brands to a fragmented long tail of small and mid-sized trade customers. Go-to-market is sales-led and content-supported, combining dedicated phone-based sales reps with an e-commerce platform, project boards, lookbooks, a blog, and a multi-channel social presence (Instagram, Facebook, YouTube, Pinterest, LinkedIn). The company is independently owned across four generations, has no institutional investors, and discloses no revenue or financial metrics.
Greenhouse Fabrics firmographics
Firmographics- Name
- Greenhouse Fabrics
- Legal name
- Greenhouse Fabrics Inc.
- Website
- https://greenhousefabrics.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenhouse Fabrics is a privately held, four-generation family-owned B2B textile distributor headquartered in High Point, North Carolina, selling 12,000+ professional-grade fabrics by the yard on wholesale trade accounts to upholsterers, workrooms, and interior designers across the United States.
- Ownership category
- akta.pro rank
Greenhouse Fabrics industry classification
Industry- Product category
- Wholesale Upholstery Fabrics
- NAICS
- Other Textile Product Mills (3149)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)
- akta.pro secondary industry
- Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)
Keywords
Where Greenhouse Fabrics is headquartered
LocationHeadquarters
- HQ city
- High Point
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenhouse Fabrics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Fabric Sales: Wholesale pricing on all fabrics sold through trade accounts to upholsterers and interior designers. Free sampling programs, in-stock guarantee, and same-day fulfillment support the wholesale model.
- Trade Account Membership: Trade account model offering exclusive benefits including wholesale pricing, free sample books, dedicated sales rep support, and access to seasonal collection launches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level wholesale pricing ($24-$48) |
| One time/ perpetual license | Pay-as-you-go | Mid-range wholesale pricing ($48-$88) |
| One time/ perpetual license | Pay-as-you-go | Premium wholesale pricing ($90+) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels11 records
Greenhouse Fabrics product offering
Product offeringCore offering
Greenhouse Fabrics is a family-owned textile distributor that supplies professional-grade fabrics, leather, and vinyl to upholsterers and interior designers through a trade account model. The company maintains 12,000+ SKUs across chenille, cotton, Crypton, jacquard, leather, linen, velvet, vinyl, performance, and sustainable fabrics, holding 50 yards on the shelf per item for same-day fulfillment. It also operates a sister brand, Anna Elisabeth, targeting interior design professionals.
Product overview
Greenhouse Fabrics operates as a textile company with two primary brands: Greenhouse Fabrics (main brand) and Anna Elisabeth (sister brand for interior design professionals). The product portfolio centers on professional-grade fabrics organized through sample books and collections. The main product categories include fabrics (thousands of SKUs across chenille, cotton, Crypton, embroidery, jacquard, leather, linen, velvet, vinyl, and woven types), wallcoverings, and pillows. Collections include the Foundation Collection (core patterns and textures), Crypton Collection (performance fabrics), and Contract Fabrics (high-traffic commercial applications). Sample books like E91 Value Color (65 fabrics), E89 Upholstery by Color (56 fabrics), and L15 Classic Leather (112 fabrics) organize products by price point, application, and material type.
Differentiator
Problem solved
Functional benefit
Brands
- Anna Elisabeth: Sister brand created specifically for interior design professionals, offering designer-focused service.
Products and services
- Fabrics Professional-grade upholstery, drapery, multipurpose, indoor/outdoor, performance, and sustainable fabrics sold by the yard through trade accounts to upholsterers and interior designers.
- Wallcoverings
Quantifiable outcome
- 50 yards on shelf inventory
- +3 more outcomes
Companies that use Greenhouse Fabrics
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Greenhouse Fabrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenhouse Fabrics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Anna ElisabethcoreSister brand operated under Greenhouse Fabrics, created specifically for interior design professionals. Offers designer-focused service with dedicated support for interior design projects. Distinct brand identity while sharing distribution and operational infrastructure with parent company.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Greenhouse Fabrics competitors and assessment
Company assessmentDirect peers
- Fabricut: Fabricut is a wholesale fabric distributor serving interior designers, upholsterers, and decorators with decorative and performance textiles, closely comparable in product breadth and trade channel.
- Pindler & Pindler: Pindler distributes decorative and performance fabrics, trimmings, and drapery hardware to the interior design trade through showrooms, overlapping Greenhouse Fabrics' target customers and wholesale model.
- United Fabrics: United Fabrics supplies decorative and performance upholstery textiles to designers, workrooms, and contract accounts through a trade distribution model, comparable in catalog breadth and customer base.
- Norbar Fabrics: Norbar distributes contract and residential upholstery fabrics to designers, architects, and hospitality specifiers, overlapping with Greenhouse Fabrics' Contract Fabrics line and trade account base.
- Highland Court (Kravet brand): Highland Court is a decorative fabric line distributed through the Kravet to-the-trade network, comparable to Greenhouse Fabrics' decorative sample books and designer-focused collections.
- Robert Allen / Robert Allen Contract: Robert Allen is a long-standing trade fabric house selling upholstery, drapery, and multipurpose fabrics to designers and contract accounts, comparable to Greenhouse Fabrics across residential and contract segments.
- Kravet: Kravet is one of the largest family-owned fabric distributors to interior designers and upholsterers, offering branded and licensed textiles, trimmings, and furniture through trade accounts — directly comparable to Greenhouse Fabrics' B2B trade wholesale model.
- Duralee: Duralee distributes upholstery and drapery fabrics to the interior design trade through showrooms and to-the-trade pricing, mirroring Greenhouse Fabrics' trade account structure across performance and decorative textiles.
Regional players
- JF Fabrics: JF Fabrics distributes residential and contract textiles to designers and upholsterers, primarily across Canada and North America, comparable in trade model and product mix but with a stronger Canadian footprint.
Others
- Crypton (Cummins): Crypton licenses performance fabric technology (stain, moisture, and odor resistance) to mills and distributors including Greenhouse Fabrics; an enabling technology supplier rather than a direct competitor, but central to the company's performance fabric positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Greenhouse Fabrics social profiles
Digital presenceGreenhouse Fabrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenhouse Fabrics leadership team
Management profileNumber of profiles
Greenhouse Fabrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenhouse Fabrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenhouse Fabrics
What does Greenhouse Fabrics do?
Greenhouse Fabrics is a family-owned textile distributor that supplies professional-grade fabrics, leather, and vinyl to upholsterers and interior designers through a trade account model. The company maintains 12,000+ SKUs across chenille, cotton, Crypton, jacquard, leather, linen, velvet, vinyl, performance, and sustainable fabrics, holding 50 yards on the shelf per item for same-day fulfillment. It also operates a sister brand, Anna Elisabeth, targeting interior design professionals.
Is Greenhouse Fabrics a public or private company?
Greenhouse Fabrics is a private company. It is classified as family owned and is currently operating.
When was Greenhouse Fabrics founded?
Greenhouse Fabrics was founded in 1950. It employs 11 to 50 people.
Where is Greenhouse Fabrics based?
Greenhouse Fabrics is headquartered in High Point, United States, in the North America region.
How does Greenhouse Fabrics make money?
Two revenue lines are on record. Wholesale Fabric Sales are the primary driver. The others are trade Account Membership.
Who are Greenhouse Fabrics's main competitors?
Direct peers on record are Fabricut, Pindler & Pindler, United Fabrics, Norbar Fabrics, Highland Court (Kravet brand), Robert Allen / Robert Allen Contract, Kravet and Duralee. JF Fabrics is listed as a regional player. Crypton (Cummins) is listed as an others.
Does Greenhouse Fabrics have an API?
No public API is recorded for Greenhouse Fabrics.
What industry is Greenhouse Fabrics in?
Greenhouse Fabrics's product category is Wholesale Upholstery Fabrics. Its primary akta.pro industry code is IMAOAKAJ, Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics), with a secondary code of IMAOAKAI, Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels). Its NAICS code is 3149 and its SIC code is 5130.