Mediatropy Digital Agency

Name

Mediatropy Digital Agency

Legal name

Mediatropy Pte Ltd.

Website

https://mediatropy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAFAAAC

Media Planning, Buying & Optimization

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYBPAMALAO

PR, Reputation Management & Earned Media Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

• Digital marketing services
• Performance media buying
• Search engine optimization
• Web and app development
• AI media planning

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Full-service digital agency providing integrated digital strategy, creative campaigns, performance media, SEO, and growth optimization services to enterprise and regional brands.
2. Web and Platform Development: Website, platform, and experience development including design, development, and maintenance services.
3. Google Listing Profile Dashboard: SaaS platform for managing multi-location Google Business Profiles with Professional and Enterprise tiers, custom pricing based on listing volume.
4. Media Assistant Tool: AI-powered media planning SaaS with Starter ($149/month), Professional ($299/month), and Enterprise (custom) tiers, using credit-based AI planning system.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mediatropy is a full-service digital agency delivering integrated digital strategy, creative campaigns, performance media, SEO, web/app development, UX UI, and data analytics for enterprise and regional brands. The agency also sells three proprietary AI-powered SaaS platforms — the Google Listing Profile Dashboard (GLP), the Media Assistant Tool (MAT), and Mediatropy Intelligence Assistance (MIA) — to support multi-location brand management, AI-driven media planning, and enterprise tool/AI monitoring.

Product overview

Mediatropy is a full-service digital agency offering an integrated portfolio of AI-powered products and digital marketing services. Their core proprietary products include the Google Listing Profile Dashboard (GLP) for multi-location business profile management, Media Assistant Tool (MAT) for AI-powered media planning, and Mediatropy Intelligence Assistance (MIA) for enterprise AI and tool monitoring. These are complemented by eight core service offerings: Performance Marketing, Creative & Content, Data Analytics, Insights & Strategy, Web/App Development, UX UI, SEO, and Influencer Marketing. The agency employs a 'Multi-Intelligence Approach' that blends creative human thinking with AI capabilities across all services, positioning their proprietary tools as differentiators in the market.

Differentiator

Problem solved

Functional benefit

Brands

• Google Listing Profile Dashboard (GLP): AI-powered dashboard for managing hundreds of Google Business Profiles for multi-location brands.
• Media Assistant Tool (MAT)
• Mediatropy Intelligence Assistance (MIA)

Products and services

• Google Listing Profile Dashboard (GLP) A centralized SaaS platform for multi-location enterprises (hospitality, retail, services) to manage hundreds of Google Business Profiles from one dashboard, enabling bulk edits, review monitoring, brand asset management, and performance analytics.
• Media Assistant Tool (MAT) AI-powered media planning SaaS that instantly generates comprehensive media plans with recommended budgets, channels, and targeting, powered by 22M+ campaign data points across 3.6B impressions.
• Mediatropy Intelligence Assistance (MIA) Enterprise command center SaaS that monitors how teams interact with AI and non-AI tools, providing visibility into tool usage, adoption trends, shadow AI detection, and AI readiness across the organization.
• Performance Marketing Full-funnel performance marketing services including SEM keyword research, smart pre- and post-bidding programmatic strategies, content partnerships, and real-time campaign optimization with brand safety filters.
• Creative & Content Content production and marketing services including expert copywriting, art direction, AI voice-overs, AI-blended visuals, and platform-specific content strategies for campaigns.
• Data Analytics Data analytics and consulting services encompassing measurement, visualization, reporting, data management, strategy, AI data enrichment, AI data preparation, and conversational AI data chats.
• Insights & Strategy Strategic consulting services that decode human behavior, craft data-driven strategies, shape client communications, and evaluate marketing impact using advanced analytics.
• Web / App Development Enterprise-grade web and app development including website design, custom app design, native and hybrid app development, hosting, cloud solutions, AI risk assessment, and workflow automation.
• UX UI User experience and interface design services encompassing experience strategy, UX/UI design, visual design, branding, heatmap analysis, and comprehensive UX UI audits.
• SEO Search engine optimization services including technical audits, SEO migration, offsite SEO, keyword strategy, content optimization, automated SEO processes, and keyword/content gap analysis.
• Influencer Marketing Influencer and KOL marketing services featuring AI creator discovery, audience quality analysis, content performance insights, creator matching, campaign activation, and performance analytics.

Quantifiable outcome

• NAFA campaign achieved 463% of target video views, 216% of target link clicks, 80% cheaper CPM
• +5 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability22 records

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• Clean CreativescoreStrategic or Co-development PartnerClean Creatives certified agency - one of the first in Singapore to pledge not to work with fossil fuel clients. Reflects commitment to sustainability and responsible marketing practices. Working to shrink carbon footprint through greener production methods and sustainable tech solutions.
• DoubleVerifycoreTechnology or IntegrationPartnership with DoubleVerify, a global leader in brand safety, bringing transparency and confidence to campaigns through real-time fraud detection and verification tools. Ensures ads appear only in high-quality, brand-safe spaces.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Dentsu Creative APAC: Dentsu's creative and media arm operating across Asia Pacific offering full-service digital marketing, creative, and media planning. Directly competes for the same enterprise clients in Singapore and regional markets as Mediatropy, but at significantly greater scale.
• Ogilvy APAC: WPP-owned global creative and PR network with deep APAC presence. Competes head-to-head for enterprise digital, creative, and media briefs, particularly in travel, hospitality, and financial services where Mediatropy is strong.
• Publicis Groupe APAC: Global advertising holding company with significant APAC operations through Leo Burnett, Saatchi & Saatchi, Digitas, and Starcom. Competes for the same integrated digital agency RFPs and offers comparable full-funnel capabilities.
• Havas Media APAC: Havas's media and creative network with regional operations across Southeast Asia and Middle East. Competes in performance marketing, media planning, and digital strategy — areas where Mediatropy's MAT and performance services overlap.
• VML (WPP): Global brand and customer experience agency under WPP with strong APAC presence post-VMLY&R merger. Competes in integrated digital strategy, creative, and customer experience work for enterprise clients across the region.
• Accenture Song APAC: Accenture's creative and technology arm operating across APAC. Competes for the largest enterprise digital transformation engagements and brings consulting-grade scale and AI capabilities to the same client base.

Direct peers

• Hashmeta: Singapore-headquartered digital marketing agency offering performance marketing, influencer marketing, social media, and AI-driven marketing solutions. Closest geographic and capability peer to Mediatropy, competing for similar APAC enterprise clients.
• Click2View: Singapore-based digital content and social media agency. Comparable in size and regional focus, with overlapping service lines in content production, social media strategy, and digital campaign execution.
• Isobar (Dentsu): Dentsu's digital-first agency network with deep expertise in digital transformation, commerce, and experience design. Directly comparable service portfolio to Mediatropy including digital strategy, creative, and technology implementation.

Emerging players

• Yext: Public listings management and digital presence platform. Direct competitor to Mediatropy's Google Listing Profile Dashboard (GLP) in the multi-location business profile management category, particularly for enterprise hospitality and retail clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediatropy
• LinkedInlinkedin.com/company/mediatropy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediatropy Digital Agency