Spielbank Berlin

What Spielbank Berlin does

Spielbank Berlin GmbH & Co. KG is a privately held, state-licensed casino operator headquartered at Marlene-Dietrich-Platz 1 in Berlin, Germany, founded on October 1, 1975, by former ice hockey champion Gustav Jaenecke. The company operates four physical casinos across Berlin: Casino am Potsdamer Platz (Germany's second-largest casino, designed by Renzo Piano, with Germany's largest poker floor), Casino am Fernsehturm at Alexanderplatz, Casino am Ku'damm in West Berlin (opened 2021), and Casino Ellipse Spandau. Its product portfolio includes table games (American Roulette, Blackjack, Poker, Punto Banco/Baccarat), 618 slot machines across the network, plus supporting hospitality and educational products.

Underlying technology is conventional casino operations infrastructure: a Ticket In-Ticket Out (TITO) cashless system on slot machines, a centralised Casino Management System for player tracking and loyalty credits, video surveillance for security and regulatory compliance, and cashless payment processing. The Slot Akademie, launched in 2025, is a multilingual educational web platform offering video introductions to gaming machines. Dine & Gamble hospitality packages (ranging from 25 EUR Gold to 339 EUR Birthday for six) are sold directly and via an OpenTable integration.

The business model is direct-to-consumer retail gaming: a 2.00 EUR flat entry fee at all four locations, plus per-bet/take-rate revenue from gaming machines and tables (roulette house edge 2.7%, blackjack payout ratio 94.3%, slot payout 92–95.5%, poker cash game rake and tournament buy-ins). Secondary revenue streams include F&B packages, branded merchandise, guaranteed poker tournament prize pools (e.g., Triple A Series 12 at 250,000 EUR), and the Casino on Tour mobile gaming experience used as a sponsorship activation. Ownership is split between founder-family interests, Novomatic AG (shareholder since 2011), and Gauselmann Gruppe (40% stake acquired in 2016 through a competitive license tender). The business operates 360 days per year under the Berlin State Casino Act, supervised by the Senatsverwaltung für Inneres und Sport, with a dedicated player protection department established in 2000.

Name

Spielbank Berlin

Legal name

Spielbank Berlin GmbH & Co. KG

Website

https://spielbank-berlin.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Spielbank Berlin is a privately held, state-licensed casino operator running four Berlin venues (Potsdamer Platz, Fernsehturm, Ku'damm, Spandau) with table games, 600+ slot machines, Germany's largest poker floor, and hospitality packages, serving adult gaming customers under Berlin's regulated casino law.

Ownership category

akta.pro rank

Product category

Land-Based Casino Gaming

NAICS

Casinos (except Casino Hotels) (713210), Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Poker Rooms & Cardrooms (Land-Based) (MPAEAEAA)

Keywords

• Land-based casino gaming
• Table games wagering
• Slot machine gaming
• Poker tournaments
• Casino hospitality packages

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Casino Gaming Revenue: Primary revenue from table games (American Roulette, Blackjack, Poker, Punto Banco/Baccarat) and slot machines. Revenue generated through house edge, rake fees on poker cash games, and tournament fees. Slot machine payout percentage 92-95.5%; Roulette payout 97.3%.
2. Food & Beverage / Dine & Gamble Packages: Gastronomy services including bars on all floors, dining at Potsdamer Platz location, and packaged experiences combining dining with gaming. Packages range from 25 EUR (Gold) to 339 EUR (birthday celebration for 6 persons).
3. Merchandise Sales: Sale of branded merchandise items including sunglasses, umbrellas, poker card decks, dice, stainless steel ice cubes, fans, lighters, card wallets, pens, microfiber cloths, and USB sticks.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Spielbank Berlin operates four licensed brick-and-mortar casinos in Berlin providing table games (American Roulette, Black Jack, Poker, Punto Banco/Baccarat), slot machines, electronic table terminals, poker tournaments, and bundled Dine & Gamble hospitality packages. Ancillary offerings include the Player Card loyalty program, the Slot Akademie educational platform, Casino on Tour mobile event gaming, and branded merchandise retail.

Product overview

Spielbank Berlin operates four casino locations in Berlin (Potsdamer Platz, Fernsehturm, Ku'damm, and Ellipse Spandau), offering a comprehensive gambling entertainment portfolio. The core offerings include table games (American Roulette, Black Jack, Poker, Punto Banco/Baccarat) and slot machines. The company provides poker tournaments including daily events, the Triple A series, and Summer Cup. Additional services include Dine & Gamble hospitality packages, the Slot Akademie educational platform, Player Card membership program, merchandise retail, and the Casino on Tour mobile gaming experience. The company is jointly operated by the Gauselmann Group (40% stake since 2016) and Novomatic AG (since 2011), and celebrates its 50th anniversary in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino am Potsdamer Platz Flagship casino location and second-largest casino in Germany, featuring American Roulette, Blackjack, Punto Banco/Baccarat, 16 Poker tables (largest poker floor in Germany), 392 slot machines, 43 Touchbet terminals, Lucky Wheel, and Sic Bo. Open daily 11:00-03:00.
• Casino am Fernsehturm Casino located at the iconic Berlin TV Tower at Alexanderplatz, offering American Roulette, Black Jack, Poker, 73 slot machines, and 33 Touchbet terminals. Gaming hours from 18:00.
• Casino am Ku'damm Two-floor casino spanning over 1,000 square meters in the heart of West Berlin, offering American Roulette, Black Jack, Ultimate Texas Hold'em, 78 slot machines, and 31 TouchBet terminals. Gaming hours 18:00-03:00.
• Casino Ellipse Spandau Casino located at Altstädter Ring in the characteristic ellipse building at Rathaus Spandau, offering Poker (cash games from 1/1 blinds), Black Jack, Ultimate Texas Hold'em, and 75 slot machines.
• American Roulette Classic casino table game where players bet on which numbered compartment the ball lands in the spinning wheel. Minimum bet from 2 EUR with a 97.3% average payout ratio (house edge 2.7%). Available at Potsdamer Platz, Ku'damm, and Fernsehturm.
• Black Jack Card game where players aim to reach a higher point total than the dealer without exceeding 21 points. Minimum bet 4 EUR, maximum 1,000 EUR at Potsdamer Platz. Average payout 94.3%.
• Poker
• Punto Banco / Baccarat Classic casino card game where players bet on whether Punto (player) or Banco (bank) gets closer to 9 points, or on a tie. Offered at Potsdamer Platz.
• Slot Machines Gaming machines from major international manufacturers with various themes, bonus features, and jackpot systems, featuring the Ticket In-Ticket Out (TITO) cashless system. Minimum bet per spin from 0.20 EUR; payout ratio 92-95.5%. Total of 618 machines across all four venues.
• Player Card Free loyalty membership card that facilitates entry process and provides access to Player Club benefits across all four Spielbank Berlin locations.
• Dine & Gamble Packages Bundled dining and gaming experience packages combining casino visits with food and beverages, including Gold (25 EUR), Platin (50 EUR), Welcome (39 EUR), Royal Flush Burger (39 EUR), Queen of Hearts Currywurst (35 EUR), Classic 3-course (79 EUR), Bachelor Party (330 EUR for 6), and Birthday Celebration (339 EUR for 6). Sold via OpenTable.
• Casino on Tour Mobile event experience featuring portable roulette and blackjack tables brought to partner event venues, with giveaways instead of cash prizes. Activated at ISTAF, Traber Derby, German Filmpreis, International Emmy Awards, ENERGY Music Tour, Berlin Hoffest, and other cultural events.
• Slot Akademie Educational web platform providing video introductions to slot machine offerings, current news, and explanations of gaming machine functionality and features, available in German and English.
• Spielbank Berlin Merchandise Branded merchandise line including sunglasses, umbrellas, poker card decks, dice, stainless steel ice cubes, hand fans, lighters, card wallets, pens, microfiber cleaning cloths, velvet bags, and USB sticks.

Quantifiable outcome

• Roulette payout ratio: 97.3% (house edge 2.7% - called 'the fairest gambling game')
• +4 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

21 partnerships are on record, tiered core, minor and flagship.

• Bundesverband deutscher Spielbanken (BupriS)coreStrategic or Co-development PartnerIndustry association representing all private casinos in Germany. Spielbank Berlin is a member, with 34 casino locations represented in the association.
• Deutscher Spielbanken Verband (DSbV)coreStrategic or Co-development PartnerAssociation representing casinos in state or municipal ownership. 35 state-licensed casino locations represented. Spielbank Berlin participates in industry representation.
• 1 FC Union BerlinminorGTM or Marketing PartnerSports sponsorship partnership with Berlin football club. Part of Spielbank Berlin's sports engagement strategy.
• ALBA BerlinminorGTM or Marketing PartnerSports sponsorship partnership with Berlin basketball team.
• Eisbären BerlinminorGTM or Marketing PartnerSports sponsorship partnership with Berlin ice hockey team.
• Hertha BSCminorGTM or Marketing PartnerSports sponsorship partnership with Berlin football club.
• Füchse BerlinminorGTM or Marketing PartnerSports sponsorship partnership with Berlin handball team.
• ISTAFflagshipGTM or Marketing PartnerKey sponsorship partner for International Athletics event. Spielbank Berlin states the ISTAF would not be possible without their support.
• Berlin Recycling VolleysminorGTM or Marketing PartnerSports sponsorship partnership with Berlin volleyball team.
• TraberderbyminorGTM or Marketing PartnerSponsorship of horse racing event including Casino on Tour presence with Spielbank Berlin Trophy.
• Sixdays WeekendminorGTM or Marketing PartnerSponsorship of cycling event.
• BundespresseballminorGTM or Marketing PartnerCultural event sponsorship of prestigious press ball.
• BZ KulturpreisminorGTM or Marketing PartnerCultural award sponsorship through Berlin newspaper.
• Presseball BerlinminorGTM or Marketing PartnerPress ball event sponsorship.
• VBKIminorGTM or Marketing PartnerPartnership with Association of Berlin Industry and Commerce.
• International Emmy AwardsminorGTM or Marketing PartnerCasino on Tour presence at prestigious television awards event.
• Deutscher FilmpreisminorGTM or Marketing PartnerCasino on Tour presence at German Film Awards after-show party.
• ENERGY Music TourminorGTM or Marketing PartnerCasino on Tour presence at music festival.
• Berliner HoffestminorGTM or Marketing PartnerCasino on Tour presence at Berlin city celebration event.
• Senatsverwaltung für Inneres und SportcoreOthersRegulatory authority overseeing casino operations in Berlin. Located at Klosterstrasse 47, 10179 Berlin. Grants and supervises casino licenses.
• Renzo PianominorOthersRenowned Italian architect designed the Casino am Potsdamer Platz building, creating one of the most modern casinos in Germany.

Scale indicators11 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Novomatic AG: Austrian gaming technology giant and shareholder in Spielbank Berlin (since 2011). Operates casino venues across Europe and manufactures slot machines and gaming terminals. Comparable as both a capital partner and as an integrated casino/gaming technology competitor in the broader DACH region.
• Gauselmann Gruppe: Owner of 40% of Spielbank Berlin and one of Germany's largest gaming machine and casino groups. Operates Merkur Spielbanken and a vast portfolio of amusement gaming centers. Highly comparable as a strategic shareholder and operator in the same regulatory environment, with overlap in slot machine operations and player base.
• Casinos Austria: Austria's national casino operator running 12 casinos plus online brands. Highly comparable as a European regulated multi-venue land-based casino operator with both table games and slots, providing a benchmark for omnichannel expansion and tournament-style marketing.

Direct peers

• Casino Baden-Baden: One of Germany's most prestigious and historic casinos, located in Baden-Baden. Part of the DSbV association alongside Spielbank Berlin. Comparable as a high-end German land-based casino operator with similar game mix and regulatory obligations.
• WestSpiel: State-owned casino operator in North Rhine-Westphalia operating six casinos across Germany. It is the most direct structural peer to Spielbank Berlin, holding the second Berlin license historically referenced in the company's history (WestSpiel assets were acquired by Spielbank Berlin in 2013) and competing in the same regulated German land-based casino market.
• Merkur Spielbanken: Casino subsidiary of Gauselmann Gruppe operating regulated casino venues across Germany. Closely linked to Spielbank Berlin through the shared Gauselmann ownership and operates in the same DSbV/BupriS ecosystem, with overlapping slot and table game offerings.
• Spielbank Wiesbaden: Historic German casino in Wiesbaden, member of the Deutscher Spielbanken Verband (DSbV). Directly comparable as a regulated German land-based casino with similar table game and slot offerings, facing the same regulatory framework and customer demographic as Spielbank Berlin.

Others

• Bally Wulff: German gaming machine and amusement device manufacturer. Comparable as a domestic gaming supplier in the same regulatory ecosystem, supplying technology to venues like Spielbank Berlin and serving overlapping operator customers through the same industry associations.

Regional players

• Gauselmann AG (Merkur brand): Operates thousands of Merkur gaming arcades across Germany in addition to casinos. Comparable as a regional gaming entertainment operator in the same geography with significant slot and amusement gaming footprint, although focused on lower-stakes arcade play versus Spielbank Berlin's full casino offering.

Emerging players

• Tipico: One of Germany's largest licensed online sports betting and casino operators. Comparable not as a direct land-based competitor but as a regulated German gaming operator competing for the same entertainment wallet, especially under the 2021 German online gambling framework that threatens Spielbank Berlin's brick-and-mortar base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spielbankberlin
• YouTubeyoutube.com/@Spielbank_Casino_Berlin
• Facebookfacebook.com/SpielbankBerlin
• LinkedInlinkedin.com/company/spielbank-berlin/?originalSubdomain=de
• Instagraminstagram.com/spielbank_berlin
• TikToktiktok.com/@sb_berlin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spielbank Berlin