What Sharewell HDD does

Sharewell HDD, founded in 1984 and headquartered in Houston, Texas, is a private supplier of downhole drilling tools, guidance systems, and services for the Horizontal Directional Drilling (HDD) industry. The company sells and rents a portfolio that includes pilot hole bits, reamers, hole openers, mud motors, PDC bits/reamers, and fly cutters, complemented by three guidance offerings: the patented TruTracker Magnetic Guidance System, the Opti-Trac fiber-optic Gyro Navigation system, and an Electromagnetic (EM) Wireless Magnetic Steering Tool. Its premium Gemini HDD product line is co-developed and exclusively distributed worldwide under a partnership with Smith Bits, a Schlumberger company, established in 2016.

Name

Sharewell HDD

Legal name

Sharewell HDD

Website

https://sharewellhdd.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Sharewell HDD supplies downhole drilling tools, guidance systems, and rental services to Horizontal Directional Drilling contractors serving oil and gas pipeline, telecommunications, utility, and environmental remediation projects across the Americas and EMEA.

Ownership category

akta.pro rank

Product category

Horizontal Directional Drilling Tools and Guidance Systems

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Directional Drilling & MWD/LWD Services (EUALABAB)

akta.pro secondary industry

Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL)

Keywords

• Horizontal directional drilling
• Downhole drilling tools
• HDD guidance systems
• Pilot hole bits
• Trenchless drilling equipment

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Downhole Drilling Tools Sales: Sale of HDD tooling products including pilot hole bits, reamers, hole openers, mud motors, fly cutters, and PDC bits/reamers. Products available for both purchase and rental to provide economic flexibility.
2. Guidance Services: Navigation and steering services including Opti-Trac Gyro Navigation, Electromagnetic Steering, and TruTracker Magnetic Guidance. Services provided alongside tool rental and sales.
3. Tool Rental: Mud motors and guidance systems available for rental to provide economic flexibility for different project requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Sharewell HDD designs, supplies, and rents downhole drilling tools and proprietary guidance systems for the Horizontal Directional Drilling (HDD) industry serving pipeline, telecommunications, utility, and environmental remediation contractors. Its product portfolio includes pilot hole bits, hole openers, reamers, mud motors, PDC bits, and fly cutters, complemented by three branded guidance services: TruTracker Magnetic Guidance, Opti-Trac Gyro Navigation, and EM Wireless Magnetic Steering. Products are sold or rented under quote-based, project-specific pricing.

Product overview

Sharewell HDD is a downhole drilling tools and guidance systems company serving the Horizontal Directional Drilling (HDD) industry. The company offers a comprehensive portfolio of drilling products including: Gemini HDD Pilot Hole Bits & Cutters and Gemini HDD Reamers (premium ultra-performance line in partnership with Smith Bits); Smith Premium SB Pilot Hole Bits, Cutters & Reamers (value-priced alternative); Lo Torque and Lo Torque X Hole Openers (cantilevered design cutters for various rock formations); Mud Motors for HDD applications; DimondBack PDC Pilot Bits & Reamers; and Talon Fly Cutters. These drilling tools are complemented by a suite of guidance services: Opti-Trac Gyro Navigation (fiber-optic gyro system), Electromagnetic (EM) Wireless Magnetic Steering Tool, and TruTracker Magnetic Guidance System. The company serves oil/gas pipeline, telecom, water/wastewater, and environmental remediation industries.

Differentiator

Problem solved

Functional benefit

Brands

• Smith Gemini HDD: Premium pilot hole bits and reamers utilizing Smith Bits' 115 years of product development for advanced material and design technology.
• Smith Premium SB
• Lo Torque
• Lo Torque X (LTX)
• DimondBack PDC
• Talon Fly Cutters
• Opti-Trac Gyro Navigation
• EM Wireless Magnetic Steering Tool
• TruTracker Magnetic Guidance System

Products and services

• Gemini HDD Pilot Hole Bits & Cutters Ultra-premium pilot hole bits and cutters utilizing Smith Bits' 115 years of product development, featuring the Gemini Dynamic Twin Seal System, Spinodal 2 bearing with silver-plated components, and Binary carbide gauge technology for extended bit life in HDD applications.
• Gemini HDD Reamers High-performance reaming solutions using Smith Gemini bits and cutters combined with field-proven reamer bodies, with sizes ranging from 14" to 84", front/rear jets, double-sided TCI leg enhancement, and modular design maximizing ROP, cutter loading, and cuttings flow while minimizing torque and drag.
• Smith Premium SB Pilot Hole Bits, Cutters & Reamers Value-priced line of pilot hole bits, cutters, and reamers with sealed friction bearing, pressed-in bearing sleeve, V-Ramp seal design, and available in soft formation Milled-Tooth and hard formation TCI configurations up to 25,000 PSI, delivering proven performance, durability, and reliability.
• Lo Torque Hole Openers Cost-effective cantilevered-design hole openers with a single tool body able to open up to four different hole sizes; available in milled tooth for soft to medium rock and Tungsten Carbide Inserts (TCI) for hard rock formations, with field-replaceable sealed journal bearing cutters while on drill string.
• Lo Torque X (LTX) Hole Openers Extended-range hole opener cutters matching formation hardness with Tungsten Carbide Cutter types from medium to extremely hard rock; a single tool body can open up to five different hole sizes and lowers drill string torque so that small rigs can ream in rock formations. Slick body design decreases common repair costs; sealed journal bearing cutters are field-replaceable while on drill string.
• Mud Motors Full lineup of mud motors specifically chosen for HDD applications, providing a balanced combination of shortest length, highest torque, and ideal RPM range for tri-cone rock bits; available in fixed and adjustable housings with bit box specific connections, and available for both sale and rental.
• DimondBack PDC Pilot Bits & Reamers PDC Bit and Reamer designs for geological conditions that allow their use, featuring integral stabilization for improved drilling performance and increased tool longevity, modular design for ease of repair, and extended blade profile that provides even loading and cuts a cleaner hole.
• Talon Fly Cutters Long-lasting fly cutters with refurbishing capability, featuring 18 inches of tong space for multiple connection recuts, replaceable Smith Series 70 jets, inner blade mounted bidirectional crossflow jets, and a 1.25-inch thick outer ring; available in sizes from 24" to 48" OD.
• Opti-Trac Gyro Navigation Fiber-optic north seeking gyro navigation system specifically designed for HDD, compatible with standard bottom hole assemblies and running in holes 5 7/8" and larger; integrates magnetic ShareTracker for secondary position confirmation, with 2.125" OD, 16 ft length, 12,000 psi pressure rating, and bi-directional communication.
• Electromagnetic (EM) Wireless Magnetic Steering Tool Wireless electromagnetic steering tool that eliminates the need for wireline connections by transmitting data through formation to surface; features 15' 4" tool length, up to 170 hours battery life, 43-second full survey time, 18-second short survey time, and maximum operating temperature of 125°C.
• TruTracker Magnetic Guidance System (MGS) Directional steering system providing real-time information including tool face, azimuth, and inclination, with probe (16" length, 1.375" diameter), driller's console, interface unit, computer, and printer; operates at depths in excess of 300 feet with accuracy of +/- 2% of vertical depth.

Quantifiable outcome

• Tru-Tracker system successfully completed millions of feet of pilot hole since 1986
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Smith Bits – A Schlumberger CompanycoreTechnology or Integration · 1 January 2016Collaboration in 2016 to announce the new Gemini HDD product line of ultra-premium pilot hole bits and hole-opener cutters. Products combine Sharewell HDD's underground experience with Smith Bits' advanced technology and bit design expertise. Sharewell is the worldwide sole distributor of Smith Gemini HDD.
• Downhole Design, Inc.coreStrategic or Co-development Partner · 1 January 1992Partnership in 1992 to develop a hole opener that could cut multiple hole sizes on a single body while limiting torque on the drilling rig. This was the birth of the Lo Torque hole opener product line.
• Tensor, Inc.coreTechnology or Integration · 1 January 1986Partnership in 1986 to develop the patented Tru-Tracker system of locating downhole steering sensors. This system has been utilized to successfully complete millions of feet of pilot hole since its development.
• DCA (Directional Crossing Association)minorOthersIndustry association membership for the directional crossing and HDD industry.
• DCA EuropeminorOthersEuropean branch of the Directional Crossing Association for HDD industry visibility in Europe, Middle East, and Africa.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Halliburton Company: Halliburton is a global oilfield services major with directional drilling and downhole tool capabilities. While their core customer base differs from Sharewell's HDD contractors, they compete in adjacent directional drilling tooling where HDD technology overlaps oilfield drilling.
• Herrenknecht AG: Herrenknecht is the world's leading manufacturer of tunnel boring machines and HDD rigs, supplying drilling contractors with complete rigs and tooling. While larger and more diversified than Sharewell, its HDD product line competes for the same enterprise pipeline/utility crossing projects that drive Sharewell's tooling demand.
• Baker Hughes Company: Baker Hughes is a diversified oilfield services and industrial energy technology company with directional drilling, MWD/LWD, and downhole tool offerings that overlap technically with Sharewell's HDD tooling and magnetic guidance systems. Although primarily focused on oil & gas drilling rather than trenchless HDD, they represent overlap in directional drilling technology.

Direct peers

• Hammerhead Trenchless Equipment: Hammerhead manufactures piercing tools, bursting tools, and HDD tooling, serving overlapping underground construction contractors. Their downhole equipment lineup competes with Sharewell's pilot hole bits and reamers for trenchless utility installations.
• Vermeer Corporation: Vermeer is a major manufacturer of HDD rigs, tooling, and tracked equipment through its Ditch Witch brand, directly competing with Sharewell in supplying downhole tools and guidance to HDD contractors. Both target the same enterprise contractor customers in pipeline, utility, and telecom crossings.
• Digital Control Incorporated (DCI): DCI is the leading manufacturer of walkover locating and tracking systems for horizontal directional drilling, directly overlapping with Sharewell's TruTracker Magnetic Guidance and EM Wireless Steering product lines. Both supply guidance systems as standalone tools to HDD drilling contractors.
• Melfred Borzall: Melfred Borzall manufactures downhole tools, reamers, and hole openers specifically for the HDD market, offering a competing direct portfolio to Sharewell's Lo Torque, DimondBack PDC, and Talon product families for utility and pipeline contractors.
• INROCK Drilling Systems: INROCK provides HDD downhole tooling and directional drilling services to the same contractor base as Sharewell. Notably, Sharewell's VP of Business Development Frank McKenney was a founding partner of INROCK in 1993, indicating direct pedigree and product overlap in pilot hole bits, reamers, and hole openers.

Emerging players

• Vector Magnetics LLC: Vector Magnetics specializes in magnetic guidance systems and steering tools for directional drilling, with overlap in electromagnetic and magnetic-based guidance technologies similar to Sharewell's TruTracker and EM Wireless offerings for HDD crossings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SharewellHDD
• Facebookfacebook.com/sharewell
• LinkedInlinkedin.com/company/sharewell-hdd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharewell HDD