Casino Baden-Baden

What Casino Baden-Baden does

Casino Baden-Baden is a state-licensed, land-based casino and hospitality venue operating within the historic Kurhaus building in Baden-Baden, Germany, under Baden-Württembergische Spielbanken GmbH & Co. KG, a 100%-state-owned limited partnership overseen by the Baden-Württemberg Finance Ministry. The core operation centers on classic table gaming (Roulette, Blackjack, Poker including Texas Hold'em) and slot machine gaming, with formal dress code, age-21+ entry, and a 5 EUR classic gaming entry fee while slot gaming is currently free entry. The venue generates diversified revenue across gaming operations, fine dining at the on-site Restaurant THE GRILL (daily from 17:00), nightclub operations at Club Bernstein, event venue rental across five rooms (Florentiner Saal, Salon Marlene, Saal Bénazet, Pavillon, Club Bernstein), guided tours of the historic premises, and an e-commerce shop selling chips, vouchers, and souvenirs. Marketing is built on a luxury-lifestyle positioning through celebrity testimonial campaigns (Sylvie Meis, Friedrich Liechtenstein), brand partnerships (Aston Martin, Playboy, GQ, GALA, SWR3, Marchesi Antinori), and a packed cultural events calendar. The company operates as one of three state casinos alongside sister venues in Konstanz and Stuttgart, with no online gaming offering — it explicitly warns against fraudulent online accounts.

Name

Casino Baden-Baden

Legal name

Baden-Württembergische Spielbanken GmbH & Co. KG

Website

https://casino-baden-baden.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

251–500 employees

Short description

Casino Baden-Baden is a state-owned, land-based casino in the historic Kurhaus building offering table gaming, slot machines, fine dining, a nightclub, event venue rental, and guided tours to premium leisure visitors and event clients in the UNESCO spa town of Baden-Baden, Germany.

Ownership category

akta.pro rank

Product category

Casino & Gaming

NAICS

Casinos (except Casino Hotels) (713210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

akta.pro secondary industries

Casino Table Games Operations (MPAEAAAN), Casino Poker Operations (Land-Based) (MPAEAEAB)

Keywords

• Land-based casino
• Table games
• Slot machines
• Casino entertainment
• Gaming venue

Headquarters

HQ city

Baden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Gaming Operations: Revenue from table games (Roulette, Black Jack, Poker) and slot machines. Entry fee of 5 EUR for classic gaming, slot gaming currently free entry.
2. Food & Beverage: Restaurant THE GRILL serving fine dining, operating daily from 17:00 with kitchen open until late. Also includes bar service at Club Bernstein.
3. Event Venue Rental: Rental of event spaces including Salon Marlene, Club Bernstein, Florentiner Saal, Saal Bénazet, and Pavillon for private events, corporate functions, and themed parties.
4. Merchandise & Chips: Online shop selling gifts, souvenirs, casino chips, and restaurant vouchers. Also casino-branded merchandise.
5. Guided Tours: Guided tours of the historic casino premises offered in regular (morning) and exclusive (during gaming operations) formats.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Casino Baden-Baden is a traditional land-based casino located at Kaiserallee 1 in Baden-Baden, Germany, operated by Baden-Württembergische Spielbanken GmbH & Co. KG. It offers classic table games (Roulette, Black Jack, Poker), slot machines, fine dining at Restaurant THE GRILL, the Club Bernstein bar/lounge, event venue rental, an online shop for jetons and merchandise, and guided tours of the historic gaming halls.

Product overview

Casino Baden-Baden operates as a traditional land-based casino offering a diversified portfolio centered on classic table gaming (Roulette, Blackjack, Poker), complemented by slot machine entertainment. The venue integrates hospitality services including Restaurant THE GRILL and Club Bernstein for dining and nightlife. Additional revenue streams include event venue rentals, an e-commerce shop for chips and vouchers, and guided tours of the historic premises. The casino operates under the Baden-Württembergische Spielbanken GmbH & Co. KG parent company, alongside sister casinos in Konstanz and Stuttgart.

Differentiator

Problem solved

Functional benefit

Brands

• The Grill: Fine dining restaurant located within Casino Baden-Baden, open daily from 15:00 with kitchen service from 17:00.
• Club Bernstein

Products and services

• Classic Table Gaming Classic casino table gaming offering Roulette, Black Jack, and Poker for adult visitors seeking traditional gaming experiences.
• Slot Machine Gaming Electronic slot machine gaming offering automated play for visitors of the casino.
• Restaurant THE GRILL Fine dining restaurant located within Casino Baden-Baden, serving guests and visitors premium grill cuisine.
• Club Bernstein
• Event Venue Rental
• Online Shop
• Guided Casino Tours

Quantifiable outcome

• 5 millionth guest milestone reached in December 2024
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Aston Martin Baden-BadencoreGTM or Marketing Partner · 26 August 2024Partnership agreement signed August 26, 2024 establishing collaboration between Aston Martin Baden-Baden and Casino Baden-Baden. Joint events including test drives and lifestyle experiences. Sylvie Meis participated in Aston Martin City Showroom visit in July 2025.
• W. Kordes' SöhneminorStrategic or Co-development PartnerRose breeder partnership creating the 'Casino Baden-Baden Rose' variety. Rose baptized June 18, 2024 in the Florentiner Saal by Natalie Lumpp.
• SWR3coreGTM or Marketing PartnerPartnership with SWR3 radio station for concerts and events including SWR3 Casino Sessions with artists like Calum Scott and Sportfreunde Stiller, and SWR3 Weihnachtskonzert with Sarah Connor.
• GALA MagazinecoreGTM or Marketing PartnerSociety magazine partnership for VIP events including Summer Night Out parties and TRIBUTE TO BAMBI charity event.
• PlayboycoreGTM or Marketing PartnerPartnership for Playmate des Jahres Award ceremony and Playboy Gentlemen's Weekend events featuring James Bond theme.
• GQ MagazinecoreGTM or Marketing PartnerGQ Gentleman competition partnership including photo shoots at the casino and lifestyle content featuring winners like Maximilian Fiesel (2019) and Long Nguyen (2021).
• Marchesi AntinoriminorGTM or Marketing PartnerItalian wine estate partnership for gourmet events at THE GRILL restaurant, featuring fine wine pairings.
• Horse Racing IffezheimcoreGTM or Marketing PartnerAnnual sponsorship of the 'Goldene Peitsche' race and opening reception during the 'Grosse Woche' horse racing event. 155th edition in 2025.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casino Duisburg: German state-licensed casino in Duisburg operated by Westspiel. Comparable in product, scale, and German state regulatory environment, providing a useful benchmark for land-based German casino economics.
• Spielbank Hamburg: German state-licensed casino operator in Hamburg. Directly comparable in operating model, regulatory framework, and product offering (table games, slots, events), though serving an urban rather than destination market.
• Spielbank Konstanz: Third property in the Baden-Württembergische Spielbanken portfolio, located in Konstanz on Lake Constance. Operates under the same state license with an identical gaming and event offering, providing a near-perfect direct comparison.
• Spielbank Stuttgart: Sister casino within the same Baden-Württembergische Spielbanken group, operated from Stuttgart. Directly comparable product mix (table games, slots, F&B) under the same state license, making it the closest operational peer.
• Casino Wiesbaden: Historic German state casino in Wiesbaden's Kurhaus, offering classic table games, slots, and events. Closest geographic and architectural analog to Casino Baden-Baden as a destination casino in a German spa town.

Broad incumbents

• Spielbank Berlin: Major German state-licensed casino operator in Berlin with multiple locations and a larger, more urban footprint. Overlaps in core gaming product but operates at a different scale and demographic than the Baden-Baden heritage positioning.
• Casino di Venezia: Italy's historic municipal casino in Venice, with additional Ca' Noghera property. Comparable in European heritage positioning, government ownership structure, and classic gaming focus, though operating in a different regulatory jurisdiction.
• Casino de Monte-Carlo: Iconic historic European luxury casino operated by Société des Bains de Mer. Comparable in heritage, architectural prestige, and premium positioning, though at a larger scale and with broader resort operations.

Regional players

• Casino de Spa: Historic Belgian casino in Spa, another 'Great Spa Towns of Europe' UNESCO member. Comparable heritage positioning, spa-town destination model, and classic European gaming atmosphere, though serving Belgian and broader Benelux clientele.
• Grand Casino Baden (Switzerland): Swiss destination casino in nearby Baden, Switzerland, offering table games, slots, restaurants, and events. Comparable product mix and regional tourist appeal, though operating under Swiss (not German) regulation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CasinoBadenBaden
• Instagraminstagram.com/casinobadenbaden
• Xx.com/baden_casino
• LinkedInlinkedin.com/company/casino-baden-baden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casino Baden-Baden