IMImobile
IMImobile, now part of Cisco's Webex portfolio, provides a cloud communications platform (Webex CPaaS) with the Webex Connect low-code flow builder, enabling global enterprises to automate omnichannel customer engagement across SMS, RCS, WhatsApp Business, and Apple Messages for Business.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What IMImobile does
IMImobile is a UK-founded (1999), London-headquartered communications software company that historically operated as an LSE-listed (LSE: IMO) public company and was acquired by Cisco in 2020, after which it was consolidated into the Webex portfolio and now trades on the Webex by Cisco brand. Its technology stack centers on a Cloud Communications Platform as a Service (CPaaS) anchored by Webex Connect, a low-code visual flow builder that lets enterprises design and trigger omnichannel outbound customer journeys, together with Webex Campaign for multi-channel marketing automation and Bulk SMS for high-volume messaging. Underlying channel coverage spans SMS, RCS, WhatsApp Business, and Apple Messages for Business, supported by an integration layer that connects messaging infrastructure to backend systems, cloud applications, and partner services, plus a developer-facing API and sandbox. The company serves enterprise customers across banking, healthcare, logistics, retail, telecommunications, government, education, sports/entertainment, and nonprofits, with named customers such as ABSA, Walmart, Kaleida Health, Walgreens, Rogers, Centrica, BT, Schneider Electric, NHS, Telefonica, MultiChoice, and Vodacom.
The business model combines subscription-based platform access (Webex CPaaS, Webex Campaign) with usage-based messaging economics (per-message pricing across channels, plus bulk SMS), and pricing is quote-based rather than publicly disclosed. The go-to-market combines direct enterprise field sales for large deployments, inside sales for mid-market customers (supported by a 1-888-469-3239 phone sales line), and self-serve free signup plus developer-led adoption through the Webex Connect Developer Hub and sandbox, with global delivery through localized sites across 14+ markets including Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, South Korea, Latin America, Spain, and the United Kingdom. Prior to the Cisco acquisition, IMImobile pursued a roll-up strategy, raising $13M from FirstMark and Peak XV Partners in 2009 and executing acquisitions including Textlocal, Infracast, Impact Mobile, 3Cinteractive, Healthcare Communications UK, Sumotext, Archer Digital, Skinkers, WinPKR, Mobytec, and dx3. Leadership historically included Jay Patel (CEO), co-founders Vishwanath Alluri (Executive Chairman) and Shyam Bhat (Group CTO), with 1,001-5,000 employees across the platform.
IMImobile firmographics
Firmographics- Name
- IMImobile
- Legal name
- Cisco and/or its affiliates
- Website
- https://imimobile.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- IMImobile, now part of Cisco's Webex portfolio, provides a cloud communications platform (Webex CPaaS) with the Webex Connect low-code flow builder, enabling global enterprises to automate omnichannel customer engagement across SMS, RCS, WhatsApp Business, and Apple Messages for Business.
- Ownership category
- akta.pro rank
IMImobile industry classification
Industry- Product category
- Cloud Communications Platform as a Service (CPaaS)
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Telegraph & Other Message Communications (4822), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
- akta.pro secondary industries
- SMS/RCS Messaging Platforms (BPAMACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iPaaS (Cloud Integration Platforms) (HDAEAIAB)
Keywords
Where IMImobile is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
IMImobile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations
Revenue model
- CPaaS Platform Subscription: CPaaS platform subscriptions providing access to messaging infrastructure, API, and low-code tools on a recurring basis.
- Messaging Usage: Usage-based pricing for messaging across channels including SMS, RCS, WhatsApp Business, and Apple Messages for Business, where volume drives cost.
- Webex Campaign: Webex Campaign application for automating multi-channel campaigns for marketers as a dedicated subscription offering.
- Bulk SMS: Bulk SMS services for sending and receiving messages across multiple regions with cost-effective pricing based on volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform subscription |
| Usage-based | — | Usage-based messaging |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels14 records
IMImobile product offering
Product offeringCore offering
IMImobile provides enterprise cloud communications infrastructure through its Webex CPaaS platform, enabling businesses to automate and orchestrate omnichannel customer interactions across SMS, RCS, WhatsApp Business, and Apple Messages for Business. The platform combines messaging APIs with a low-code visual flow builder (Webex Connect) and a campaign automation application (Webex Campaign) to design, trigger, and measure proactive customer journeys at scale.
Product overview
Webex CPaaS is a cloud communications platform offered by Cisco (parent company of IMImobile) that provides a unified platform for enterprise customer engagement. The portfolio consists of the core CPaaS platform for cloud communications infrastructure, complemented by Webex Connect (low-code visual flow builder for rapid workflow deployment), Webex Campaign (multi-channel campaign automation for marketers), and Bulk SMS capabilities for global messaging. The platform integrates with multiple communication channels including SMS, RCS, WhatsApp Business, and Apple Messages for Business, enabling enterprises to deliver connected omnichannel customer experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Webex Connect: CPaaS platform for cloud communications enabling enterprises to automate customer interactions across multiple channels including SMS, RCS, WhatsApp Business, and more.
- Webex Campaign
- Webex AI Agent
Products and services
- Webex CPaaS Cloud Communications Platform as a Service (CPaaS) that provides enterprise-grade messaging infrastructure combined with APIs and low-code tools to help enterprises automate customer interactions, lower costs, reduce complexity, and accelerate IT roadmaps across SMS, RCS, WhatsApp Business, and Apple Messages for Business.
- Webex Connect Low-code visual flow builder that enables rapid deployment of interactive customer journey workflows, with a drag-and-drop interface for building messaging workflows without complex code or lengthy development cycles.
- Webex AI Agent AI-powered customer service agent for seamless self-service interactions, with the ability to escalate to live contact center agents when needed.
- Webex Campaign Application for marketers to automate multi-channel campaigns, enabling automated campaign management across communication channels.
- Bulk SMS Service to send and receive SMS messages across multiple regions quickly and cost-effectively, supporting global enterprise messaging needs.
Quantifiable outcome
- Lower costs through cloud communications consolidation
- +2 more outcomes
Companies that use IMImobile
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles5 records
IMImobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
IMImobile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
IMImobile competitors and assessment
Company assessmentDirect peers
- Plivo: Plivo offers a cloud communications platform with SMS, voice, and WhatsApp APIs plus a no-code visual flow builder. Closely comparable to Webex CPaaS and Webex Connect on developer-friendly CPaaS plus low-code journey orchestration.
- Twilio: Twilio is the leading pure-play CPaaS provider offering messaging APIs (SMS, WhatsApp, RCS), programmable communications, and developer tooling. Directly comparable to Webex CPaaS on channel coverage, usage-based pricing, and enterprise customer base, with a larger standalone scale.
- Vonage (Ericsson): Vonage, now part of Ericsson, offers a CPaaS platform with SMS, WhatsApp, and voice APIs plus UCaaS/CCaaS solutions. Comparable to Webex CPaaS on enterprise communications APIs, multi-channel messaging, and integrated contact center workflows.
- Sinch: Sinch is a global CPaaS and conversational AI vendor providing SMS, RCS, WhatsApp, and voice APIs to enterprise customers. Overlaps directly with Webex CPaaS on messaging channels, vertical coverage in banking/telecom/retail, and enterprise GTM motion.
- MessageBird (Bird): Bird (formerly MessageBird) provides a CPaaS platform for SMS, WhatsApp, email, and marketing automation aimed at enterprise CX teams. Competes head-on with Webex CPaaS in omnichannel messaging workflows and low-code journey building.
- Bandwidth Inc. Bandwidth provides CPaaS APIs for messaging and voice, with strong enterprise and contact center exposure. Comparable to Webex CPaaS on messaging infrastructure, A2P SMS offerings, and enterprise platform integrations.
- Infobip: Infobip is a global CPaaS platform with strong omnichannel messaging (SMS, WhatsApp, RCS, Viber) and conversational AI. Directly comparable to Webex CPaaS in vertical depth across banking, retail, and telecom, with similar enterprise-focused GTM.
Broad incumbents
- Zendesk: Zendesk is a broad customer service and engagement platform offering messaging, chat, and AI agent features. Comparable to Webex CPaaS as a broader CX incumbent, with overlapping WhatsApp, SMS, and AI agent routing use cases for enterprise customers.
- Genesys: Genesys is a large CCaaS and customer experience platform with embedded messaging and AI agent capabilities. Comparable as a broad incumbent in enterprise CX, overlapping with Webex CPaaS around omnichannel routing and AI-driven customer interactions.
Emerging players
- Telnyx: Telnyx provides programmable communications APIs (SMS, voice, messaging) with a private global network backbone. An emerging player relative to Webex CPaaS with overlapping messaging API functionality and competitive pricing for high-volume enterprise use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
IMImobile social profiles
Digital presenceIMImobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMImobile leadership team
Management profileNumber of profiles
Profiles7 records
IMImobile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMImobile M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMImobile
What does IMImobile do?
IMImobile provides enterprise cloud communications infrastructure through its Webex CPaaS platform, enabling businesses to automate and orchestrate omnichannel customer interactions across SMS, RCS, WhatsApp Business, and Apple Messages for Business. The platform combines messaging APIs with a low-code visual flow builder (Webex Connect) and a campaign automation application (Webex Campaign) to design, trigger, and measure proactive customer journeys at scale.
Is IMImobile a public or private company?
IMImobile is a private company. It is classified as corporate owned and is currently operating.
When was IMImobile founded?
IMImobile was founded in 1999. It employs 1,001 to 5,000 people.
Where is IMImobile based?
IMImobile is headquartered in London, United Kingdom, in the Europe region.
How does IMImobile make money?
Four revenue lines are on record. CPaaS Platform Subscription is the primary driver. The others are messaging Usage, webex Campaign and bulk SMS.
Who are IMImobile's main competitors?
Direct peers on record are Plivo, Twilio, Vonage (Ericsson), Sinch, MessageBird (Bird), Bandwidth Inc. and Infobip. Broad incumbents are Zendesk and Genesys. Telnyx is listed as an emerging player.
Does IMImobile have an API?
Yes. Webex CPaaS offers APIs for developers to build and automate communication workflows. The Developer Hub provides access to APIs, documentation, and the Webex Connect Sandbox for building interactive journeys and integrating messaging infrastructure with backend systems, cloud applications, and partner services.
What industry is IMImobile in?
IMImobile's product category is Cloud Communications Platform as a Service (CPaaS). Its primary akta.pro industry code is BPAMACAL, Messaging APIs, CPaaS & Programmable Communications, with a secondary code of BPAMACAF, SMS/RCS Messaging Platforms. Its NAICS code is 5132 and its SIC code is 7370.