New Frontier
New Frontier is a privately held, founder-owned advertising and digital marketing agency in Short Hills, NJ, serving enterprise CPG, financial services, legal, and sports clients alongside a state-subsidized small business website program via its NJEDA StoreFront partnership.
- Company typePrivate
- Founded2012
- HeadquartersMillburn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What New Frontier does
New Frontier is a privately held, founder-owned advertising, marketing, and web design agency headquartered at 44 Main Street, Suite 5, Short Hills, New Jersey, with a second office in Brookline, Massachusetts. The firm provides a full-service portfolio including advertising campaign development across TV, radio, print, digital, and out-of-home channels; brand identity and creative services; custom website design and development on WordPress and Shopify platforms; and digital marketing execution covering Google Ads, email campaigns, and digital banners. Its client base spans enterprise consumer packaged goods companies (Dr. Scholl's/Scholl's Wellness Company, Avrio Health, Bayer Consumer Care, Wellbeam/TruSkin), financial services (Dakota Wealth Management, Marathon Asset Management, Welch's), legal and professional services (Kennedys, Javerbaum Wurgaft), sports and events organizations (USGA, Far Hills Race Meeting), food and beverage (Hoboken Farms, Pickle Licious), and small businesses in New Jersey served through a state-subsidized StoreFront program.
The agency operates a hybrid revenue model combining project-based creative engagements, ongoing agency retainers, and state-funded website work delivered through its partnership with the New Jersey Economic Development Authority (NJEDA) Small Business E-Commerce Support Program, which has produced over 300 subsidized small business websites since 2023. Founded and led by David Sorkin, a former client and CPG brand management professional with 30+ years of experience, New Frontier positions itself as a senior-led, nimble alternative to larger agencies, with documented long-duration enterprise relationships and award recognition across NJ Ad Club, Davey, Hermes, Communicator, AVA Digital, GDUSA, and MarCom programs. The firm is bootstrapped, has no disclosed external funding or parent company, and operates with a core team of approximately 10 employees.
New Frontier firmographics
Firmographics- Name
- New Frontier
- Legal name
- New Frontier Marketing Associates, LLC
- Website
- https://newfrontier.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Frontier is a privately held, founder-owned advertising and digital marketing agency in Short Hills, NJ, serving enterprise CPG, financial services, legal, and sports clients alongside a state-subsidized small business website program via its NJEDA StoreFront partnership.
- Ownership category
- akta.pro rank
New Frontier industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industry
- Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
Keywords
Where New Frontier is headquartered
LocationHeadquarters
- HQ city
- Millburn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Frontier business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-Based Creative Services: Custom marketing, advertising, and web development projects billed on a per-project basis. Services include brand identity, website development, digital marketing, advertising campaigns, and creative services.
- Ongoing Agency Retainer: Long-term partnerships with clients for ongoing creative needs, brand management, and digital marketing support.
- NJEDA StoreFront Program: State-subsidized free website program for NJ restaurants, retail, and personal care businesses through NJEDA partnership. Revenue derived from state funding rather than direct client payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | NJEDA StoreFront Program - Free websites for eligible small businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
New Frontier product offering
Product offeringCore offering
New Frontier is a full-service advertising, marketing, and web design agency that develops brand identities, runs multi-channel advertising campaigns (TV, radio, print, digital, out-of-home), builds custom websites on WordPress and Shopify, and executes digital marketing including Google Ads, email campaigns, and SEO. The agency serves enterprise and mid-market clients on a project and retainer basis, and operates the StoreFront sub-brand delivering free websites to NJ small businesses via an NJEDA partnership.
Product overview
New Frontier is a full-service advertising and digital marketing agency offering a comprehensive portfolio of marketing services. The agency provides Advertising Services (campaign development across TV, radio, print, digital, and out-of-home), Creative Services (brand identity, consumer packaging, graphic design, copywriting), Website Development (custom sites via WordPress and Shopify), Digital Marketing (Google Ads, email campaigns, digital banners), Consumer Brand Marketing, Legal and Professional Marketing, and Marketing Services (brand management, strategic planning, consulting). The StoreFront Program is a distinct sub-brand offering free websites to NJ small businesses through an NJEDA partnership. Services are designed for both project-based and ongoing agency-of-record needs.
Differentiator
Problem solved
Functional benefit
Brands
- StoreFront: A free website program for restaurants, retail stores, and personal care businesses in New Jersey, operated in partnership with the NJEDA Small Business E-Commerce Support Program.
Products and services
- Advertising Services Full-spectrum advertising campaign development and execution across multiple media channels including TV, radio, print, digital, and out-of-home placements for enterprise and mid-market clients.
- Creative Services Brand identity development, consumer packaging design, graphic design, copywriting, and production of sales and press materials for clients across CPG, legal, financial, and other industries.
- Website Development Custom website design and development including WordPress and Shopify implementations, mobile optimization, SEO, and a seven-step development process with real-time password-protected staging and post-launch training and support.
- Digital Marketing Digital marketing services including digital banners and animation, email marketing campaigns, Google Ads management (including Performance Max and Shopping), and SEO for client brands.
- Consumer Brand Marketing Strategic consumer brand marketing support including brand P&L management, regulatory navigation, consumer insights research, and CPG initiative support for consumer packaged goods companies.
- Legal and Professional Marketing Ongoing creative marketing services for law firms and professional services including brand identity elevation, logo refresh, corporate branding, and website development.
- Marketing Services Brand management, consumer promotion, strategic planning, and marketing consulting services delivered on a project or ongoing basis.
- StoreFront Program Free or subsidized website development program for qualifying New Jersey small businesses including restaurants, retail stores, and personal care businesses, operated in partnership with the NJEDA Small Business E-Commerce Support Program.
Quantifiable outcome
- 7.85x return-on-ad-spend for Pickle Licious within 5 months of website and Google Ads implementation
- +4 more outcomes
Companies that use New Frontier
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
New Frontier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
New Frontier partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- New Jersey Economic Development Authority (NJEDA)corePartnership with NJEDA for the Small Business E-Commerce Support Program. New Frontier serves as the implementation partner providing free websites to NJ restaurants, retail stores, and personal care businesses. Since 2023, over 300 websites have been created through this state-funded program. The partnership provides New Frontier with a steady stream of qualified small business referrals through the state's business support channels.
- JConnellyminorPublic relations agency partnership that introduced New Frontier to Dakota Wealth Management. Collaboration on integrated marketing campaigns combining PR and creative services for mutual client success.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
New Frontier competitors and assessment
Company assessmentDirect peers
- Muhtayzik-Tooffer: Sacramento-based creative agency of comparable headcount and revenue tier offering advertising, branding, and digital services across channels, competing for similar mid-market and enterprise clients.
- SmartSites: New Jersey-based full-service digital marketing and web design agency of comparable size offering website development, SEO, PPC, and creative services to SMB and mid-market clients in the same geography as New Frontier.
- Brolik: Philadelphia-based digital agency of similar scale providing web design, branding, and digital marketing services to SMB and mid-market clients in the Northeast US corridor.
- Madwell: Brooklyn-based creative and digital agency of similar scale offering advertising, branding, web, and content services to enterprise and mid-market clients.
- Hudson Integrated: New Jersey-based web design, e-commerce, and digital marketing agency operating in the same regional market with comparable service offerings to SMB and mid-market clients.
- The YGS Group: Pennsylvania-based integrated marketing agency offering web design, digital marketing, branding, and creative services to mid-market and enterprise clients in adjacent Northeast geographies.
- Midnight Oil: Costa Mesa-based creative and digital agency of similar size providing advertising campaign development, branding, and digital services to enterprise clients in consumer products and similar verticals.
Broad incumbents
- The Tombras Group: Knoxville-based independent agency of larger scale providing advertising, digital, media, and PR services across consumer and healthcare verticals — overlapping service lines with broader geographic reach.
- David & Goliath: Larger independent advertising agency offering fully integrated advertising, digital, and branding services to enterprise clients — broader portfolio than New Frontier but operates in the same creative-services orbit.
- Crispin Porter + Bogusky: Established creative agency offering advertising, brand strategy, digital, and content capabilities to enterprise clients; operates in the same brand-driven service category but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Frontier social profiles
Digital presenceNew Frontier financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Frontier leadership team
Management profileNumber of profiles
Profiles10 records
New Frontier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Frontier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Frontier
What does New Frontier do?
New Frontier is a full-service advertising, marketing, and web design agency that develops brand identities, runs multi-channel advertising campaigns (TV, radio, print, digital, out-of-home), builds custom websites on WordPress and Shopify, and executes digital marketing including Google Ads, email campaigns, and SEO. The agency serves enterprise and mid-market clients on a project and retainer basis, and operates the StoreFront sub-brand delivering free websites to NJ small businesses via an NJEDA partnership.
Is New Frontier a public or private company?
New Frontier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Frontier founded?
New Frontier was founded in 2012. It employs 1 to 10 people.
Where is New Frontier based?
New Frontier is headquartered in Millburn, United States, in the North America region.
How does New Frontier make money?
Three revenue lines are on record. Project-Based Creative Services are the primary driver. The others are ongoing Agency Retainer and NJEDA StoreFront Program.
Who are New Frontier's main competitors?
Direct peers on record are Muhtayzik-Tooffer, SmartSites, Brolik, Madwell, Hudson Integrated, The YGS Group and Midnight Oil. Broad incumbents are The Tombras Group, David & Goliath and Crispin Porter + Bogusky.
Does New Frontier have an API?
No public API is recorded for New Frontier.
What industry is New Frontier in?
New Frontier's product category is Advertising & Marketing Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAMAGAC, Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms. Its NAICS code is 54181 and its SIC code is 7311.