What UniLED does

UniLED Solutions Ltd, founded in 2010 and headquartered in London, is the UK's leading specialist in digital signage maintenance and network management, serving digital out-of-home (DOOH) media owners, media agencies, and brand advertisers. The company provides 24/7/365 remote monitoring, reactive and preventative maintenance, content deployment, and independent campaign verification across more than 4,000 maintained screens at 500+ UK locations, with a roster of blue-chip customers spanning cinema (Vue, Odeon), retail (Bluewater, Meadowhall, Co-op), aviation (Gatwick Airport), sports (Selhurst Park), smart gyms (Cirq), and advertising agencies (Kinetic, Mediacom).

UniLED commercialises an integrated platform-plus-services stack delivered through two complementary brands. UniHUB is a proprietary SaaS service management platform with modules for remote monitoring, webcam-based visual verification, estate and inventory management (including QR-coded spares tracking and warranty thresholds), case management with automated email and geo-tracking workflows, and automatic brightness management based on geographic sunrise/sunset coordinates. UniLIVE is a content delivery and independent verification platform that streamlines creative trafficking, specification compliance, and real-time proof-of-play reporting across an integrated footprint of more than 15,000 screens; by 2019 it was processing over 50% of UK DOOH campaigns. The underlying technology is built on PHP/Laravel, MySQL and MongoDB, JavaScript, AWS cloud infrastructure, REST APIs, and OAuth 2.0, with mobile applications on iOS and Android for remote monitoring access. Platform development and ownership sit with a separate sister entity, UniLED Software.

The business model is enterprise B2B with a mix of recurring subscription services (24/7 remote monitoring with customised SLAs, multi-year maintenance contracts, platform licensing for UniHUB), managed services (third-party SIM, RMS and Text2Reboot licenses, antivirus), on-demand on-site services (preventative and reactive maintenance, spare parts), and project-based content management priced at £60/hour outside normal hours. Go-to-market is direct enterprise field sales complemented by channel partnerships with agencies (Adstream, Rapport, Kinetic) and international vendors (New Tradition). Since 2021 UniLED has pursued international expansion into the US market through these partnerships, positioning UniLIVE as a verification layer for the global OOH ecosystem while remaining founder-led under CEO Ben Zloof with no disclosed external funding.

Name

UniLED

Legal name

UniLED Solutions Ltd

Website

https://uniledsolutions.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

UniLED Solutions Ltd is a London-headquartered specialist providing digital signage maintenance, network management, and DOOH campaign verification for UK media owners, agencies, and brands via its proprietary UniHUB and UniLIVE platforms.

Ownership category

akta.pro rank

Product category

Digital Signage Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• Digital signage services
• DOOH advertising platforms
• Screen network management
• Content delivery verification
• Remote monitoring software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Recurring Maintenance Services: Recurring 24/7 remote monitoring services including hardware/software monitoring, visual monitoring via webcams, case management, and remote maintenance. Services are subscription-based with SLA response times.
2. On-Site Services: Reactive maintenance services (24/7 technician availability), preventative maintenance (LED/LCD display cleaning, inspection, calibration), and inventory storage and management. Revenue from spare parts and components may be charged as additional costs.
3. Content Management Services: Content deployment onto screens during normal working hours. Dynamic content scheduling and management. Service priced at £60/hour for out-of-hours content changes.
4. Third-Party Subscription Services: Management and acquisition of remote management software licenses, content management software licenses, Text2Reboot licenses, data/network connectivity (4G/5G SIMs, routed SIM network), and security/antivirus solutions on behalf of customers.
5. Data Intelligence and Reporting: Standardised automated reports from UniHUB on KPIs such as screen uptime; bespoke reports on availability data, fault data, manufacturer data, and individual asset data on various cadences.
6. UniHUB Platform Licensing: Licensing of the UniHUB service management platform to customers for network management, monitoring, and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

UniLED provides fully integrated digital signage solutions for the DOOH advertising market through three core offerings: UniLED (24/7 screen maintenance and network management services), UniHUB (proprietary service management platform with monitoring, case management, inventory, and brightness management modules), and UniLIVE (content delivery and independent verification platform serving over 15,000 screens).

Product overview

UniLED operates a platform-plus-modules architecture consisting of three core products: UniLED (core service for screen maintenance and network management), UniHUB (service management platform with monitoring, inventory, case management, and brightness management modules), and UniLIVE (content delivery and verification platform). Together they provide a fully integrated digital signage solution offering service, maintenance, and campaign accountability for the DOOH market.

Differentiator

Problem solved

Functional benefit

Brands

• UniHUB: A powerful service management tool designed to streamline the operation and maintenance of digital signage networks, provided through UniLED Software.
• UniLIVE

Products and services

• UniLED Screen maintenance and network management service for digital signage in the UK. Provides 24/7 remote monitoring, reactive maintenance, preventative maintenance, and content management services for digital screens across roadside, cinema, stadia, malls, airports, and gym environments. Serves DOOH media owners, advertising agencies, and brand advertisers with enterprise-grade SLA-backed support.
• UniHUB Proprietary service management platform designed to streamline the operation and maintenance of digital signage networks. Features include monitoring tools (incident alerts, automated incident creation, real-time health status), webcam app (live streaming, 10-minute image capture), estate management (asset storage, documentation portal), case management (incident chronology, automated email notifications, intelligent technician assignment, geo-tracking), inventory management (QR integration, repair history, threshold alerts, warranty management), brightness management (automatic adjustments based on sunrise/sunset coordinates), and data analysis and reporting. Provided through UniLED Software.
• UniLIVE Bespoke content delivery and independent verification platform that ensures efficient content delivery workflow and provides real-time accountability for DOOH campaigns. Includes collaboration tools for media agencies, OOH specialists, media owners, creative agencies, and clients; content delivery features including UK DOOH specification database, asset upload and verification, approval and confirmation receipts, day/time/rotation instructions, and campaign storage; accountability features including integration with over 15,000 screens, real-time reporting, and campaign aggregation. Supports over 50% of UK DOOH campaigns as of 2019.
• UniLIVE Portal Customer-facing web portal for the UniLIVE platform, providing streamlined content delivery workflow and campaign-specific real-time proof of play and analytic data for the DOOH advertising market. Over 50% of UK DOOH campaigns are trafficked through the portal as of 2019.

Quantifiable outcome

• 50 billion+ pixels maintained
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Adstream (acquired by Extreme Reach)coreGTM or Marketing Partner · 1 July 2021Partnership announced July 2021 provides Adstream's clients with UniLIVE technology for enhanced OOH content delivery and reporting. The partnership creates a seamless content delivery workflow for Adstream clients' out-of-home campaigns, enhancing the DOOH channel in the Adstream suite. James Levy stated plans to develop the strategic partnership across the globe.
• InvestecminorOthers · 1 May 2021Investec partnership involved CEO Ben Zloof in Founders and Family Business interview series discussing navigating UniLED through a pandemic, importance of digitisation, and founder advice.
• KineticcoreTechnology or Integration · 1 May 2021Partnership with Hivestack (DSP developed specifically for OOH) announced by Kinetic CEO Alistair MacCallum. UniLED technology enables verification for dynamically triggered campaigns. Vodafone campaign using buses and GPS data to trigger roadside screen messages when buses passed was cited as exemplary cross-format innovation UniLED was involved in.
• Rapport (IPG Mediabrands)coreGTM or Marketing Partner · 1 April 2021Partnership announced April 2021 created Rapportal LIVE platform for US clients providing standardized accountability and transparency in DOOH. Platform monitors campaign delivery in real-time with play data from digital screens. Chris Olsen (President, Rapport US) emphasized accountability as a key pillar and importance of clients knowing campaigns played when and where they should.
• New TraditioncoreGTM or Marketing Partner · 1 March 2021First US-based OOH vendor to launch partnership with UniLIVE (March 2021). New Tradition's clients receive independent verification and campaign insights through UniLIVE. Properties include One Times Square, The Reef, DC Union Station. This partnership is vital for New Tradition to keep clients apprised of campaign success.
• UniLED SoftwarecoreOthers · 1 March 2021Separate sister company that developed and deploys the UniHUB and UniLIVE platforms. UniLED Software was born in 2017 following client demand through UniLED Solutions. Provides technology platforms for DOOH network management and verification.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Broadsign: Broadsign provides a DOOH campaign management and content distribution platform used by media owners and agencies globally. It is the closest direct competitor to UniLIVE's content delivery and verification offering, operating at a larger international scale.
• Vistar Media: Vistar Media is a programmatic DOOH SSP/ad server that handles campaign delivery, verification and reporting for media owners. It overlaps directly with UniLIVE's verification and reporting value proposition and is a key potential disintermediator.
• Hivestack: Hivestack is a programmatic DOOH supply-side platform that enables media owners to monetize inventory through automated buying. UniLED partners with Hivestack today, but Hivestack is also a competitor in campaign delivery and measurement.
• Place Exchange: Place Exchange operates a programmatic DOOH marketplace connecting buyers to media owners with built-in verification and reporting. Competes with UniLIVE on the agency-side verification and analytics layer.
• Ayuda Media Systems: Ayuda provides operations, monitoring and financial management software specifically for DOOH and OOH media operators. Direct functional overlap with UniHUB's service management and monitoring modules.
• Signagelive: Signagelive is a cloud-based digital signage content management and monitoring platform. Comparable to UniHUB and UniLIVE in providing content scheduling, remote monitoring and proof-of-play for digital signage networks.
• YCD Multimedia: YCD provides enterprise digital signage software for content management, network monitoring and in-store media. Overlaps with UniLED's maintenance and UniHUB's monitoring capabilities for digital signage networks.
• Extreme Reach (Adstream): Extreme Reach (which acquired Adstream) provides ad asset management, delivery and verification across TV, online and OOH. UniLED's partner Adstream is part of Extreme Reach, and the combined entity competes in OOH content delivery and reporting.

Broad incumbents

• Stratacache (Scala): Stratacache (which acquired Scala) is a large-scale digital signage, retail media and DOOH platform with broader global reach and a much larger product portfolio. Competes with UniLED in enterprise network management and content delivery at scale.

Emerging players

• Adomni: Adomni operates a self-service DOOH buying platform connecting brands with media owners. An emerging player in DOOH campaign planning and buying that competes with aspects of UniLIVE's agency workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uniled
• Xx.com/UniLED_HQ
• Facebookfacebook.com/UniLEDHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniLED