The Dailey Method
The Dailey Method is a privately held barre fitness company founded in 2000 by kinesiologist Jill Dailey, operating company-owned studios in California, a network of licensed studios across North America, a subscription-based online platform (Dailey Online), and an ACE-accredited teacher certification and licensing program.
- Company typePrivate
- Founded2000
- HeadquartersLa Grange, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Dailey Method does
The Dailey Method is a privately held barre fitness company founded in 2000 by kinesiologist Jill Dailey, operating as a California LLC from its flagship studios in Fairfax and Larkspur, CA. The company offers a proprietary alignment-based barre methodology combining Pilates, yoga, and ballet barre, structured around three primary alignment principles — Align, Engage, and Move — and delivered through nine distinct class formats including Dailey Barre, Dailey Interval, Dailey Fusion, Dailey Express, Dailey Basics, Dailey Gentle, Dailey Baby, Dailey Release, and Dailey Meditation. The product portfolio spans in-studio classes at two company-owned locations, the Dailey Online subscription platform with iOS/Android apps for on-demand streaming, ACE-accredited teacher certification programs (Foundations of Barre and Level 1), a $69/month Teacher Collective licensing program for certified instructors, branded apparel, and international wellness retreats in destinations including Madeira, Greece, and Mexico.
The business generates revenue through multiple streams: in-studio class packages and unlimited memberships at approximately $27 per class, Dailey Online virtual subscriptions (e.g., $160/month for unlimited virtual), one-time teacher training certifications, recurring teacher licensing fees, branded merchandise sales, and premium retreat experiences. The company shifted in 2025 from a studio-franchising model to a teacher licensing model combined with a subscription-based digital platform, effectively transforming into a brand-and-methodology licensor supported by a direct-to-consumer digital subscription. Distribution is direct-to-consumer for end users and B2B2C via independently licensed studios across North America and a network of certified teachers who collectively act as brand ambassadors. The company reports 101–250 employees, no external institutional investment, and discloses no financials; the customer base is highly distributed with an average student lifetime of 47 months and attendance of three times per week, reflecting a strong habit-forming consumer proposition.
The Dailey Method firmographics
Firmographics- Name
- The Dailey Method
- Legal name
- The Dailey Method, LLC
- Website
- https://thedaileymethod.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Dailey Method is a privately held barre fitness company founded in 2000 by kinesiologist Jill Dailey, operating company-owned studios in California, a network of licensed studios across North America, a subscription-based online platform (Dailey Online), and an ACE-accredited teacher certification and licensing program.
- Ownership category
- akta.pro rank
The Dailey Method industry classification
Industry- Product category
- Barre Fitness Studio Services
- NAICS
- Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Barre Classes (HSADABAG)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where The Dailey Method is headquartered
LocationHeadquarters
- HQ city
- La Grange
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Dailey Method business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-Studio Classes: Revenue from company-owned studios in Fairfax and Larkspur, CA through class packages, unlimited memberships, and introductory offers. Customers purchase class credits or monthly subscriptions for in-person barre, interval, fusion, and other class formats.
- Dailey Online Subscription: Digital subscription platform offering on-demand barre classes including Dailey Barre, Dailey Interval, Dailey Fusion, and Dailey Basics. Provides streaming access to workouts from Jill Dailey and master teachers for home practice.
- Teacher Training and Certification: Revenue from training aspiring barre instructors through the Foundations of Barre program (0.8 ACE CECs) and Level 1 Certification (3.4 ACE CECs). Includes annual Teacher Collective licensing at $69/month for certified teachers.
- Apparel and Merchandise: Sale of branded merchandise including grip socks and apparel through the online shop at shop.thedaileymethod.com and in-studio retail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Introductory Special - Two weeks unlimited classes |
| Subscription | Monthly | Core Membership - Unlimited in-studio and virtual |
| Unit Pricing | Pay-as-you-go | 10 Classes Package |
| Unit Pricing | Pay-as-you-go | 5 Classes Package |
| Subscription | Monthly | Virtual Unlimited Month |
| Subscription | Monthly | Teacher Collective Licensing |
| One time/ perpetual license | Pay-as-you-go | Foundations of Barre + Level 1 Training Bundle |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
The Dailey Method product offering
Product offeringCore offering
The Dailey Method is a barre fitness company that delivers an alignment-focused workout methodology through company-owned and licensed studios, a digital streaming subscription (Dailey Online), instructor certification programs, wellness retreats, and branded apparel. The core product is the proprietary barre class combining Pilates, yoga, and ballet barre with neutral-spine and kinesiology principles developed by founder Jill Dailey.
Product overview
The Dailey Method is a barre fitness company offering a platform of in-studio and digital fitness products. The core offering consists of nine distinct class formats (Dailey Barre, Dailey Interval, Dailey Fusion, Dailey Express, Dailey Basics, Dailey Gentle, Dailey Baby, Dailey Release, and Dailey Meditation) that form an integrated fitness methodology. This is supplemented by Dailey Online, a subscription-based digital platform providing on-demand access to the class library. The company also offers certification programs (Foundations of Barre and Level 1 Certification) and a Teacher Collective membership for licensed instructors. Wellness retreats round out the service portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Dailey Online: Online subscription platform offering virtual barre, interval, fusion, and basics classes from Jill Dailey and master teachers.
- Dailey Method Teacher Collective
Products and services
- In-Studio Barre Classes
- Dailey Online
- Foundations of Barre
- Level 1 Certification
- Teacher Collective Licensing
- Wellness Retreats
- Branded Apparel and Merchandise
- Licensed Studio Locations
Quantifiable outcome
- Students feel results on the very first class
- +4 more outcomes
Companies that use The Dailey Method
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
The Dailey Method technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
The Dailey Method partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Teacher CollectivecoreLicensed teacher network providing barre instruction under The Dailey Method brand. Teachers pay $69/month for access to Dailey Core platform, continuing education, Master Trainer support, monthly choreography, marketing materials, and use of the certification mark. Enables teachers to call classes 'Dailey Barre' or 'Dailey Basics'. Annual agreement required.
- WallacoreBooking platform partner for class scheduling, account management, and package purchases. Used by both company-owned studios (Fairfax and Larkspur) and licensed locations for reservation management, customer accounts, and payment processing.
- ACE (American Council on Exercise)coreAccreditation body for Dailey Method teacher training programs. Foundations of Barre is ACE accredited for 0.8 CECs and Level 1 Certification is accredited for 3.4 CECs, enabling certified teachers to earn continuing education credits.
- One Pass / Renew ActiveminorInsurance wellness program partnership allowing eligible members to take 4 classes per month at Dailey Method studios through the One Pass or Renew Active program. Members receive verification through the program before booking classes.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The Dailey Method competitors and assessment
Company assessmentBroad incumbents
- SoulCycle: Premium boutique indoor cycling brand with a strong community and instructor-licensing-style culture. Operates as a comparable premium boutique-fitness brand competing for similar disposable-income consumers.
- Peloton: Digital and connected fitness platform with a broad subscription library. Competes directly with Dailey Online for at-home barre, strength, and conditioning subscribers and has significantly greater scale and brand reach.
- Xponential Fitness: Public franchisor of boutique fitness brands including Club Pilates, CycleBar, StretchLab, and Rumble. Represents the scaled, capital-rich incumbent model that competes for the same boutique-fitness consumer dollar.
- Orangetheory Fitness: Large global franchised boutique-fitness brand offering group interval training. Competes for the same general-fitness consumer wallet share as barre studios, especially for adults seeking structured, measurable workouts.
Direct peers
- Pure Barre: Largest barre franchise in the US with hundreds of studios. Directly competes with The Dailey Method for barre students in overlapping North American markets using a similar group-class, hands-on-instructor model.
- Barre3: Multi-location barre brand offering in-studio, online, and teacher training. Closely comparable in product mix (group barre + digital subscription + instructor certification) and target demographic to The Dailey Method.
- Physique 57: Premium barre fitness brand combining barre, cardio, and strength in a results-oriented format. Targets a similar affluent, results-driven adult demographic and competes in major US metros.
Emerging players
- CorePower Yoga: National yoga and fitness studio chain with a digital offering. Overlaps with Dailey in low-impact, mind-body fitness, instructor-led group classes, and a subscription digital product.
- Club Pilates: Fast-growing franchised Reformer Pilates chain (owned by Xponential Fitness). Competes for the same low-impact, alignment-conscious customer as Dailey's barre and Pilates-influenced formats.
Regional players
- YogaSix: Franchised modern yoga brand with multiple class formats and a digital offering. Comparable to Dailey in offering instructor-led, modality-focused group classes plus a subscription digital layer for at-home practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Dailey Method social profiles
Digital presenceThe Dailey Method financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dailey Method leadership team
Management profileNumber of profiles
Profiles2 records
The Dailey Method funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dailey Method M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dailey Method
What does The Dailey Method do?
The Dailey Method is a barre fitness company that delivers an alignment-focused workout methodology through company-owned and licensed studios, a digital streaming subscription (Dailey Online), instructor certification programs, wellness retreats, and branded apparel. The core product is the proprietary barre class combining Pilates, yoga, and ballet barre with neutral-spine and kinesiology principles developed by founder Jill Dailey.
Is The Dailey Method a public or private company?
The Dailey Method is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Dailey Method founded?
The Dailey Method was founded in 2000. It employs 101 to 250 people.
Where is The Dailey Method based?
The Dailey Method is headquartered in La Grange, United States, in the North America region.
How does The Dailey Method make money?
Four revenue lines are on record. In-Studio Classes are the primary driver. The others are dailey Online Subscription, teacher Training and Certification and apparel and Merchandise.
Who are The Dailey Method's main competitors?
Broad incumbents on record are SoulCycle, Peloton, Xponential Fitness and Orangetheory Fitness. Direct peers are Pure Barre, Barre3 and Physique 57. Emerging players are CorePower Yoga and Club Pilates. YogaSix is listed as a regional player.
Does The Dailey Method have an API?
No public API is recorded for The Dailey Method.
What industry is The Dailey Method in?
The Dailey Method's product category is Barre Fitness Studio Services. Its primary akta.pro industry code is HSADABAG, Barre Classes, with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 6116 and its SIC code is 8200.