ARKx

What ARKx does

ARKx is a São Paulo-based creative technology studio founded in 2019 that designs and builds extended reality (AR/VR/XR), generative AI, and immersive experience campaigns for global enterprise brands and advertising agencies. The studio operates a multidisciplinary model spanning creative direction, 3D, development, and production, and has delivered more than 20 documented projects for clients including Niantic, Blizzard, Coca-Cola, Uber, Fiat, Corona, PepsiCo, Heineken, Vale, Dolce & Gabbana, Mondelez, Nissan, Nu/Nubank, and Dubai Economy Tourism across LATAM, the Middle East, North America, and Europe. Recognition includes Cannes Lions (2023, 2024), Clio Awards (2024), Webby, Auggie, and Grammy nominations.

The company's product surface includes its CTaaS (Creative Technology as a Service) retainer model, marketed as an embedded team extension with monthly SLA-backed engagement and positioned as more cost-effective than R$30-40k/month full-time hires, alongside proprietary products: Soul-Fi, a co-developed AI + AR storytelling platform with Niantic; Fast Filter, a self-serve social media filter marketplace; and FOOH Generator, a tool for producing thousands of personalized campaign videos. Underlying technical capabilities include generative AI trained on domain-specific datasets (astrology/Mayan/Chinese zodiac), real-time computer vision across 8,000+ cameras in 55 countries, centimeter-level indoor mapping via ML and computer vision, NLP for chatbot campaigns, multimodal orchestration (text, image, video, audio), and high-precision facial tracking for digital twin creation.

ARKx monetizes through three revenue streams: project-based creative technology services for enterprise brand campaigns and agency partnerships; CTaaS monthly retainers for ongoing innovation partnership and rapid prototyping; and transaction-based revenue from the Fast Filter marketplace. Distribution is anchored in direct enterprise sales, channel partnerships with tier-1 agencies (AKQA, Saatchi & Saatchi, R/GA, Africa Creative, Isobar, Coala Lab, Lucid Dreams), and a self-serve funnel through Fast Filter. Leadership rests with co-founder Tiago Canzian (Head of XR, Creative Tech and Co-Founder); no funding rounds, acquisitions, or external investors are disclosed in the available data.

Name

ARKx

Website

https://arkx.cc

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ARKx is a São Paulo-based creative technology studio founded in 2019 that builds extended reality (AR/VR/XR), generative AI, and immersive experience campaigns for global enterprise brands including Coca-Cola, Uber, Niantic, Blizzard, and Fiat, operating via project services, a CTaaS retainer model, and proprietary products like Soul-Fi and Fast Filter.

Ownership category

akta.pro rank

Product category

Creative Technology Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Extended reality services
• Augmented reality experiences
• Creative technology studio
• Immersive experience design
• Generative AI campaigns

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project-Based Creative Technology Services: Custom AR/VR/XR, immersive experiences, interactive installations, projection mapping, and creative technology projects for brands and agencies. Projects range from single activations (Fiat Strada launch) to large-scale initiatives (Dubai Shopping Festival with 23 AR experiences).
2. CTaaS (Creative Technology as a Service): Monthly retainer model providing ongoing innovation partnership, prototyping, and execution support as an embedded team extension. Includes diagnosis, prototypes, execution, technical support, and SLA response. Positioned as more cost-effective than full-time hires (R$30-40k/month comparison).
3. Fast Filter Marketplace: Template-based marketplace for social media filter creation. Users select and purchase templates for personalized filters. Instant creation and customization within seconds.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ARKx is an award-winning creative technology studio that designs and develops extended reality (XR), augmented reality (AR), virtual reality (VR), generative AI, and immersive experience projects for enterprise brands and advertising agencies. Its primary commercial model is CTaaS (Creative Technology as a Service), a monthly retainer that embeds the studio inside client teams for diagnosis, rapid prototyping, execution, and SLA-backed technical support. The studio also ships proprietary products including the Soul-Fi AI + AR storytelling platform (co-developed with Niantic), the Fast Filter social media filter marketplace, and the FOOH Generator for personalized large-scale video production.

Product overview

ARKx is an award-winning creative technology studio offering services primarily through its CTaaS (Creative Technology as a Service) model—an innovation partnership providing embedded technical teams, rapid prototyping, and execution for AR/VR/XR, AI, and immersive experiences. The studio also maintains proprietary products including Soul-Fi (AI-powered AR storytelling developed with Niantic/Pokémon GO), Fast Filter (social media filter marketplace), and FOOH Generator (personalized video generation). Projects span extended reality, AI applications, interactive websites, creative direction, and content production for global brands.

Differentiator

Problem solved

Functional benefit

Products and services

• CTaaS (Creative Technology as a Service)

Quantifiable outcome

• 6,000 visitors in 3 days (BK' Neo Icarus museum activation)
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Live IdeaminorStrategic or Co-development Partner · 1 January 2026Live Idea partnered with ARKx for Tarsila do Amaral immersive exhibition in Brasília. ARKx produced the immersive experience while Live Idea managed overall exhibition production.
• Africa CreativeminorChannel Partner/ Reseller/ Distributor · 1 January 2025Africa Creative agency engaged ARKx for Vale's Árvores do Mundo educational AR project. ARKx provided full creative and technical leadership.
• Saatchi & SaatchicoreChannel Partner/ Reseller/ Distributor · 1 January 2024Saatchi & Saatchi agency partnered with ARKx for Oreo X Pacman campaign. Agency managed creative direction while ARKx delivered technical AR implementation including indoor navigation system.
• NianticcoreStrategic or Co-development Partner · 1 January 2023Co-development partnership for Soul-Fi platform combining Niantic's AR gaming expertise with ARKx's creative technology. Soul-Fi leverages Niantic's platform capabilities while ARKx provides generative AI storytelling and custom character generation.
• Coala LabminorStrategic or Co-development Partner · 1 January 2022Agency partnership for BK' Neo Icarus AR project. Coala Lab served as agency while ARKx provided technical AR execution and creative technology.
• Lucid DreamsminorChannel Partner/ Reseller/ Distributor · 1 January 2022Lucid Dreams invited ARKx for Dolce & Gabbana AlUla fashion show and Dubai Shopping Festival activations. Lucid Dreams managed overall campaign while ARKx delivered AR experiences.
• BuoyminorChannel Partner/ Reseller/ Distributor · 1 January 2022Buoy partnered with ARKx and Form and Fun for World of Warcraft Dragonflight AR experience. Buoy provided creative direction while ARKx delivered AR implementation.
• AKQAcoreChannel Partner/ Reseller/ Distributor · 1 January 2021AKQA brings ARKx capabilities into client campaigns including Ruffles and Uber projects. AKQA acts as agency partner bringing creative technology execution to their clients.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• B-Reel: Creative technology and production studio with offices in LA, NYC, Stockholm, and London, building AR/VR/immersive brand experiences and interactive campaigns. Comparable on creative-tech studio model, enterprise brand clients, and award-tier output.
• Deeplocal: Pittsburgh-based creative technology innovation studio building AR/VR, AI, and immersive experiences for global brands. Comparable on blending emerging tech (AI, AR, computer vision) with brand marketing execution.
• Jam3: Toronto-based creative tech studio known for immersive brand experiences, AR campaigns, and interactive installations for global brands. Directly comparable on deliverable mix (AR/VR/immersive + interactive websites) and enterprise client roster.
• Unit9: Global creative technology studio producing AR/VR/XR, interactive installations, and immersive campaigns for major brands. Closest comparable in model — project-based + retainer mix, multidisciplinary creative/engineering teams, similar award-tier positioning.
• Tool of North America: Bicoastal creative and production studio delivering AR/VR experiences, immersive content, and interactive campaigns for major brands. Directly comparable on integrated creative + technical execution for enterprise clients.
• Resn: New Zealand creative technology studio recognized for AR/VR, interactive websites, and immersive experiences with a similar award-driven profile and global brand client work.

Broad incumbents

• AKQA: Global creative and innovation agency with deep AR/VR/immersive capabilities and an enterprise client roster overlapping ARKx's (Coca-Cola, Heineken, Mondelez, Vale). Also an ARKx channel partner — operates as both collaborator and broader incumbent.
• Niantic: AR platform company behind Pokémon GO and 8th Wall WebAR platform; also ARKx's strategic co-development partner on Soul-Fi. Comparable as a consumer-scale AR storytelling/engagement platform, but at vastly greater scale.
• R/GA: Global digital agency with established AR/VR/immersive practice, large enterprise client base, and broader service portfolio. Functions as both ARKx channel partner and a larger incumbent with in-house creative tech capabilities.

Others

• 8th Wall: WebAR development platform provider and ARKx's infrastructure partner. Comparable as enabling technology layer for ARKx's WebAR campaign work, not a direct competitor but a thematic peer in the immersive content ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arkx
• Instagraminstagram.com/arkx_cc
• Xx.com/arkx_cc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARKx