Trustvox
Trustvox, operating as RA Reviews, is a Brazilian SaaS platform that collects post-purchase e-commerce reviews via email, SMS, and WhatsApp, moderates them with AI, and displays verified reviews on merchant sites, on Reclame AQUI's portal, and in Google Search and Shopping results for SMB to enterprise online retailers in Brazil.
- Company typePrivate
- Founded2014
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trustvox does
Trustvox, now operating as RA Reviews, is the review-collection and verification product line of Reclame AQUI, Latin America's largest consumer reputation platform. The company was founded in 2014 (per corporate registry; firmographics list 2013) and is legally held under ÓBVIO BRASIL SOFTWARE E SERVIÇOS S.A. in São Paulo, Brazil. Its core function is collecting post-purchase reviews from e-commerce consumers via email, SMS, and WhatsApp, moderating them through an AI-powered filter, and displaying the verified reviews on merchant sites, on Reclame AQUI's portal, and in Google Search/Shopping results through exclusive Google Seller Ratings and Google Shopping partnerships. The product is modular: Product Reviews, Company Reviews, and Seller Reviews sit on a shared core, with add-on modules covering Rich Snippets, Google integrations, Widgets, the "Verified Reviews Seal" (Selo Reviews Verdadeiros), review mirroring across multi-store brands with 38-language translation, NPS, Reports/Insights, Google Analytics monitoring, and Q&A.
The business model is a tiered SaaS subscription scaled by monthly order volume (Basic up to 500 orders, Professional 501-2,000 orders, Premium above 2,000 orders), with the same feature set available across tiers and pricing not publicly disclosed. Go-to-market is hybrid: product-led self-serve for SMB e-commerce merchants signing up via app.trustvox.com.br and discovering the product through 27+ e-commerce platform marketplaces (VTEX, Shopify, Magento, Loja Integrada, Nuvemshop, Tray, Linx, Oracle Commerce, Wake, etc.), supplemented by an API-first integration path and an inside-sales/field-sales motion for large Premium-tier retailers. Distribution is materially amplified by the Reclame AQUI parent, whose 30M registered consumers and 140M monthly pageviews provide trust transfer, organic search visibility, and a captive audience for verified reviews.
Customer base spans named Brazilian enterprise retailers (Renner, Electrolux, Tramontina, Dafiti, C&A, Hope, Aramis, Madeira Madeira, Drogaria São Paulo, Telhanorte), mid-market commerce platforms (Wepink, Connect, Compra Certa), and SMB e-commerce stores with documented case studies (Éntona Decor, Sanbox, 123 Marcas, Papasiri, Miess). Headcount is disclosed at 1-10 employees, funding history shows a single 2017 round from Aimorés Investments (amount undisclosed), and the company is privately held with no IPO or external capital raised since. Operations are Brazil-dominant; international deployment is technically enabled via translation but no formal non-Brazil revenue base is documented.
Trustvox firmographics
Firmographics- Name
- Trustvox
- Legal name
- ÓBVIO BRASIL SOFTWARE E SERVIÇOS S.A.
- Website
- https://site.trustvox.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trustvox, operating as RA Reviews, is a Brazilian SaaS platform that collects post-purchase e-commerce reviews via email, SMS, and WhatsApp, moderates them with AI, and displays verified reviews on merchant sites, on Reclame AQUI's portal, and in Google Search and Shopping results for SMB to enterprise online retailers in Brazil.
- Ownership category
- akta.pro rank
Trustvox industry classification
Industry- Product category
- Customer Review & Reputation Management Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)
Keywords
Where Trustvox is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Trustvox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans (Tiered by Order Volume): Three-tier subscription model based on monthly order volume: Basic (up to 500 orders), Professional (501-2,000 orders), Premium (above 2,000 orders). Pricing scales with order volume, providing upsell pathway as e-commerce businesses grow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic: up to 500 monthly orders with all core features |
| Subscription | Monthly | Professional: 501 to 2,000 monthly orders |
| Subscription | Monthly | Premium: above 2,000 monthly orders |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Trustvox product offering
Product offeringCore offering
Trustvox (now branded RA Reviews) provides a SaaS platform that collects verified customer reviews from real purchasers of e-commerce products via email, SMS, and WhatsApp, then publishes those reviews with a Sincerity Seal certified by Reclame AQUI on product pages, e-commerce sites, and across the Google ecosystem (Seller Ratings, Shopping, Rich Snippets). The platform offers AI-powered automatic moderation, native integrations with 27+ e-commerce platforms, and tiered subscriptions (Basic, Professional, Premium) priced by monthly order volume for online retailers and marketplace operators.
Product overview
RA Reviews (formerly Trustvox) is a comprehensive review collection and display platform, now operating as a product of Reclame AQUI. The platform follows a modular architecture with a core review collection engine that supports collection via email, SMS, and WhatsApp. The core product modules include Product Reviews, Company Reviews, and Seller Reviews for marketplace management. Add-on modules extend functionality across multiple channels and platforms: Rich Snippets and Google Seller Ratings for search visibility, Google Shopping integration for product listings, Automatic Moderation for AI-powered content filtering, Widgets for interactive display, the Verified Reviews Seal for brand certification, Review Mirroring for multi-store deployment, NPS for customer loyalty measurement, Reports and Insights for analytics, Google Analytics Monitoring for performance tracking, and Questions and Answers for customer engagement. The platform integrates natively with over 27 e-commerce platforms including VTEX, Shopify, Magento, Nuvemshop, and Loja Integrada, and serves major Brazilian retailers like Renner, Dafiti, Electrolux, and Tramontina.
Differentiator
Problem solved
Functional benefit
Products and services
- RA Reviews (formerly Trustvox) Comprehensive SaaS review collection and display platform for e-commerce businesses: collects verified reviews from real customers via email, SMS, and WhatsApp after purchase, applies AI-powered automatic moderation, and publishes reviews on product pages, e-commerce storefronts, Google (Seller Ratings, Shopping, Rich Snippets), and Reclame AQUI. Sold as tiered subscriptions (Basic up to 500 orders/month, Professional 501-2,000, Premium 2,000+) with all features included in every tier and sold via self-serve sign-up, e-commerce platform app marketplaces, and API integration.
- Seller Reviews (Avaliação de sellers) Marketplace management module that collects, aggregates, and reports customer evaluations and opinions on individual third-party sellers operating within an e-commerce marketplace, including seller performance reports and customized surveys. Aimed at marketplace operators needing centralized, multi-tenant seller reputation management.
Quantifiable outcome
- Up to 68% increase in conversion rate from review display
- +7 more outcomes
Companies that use Trustvox
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Trustvox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability5 records
Feature9 records
Trustvox partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- Google (Official Partner)coreRA Reviews is the only official Google partner in Brazil for both Google Seller Ratings (displaying star ratings in Google search ads) and Google Shopping product reviews. This partnership enables RA Reviews to display customer reviews with star ratings in Google search results and Google Shopping, increasing CTR by 17% on average for ads with ratings. This exclusive partnership is a major competitive moat as no other Brazilian review platform has this official Google integration.
- VTEXcoreNative integration with VTEX, a major e-commerce platform serving large brands and retailers with faster time-to-market. RA Reviews provides seamless review collection and display for VTEX-powered online stores.
- ShopifycoreNative integration with Shopify, the global e-commerce platform enabling RA Reviews to serve Shopify store owners globally with easy review collection and display setup.
- Loja IntegradacoreNative integration with Loja Integrada, a Brazilian e-commerce platform for creating and managing virtual stores with customization and application integration capabilities.
- NuvemshopcoreNative integration with Nuvemshop, a Brazilian e-commerce platform dedicated to helping entrepreneurs create their own online stores to sell on the internet.
- Tray CommercesecondaryNative integration with Tray Commerce, a Brazilian e-commerce platform for creating customized virtual stores from scratch with ideal functionalities for different business types.
- MagentosecondaryNative integration with Magento, a powerful web system for creating virtual stores with numerous functionalities, enabling RA Reviews to serve the Adobe Commerce ecosystem.
- MagazordsecondaryNative integration with Magazord, an efficient platform for online commerce operations including native ERP, marketplace integration, negotiated shipping, proprietary payment methods, and other various functionalities.
- WakesecondaryNative integration with Wake, a complete, headless, secure, fluid, customizable, and high-performance e-commerce platform serving retail to B2B with composable architecture.
- Oracle CommercesecondaryNative integration with Oracle Commerce, a unified B2B and B2C digital commerce platform that makes digital sales channels central to business success.
- PrestaShopsecondaryNative integration with PrestaShop, a complete, innovative, and efficient solution for creating virtual stores and developing online business.
- BizCommercesecondaryNative integration with BizCommerce, a platform based on Magento core with optimized features indispensable for e-commerce business operations.
- LinxsecondaryNative integration with Linx, a specialist in creating high-performance virtual stores with marketplace integration and excellent customization resources.
Scale indicators18 records
Recent moves5 records
Expansion highlights5 records
Trustvox competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Trustvox social profiles
Digital presenceTrustvox compliance and trust
Trust signalCompliance2 records
Trustvox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustvox leadership team
Management profileNumber of profiles
Profiles2 records
Trustvox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustvox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustvox
What does Trustvox do?
Trustvox (now branded RA Reviews) provides a SaaS platform that collects verified customer reviews from real purchasers of e-commerce products via email, SMS, and WhatsApp, then publishes those reviews with a Sincerity Seal certified by Reclame AQUI on product pages, e-commerce sites, and across the Google ecosystem (Seller Ratings, Shopping, Rich Snippets). The platform offers AI-powered automatic moderation, native integrations with 27+ e-commerce platforms, and tiered subscriptions (Basic, Professional, Premium) priced by monthly order volume for online retailers and marketplace operators.
Is Trustvox a public or private company?
Trustvox is a private company. It is classified as corporate owned and is currently operating.
When was Trustvox founded?
Trustvox was founded in 2014. It employs 1 to 10 people.
Where is Trustvox based?
Trustvox is headquartered in São Paulo, Brazil, in the Latin America region.
How does Trustvox make money?
One revenue line is on record: subscription Plans (Tiered by Order Volume).
Does Trustvox have an API?
Yes. RA Reviews provides API integration for its review platform, offering technical teams more autonomy and customization options for collecting and displaying verified reviews. The API integration is mentioned as a dedicated integration option alongside native e-commerce platform connectors. Developer documentation is at faleconosco.reclameaqui.com.br/s/article/Integra%C3%A7%C3%A3o-via-API-da-RA-Reviews?language=pt_BR.
What industry is Trustvox in?
Trustvox's product category is Customer Review & Reputation Management Software. Its primary akta.pro industry code is BPAAALAB, Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews). Its NAICS code is 5132.