Kinema Fitness Inc

What Kinema Fitness Inc does

Kinema Fitness Inc is a privately held, founder-led corporate fitness center management and design company founded in 2009 and headquartered in Chicago, IL, with a secondary office in Santa Monica, CA. The company operates turnkey wellness facilities for Fortune 500 corporate employers and Class A commercial real estate buildings, ranging from 2,000 to 100,000 square feet, delivering staffing, programming, personal training, group fitness, mindfulness, recovery, nutrition, and holistic wellness services. Notable operational mandates include McDonald's HQ (10,000 sq ft Cloud9), Bank of America Tower (110Fit+ at 17,000 sq ft), Salesforce Tower Chicago (Wolf Point Wellness, 1.2M sq ft trophy building), Zurich North America (20,000 sq ft), Willis Tower (TONE at 30,000 sq ft), Wolverine Worldwide HQ (29,000 sq ft), MathWorks, WWE, HSBC, and Samsung Semiconductor, across 13+ US markets.

The technology stack comprises a virtual wellness platform offering live fitness classes, an on-demand library, workshops, social interaction features, and a fitness podcast; smart gym equipment integration enabling real-time member data capture; over 50 customized operational reports with real-time analytics; and custom-branded mobile apps and websites built for each individual facility. The revenue model blends managed-services contracts (full on-site staffing and operations), professional services (design, consulting, and equipment procurement), and recurring personal-training, group-class, and ancillary wellness revenue within facilities that may be fully subsidized by the building owner or operate on a member-paid basis where, in some cases, operating costs are reportedly covered 100% by on-site revenue.

Kinema's go-to-market is exclusively direct enterprise field sales targeting commercial real estate developers, building owners, corporate real estate departments, and commercial property managers, with a documented channel-partner network spanning JLL, CBRE, Cushman & Wakefield, Hines, Equity Office/Blackstone, Sterling Bay, Howard Hughes, Beacon Capital, MetLife, and Morgan Stanley, alongside talent and technology partnerships with NASM, AFAA, ISSA, lululemon, Hyperice, and Matrix Fitness. The company is bootstrapped with no disclosed venture or private equity funding.

Name

Kinema Fitness Inc

Legal name

Kinema Fitness

Website

https://kinemafitness.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Kinema Fitness is a founder-led corporate fitness center management and design company that operates turnkey wellness facilities for Fortune 500 employers and Class A commercial real estate buildings across 13+ major US markets.

Ownership category

akta.pro rank

Product category

Corporate Fitness Center Management and Design

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Corporate fitness management
• Fitness center design
• Corporate wellness programs
• Virtual wellness platform
• Tenant fitness amenities

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fitness Center Management Services: Kinema operates corporate fitness centers for building owners and corporate employers. They manage both completely subsidized facilities as well as charging facilities. When fitness centers charge membership, operational costs can sometimes be covered 100% by revenue. The company provides staffing, programming, personal training, group fitness, holistic wellness, and recovery services. They operate facilities of various sizes from 2,000 sq ft to 100,000 sq ft.
2. Fitness Center Design and Consulting: Kinema provides comprehensive fitness center design services including layout planning, equipment procurement, space planning, flooring specs, locker room build outs, AV support, and custom equipment branding. They leverage relationships with equipment manufacturers for national account pricing that can be passed to clients.
3. Personal Training and Wellness Programs: Revenue generated from personal training sessions, group fitness classes, holistic wellness services (meditation, reiki, massage), nutrition consultations, and wellness workshops offered within managed fitness centers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kinema Fitness designs, builds, and operates corporate fitness centers for Fortune 500 companies and Class A commercial real estate buildings across the United States. Its core offering is end-to-end fitness center management—staffing, programming, personal training, group fitness, holistic wellness, mindfulness, nutrition, recovery, and a Virtual Wellness Platform—combined with fitness center design and development services including layout, equipment procurement, and ADA-compliant build-out. Facilities managed range from 2,000 sq ft to 100,000 sq ft under both fully subsidized and revenue-generating membership models.

Product overview

Kinema Fitness is a corporate fitness center management and design company offering integrated wellness solutions. The core offering consists of Fitness Center Management (full-service operations with staffing, programming, personal training, and group fitness), Fitness Center Design (layout design, equipment procurement, and development consulting), and a Virtual Wellness Platform (live streaming classes, on-demand content, and digital engagement). Kinema operates branded fitness sub-brands at premier commercial properties including TONE at Willis Tower (30,000 sq ft), 110Fit+ at Bank of America Tower (17,000 sq ft), Wolf Point Wellness at Salesforce Tower Chicago, Cloud9 Fitness at McDonald's HQ (10,000 sq ft), and the Zurich North America Fitness Center (20,000 sq ft). The company leverages technology for member management, real-time data analytics, and virtual wellness delivery.

Differentiator

Problem solved

Functional benefit

Brands

• TONE: 30,000 sq ft tenant fitness center operated by Kinema Fitness at Willis Tower in Chicago
• 110Fit+
• Cloud9 Kinema Fitness
• Club One
• Wolf Point Wellness
• 353 Fit
• Boxcar
• Fit Lab
• AVNU
• The COVE
• Virtual Wellness Platform

Products and services

• Fitness Center Management Full-service corporate fitness center management including staffing, operations, programming, personal training, group fitness classes, holistic wellness, mindfulness, recovery services, and nutrition. Operates facilities ranging from 2,000 sq ft to 100,000 sq ft in single-tenant and multi-tenant office buildings for Fortune 500 employers and Class A commercial real estate owners.
• Fitness Center Design Corporate fitness center design and development services including space planning, layout design, equipment procurement, installation oversight, 3D modeling, CAD design, ADA compliance, locker room and flooring build-out, AV support, and custom equipment branding for Fortune 500 employers and Class A real estate buildings.
• Virtual Wellness Platform Digital wellness platform offering live streaming fitness classes, on-demand library, workshops, challenges, nutrition content, and social interaction features for remote employee engagement at managed client facilities.
• Personal Training and Wellness Programs Revenue-generating personal training sessions, group fitness classes, holistic wellness services (meditation, reiki, massage), nutrition consultations, and wellness workshops delivered inside Kinema-managed corporate fitness centers.
• TONE at Willis Tower 30,000 sq ft tenant fitness center operated by Kinema Fitness at Willis Tower in Chicago in partnership with Equity Office and Blackstone, featuring group fitness, personal training, recovery services, mindfulness, and nutrition programs.
• 110Fit+ at Bank of America Tower 17,000 sq ft tenant wellness center at 110 N Wacker (Bank of America Tower) in Chicago developed with Howard Hughes and Riverside Investment and Development, featuring holistic wellness, mindfulness, mental health services, group fitness, personal training, nutrition consultations, SPA services, aerial yoga, and retail partnerships.
• Wolf Point Wellness at Salesforce Tower Chicago Trophy-class wellness center operated by Kinema at the 1.2 million sq ft Salesforce Tower Chicago in partnership with Hines, featuring physical, mental, and emotional wellness options with SPA services, holistic wellness, physical therapy, mindfulness, and outdoor wellness programs.
• Cloud9 Fitness at McDonald's HQ 10,000 sq ft corporate fitness center operated by Kinema at McDonald's Global HQ in Chicago's Fulton Market district, with a branded member app, group fitness, holistic wellness, and nutrition services; membership exceeds 900 paying members, representing over 40% occupancy.
• Zurich North America Fitness Center 20,000 sq ft state-of-the-art corporate fitness center operated by Kinema at Zurich Insurance's LEED Platinum headquarters in Schaumburg, IL, featuring juice bar, saunas, mother's wing, performance training area, holistic wellness treatment room, and averages over 70 personal training sessions per month.

Quantifiable outcome

• Member utilization rates reach as high as 80% when Kinema takes over operations
• +6 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

47 partnerships are on record, tiered core and minor.

• NASM (National Academy of Sports Medicine)coreStrategic or Co-development PartnerKinema Fitness has become a preferred partner with NASM, a global leader in evidence-based certifications and advanced specializations for fitness professionals since 1987. Through this partnership, Kinema offers employees incredible opportunities for continuing education with premier certification organizations and sources best-in-class fitness professionals.
• AFAAcoreStrategic or Co-development PartnerPreferred partner with one of the top fitness certification bodies in the world. Partnership enables Kinema to access premier certification organizations and source best-in-class fitness professionals with ongoing education opportunities.
• ISSA (International Sports Sciences Association)coreStrategic or Co-development PartnerPreferred partner providing Kinema Fitness access to some of the best fitness professionals in the world and ability to provide ongoing education to employees. ISSA is the world leader in fitness education delivering comprehensive, cognitive and practical distance education grounded in industry research.
• BOMA (Building Owners and Managers Association)minorStrategic or Co-development PartnerAffiliate member of BOMA International, a federation of 88 BOMA U.S. associations and 18 international affiliates representing owners and managers of commercial property types including nearly 10.5 billion square feet of U.S. office space.
• lululemoncoreGTM or Marketing PartnerNew apparel partnership bringing two like-minded organizations together with shared vision of transforming wellness within communities. lululemon outfits Kinema team members in apparel. Partnership includes retail offerings at Bank of America Tower wellness center.
• HypericecoreTechnology or IntegrationCollaboration to provide incredible wellness recovery experience for members. Services can be custom created from initial design elements of the club to after fitness center goes live. Kinema believes this is an essential element to their core services.
• HinescoreStrategic or Co-development PartnerMajor real estate partner collaborating on multiple properties including Salesforce Tower Chicago, South Station Tower Boston, 333 W Wacker, and many others. Kinema assists on design, development, and operations of tenant fitness centers.
• JLL (Jones Lang LaSalle)coreChannel Partner/ Reseller/ DistributorKey property management partner with numerous joint projects including One Post Office Square, One Liberty Place, 701 San Marco, 111 S Wacker, 191 N Wacker, 260 Franklin, 1201 Third Ave, 525 Market, and others.
• Equity OfficecoreStrategic or Co-development PartnerPartner on Willis Tower fitness center operations (TONE - 30,000 sq ft tenant fitness center).
• BlackstonecoreStrategic or Co-development PartnerEquity Office is a Blackstone portfolio company. Partner on Willis Tower fitness center operations.
• Sterling BaycoreStrategic or Co-development PartnerLong-standing development partner on multiple Chicago properties including McDonald's HQ, Bell Works Chicagoland, Pacific Center San Diego, 345 N Morgan, 1KFulton Market, and others. Kinema assists on design, development, and operations.
• Matrix FitnesscoreTechnology or IntegrationEquipment manufacturer partner providing state-of-the-art fitness equipment for facilities. Collaborated on design and equipment layout at multiple locations including 525 Market San Fran, Pacific Center San Diego, and South Station Tower Boston.
• GenslercoreImplementation/ SI/ Consulting PartnerWorld-class architecture and design firm partner. Worked with Kinema on Salesforce Tower Chicago and other major developments. Kinema has capabilities in Revit, CAD and other architecture software to support developments.
• SOM (Skidmore, Owings & Merrill)minorImplementation/ SI/ Consulting PartnerArchitecture firm partner for fitness center design projects.
• Nelson WorldwideminorImplementation/ SI/ Consulting PartnerArchitecture and design firm partner for fitness center design projects.
• VOCONminorImplementation/ SI/ Consulting PartnerDesign and architecture firm partner. Worked with Kinema on One Post Office Square design and development.
• Howard HughescoreStrategic or Co-development PartnerCollaborated together on Bank of America Tower tenant wellness center development (17,000 sq ft).
• Riverside Investment and DevelopmentcoreStrategic or Co-development PartnerCollaborated with Kinema and Howard Hughes on Bank of America Tower. Also partnered on Vivian development in Charlotte.
• HeitmancoreStrategic or Co-development PartnerPartner on 353 N Clark redevelopment in Chicago. Kinema assisted with design and development and now operates the tenant gym.
• CBREcoreChannel Partner/ Reseller/ DistributorPartner on 353 N Clark redevelopment. CBRE provides property management services for the property.
• Rockefeller GroupcoreStrategic or Co-development PartnerPartner on 600 Fifth in Washington DC. Kinema assisted on design and development and now operates the stunning tenant gym.
• StonebridgecoreStrategic or Co-development PartnerPartner on 600 Fifth in Washington DC. Assisted on design, development and now operations of tenant gym.
• IndustriouscoreChannel Partner/ Reseller/ DistributorPartner on 525 Market San Fran (COVE). Delivering incredible tenant wellness center within brand new amenity floor.
• Cushman & WakefieldcoreChannel Partner/ Reseller/ DistributorPartner on 525 Market San Fran, One Liberty Place Philly, and other locations for tenant fitness center operations.
• Bradford AllencoreChannel Partner/ Reseller/ DistributorPartner on 701 San Marco in Jacksonville, FL for tenant fitness center operations.
• PontegadeacoreStrategic or Co-development PartnerPartner on Southeast Financial Center in Miami (largest office building in Miami). Kinema operates 21,000 sq ft fitness center.
• MetLifecoreStrategic or Co-development PartnerPartner with MetLife and JLL to provide onsite fitness and wellness programming to One Financial tenant wellness center.
• Beacon CapitalcoreStrategic or Co-development PartnerPartner on 333 W Wacker in Chicago and Metro Park in Arlington, VA for fitness center redesign and operations.
• 601WcoreStrategic or Co-development PartnerPartner with 601W and JLL on tenant gyms at The Old Post Office (Boxcar) in Chicago.
• Morgan StanleycoreStrategic or Co-development PartnerPartner with JLL and Morgan Stanley on One Post Office Square and Rowes Wharf fitness center operations.
• Anchor Line PartnersminorStrategic or Co-development PartnerPartner with JLL and Morgan Stanley on One Post Office Square wellness center.
• KairoicoreStrategic or Co-development PartnerPartner on Vivian development in Charlotte. Kinema operates stunning residential fitness center at 1111 S Tryon.
• Trinity CapitalcoreStrategic or Co-development PartnerPartner on Spark Campus in Raleigh, NC. Kinema designed and operates brand new tenant wellness center within new life science campus.
• AkridgeminorChannel Partner/ Reseller/ DistributorPartner on 601 13th tenant fitness center in Washington DC. Kinema provides onsite staff, fitness and wellness programs.
• Piedmont RealtyminorChannel Partner/ Reseller/ DistributorPartner on 200 S Orange in Orlando for tenant fitness center operations.
• TranswesternminorChannel Partner/ Reseller/ DistributorPartner on Metro Park in Arlington, VA for onsite tenant wellness services.
• Somerset DevelopmentcoreStrategic or Co-development PartnerPartner on Bell Works Chicagoland fitness center design and operations at redeveloped former AT&T Headquarters.
• Restaurant AssociatescoreStrategic or Co-development PartnerPartner with WWE and Restaurant Associates to provide robust onsite fitness operation at WWE's brand new HQ.
• MetropolisminorChannel Partner/ Reseller/ DistributorPartner on One Liberty Place in Philadelphia for tenant fitness center operations.
• ManulifeminorStrategic or Co-development PartnerPartner with JLL and Manulife on 191 N Wacker tenant fitness center.
• Trammell CrowminorStrategic or Co-development PartnerPartner on West End on Fulton in Chicago for onsite fitness and wellness services at new multi-tenant office building.
• Stretch AffectcoreStrategic or Co-development PartnerCo-operates AVNU wellness center at Pacific Center San Diego with Stretch Affect, a performance institute spearheaded by physical therapists.
• Ronald McDonald House (RMHC)minorOthersNon-profit partner supporting families during difficult times. RMHC provides vital resources and compassionate care to children and their families served by leading hospitals worldwide.
• The Cara ProgramminorOthersNon-profit that prepares and inspires motivated individuals to break the cycles of homelessness and poverty, transform their lives, strengthen communities, and forge paths to real and lasting success.
• The Leukemia & Lymphoma Society (LLS)minorOthersLargest voluntary health organization dedicated to funding research, finding cures and ensuring access to treatments for blood cancer patients. On forefront of blood cancer advances since 1949.
• Greater Chicago Food DepositoryminorOthersNon-profit making daily impact on hunger across Cook County. Distributed nearly 72 million pounds of food last year, 37% fresh produce. Distributes equivalent of 164,000 meals daily.
• Dancing While CanceringminorOthersIncredibly powerful non-profit changing lives in the Chicago area through dance programs for cancer patients and survivors.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: Premium national fitness operator with a growing corporate wellness, on-site and at-work segment; overlaps with Kinema in high-end corporate and residential fitness experiences and programming intensity.
• Hines: Global real estate developer and investment manager that partners with Kinema on trophy properties (Salesforce Tower Chicago, etc.) and can also self-deliver or select competing operators; salient channel partner and adjacent incumbent.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm that both partner-channels Kinema's deals and offers tenant experience / amenity services in-house; a key go-to-market channel and potential broader incumbent competitor.
• Optum Workplace Wellbeing: Broader healthcare and wellness incumbent (UnitedHealth/Optum) offering workplace wellbeing platforms and on-site/near-site fitness solutions at much larger scale; competes for the same corporate wellness budgets as Kinema's holistic programs.

Emerging players

• Wellable: Corporate wellness technology platform combining digital wellness apps with on-site and hybrid fitness programming for employers; adjacent competitor to Kinema's Virtual Wellness Platform and holistic offering.

Direct peers

• Plus General Fitness: Boutique corporate fitness management and consulting firm managing on-site fitness centers for building owners and corporate clients across major US markets; matches Kinema's positioning as a founder-led, design + operations specialist.
• Corporate Fitness Works: Operates and staffs corporate fitness centers for commercial real estate and employer clients with a holistic wellness, programming and personal-training model; directly comparable to Kinema's enterprise delivery.
• LifeStart: Corporate fitness and wellness center operator that designs, builds and manages on-site fitness facilities for large employers; closely comparable to Kinema in end-to-end design-to-operate model and Fortune 500 focus.
• Wellness Corporate Solutions: National corporate fitness center management and wellness program operator serving Fortune 500 employers and building owners; competes head-to-head with Kinema on managed fitness, programming and design services for major office properties.
• Healthworks Corporate Fitness: Manages corporate fitness centers, on-site wellness programs and fitness facilities for employer and landlord clients; overlaps with Kinema on full-service management, programming and member engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kinema-fitness-inc
• Xx.com/kinemafit
• Facebookfacebook.com/kinemafitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinema Fitness Inc