Estelle Colored Glass
Estelle Colored Glass is a privately held, Charleston, South Carolina-based direct-to-consumer houseware brand that designs and sells hand-blown colored glassware (wine stemware, champagne coupes, martini and margarita glasses, pitchers, cake stands, and gift sets) in 22 colors via a Shopify site, a Charleston retail store, and wholesale partners, serving home entertainers, gift buyers, and boutiques.
- Company typePrivate
- Founded1999
- HeadquartersCharleston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Estelle Colored Glass does
Estelle Colored Glass is a privately held, founder-owned direct-to-consumer houseware company founded in 1999 and headquartered in Charleston, South Carolina, with 11-50 employees. The company designs and sells hand-blown colored glassware, including wine stemware, stemless wine glasses, champagne coupes and flutes, martini and margarita glasses, decanters, drink pitchers, shot glasses, tumblers (Sunday Collection), and cake stands, alongside curated gift sets. Manufacturing is outsourced to glass artisans in Poland using traditional hand-blown techniques; the company emphasizes that all products are lead-, cadmium-, and BPA-free. The catalog spans 22 distinct colorways (e.g., Cobalt Blue, Royal Blue, Mint Green, Blush Pink, Lavender, Emerald Green, Iridescent) plus two-tone "Colorblock" combinations and limited seasonal editions, with a reported 436 active SKUs at the time of data collection.
The business model is straightforward artisan DTC with three channels: a Shopify-powered global e-commerce site at estellecoloredglass.com (primary), an owned physical retail showroom in Charleston, SC opened in 2025, and a wholesale program for qualified retailers and boutiques. Pricing is unit-based and ranges from $48 for a single replacement glass to roughly $495 for premium curated gift sets; standard sets of six sit in the $180-$205 range. Customer cohorts include home entertainers, gift buyers (weddings, housewarmings, registries), and wholesale retail partners; supporting tools include a gift registry, custom color-mix sets, mystery boxes, and the Estelle Rewards loyalty program. The company has earned editorial coverage in Oprah Magazine, Southern Living, The New York Times, Food & Wine, Martha Stewart, Elle Decor, and People, and has been mentioned by Beyoncé, contributing to aspirational brand positioning rather than indicating pay-for-placement marketing spend. No revenue, funding, or cap-table disclosures are available in the source data.
Estelle Colored Glass firmographics
Firmographics- Name
- Estelle Colored Glass
- Legal name
- Estelle Colored Glass
- Website
- https://estellecoloredglass.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Estelle Colored Glass is a privately held, Charleston, South Carolina-based direct-to-consumer houseware brand that designs and sells hand-blown colored glassware (wine stemware, champagne coupes, martini and margarita glasses, pitchers, cake stands, and gift sets) in 22 colors via a Shopify site, a Charleston retail store, and wholesale partners, serving home entertainers, gift buyers, and boutiques.
- Ownership category
- akta.pro rank
Estelle Colored Glass industry classification
Industry- Product category
- Artisan Glassware
- NAICS
- Other Pressed and Blown Glass and Glassware Manufacturing (327212), Glass and Glass Product Manufacturing (3272)
- SIC
- Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)
- akta.pro secondary industries
- Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA), Colored & UV-Protective Glass Packaging (Amber, Green, UV-Blocking) (IMALAEAH)
Keywords
Where Estelle Colored Glass is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Estelle Colored Glass business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: One-time sale of hand-blown colored glassware including wine stemware, stemless wine glasses, champagne coupes, champagne flutes, martini glasses, margarita glasses, drink pitchers, decanters, cake stands, shot glasses, and gift sets. Products sold as individual pieces, sets of 2, or sets of 6.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Replacement Glasses - $48 each |
| Unit Pricing | Pay-as-you-go | Set of 2 Glasses - $95-$130 |
| Unit Pricing | Pay-as-you-go | Set of 6 Glasses - $180-$280 |
| Unit Pricing | Pay-as-you-go | Curated Gift Sets - $315-$495 |
| Unit Pricing | Pay-as-you-go | Drink Pitchers - $250 each |
| Transaction based/ take rate | Pay-as-you-go | Mystery Box - discounted pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Estelle Colored Glass product offering
Product offeringCore offering
Estelle Colored Glass designs, sources, and sells hand-blown colored glassware handcrafted by artisans in Poland, offering 22 colors of beverage glassware (wine stemware, stemless wine, champagne coupes/flutes, martini and margarita glasses, drink pitchers, decanters, shot glasses, tumblers), cake stands, gift sets, and custom color bundles. The products are sold direct-to-consumer through a Shopify e-commerce storefront and a Charleston, SC retail store, with a wholesale channel for qualified retailers. All glassware is certified lead-, cadmium-, and BPA-free.
Product overview
Estelle Colored Glass is a hand-blown colored glassware company offering over 22 colors of artisanal glass products handcrafted by glass artisans in Poland. The product portfolio centers on beverage glassware including Wine Stemware, Wine Stemless, Champagne Coupe, Champagne Flute, Martini/Margarita Glasses, Drink Pitchers, Decanters, Shot Glasses, and Sunday Collection (High Balls & Low Balls). Supporting products include Cake Stands, Gift Sets, and Custom/Mixed Set bundles. The brand features several sub-collections including the two-tone Colorblock Collection, iridescent-finish Iridescent Collection, premium Regal Collection, and the Estelle x Candlefish collaboration. All products are Lead, Cadmium and BPA free. The company operates primarily through its e-commerce platform and recently opened its first physical retail location in Charleston, SC.
Differentiator
Problem solved
Functional benefit
Brands
- Estelle x Candlefish: A collaborative collection featuring colored glass candle holders in partnership with Candlefish
- Sunday Collection
- Regal Collection
- Colorblock
- Mystery Box
Products and services
- Wine Stemware Hand-blown colored glass wine glasses with stems, available in sets of 6 or 2 across 22+ colors, for home entertaining and dinner party use.
- Wine Stemless Glasses Hand-blown colored glass stemless wine glasses, available in sets of 6 or 2 across 22+ colors for casual home use and entertaining.
- Martini Glasses Hand-blown colored glass martini/cocktail glasses sold in sets of 6 or 2 across multiple colors.
- Champagne Coupes Hand-blown colored glass champagne coupes sold in sets of 6 or 2.
- Champagne Flutes Hand-blown colored glass champagne flutes sold in sets of 6 or 2.
- Margarita Glasses Limited Edition hand-blown colored glass margarita glasses sold as a Set of 6 in Pastel Mixed colors (Blush Pink, Rose, Mint, Yellow, Cobalt Blue, Lavender); lead, cadmium, and BPA free.
- Drink Pitchers Hand-blown colored glass drink pitchers priced at $250 each, available in single colors or two-tone Colorblock combinations.
- Decanters Hand-blown colored glass decanters including the Vogue Decanter style in multiple colors.
- Sunday Collection (High Balls & Low Balls) Hand-blown colored glass tumbler-style drinkware (Sunday High Balls and Sunday Low Balls) sold in sets of 6 or 2 across multiple colors and custom color combinations.
- Shot Glasses Hand-blown colored glass shot glasses sold in sets of 6 in Mixed Set, Smoke Mixed Set, and Iridescent variants.
- Cake Stands Hand-blown colored glass cake stands and domes available in a wide range of colors including Clear, Mint Green, Blush Pink, Rose, Lavender, Cobalt Blue, Mocha Mousse, Yellow, Iridescent, Emerald Green, Red, and Amethyst.
- Gift Sets Pre-curated gift set bundles combining multiple product types at discounted bundle pricing, including Estelle Essentials, New Beginnings, Celebrating Life, Wonders of Iridescent, and Quintessential Regals.
- Custom Sets Build-your-own color combinations across wine stemware, stemless, champagne coupe, martini, and Sunday glass collections allowing customers to select preferred colors.
- Mixed Sets Pre-assorted color combinations such as Pastel Mixed Set, Fall Mixed Set, and Mixed Set featuring complementary color palettes across multiple glass collections.
- Colorblock Collection Two-tone hand-blown colored glass collection featuring contrasting color combinations (Mint + Emerald, Rose + Mint, Blush + Yellow, Cobalt + Mint, Lavender + Blush) across wine stemware and champagne coupe styles.
- Estelle x Candlefish Collaboration Collaborative product line with Candlefish pairing colored glass candle holders/low ball glasses with Candlefish candles.
- Mystery Box Surprise grab-bag product featuring random color combinations at discounted pricing, sold as Set of 6 stemless wine glasses.
- Replacement Single Glasses Individual replacement glasses available for wine stemware and other collections in all colors, allowing customers to replace broken pieces without purchasing full sets.
- Regal Collection Premium hand-blown colored glass sub-collection featuring jewel tones and elegant designs across multiple product types.
- Iridescent Collection Special-finish hand-blown colored glass with iridescent sheen effect available across multiple product types including martini glasses, drink pitchers, shot glasses, cake stands, and stemware.
Quantifiable outcome
- Featured in 10+ major national publications and media outlets including Oprah, NY Times, and Food Network
Companies that use Estelle Colored Glass
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Estelle Colored Glass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Estelle Colored Glass partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CandlefishminorEstelle x Candlefish collaboration producing candle holders and low ball glasses featuring Estelle Colored Glass partnered with Candlefish candles. Product: Sunday Low Ball Candles Set of 2 (Rose + Kelly Green) priced at $160.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Estelle Colored Glass competitors and assessment
Company assessmentOthers
- West Elm: Major home retailer carrying private-label and third-party colored glassware. Comparable as a distribution channel and category competitor at lower price points.
- Anthropologie: Lifestyle retailer that both competes with and sells colored glassware. Relevant as a wholesale channel partner and as a benchmark for the aspirational home/entertaining shopper Estelle targets.
Broad incumbents
- Iittala: Established Scandinavian glassware and home brand with deep retail presence. Comparable on colored glassware SKU range and brand-driven positioning, but with much wider product scope.
- Juliska: Premium tableware and glassware brand with broader category (dinnerware, linens, lighting). Overlaps with Estelle on premium glassware gifting but operates at materially larger scale with broader assortment.
- Libbey: Mass-market glassware manufacturer offering colored and specialty glassware at significantly lower price points. Comparable on product category but not on artisan or premium positioning.
Direct peers
- Simon Pearce: Premium hand-blown glassware and tableware brand with multi-location experiential retail and a similar artisan-made positioning. Direct overlap with Estelle on wine glassware, decanters, and gift-driven home decor consumers.
- Annieglass: Handmade artisanal glass tableware (plates, serving pieces, glassware) sold through DTC, retail, and wholesale. Comparable in artisan manufacturing, premium pricing, and bridal/registry positioning.
- Mosser Glass: Family-run pressed and hand-made colored glassware manufacturer. Directly comparable on handcrafted colored glass production, color variety, and gift/home decor channel mix.
- Mariposa: Recycled hand-blown glass tableware brand sold through museum stores, gift shops, and DTC. Comparable on artisan glass, color-forward design, and gift/registry distribution channels.
- MacKenzie-Childs: Premium hand-decorated home goods brand with similar pattern/color-led design language and gift- and registry-driven DTC + retail model. Comparable in lifestyle-brand positioning and price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Estelle Colored Glass social profiles
Digital presenceEstelle Colored Glass compliance and trust
Trust signalCompliance1 record
Estelle Colored Glass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estelle Colored Glass leadership team
Management profileNumber of profiles
Estelle Colored Glass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estelle Colored Glass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estelle Colored Glass
What does Estelle Colored Glass do?
Estelle Colored Glass designs, sources, and sells hand-blown colored glassware handcrafted by artisans in Poland, offering 22 colors of beverage glassware (wine stemware, stemless wine, champagne coupes/flutes, martini and margarita glasses, drink pitchers, decanters, shot glasses, tumblers), cake stands, gift sets, and custom color bundles. The products are sold direct-to-consumer through a Shopify e-commerce storefront and a Charleston, SC retail store, with a wholesale channel for qualified retailers. All glassware is certified lead-, cadmium-, and BPA-free.
Is Estelle Colored Glass a public or private company?
Estelle Colored Glass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Estelle Colored Glass founded?
Estelle Colored Glass was founded in 1999. It employs 11 to 50 people.
Where is Estelle Colored Glass based?
Estelle Colored Glass is headquartered in Charleston, United States, in the North America region.
How does Estelle Colored Glass make money?
One revenue line is on record: direct Product Sales.
Who are Estelle Colored Glass's main competitors?
Others on record are West Elm and Anthropologie. Broad incumbents are Iittala, Juliska and Libbey. Direct peers are Simon Pearce, Annieglass, Mosser Glass, Mariposa and MacKenzie-Childs.
Does Estelle Colored Glass have an API?
No public API is recorded for Estelle Colored Glass.
What industry is Estelle Colored Glass in?
Estelle Colored Glass's product category is Artisan Glassware. Its primary akta.pro industry code is IMALAEAE, Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium), with a secondary code of IMALAEAA, Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water). Its NAICS code is 327212 and its SIC code is 3220.