CEFCO Convenience Stores

What CEFCO Convenience Stores does

CEFCO Convenience Stores operates a regional chain of approximately 190 convenience stores and gas stations across Alabama, Texas, and Florida, with its corporate headquarters in Temple, Texas. Founded in 1979, the company serves individual consumers, commuters, and road travelers with gasoline and diesel fuel, in-store convenience merchandise, and made-to-order Southern food through its CEFCO Kitchens program. Revenue is generated transactionally through point-of-sale purchases at retail locations, with payment facilitated by a portfolio of card products: the CEFCO EasyPay gas card (10 cents per gallon instant rollback), the CEFCO Fleet Card for business fleet operators (issued by Fifth Third Bank, N.A. under a Mastercard license, offering cents-per-gallon monthly rebates), and no-limit CEFCO Gift Cards. Ancillary revenue streams include car wash services (Canyon Creek Car Wash, Shoal River Express Car Wash) and prepared food/QSR offerings.

The company's core technology is a mobile-first loyalty platform anchored by the CEFCO Rewards app (available on iOS and Android), which integrates with point-of-sale systems and fuel pumps. Members earn 5 points per gallon of fuel and 10 points per dollar on merchandise, redeemable at 500+ points for fountain drinks/coffee, 750 points for roller grill items, and 1,250 points for 25 cents off per gallon. Marketing and customer engagement operate across multiple channels: SMS (CEF CLUB, up to 2 messages per week with promotional offers), the mobile app, in-store promotions (e.g., Taco Tuesday, Monster Deal), store locator tools, and a long-standing community engagement program. The customer base spans individual consumers (primary segment), business fleet operators (secondary), and gift card purchasers, with no single enterprise customer of material significance.

In November 2024, CEFCO (alongside Fikes Wholesale) was acquired by Casey's General Stores for approximately $1.145 billion, the largest acquisition in Casey's history, adding 198 CEFCO-branded stores (including 148 in Texas) to Casey's network of over 2,900 locations. Post-acquisition, CEFCO continues to operate under its brand identity while benefiting from Casey's scale, purchasing power, and operational infrastructure. The CEFCO Fleet Card has been extended to offer reciprocal cents-per-gallon rebates at participating Casey's locations, and Casey's has announced plans to convert additional CEFCO stores in the Florida Panhandle and Alabama Gulf Coast as part of its 2026 expansion strategy.

Name

CEFCO Convenience Stores

Legal name

CEFCO Convenience Stores

Website

https://cefcostores.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CEFCO Convenience Stores operates ~190 convenience stores and gas stations across Alabama, Texas, and Florida, serving commuters and travelers with fuel, prepared food, and merchandise. Acquired by Casey's General Stores in November 2024 for $1.145 billion, it now operates as a subsidiary brand within Casey's portfolio.

Ownership category

akta.pro rank

Product category

Convenience Store and Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations (4571)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Convenience Stores (5412)

akta.pro primary industry

Traditional Convenience Stores (C-Stores) (CRAHABAA)

akta.pro secondary industries

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Convenience store retail
• Fuel station operations
• Prepared food service
• Loyalty rewards program
• Fleet card services

Headquarters

HQ city

Temple

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fuel Sales: Sale of gasoline and diesel fuel at convenience store locations with approximately 190+ stores operating across Alabama, Texas, and Florida
2. In-Store Merchandise: Sale of convenience items, snacks, beverages, and retail merchandise within stores
3. Prepared Food/QSR: Made-to-order Southern dishes, roller grill items, Taco Tuesday promotions, and hot food offerings prepared in-store
4. Gas Card Programs: CEFCO Gas Card (EasyPay) offering 10¢ per gallon discount, Fleet Card with rebates, and Gift Cards with no dollar limit

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

CEFCO Convenience Stores operates more than 190 convenience store and gas station locations across Alabama, Texas, and Florida, selling gasoline and diesel fuel, convenience merchandise, made-to-order Southern food through CEFCO Kitchens, and car wash services. The offering is augmented by a points-based loyalty program (CEFCO Rewards), branded payment products (EasyPay gas card, Fleet Card, Gift Cards), and a mobile app integrating in-store and pump transactions.

Product overview

CEFCO Convenience Stores operates as a chain of convenience stores and gas stations across Alabama, Texas, and Florida, with over 190 locations. The company offers a portfolio of products including fuel (gasoline and diesel), made-to-order food through CEFCO Kitchens, and convenience merchandise. CEFCO's product ecosystem includes payment solutions (EasyPay Card, Fleet Card, Gift Cards) and a loyalty program (CEFCO Rewards) enabling points earning on fuel and purchases with redeemable discounts. Additional services include car washes (Canyon Creek Car Wash, Shoal River Express Car Wash). Since 2024, CEFCO has been part of Casey's General Stores following a $1.145 billion acquisition that integrated 198 CEFCO/Fikes Wholesale stores into Casey's operations. The company also maintains community engagement through its Children's Miracle Network Hospitals partnership.

Differentiator

Problem solved

Functional benefit

Brands

• CEFCO Rewards: Loyalty program allowing customers to earn points on fuel and in-store purchases, redeemable for discounts and free items.
• CEFCO EasyPay Card
• CEFCO Fleet Card
• CEFCO Gift Cards

Quantifiable outcome

• Over $5.9 million raised for Children's Miracle Network Hospitals since 1999
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Casey's General StoresflagshipOthers · 1 January 2024Casey's General Stores acquired CEFCO/Fikes Wholesale in 2024 for $1.145 billion in the largest acquisition in Casey's history. The acquisition added 198 CEFCO-branded stores including 148 stores in Texas, expanding Casey's footprint into new markets. CEFCO now operates as a brand under Casey's corporate umbrella.
• Fikes Inc.coreStrategic or Co-development PartnerCEFCO is fueled by Fikes Inc., indicating Fikes as a parent company or key business partner in operations. Fikes Wholesale was the entity acquired by Casey's alongside the CEFCO brand.
• Children's Miracle Network HospitalsminorStrategic or Co-development PartnerCEFCO began partnership with Children's Miracle Network Hospitals in 1999, raising over $5.9 million cumulatively for 14 local children's hospitals. Funds support critical life-saving treatments, healthcare services, pediatric medical equipment, child life services, and financial assistance for families.
• Fifth Third Bank, N.A.minorOthersFifth Third Bank, N.A. issues the CEFCO Fleet Card under a license by Mastercard International Incorporated, providing fleet fuel management financial services to business customers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Casey's General Stores: Parent company of CEFCO since 2024 and the third-largest c-store chain in the U.S. Operates an integrated fuel + pizza/QSR + convenience model in the Midwest and South — directly overlapping CEFCO's format and customer base.

Direct peers

• 7-Eleven: The largest c-store chain in the U.S., with national fuel-and-convenience operations across Texas and Florida — head-on direct competitor for fuel gallons, prepared food, and loyalty-driven trip frequency.
• RaceTrac: Headquartered-region competitor with deep Texas/Florida/Southeast presence. Operates forecourt convenience stores with proprietary loyalty and fresh-food programs, directly overlapping CEFCO's format and footprint.
• QuikTrip: Private, fuel-and-convenience chain with strong presence in Texas and the Southeast. Competes with CEFCO on fuel pricing, private-label food, and high-frequency urban commuter trips.
• Murphy USA: Public, fuel-led c-store operator focused on high-volume, low-cost formats — directly comparable to CEFCO's fuel-centric store economics and southern U.S. footprint.
• Stripes Convenience Stores: Texas/Southwest c-store chain owned by 7-Eleven, with significant overlap in the same regional geography and customer base as CEFCO, including similar food-service and fuel-discount programs.

Emerging players

• Wawa: Privately held c-store chain aggressively expanding into Florida and Texas. Same format of forecourt + prepared food, but with a larger fresh-food brand and higher trip-frequency targets — a meaningful emerging share threat.
• Buc-ee's: Texas-based travel-center/convenience chain known for mega-format stores expanding across the Southeast. Competes with CEFCO on fuel gallons and food trips, and at much larger store scale in shared geographies.
• Sheetz: Private, fuel-and-made-to-order-food c-store chain extending beyond its Mid-Atlantic base. Comparable in-store food model (CEFCO Kitchens vs. Sheetz MTO) and loyalty/digital engagement strategy.

Regional players

• Pilot Flying J: Berkshire Hathaway-owned travel center network with high fuel volumes and loyalty (myRewards Plus). Less direct overlap on neighborhood convenience, but comparable on fuel-pump economics and fleet card products like CEFCO's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cefco
• Facebookfacebook.com/CEFCO
• LinkedInlinkedin.com/company/cefco-convenience-stores

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEFCO Convenience Stores