What Sterling Wellness does

Sterling Wellness (legal entity Sterling Wellness Solutions) is a US-based, privately held B2B provider of employee wellbeing programs founded in 2001 and headquartered in Crowley. The firm sells bundled, multi-year wellbeing engagements directly to employer organizations across industries including heavy construction, road construction, aerospace manufacturing, and beverage distribution, targeting HR leaders, benefits decision-makers, and organizational leadership. Its go-to-market is enterprise field sales, with conversion driven by "Request a Demo" CTAs and custom proposals; pricing is quote-based and not publicly disclosed.

Sterling's core offering is a total-solution stack of three components: a custom-built, in-house Employee Wellbeing Platform; Health Screening services delivered by fully in-house teams with 20+ years of operating experience; and a tiered Coaching Solutions model spanning digital courses, targeted lifestyle coaching, chronic condition management, and onsite health coaches and nurses. The platform integrates with 300+ health devices and mobile apps, centralizes biometric and claims data, and uses claims connectivity to extend population-health visibility beyond enrolled participants. Supporting modules include an annual Health Assessment with the clinically validated DASS-21 emotional health scale and 24-hour crisis outreach, the Thrive Academy learning experience launched in 2025, and the Sterling Assist after-hours support line and portal chatbot also launched in 2025.

The business model is subscription-style recurring revenue from enterprise contracts, with documented outcomes including a 66% increase in preventive care utilization at a 1,100-employee national beverage distributor, a 57% email open rate (22+ points above industry average), a 72% increase in coaching appointments in H2 2025, and a 100% happiness rating on support interactions. Marketing is content-led (blog, LinkedIn, Facebook, case studies, webinars) with SEO capture and direct demo conversion. The firm does not disclose revenue, has no recorded funding rounds or M&A activity, and operates with a headcount in the 11-50 band.

Name

Sterling Wellness

Legal name

Sterling Wellness Solutions

Website

https://sterling-wellness.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sterling Wellness is a US-based B2B provider of bundled employee wellbeing programs founded in 2001, selling a custom platform plus in-house health screening and tiered coaching services directly to employer organizations across industries such as construction, aerospace manufacturing, and beverage distribution.

Ownership category

akta.pro rank

Product category

Employee Wellness Services

NAICS

Ambulatory Health Care Services (621), Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Services-Health Services (8000)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Employer Wellness & Population Health Programs (HLAEAAAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

Keywords

• Employee wellness programs
• Corporate wellbeing solutions
• Health screening services
• Health coaching programs
• Wellness platform software

Headquarters

HQ city

Crowley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Employee Wellbeing Platform Subscription: Sterling Wellness provides a comprehensive, integrated employee wellbeing platform as a recurring service to employer clients. The total solution approach means clients pay for a bundled platform covering health screenings, health coaching, condition management, and the employee wellness portal — consolidating multiple vendors into one contract.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sterling Wellness delivers a total, integrated employee wellbeing solution to employer organizations, combining a custom-built proprietary wellness portal, in-house health screening services, and a tiered health coaching model. The bundled offering consolidates multiple wellness vendors into one contract, providing health assessments, biometric screenings, chronic condition management, and digital coaching tools delivered via a unified platform with 300+ device integrations.

Product overview

Sterling Wellness offers a unified total employee wellbeing solution that integrates three core components: an Employee Wellbeing Platform (custom-built wellness portal), Health Screening services, and Coaching Solutions. The platform provides personalized user journeys, device connectivity with 300+ health devices, interactive content, and strategic incentive management. Health Screening offers flexible onsite and offsite options with comprehensive reporting. Coaching Solutions delivers a full-spectrum model including digital coaching courses, targeted lifestyle coaching, chronic condition management, and onsite health coaches. Additional offerings include Thrive Academy (educational learning), Sterling Assist (after-hours support), and a portal chatbot. The solution emphasizes personalization, data-driven analytics, and claims connectivity to identify high-cost individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Wellbeing Platform A custom-built, proprietary employee wellness portal that provides guided user experiences, device connectivity with 300+ health devices and apps, interactive content, yearly screening trend tracking, digital coaching courses, on-demand webinars, virtual trainer videos, a comprehensive health library, and strategic incentive management. Drives members to individualized content based on health outcomes and assessment scores.
• Health Screening Fully in-house health screening services offering flexible options including onsite venipuncture, fingerstick screenings, offsite lab vouchers, and physician forms. Provides comprehensive reporting, year-over-year trend analysis, and data-driven strategic planning for population health improvement.
• Coaching Solutions A full-spectrum employee health coaching model offering digital coaching courses, focused coaching programs, targeted lifestyle coaching, chronic condition management, and onsite nurse/health coach services. Uses claims connectivity to assess population health and identify high-cost individuals for intervention.
• Thrive Academy A structured learning experience focused on six key dimensions of wellbeing, designed to support holistic, sustainable health improvement through educational courses, focused coaching programs, and on-demand webinars available through the Sterling portal.
• Condition Management Chronic condition management integrated with claims connectivity that identifies high-cost claimants and provides targeted interventions. Includes case management nurses who educate patients and promote self-management strategies for ongoing health conditions.

Quantifiable outcome

• 66% increase in preventive care utilization for a national beverage distributor client with 1,100+ employees
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Personify Health (formerly Virgin Pulse): Personify Health is the largest independent corporate wellbeing platform, combining the former Virgin Pulse and HealthComp. It directly overlaps Sterling's employee wellbeing platform, health coaching, and condition management offerings, but at significantly greater scale and with a broader product suite.
• ComPsych: ComPsych is the world's largest provider of employee assistance programs (EAP) and integrated total well-being solutions, including wellness, coaching, and condition management. It is an established incumbent against which Sterling competes for total-wellbeing RFPs.
• Castlight Health: Castlight Health provides health navigation and population health management platforms for large self-insured employers. It overlaps with Sterling's claims-driven population health analytics and care navigation, but at a much larger enterprise scale.

Direct peers

• Limeade: Limeade is a well-established employee experience and well-being platform serving mid-market and enterprise employers. It competes head-to-head with Sterling on a customized wellbeing portal, employee engagement, and integrated wellness programs, with a much larger customer base.
• Wellable: Wellable provides a corporate wellness platform with health screenings, challenges, coaching, and device integrations targeting employers of all sizes. It is a similarly positioned mid-market competitor to Sterling with overlapping product modules including a portal, biometric tracking, and engagement content.
• Bravo Wellness: Bravo Wellness offers an integrated corporate wellness platform with health risk assessments, biometric screening coordination, incentive management, and coaching — closely mirroring Sterling's screening-plus-platform-plus-coaching model for employer buyers.
• Wellworks For You: Wellworks For You delivers corporate wellness programs including health screenings, health coaching, and an online wellness portal. As a similarly sized B2B wellness provider, it is a comparable competitor in Sterling's mid-market and enterprise segments.

Emerging players

• Thrive Global: Thrive Global sells corporate wellness and behavior-change content to enterprises, overlapping with Sterling's coaching, education, and engagement offerings. It focuses more on digital content than on biometric screenings but competes for the same corporate well-being budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SterlingWellnessSolutions
• LinkedInlinkedin.com/company/sterling-wellness-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Wellness