JF Fabrics
JF Fabrics is a Canadian textile and wallcovering distributor founded in 1977, selling a 1,000+ SKU catalog of fabrics, wallcoverings, rugs, trims, and drapery hardware across six sub-brands to trade interior designers, decorators, and hospitality specifiers in North America through showrooms, brand ambassadors, and the myJF B2B portal.
- Company typePrivate
- Founded1977
- HeadquartersOakville, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What JF Fabrics does
JF Fabrics Inc. is a Canadian textile and wallcovering design and distribution company founded in 1977 and headquartered in Oakville, Ontario. The company curates and distributes a catalog of more than 1,000 products spanning fabrics, wallcoverings, rugs, tapes and trims, and drapery hardware, organized under six sub-brands that segment the offering by price, use case, and channel: JF Everyday (mainstream), JF Performance (stain- and abrasion-resistant), JF Contract (hospitality-grade), JF Studio (ultra-luxury handmade linens, silks, and velvets), JF Caravan (digital-first global craft collections), and JF Digital (consolidated digital catalog). Partner brand agreements with CASADECO, Caselio, and ILIV extend the catalog. The technology platform centers on the myJF B2B portal with account management, ordering, memo sample requests, moodboard creation, and a how-to video library, alongside a public website with an advanced product search filtering by fabric type, usage, color, design, flammability codes, abrasion ratings, and content composition.
The company operates exclusively through the trade channel, selling to registered interior designers, decorators, and hospitality specifiers with no consumer-facing retail pricing disclosed. Distribution relies on a North American showroom network (with mapped showrooms in Alberta, British Columbia, and Ontario including the Oakville head office showroom, Stewart Drummond Studios in Calgary, Rainbow Draperies in Edmonton, Layers & Layers, DRC Designer's Resource Centre, and Window Works in Metro Vancouver) supplemented by brand ambassadors supporting designers in the United States and Canada. Recent activity includes a digital-first pivot via JF Caravan (June 2026), entry into sustainable performance textiles via the Lennon collection with 40% recycled content (March 2026), ten product launches across 2025 to mid-2026, and a designer collaboration with Wesley Mancini on decorative trims.
Revenue mechanics are B2B one-time transactional sales of physical product (fabric by the yard, wallcoverings, rugs, hardware) to trade accounts, with pricing quote-based and not publicly disclosed; the company generates no subscription, licensing, or service-based revenue in the source data.
JF Fabrics firmographics
Firmographics- Name
- JF Fabrics
- Legal name
- JF Fabrics Inc
- Website
- https://jffabrics.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JF Fabrics is a Canadian textile and wallcovering distributor founded in 1977, selling a 1,000+ SKU catalog of fabrics, wallcoverings, rugs, trims, and drapery hardware across six sub-brands to trade interior designers, decorators, and hospitality specifiers in North America through showrooms, brand ambassadors, and the myJF B2B portal.
- Ownership category
- akta.pro rank
JF Fabrics industry classification
Industry- Product category
- Decorative Textiles and Wallcoverings
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Upholstery & Drapery Fabric Retail (CRALADAI)
- akta.pro secondary industry
- Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG)
Keywords
Where JF Fabrics is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
JF Fabrics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Fabric and Textile Sales: JF Fabrics generates revenue through the sale of fabric collections, wallcoverings, rugs, tapes and trims, and drapery hardware to interior designers, decorators, and hospitality specifiers. Products are sold as physical sample books and via direct digital ordering through the myJF portal.
- Performance Fabric Lines: Specialty performance fabrics (JF Performance) sold at premium pricing for high-abrasion, stain-resistant, and UV-resistant applications in hospitality and residential settings.
- Contract/Hospitality Sales: Dedicated JF Contract line for the hospitality industry (hotels, restaurants, assisted living, retirement homes) with quick-shipping logistics and sample fulfillment.
- Luxury Studio Collections: JF Studio line featuring ultra-luxury handmade linen embroideries, silks, and velvets sold exclusively through showrooms or by sample order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B trade pricing through myJF portal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
JF Fabrics product offering
Product offeringCore offering
JF Fabrics designs, sources, and distributes decorative fabrics, wallcoverings, rugs, tapes and trims, and drapery hardware to the interior design trade across North America. The offering is organized under sub-brands (JF Caravan, JF Studio, JF Contract, JF Performance, JF Everyday) and complemented by partner brand collections (ILIV, CASADECO, Caselio). Sales and account management are conducted through the myJF B2B portal and a Canadian/U.S. showroom network supported by brand ambassadors.
Product overview
JF Fabrics is a textile and interior design company offering a comprehensive portfolio of fabrics, wallcoverings, rugs, tapes & trims, and drapery hardware. The company operates through multiple sub-brands: JF Caravan (digital-first global craft collections), JF Studio (luxury handmade linens, silks, and velvets), JF Contract (hospitality-grade fabrics with quick shipping), JF Performance (stain-resistant performance fabrics), and JF Digital (consolidated digital catalog platform). Partner brands including ILIV and CASADECO/Caselio extend the portfolio. Additional services include myJF customer portal, digital moodboard tools, how-to video tutorials, and clearout/discontinued product sales. The company serves residential designers, hospitality projects, and commercial interiors across North America.
Differentiator
Problem solved
Functional benefit
Brands
- JF Caravan: A curated journey for the modern visionary, where global craftsmanship meets trend-forward motion.
- JF Studio
- JF Contract
- JF Performance
- JF Digital
- JF Everyday
Products and services
- JF Caravan Digital-first collection showcasing global craft traditions, artisanal techniques, expressive patterns, and trend-forward design for modern residential and commercial interiors. Distributed exclusively through the JF Fabrics digital library without a physical sample book.
- JF Studio Curated luxury collection featuring handmade linen embroideries, silks, and velvets with complex constructions and specialty yarns, sold exclusively through North American showrooms or by sample order to design professionals.
- JF Contract Contract-grade fabrics designed for hospitality applications including hotel guest rooms, restaurant seating, assisted living common areas, and retirement home interiors, with flammability compliance, quick shipping, and reliable sample logistics.
- JF Performance Performance fabrics with stain resistance, UV resistance, high abrasion ratings, and pill resistance, suitable for upholstery and drapery in residential and high-traffic environments; positioned as one of the largest selections of performance fabrics available.
- JF Everyday Everyday fabric and drapery hardware line marketed under the JF Everyday sub-brand for routine residential and light commercial specification.
- ILIV Partner Brand Collections ILIV fabric and wallcovering collections such as HIGHBURY and VERDANT, distributed through JF Fabrics' digital library and North American showroom network as part of the partner brand portfolio.
- CASADECO and Caselio Partner Brand Collections CASADECO and Caselio wallcovering and fabric collections such as BABYLON, BABYLONE, DERBY, ALCHIMIE, and TWENTIES, distributed through the JF Fabrics digital library and showroom network as part of the partner brand portfolio.
Companies that use JF Fabrics
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
JF Fabrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JF Fabrics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CASADECOcoreCASADECO is a partner brand featured on the JF Fabrics website. Their collections include BABYLON, DERBY, ALCHIMIE, and TWENTIES. These partner brand collections expand JF Fabrics' offerings to interior designers and decorators.
- ILIVcoreILIV is a partner brand displayed on the JF Fabrics website, featuring collections such as HIGHBURY and VERDANT. ILIV products are available through the JF Fabrics digital library and showroom network, broadening the product range.
- Casadeco & CaseliocoreCasadeco and Caselio are partner brands featured in the JF Fabrics digital library, offering additional fabric and wallcovering collections to the design trade.
- Wesley ManciniminorWesley Mancini collaborated with JF Fabrics on the Decorative Tapes by Wesley Mancini collection (J5961) and the Earth Elements Trim by Wesley Mancini collection (J5191), bringing designer-curated trim products to the JF Fabrics catalog.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
JF Fabrics competitors and assessment
Company assessmentDirect peers
- Lee Jofa: Lee Jofa (part of the Kravet family of brands) distributes high-end decorative fabrics and trims to interior designers, including the Designers Guild collaboration—overlapping with JF Fabrics' JF Studio luxury line and partnership-based product sourcing model.
- Duralee: Duralee distributes decorative fabrics, wallcoverings, and trims to interior designers and hospitality clients through showrooms and trade accounts—matching JF Fabrics' B2B trade distribution model, multi-category catalog, and contract/hospitality vertical.
- F. Schumacher & Co. Schumacher is a leading North American fabric, wallpaper, and trim distributor to designers, with comparable sub-brands across price tiers and a strong hospitality contract business directly analogous to JF Fabrics' JF Contract and JF Studio lines.
- Fabricut: Fabricut is a wholesale distributor of fabrics, wallcoverings, trims, and hardware to the interior design trade, with showroom locations and a digital ordering platform—closely overlapping with JF Fabrics' catalog breadth and trade-channel go-to-market.
- Pindler: Pindler is a family-owned decorative fabric distributor serving interior designers, drapery workrooms, and hospitality clients—sharing JF Fabrics' B2B trade model, multi-brand catalog structure, and performance/contract sub-brand segmentation.
- Robert Allen | Beacon Hill: Robert Allen and Beacon Hill are trade fabric brands serving interior designers with comparable product categories (upholstery, drapery, multipurpose fabrics), comparable designer-specifier customer base, and a similar B2B wholesale distribution model.
- Kravet Inc. Kravet is one of the largest family-owned fabric distributors to interior designers in North America, offering furniture, fabric, wallcovering, and trim via showrooms, brand ambassadors, and a trade digital portal—closely mirroring JF Fabrics' B2B trade model and multi-brand portfolio approach.
- Stroheim: Stroheim distributes decorative fabrics, wallcoverings, and trims to interior designers and hospitality clients through showrooms—sharing JF Fabrics' trade-only positioning, multi-category catalog, and contract/hospitality orientation.
Regional players
- Designers Guild: Designers Guild is a UK-based designer fabric and wallpaper brand distributed in North America through partners (analogous to JF's ILIV partnership model); its curated, design-forward collections overlap with JF Studio and JF Caravan positioning.
Emerging players
- Brewster Home Fashions: Brewster distributes wallcoverings and decorative fabrics with growing focus on the design trade; while historically more retail-oriented, its expanding designer-trade presence creates partial overlap with JF Fabrics' wallcovering and trim categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
JF Fabrics social profiles
Digital presenceJF Fabrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
JF Fabrics leadership team
Management profileNumber of profiles
JF Fabrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JF Fabrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JF Fabrics
What does JF Fabrics do?
JF Fabrics designs, sources, and distributes decorative fabrics, wallcoverings, rugs, tapes and trims, and drapery hardware to the interior design trade across North America. The offering is organized under sub-brands (JF Caravan, JF Studio, JF Contract, JF Performance, JF Everyday) and complemented by partner brand collections (ILIV, CASADECO, Caselio). Sales and account management are conducted through the myJF B2B portal and a Canadian/U.S. showroom network supported by brand ambassadors.
Is JF Fabrics a public or private company?
JF Fabrics is a private company. It is classified as unknown and is currently operating.
When was JF Fabrics founded?
JF Fabrics was founded in 1977. It employs 51 to 100 people.
Where is JF Fabrics based?
JF Fabrics is headquartered in Oakville, Canada, in the North America region.
How does JF Fabrics make money?
Four revenue lines are on record. Fabric and Textile Sales are the primary driver. The others are performance Fabric Lines, contract/Hospitality Sales and luxury Studio Collections.
Who are JF Fabrics's main competitors?
Direct peers on record are Lee Jofa, Duralee, F. Schumacher & Co., Fabricut, Pindler, Robert Allen | Beacon Hill, Kravet Inc. and Stroheim. Designers Guild is listed as a regional player. Brewster Home Fashions is listed as an emerging player.
Does JF Fabrics have an API?
No public API is recorded for JF Fabrics.
What industry is JF Fabrics in?
JF Fabrics's product category is Decorative Textiles and Wallcoverings. Its primary akta.pro industry code is CRALADAI, Upholstery & Drapery Fabric Retail, with a secondary code of CRALADAG, Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons). Its NAICS code is 459130 and its SIC code is 5130.