What Woodies does

Woodie's (legally Woodie's DIY Limited) is an Irish omnichannel DIY and home improvement retailer operating 36 physical stores nationwide across the Republic of Ireland and an e-commerce storefront at woodies.ie. The company was founded in 1987 and is headquartered in Sandyford Business Park, Dublin 18, where it shares offices with its parent company, Grafton Group plc, a diversified European building materials and DIY group. Woodie's sells a broad assortment spanning Paint & Decorating, Lawn & Garden, DIY & Building Materials, Homewares & Furniture, Outdoor Living, Lighting & Lightbulbs, Heating & Fuels, Bathroom & Plumbing, and Fitted Kitchens, carrying national brands such as Dulux Heritage, Colourtrend, Crown, Fine Decor, Ronseal, Colron, and Floorpops alongside its own-label paint range.

The core technology stack is a conventional e-commerce platform integrated with a physical retail network, enabling Click & Collect order fulfillment within four hours from any of the 36 stores and tiered home delivery options (Standard €5.95 in 2–3 working days, Next Day €7.95, Large Item €15, Bulky Item €55). Checkout accepts Klarna Buy Now Pay Later, PayPal, Apple Pay, Google Pay, Visa, Mastercard, and one4all gift cards. Marketing is driven through the woodies.ie website, in-store promotions, a seasonal BIG Sale event calendar, an Ideas & Advice content blog for DIY guidance, and the Woodie's Community loyalty program. No mobile app, AI features, or proprietary technology platforms are disclosed.

Woodie's revenue model is retail product sales (hardware_sales) through both physical and online channels, priced on a unit-by-unit basis with promotional discounting (up to 50% off selected garden furniture, 30% off BBQs, multi-buy paint and flooring deals, and clearance items). The customer base is split across Consumer DIY homeowners, Trade/Professional customers (builders, contractors, decorators), and Garden & Outdoor enthusiasts, with no named enterprise accounts. Operating exclusively in the Irish domestic market, Woodie's is positioned as a leading one-stop destination for DIY, building materials, garden, homeware, and decorating needs within Ireland.

Name

Woodies

Legal name

Woodie's DIY Limited

Website

https://woodies.ie

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Woodie's is a 100% Irish-owned omnichannel DIY and home improvement retailer operating 36 stores nationwide in Ireland, serving consumer DIY, trade/professional, and garden customers with categories spanning paint, building materials, garden, kitchens, homeware, lighting, and plumbing.

Ownership category

akta.pro rank

Product category

DIY and Home Improvement Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

Keywords

• DIY home improvement
• Home and garden supplies
• Building materials retail
• Paint and decorating
• Fitted kitchens

Headquarters

HQ city

Sallynoggin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Retail sales of DIY supplies and accessories through physical stores and online channel. Revenue generated from sale of hardware, building materials, home improvement products, garden supplies, and related accessories to consumers and professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woodie's is an Irish DIY and home improvement retailer operating 36 stores nationwide and a complementary e-commerce site, selling paint and decorating, building materials, garden and outdoor living products, lighting, heating, plumbing, homewares and furniture. It augments product sales with a Click & Collect fulfilment service (4-hour pickup) and a fitted kitchen design-and-installation offering supported by free in-store appointments. Revenue is generated primarily from retail sales of hardware, building materials, home improvement, and garden supplies to consumers and trade professionals.

Product overview

Woodie's is a 100% Irish-owned DIY retail chain operating 36 stores nationwide across Ireland, offering a comprehensive range of home improvement and DIY products. The product portfolio spans multiple categories including Paint & Decorating (with sub-categories for Pattern Wallpaper, Peel & Stick Wallpaper, Wall Panelling Kits, Wood Dyes, Wood Care Products), Lawn & Garden (powertools, plants, outdoor storage), DIY & Building Materials (powertools, handtools, building materials), Homewares & Furniture, Outdoor Living, Lighting & Lightbulbs, Heating & Fuels, and Bathroom & Plumbing. The company also offers services including Fitted Kitchens (with free in-store appointments), and Click & Collect (4-hour collection from 36 stores). Promotional offerings include the BIG Sale events with discounts up to 50% off selected items.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint & Decorating Full retail category covering interior and exterior paints (Dulux Heritage, Colourtrend, Woodie's own brand), specialist paints (spray, metal, furniture, floor, tile), woodcare products (Ronseal, Briwax, Colron), wallpapers (Crown, Fine Decor, Vymura, Laura Ashley), wall panelling kits, and decorating tools and accessories. Targeted at DIY consumers and trade decorators undertaking painting and decorating projects.
• Lawn & Garden Retail category offering garden power tools (lawnmowers, grass trimmers, chainsaws, hedge trimmers, pressure washers), garden care products, plants/seeds/compost, garden buildings (wooden sheds, metal sheds, greenhouses), garden handtools, car care, pet and birdcare, and landscaping décor (paving, decking, fencing, screening, decorative stones, water features). For homeowners and garden enthusiasts maintaining outdoor spaces.
• DIY & Building Retail category stocking power tools and accessories, handtools, workwear, building materials (sand, plaster, insulation, timber, roofing), electrical supplies, screws and fixings, flooring and tiles (including peel & stick Floorpops tiles), and doors and door accessories. For DIY consumers, builders, and tradespeople.
• Homewares & Furniture Retail category covering furniture (office, dining, bedroom, living room, bathroom), home decoration (mirrors, rugs, cushions, wall art), kitchenware, cleaning products, laundry supplies, curtains and blinds, shelving and storage, home security and safety, party accessories, and gym/fitness equipment. For households furnishing and styling their homes.
• Outdoor Living Retail category including garden furniture, BBQs and outdoor cooking, outdoor heaters, parasols and gazebos, outdoor playsets, paddling pools and hot tubs, and outdoor storage solutions. Targeted at homeowners enjoying outdoor and garden living.
• Lighting & Lightbulbs Retail category of indoor lighting (easy fits, kitchen/bathroom lighting, lamps and shades, ceiling and wall lighting), outdoor lighting (wall, post, security, solar), lightbulbs (LED, CFL, eco halogen, appliance), light accessories, and torches. For residential lighting replacement and installation.
• Heating & Fuels Retail category of heaters (gas, electric radiators, fan, convector, halogen), fireside accessories, heating fuels (briquettes, coal, logs, kindling), and fans and air conditioners. For household heating and cooling needs.
• Bathroom & Plumbing Retail category covering bathroom décor, bathroom furniture, fixtures and fittings (taps, toilet seats, towel rails), showers and accessories, plumbing supplies, guttering and waste, radiators and gas fittings, and venting and cooling. For DIY bathroom and plumbing projects.
• Fitted Kitchens Custom fitted kitchen design and installation service, scoped via free in-store appointments. Bundles kitchen product supply with measurement, design, and installation. Targets homeowners undertaking kitchen renovation.
• Click & Collect Retail fulfilment service allowing customers to order online and pick up in any of the 36 Woodie's stores within 4 hours. Available across the full product range.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Grafton Group plccoreOthersWoodie's is a subsidiary of Grafton Group plc, a major European building materials and DIY retail group. Grafton Group plc is the parent company that owns Woodie's DIY chain in Ireland.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• B&Q: B&Q is the UK's largest DIY and home improvement retailer, operating a multi-hundred-store network with a comparable product range spanning DIY, building materials, garden, kitchen, and homewares. It is the closest direct peer to Woodie's in business model, customer segments, and omnichannel structure.
• Wickes: Wickes is a UK-based DIY and home improvement retailer focused on trade and DIY customers, with a similar store-based retail model and product mix including kitchens, bathrooms, building materials, and decorating. Its end-to-end project offering is directly comparable to Woodie's positioning.
• Homebase: Homebase is a UK DIY and home improvement retailer operating a nationwide store network with a product range spanning DIY, garden, decorating, kitchens, and homewares. It mirrors Woodie's integrated retail format and category breadth.
• Leroy Merlin: Leroy Merlin is a major European DIY and home improvement retailer operating across multiple countries with large-format stores selling building materials, DIY, garden, kitchen, and home products. Its omnichannel retail model and broad category offering closely parallel Woodie's go-to-market approach.

Broad incumbents

• Travis Perkins: Travis Perkins is a UK builders' merchant and home improvement distributor operating Toolstation, Tile Giant, and Keyline alongside its core merchant business. While broader and more trade-focused than Woodie's, it competes for trade customer spend in adjacent categories.
• Home Depot: Home Depot is the world's largest home improvement retailer with thousands of stores across North America. It anchors the global DIY retail category benchmark for store productivity, private label, and omnichannel execution relevant to Woodie's strategy.
• Lowe's: Lowe's is the second-largest US home improvement retailer operating thousands of stores with a comparable product and service mix spanning DIY, pro, appliances, and home decor. It is a relevant scale benchmark for the broader DIY retail category.
• Kingfisher plc: Kingfisher plc is the UK-listed parent of B&Q and Castorama, with operations across multiple European markets. As the corporate owner of Woodie's most direct peer, Kingfisher provides a relevant capital-markets and group-structure benchmark.

Regional players

• Howdens Joinery: Howdens Joinery is a UK-based kitchen and joinery supplier operating a depot network serving trade customers. Its depot-based kitchen and built-in furniture model overlaps with Woodie's fitted kitchens service and provides a benchmark for trade-channel kitchen economics.

Others

• Chadwicks Group: Chadwicks Group is an Irish builders' merchant operating specialist branches across Ireland, and a sister business of Woodie's within Grafton Group plc. While serving a different channel (trade merchanting vs DIY retail), it shares supply chain, ownership, and end-market exposure with Woodie's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/WoodiesIreland
• Facebookfacebook.com/WoodiesIE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodies