Affilinet
Affilinet, acquired by Awin in 2017, operates as Awin's European affiliate marketing platform, connecting 30K+ brands with 1M+ creators and affiliate partners across 14+ countries via AI-powered matching, tracking, and analytics tools.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Affilinet does
Affilinet was a European affiliate marketing platform founded in 1997 and headquartered in the UK. In 2017 it was acquired by Awin AG, a German-incorporated global affiliate network founded in 2001, and the affili.net domain now redirects to awin.com as the Affilinet brand has been consolidated into the Awin platform. The combined entity operates as Awin, a horizontal affiliate and partnership marketing platform serving four primary user groups: advertisers (enterprise and growth-stage brands), content creators and influencers, affiliate partners (media sites, tech platforms), and agencies managing client programs. Underlying technology includes AI-powered partner recommendations, advanced tracking and analytics across partnerships and conversions, and configurable commission structures. The platform supports 30K+ advertiser brands and 1M+ approved partners across 14+ countries spanning Europe, North America, South America, and Australia.
Affilinet firmographics
Firmographics- Name
- Affilinet
- Legal name
- Awin AG
- Website
- https://affili.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Affilinet, acquired by Awin in 2017, operates as Awin's European affiliate marketing platform, connecting 30K+ brands with 1M+ creators and affiliate partners across 14+ countries via AI-powered matching, tracking, and analytics tools.
- Ownership category
- akta.pro rank
Affilinet industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Affilinet is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Affilinet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Affiliate Marketing Platform Commission: Awin operates as an affiliate marketing network platform, earning revenue by facilitating partnerships between advertisers seeking to grow their business and affiliate publishers/creators who promote those brands. The platform acts as an intermediary providing tracking, payment, and relationship management services.
- Partnership Management Services: Provides technology infrastructure and services to enterprise advertisers and agencies for managing their affiliate and partnership marketing programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing for advertisers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Affilinet product offering
Product offeringCore offering
Affilinet (now operating as Awin following a 2017 acquisition) operates a global affiliate marketing platform that connects advertisers with affiliate partners, content creators, and influencers to run performance-based partnership marketing campaigns. The platform provides tracking, analytics, AI-powered partner matching, and flexible commission structures across 14+ countries, with 30K+ brands and 1M+ approved partners generating £15B+ in annual partner revenue.
Product overview
Affilinet (now part of Awin following a merger) was an affiliate marketing platform offering solutions for advertisers, content creators and influencers, affiliate partners, and agencies. The platform connected brands with affiliate partners to facilitate partnership marketing programs. Current operations are under the Awin brand which provides a unified affiliate marketing platform with tools for partner discovery, tracking, analytics, and commission management. The source content primarily reflects the current Awin platform, as the Affilinet domain (affili.net) now redirects to Awin.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertiser Affiliate Platform Performance-based affiliate marketing platform for brands and advertisers to launch, track and optimize partnership marketing programs, with AI partner recommendations, advanced tracking/analytics and flexible commission structures.
Quantifiable outcome
- +67% increase in affiliate marketing ROI for Samsung using commission flexibility tools
- +3 more outcomes
Companies that use Affilinet
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Affilinet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Affilinet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SaleCyclecoreTechnology partnership providing SMS and email retargeting solutions integrated with Awin's platform. SaleCycle helps advertisers rescue abandoned carts and answer customer queries, generating measurable incremental sales.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Affilinet competitors and assessment
Company assessmentDirect peers
- CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate marketing networks, connecting advertisers with publishers. It directly competes with Awin in the same two-sided marketplace model, serving enterprise brands across similar verticals with comparable tracking and commission infrastructure.
- Tradedoubler: Tradedoubler is a European-headquartered affiliate marketing network offering performance marketing solutions across multiple markets. It directly competes with Awin particularly in European geographies with similar advertiser-publisher marketplace dynamics.
- Impact: Impact provides a partnership management platform covering affiliate, influencer, and B2B partnerships. It competes directly with Awin in the affiliate and partnership marketing space, particularly targeting enterprise advertisers seeking unified partner management technology.
- Rakuten Advertising: Rakuten Advertising operates a global affiliate network and performance marketing platform serving advertisers and publishers worldwide. It is a direct competitor to Awin with overlapping global reach, enterprise brand focus, and similar affiliate technology offerings.
- ShareASale: ShareASale is an affiliate marketing network connecting merchants with affiliates, now owned by Awin's parent ecosystem. It serves a similar SMB-to-mid-market segment as Awin's self-serve offering and operates on comparable commission-tracking technology.
- AvantLink: AvantLink is an affiliate marketing network focused on retail, fashion, and outdoor brand verticals. It directly competes with Awin in connecting advertisers with affiliate partners using similar performance-tracking and commission management infrastructure.
- Pepperjam (PartnerCentric): Pepperjam is an affiliate marketing platform serving enterprise brands and agencies. It directly competes with Awin in the affiliate network space with overlapping advertiser base and similar tracking and payout capabilities.
Emerging players
- Refersion: Refersion is an affiliate and influencer marketing platform focused on DTC and Shopify-ecosystem brands. While smaller in scale than Awin, it targets an overlapping advertiser segment with a more streamlined creator-management approach.
- PartnerStack: PartnerStack is a partner management platform focused on B2B SaaS affiliate and referral programs. While overlapping with Awin in affiliate technology, it specializes in SaaS vertical with a more software-centric approach to partner ecosystem management.
Broad incumbents
- Amazon Associates: Amazon Associates is the world's largest affiliate program operated by Amazon directly. While it is retailer-direct rather than a third-party network, it competes for the same creator and publisher attention as Awin's platform and represents a structural alternative to multi-brand affiliate networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Affilinet social profiles
Digital presenceAffilinet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affilinet leadership team
Management profileNumber of profiles
Affilinet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affilinet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affilinet
What does Affilinet do?
Affilinet (now operating as Awin following a 2017 acquisition) operates a global affiliate marketing platform that connects advertisers with affiliate partners, content creators, and influencers to run performance-based partnership marketing campaigns. The platform provides tracking, analytics, AI-powered partner matching, and flexible commission structures across 14+ countries, with 30K+ brands and 1M+ approved partners generating £15B+ in annual partner revenue.
Is Affilinet a public or private company?
Affilinet is a private company. It is classified as unknown and is currently operating.
When was Affilinet founded?
Affilinet was founded in 2001. It employs 101 to 250 people.
Where is Affilinet based?
Affilinet is headquartered in London, United Kingdom, in the Europe region.
How does Affilinet make money?
Two revenue lines are on record. Affiliate Marketing Platform Commission is the primary driver. The others are partnership Management Services.
Who are Affilinet's main competitors?
Direct peers on record are CJ Affiliate (Commission Junction), Tradedoubler, Impact, Rakuten Advertising, ShareASale, AvantLink and Pepperjam (PartnerCentric). Emerging players are Refersion and PartnerStack. Amazon Associates is listed as a broad incumbent.
Does Affilinet have an API?
No public API is recorded for Affilinet.
What industry is Affilinet in?
Affilinet's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7311.