What Hudson Integrated does

Hudson Integrated, Inc. is a privately held B2B digital agency headquartered in Morristown, New Jersey (also referenced in Saddle Brook), founded in 2003 and operating under the leadership of co-founder and CEO Daryl Bryant. The firm delivers an integrated suite of seven capability service lines — B2B SEO, B2B Paid Ads, Creative Development & Design, Custom Management Systems (ERP, OMS, CMS), Brand Strategy, Lead Generation and eCommerce, and Analytics/Testing/Insights (CRO and A/B testing) — alongside a dedicated Alibaba B2B Selling Strategy practice delivered under its Alibaba US Agency Channel Partner status. The underlying technology stack spans custom website architecture, ERP and system integrations, Shopify and bespoke storefronts, paid media across search/display/social/retargeting/Alibaba, and analytics/CRO tooling; no public or partner-facing API is offered, and the product surface is services-based rather than a multi-product SaaS platform.

The company generates revenue through three core mechanics: project-based web development fees (typically $15,000 into six figures for custom builds), monthly retainer fees for ongoing digital marketing (typical $2,500–$7,500/month, range $1,500–$15,000), and percentage-of-ad-spend media buying, with an additional channel-partner revenue layer from Alibaba marketplace services. Go-to-market combines a direct, consultative sales motion ([email protected], 201-845-8700, "Request a Quote" CTA) with channel-led distribution via Google Partner, Alibaba US Channel Partner, Stack Adapt, NI MEP, and ITAC.

Hudson serves 450+ B2B clients across nine industry verticals, with primary focus on U.S. manufacturers, distributors, and B2B eCommerce operators, and secondary coverage of technology, financial services, legal, accounting, and consulting firms. The company has been continuously operating since 2003 and claims 1,000+ digital projects delivered and $750M+ in cumulative client revenue generated (a client-outcome metric, not Hudson's own revenue). Ownership remains private with no disclosed institutional investors, funding rounds, or M&A activity, and the entity was previously branded as Hudson Horizons.

Name

Hudson Integrated

Legal name

Hudson Integrated, Inc.

Website

https://hudsonintegrated.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Hudson Integrated is a privately held B2B digital agency founded in 2003, serving 450+ U.S. manufacturers, distributors, and B2B eCommerce firms with integrated SEO, paid media, custom web/ERP development, brand strategy, and CRO services, plus an Alibaba U.S. Channel Partner practice.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• B2B digital agency
• Custom web development
• B2B SEO services
• Paid media management
• Lead generation ecommerce

Headquarters

HQ city

Saddle Brook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Project-Based Web Development Fees: Custom website, ERP, and management-system builds charged on a project basis; pricing ranges from $15,000 into the six figures depending on scope and complexity. One-time/repeat project revenue tied to milestones.
2. Retainer-Based Marketing & Advertising Services: Monthly retainer fees for ongoing B2B digital marketing (SEO, content, paid media management). Typical pricing $1,500–$15,000/month, with most clients paying $2,500–$7,500/month. Recurring revenue stream.
3. Percentage-of-Ad-Spend Media Buying: Alternative fee structure where marketing/advertising services are priced as a percentage of ad spend, providing flexibility for clients with varying budgets.
4. Alibaba Marketplace Channel-Partner Services: As an Alibaba US Agency Channel Partner, Hudson earns fees for onboarding US sellers, store setup, listing optimization, advertising campaign management, and ongoing marketplace selling strategy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Hudson Integrated is a B2B digital agency that designs, develops, and markets digital properties for manufacturers, distributors, and other B2B firms. Its offering bundles custom website architecture and ERP/system integrations with B2B SEO, paid media management (search, display, social, retargeting, Alibaba), creative/UI-UX design, brand strategy, lead generation e-commerce builds, and CRO/analytics. The firm also operates as an Alibaba U.S. Agency Channel Partner, helping U.S. manufacturers and wholesalers list and sell on the Alibaba.com B2B marketplace.

Product overview

Hudson Integrated is a single integrated B2B digital agency rather than a multi-product SaaS platform. Its offering is structured as a unified set of seven capability service lines (B2B SEO, B2B Paid Ads Services, Creative Development & Design, Custom Management Systems, Brand Strategy, Lead Generation and eCommerce, and Analytics, Testing, and Insights), delivered together to modernize brands and drive digital growth for B2B businesses and manufacturers. Layered on top of these capabilities is a dedicated Alibaba B2B Selling Strategy Services practice delivered under Hudson's role as an Alibaba U.S. Channel Partner, which combines branding, eCommerce, and advertising expertise specifically for sellers on Alibaba.com. Underlying hosting, email, and domain registration infrastructure is also provided as part of "Hudson Services" per the company's Terms.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B SEO Search engine optimization services tailored to B2B businesses, including on-page, off-page, technical, local, and content-driven SEO to drive organic traffic and lead generation.
• B2B Paid Ads Services Paid advertising management across search, display, social, retargeting, and Alibaba.com to drive B2B leads and revenue.
• Creative Design Creative services including UI/UX design, website design, and mobile app design, supported by in-house designers, UI/UX strategists, writers, and market researchers.
• Custom Management Systems Bespoke website architecture and management systems including Order Management, Content Management, Product Management, and ERP/System Integrations tailored to unique business needs.
• Brand Strategy Strategic branding services covering storytelling, voice/messaging/value proposition development, and creation of logos, style guides, and branding assets.
• Lead Generation and eCommerce Lead generation and eCommerce solutions including sales funnels, lead tracking, conversion-optimized landing pages, customized order capabilities, advanced product search, and checkout/cart technology for B2B stores on Shopify or custom-built platforms.
• Analytics, Testing, and Insights Data-driven analytics services including reporting, metrics and analytics, Conversion Rate Optimization (CRO), and A/B split-testing to deliver actionable insights for B2B digital growth.
• Alibaba B2B Selling Strategy Services As Alibaba's U.S. Channel Partner, Hudson provides U.S.-based marketing support to build custom storefronts, list products, run advertising campaigns, and navigate Alibaba's B2B eCommerce platform.

Named customers17 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Google (Google Partner program)coreGTM or Marketing PartnerHudson Integrated is a Google Partner, as evidenced by the Google Partner logo on the homepage "Strategic Partnerships" section. The partnership supports Hudson's delivery of paid search, display, retargeting, and Google Business Profile services for B2B clients.
• Alibaba (Alibaba.com)flagshipChannel Partner/ Reseller/ DistributorHudson Integrated is a US Agency Channel Partner for Alibaba, helping US manufacturers and wholesalers onboard, set up storefronts, list products, and run advertising campaigns on Alibaba.com. Alibaba reports sellers working with Hudson drive 40% more revenue.
• NI MEP (NY/NJ Manufacturing Extension Partnership)coreStrategic or Co-development PartnerNI MEP is listed in Hudson's "Strategic Partnerships" section on the homepage, reflecting an ecosystem partnership with the U.S. Manufacturing Extension Partnership supporting Hudson's manufacturing-industry digital transformation initiatives.
• ITACcoreStrategic or Co-development PartnerITAC is featured in Hudson's "Strategic Partnerships" lineup alongside Google Partner and NI MEP, indicating an ecosystem or co-marketing relationship supporting Hudson's industry reach.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartSites: Mid-market digital agency with a similar website design + SEO + paid ads service stack; competes for the same B2B project and retainer engagements.
• KlientBoost: Growth-focused digital marketing agency offering paid media, CRO, and SEO; overlaps on the paid-media retainer and CRO service lines targeted at B2B clients.
• Digital Silk: B2B digital agency with custom website design, e-commerce, and brand strategy capabilities; comparable in custom development focus and mid-market client profile.
• Ignite Visibility: Performance digital marketing agency specializing in SEO, paid media, and CRO for B2B and B2C clients; comparable retainer-based service motion.
• Coalition Technologies: B2B-focused SEO, web design, and paid ads agency; competes head-to-head on search-driven lead generation for manufacturers, e-commerce, and professional services.
• WebFX: Full-service B2B digital marketing agency offering SEO, paid media, web design, and CRO; the most direct comparable in scale, service breadth, and mid-market B2B buyer focus.
• Thrive Internet Marketing Agency: Full-service digital agency covering web design, SEO, PPC, and social media for B2B and B2C clients; comparable service mix and project/retainer pricing structure.
• Disruptive Advertising: Performance-focused digital marketing agency offering paid media, SEO, and CRO services to mid-market B2B clients with a similar inside-sales and consultative motion.
• Lounge Lizard: Long-tenured digital agency (founded 1998) offering web design, branding, and digital marketing; similar boutique-to-mid-market positioning and project/retainer blend.

Broad incumbents

• Power Digital Marketing: Larger, PE-backed full-service digital marketing agency; broader portfolio of services and bigger client roster but overlapping SEO, paid media, web, and e-commerce capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/hudsonhorizons
• Facebookfacebook.com/HudsonHorizons
• LinkedInlinkedin.com/company/hudson-horizons
• Instagraminstagram.com/hudsonintegrated

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudson Integrated