Sorteos Tec

What Sorteos Tec does

Sorteos Tec is the official university lottery of Tecnológico de Monterrey (ITESM), operating in Mexico since approximately 1951 under a gaming permit granted by the Dirección de Juegos y Sorteos of the Secretaría de Gobernación. The organization sells tickets across more than ten distinct lottery products — flagship offerings include Tradicional (premium home prizes over $74M MXN, semi-annual draw), Mi Sueño ($34M MXN or 15-year monthly payments), Educativo, the Dinero De X Vida family (including Digital Love and Digital FUN lifetime-income variants), AventuraT (travel), Casa Hábitat (sustainable home), Lo Quiero, and Efectivo Plus — with ticket prices ranging from $55 MXN for entry-level cash games to $1,350 MXN for the premium Tradicional. Underlying technology consists of a transactional website (sorteostec.org), the Colaboro+ mobile app for digital ticket sales and collaborator management, an e-wallet system, and a call-center sales channel; prize draws are conducted under regulatory supervision with transparent published odds.

The business model is ticket sales-based: gross revenue is generated through one-time ticket purchases across multiple themed lotteries, supplemented by a Membresías subscription program that lets participants pay in monthly installments with permanent discounts. Distribution is hybrid — direct-to-consumer via web and app, inside-sales via call center, and an indirect reseller channel of Voluntary Collaborators (Colaboradores Voluntarios) who earn commissions and qualify for exclusive prizes. Customer segments include individual lottery participants across Mexico (primary) and the volunteer reseller network (secondary).

All proceeds are dedicated to the Programa Líderes del Mañana, which has funded over 1,700 full scholarships for economically disadvantaged Mexican youth at ITESM since 2013, giving Sorteos Tec a distinctive social-impact positioning relative to commercial lottery operators. The organization reports distributing approximately 500 million pesos annually across 350,000+ prizes. It is a private, university-affiliated entity with no external shareholders, no disclosed funding rounds, and no documented headcount.

Name

Sorteos Tec

Legal name

Sorteos Tec

Website

https://sorteostec.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sorteos Tec is the official lottery of Tecnológico de Monterrey (ITESM), operating under Mexican government permit to sell tickets across more than ten themed lottery products. All proceeds fund the Programa Líderes del Mañana scholarship program for economically disadvantaged Mexican youth.

Ownership category

akta.pro rank

Product category

Lottery and Sweepstakes

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

Keywords

• Mexican lottery tickets
• University sweepstakes
• Lifetime income raffles
• Scholarship-funded lotteries
• Consumer lottery draws

Headquarters

HQ city

Nuevo León

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Lottery Ticket Sales: Sorteos Tec generates revenue through the sale of lottery tickets across multiple product lines including Tradicional, Mi Sueño, Dinero De X Vida, Educativo, AventuraT, Digital Love, and Efectivo Plus. Ticket prices range from $250 to $1,350 MXN depending on the product. Proceeds fund the Programa Líderes del Mañana scholarship program at Tecnológico de Monterrey.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sorteos Tec sells Mexican lottery tickets across a portfolio of more than 10 distinct raffle products, with ticket prices ranging from $250 to $1,350 MXN and prize offerings including luxury homes, lifetime monthly income, cash, education-themed rewards, and travel. All proceeds channel to the Programa Líderes del Mañana scholarship program at Tecnológico de Monterrey, and the lottery operates under permits from Mexico's Dirección de Juegos y Sorteos.

Product overview

Sorteos Tec is a university lottery organization affiliated with Tecnológico de Monterrey offering multiple lottery products. The portfolio includes 10+ distinct lottery products: the flagship Tradicional (luxury homes over $74M MXN), Mi Sueño (monthly payments for 15 years), Educativo (education-focused), Dinero De X Vida family (lifetime income with variants including Digital Love and Digital FUN), Efectivo Plus family (cash prizes), Casa Hábitat (sustainable housing), Lo Quiero (flexible prizes), AventuraT (world travel), plus newer offerings like Gana Ya! and De Líder A Líder. Additional services include Membresías (subscription with monthly payments), a voluntary collaborator program with the Colaboro+ app, and an e-wallet system. The company operates under government authorization from SEGOB and funds the Líderes del Mañana scholarship program for underprivileged youth.

Differentiator

Problem solved

Functional benefit

Brands

• Sorteo Tradicional: Major semi-annual raffle featuring a luxury home as the primary prize, with over 10,000 prizes available per draw.
• Sorteo Mi Sueño
• Sorteo Educativo
• Dinero De X Vida
• Dinero De X Vida Digital Love
• Sorteo AventuraT
• Sorteo Casa Hábitat
• Sorteo Lo Quiero
• Efectivo Plus
• Digital FUN

Products and services

• Sorteo Tradicional Flagship lottery offering with luxury home prizes valued over $74,750,000 MXN, drawn twice yearly. Each draw features over 10,000 prizes and targets consumers seeking premium jackpot rewards.
• Sorteo Mi Sueño Monthly payment lottery offering $188,888 MXN monthly for 15 years or $34,000,000 MXN lump sum as first prize. Over 17,777 prizes including various cheque amounts. Ticket price $700 MXN.
• Sorteo Educativo Education-themed lottery featuring first prize of $15,000,000 MXN plus six $1,000,000 MXN secondary prizes. Includes instant-win components and over 19,000 prizes. Ticket price $400 MXN.
• Sorteo Dinero De X Vida Lifetime income lottery offering $1,300 USD monthly for life or $22,000,000 MXN lump sum as first prize, $1,000 USD monthly for 16 years (second), and $1,000 USD monthly for 7 years (third). Over 13,000 prizes. Ticket price $490 MXN.
• Sorteo Dinero De X Vida Digital Love Digital variant of the lifetime income lottery. First prize offers up to $2,000,000 MXN or $125 USD monthly for 70 years. Features 842 prizes with 1 in 27 winning probability and 23,000 ticket emissions.
• Sorteo Efectivo Plus Cash-focused lottery family with multiple product variants (Triple, Sencillo and others) offering prizes ranging from $50,000 to $780,000 MXN. Sencillo variant tickets priced from $55 MXN; accessible low-cost entry into the lottery portfolio.
• Sorteo Casa Hábitat Sustainable house lottery offering a sustainably designed home valued over $28,000,000 MXN as first prize, with over 12,000 prizes. Targets consumers interested in housing and sustainability themes.
• Sorteo Lo Quiero Flexible prize lottery where first-prize winners can choose between $3,500,000 MXN cash or hybrid vehicles every three years for twelve years. Offers over 2,600 prizes.
• Sorteo AventuraT Travel-focused lottery offering world trips valued at $2,000,000 MXN or $1,000,000 MXN alternative as first prize. Includes nearly 8,000 additional prizes. Ticket price $250 MXN.
• Sorteo Gana Ya! Newer lottery product within the Sorteos Tec portfolio designed as a quick-result/lucky-draw offering.
• Sorteo De Líder A Líder Special lottery program directly supporting the Programa Líderes del Mañana scholarship for underprivileged Mexican youth.
• Membresías Sorteos Tec Subscription membership program allowing participants to join their favorite lottery draws with comfortable monthly installment payments and permanent discounts.
• Programa Colaboradores Voluntarios Voluntary collaborator program enabling individuals to resell lottery tickets for commissions and qualify for exclusive prize drawings and points programs.

Quantifiable outcome

• More than 1,700 scholarships provided since 2013 through Programa Líderes del Mañana
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Tecnológico de Monterrey (ITESM)coreStrategic or Co-development PartnerSorteos Tec is the official university lottery of Tecnológico de Monterrey. All proceeds from ticket sales fund scholarships for the Programa Líderes del Mañana, which provides 100% scholarships to talented youth with limited economic resources. The lottery has been operating since approximately 1950 to support the educational mission of the institution.
• Dirección de Juegos y Sorteos (Secretaría de Gobernación)coreOthersGovernment regulatory body that grants official permits (Permiso de Gobernación) for lottery operations in Mexico. All Sorteos Tec products operate under official permits issued by this authority, ensuring transparency and legitimacy of the lottery operations.
• Programa Líderes del Mañana Scholarship RecipientscoreOthersOver 1,000 talented young people with limited economic resources who receive 100% scholarships funded by Sorteos Tec lottery proceeds. Recipients must demonstrate academic excellence (90+ average), strong social commitment, and Mexican nationality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• La Polla (ONCE-affiliated lottery): Spanish lottery operator affiliated with ONCE (a social mission organization) for the blind. Highly comparable because, like Sorteos Tec, it combines lottery entertainment with a charitable/educational social mission and operates under a regulated single-country framework.
• Lottomatica (Flutter Entertainment Italian operations): Major Italian lottery and gaming operator offering draw-based lotteries, scratch tickets, and digital lottery products. Comparable as a regional lottery operator with mature multi-channel distribution, though operating in a different geography.
• Ontario Lottery and Gaming Corporation: Canadian provincial lottery operator running draw-based lotteries, instant tickets, and digital lottery products including subscription models. Comparable structurally as a regional lottery authority with diversified product portfolio and digital channels.

Broad incumbents

• Scientific Games: Major supplier and operator in the global lottery and gaming industry, providing instant-win products, draw games, and digital lottery platforms. Relevant as a broad incumbent in the lottery value chain with similar product breadth.
• International Game Technology (IGT): Global leader in lottery technology and operations, providing both lottery games and platform infrastructure to operators worldwide. Comparable as a broader incumbent in the regulated lottery ecosystem with adjacent product and technology capabilities.
• The Lottery Corporation: Large publicly-traded lottery operator in Australia offering draw-based lotteries, instant scratch tickets, and digital lottery platforms. Comparable as a diversified lottery operator with multiple product lines and digital channels.

Direct peers

• Lotería Nacional para la Asistencia Pública: Mexico's federal government-operated lottery, the most direct competitor to Sorteos Tec. Operates national draw-based lotteries in Mexico with similar regulatory oversight from SEGOB and analogous product structures.
• Pronósticos para la Asistencia Pública: Another Mexican government-affiliated lottery operator offering draw-based games including Melate, Tris, and Chispazo. Direct peer competing for the same Mexican consumer lottery wallet with overlapping digital distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SorteosTec
• YouTubeyoutube.com/@SorteosTecOficial
• Facebookfacebook.com/SorteosTec
• Instagraminstagram.com/sorteostec
• LinkedInlinkedin.com/company/sorteo-tec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorteos Tec