High Level Software

What High Level Software does

High Level Software, founded in 2013 and originally headquartered in Cardiff, developed a cloud-based Property Management System (PMS) for hotels under the now-discontinued Akru product line. The PMS combined core hotel operational functions: real-time channel management across more than 250 Online Travel Agencies, an integrated online booking engine, mobile-enabled guest check-in and check-out, and payment processing, designed to replace fragmented front-office and distribution stacks with a single platform.

In 2016 the company was acquired by Zonal Retail Data Systems Limited, a long-established UK hospitality technology provider, and was subsequently rebranded as Zonal Hotel Solutions. Following the acquisition, the PMS was integrated into Zonal's broader hospitality technology suite, which also includes the Aztec Enterprise POS, Akru POS for independents, online ordering (click and collect, delivery, kiosks, order and pay), bookings and table management, kitchen and menu management, purchase-to-pay inventory, mobile stocks, Airship hospitality CRM, loyalty programmes, voucher and gift card systems, Zonal Pay integrated payments, handheld ordering, digital signage, and business analytics. The combined platform is sold primarily to UK hotels and pubs-with-rooms via a sales-led motion combining enterprise field sales, inside sales, and consultative web-based engagement, with revenue generated through recurring subscription and rental packages. Rhys Swinburn, co-founder, served as managing director; parent Zonal's registered office is in Edinburgh, Scotland.

Operationally, the standalone High Level Software legal entity has been absorbed and no longer operates under its original name; all website, login, and support channels have migrated to the Zonal domain. The product strategy is now defined at the Zonal group level rather than as an independent SaaS business.

Name

High Level Software

Legal name

Zonal Retail Data Systems Limited

Website

https://high-level-software.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

High Level Software (now Zonal Hotel Solutions) provided a cloud-based hotel Property Management System with real-time connectivity to over 250 OTAs, integrated booking, mobile check-in/out, and payments, serving UK hotels and pubs-with-rooms operators.

Ownership category

akta.pro rank

Product category

Hospitality Property Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro industry

PRIMARYTHALACAA

Property Management Systems (PMS)

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

SECONDARYTHALACAC

Channel Managers & Distribution

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

Keywords

• Hotel property management
• Hospitality software platform
• Cloud PMS systems
• Channel management software
• Hotel booking engine

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. PMS Software Subscription: Property Management System software provided as a subscription service to hotels and hospitality operators. Part of Zonal's unified hospitality technology suite.
2. Rental Packages: Technology rental packages for hospitality operators including POS, ordering, and management systems.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

High Level Software (now operating as Zonal Hotel Solutions) provides a cloud-based Property Management System (PMS) for hotels and pubs-with-rooms. The PMS centralises accommodation operations including real-time channel management across 250+ OTAs, an online booking engine, mobile check-in/check-out, and integrated payments, delivered alongside hospitality EPoS, online ordering, reservations, kitchen and inventory management modules.

Product overview

High Level Software, now rebranded to Zonal Hotel Solutions following its 2016 acquisition by Zonal, offers a comprehensive hospitality technology platform. The portfolio centers on Zonal PMS (Property Management System) as the core product for hotel accommodation management, complemented by Aztec Enterprise POS and Akru POS for Independents as Point of Sale solutions. Additional modules include online ordering systems (click & collect, delivery, kiosks, order & pay), bookings and table management, kitchen and menu management, purchase-to-pay inventory systems, mobile stocks, Airship CRM, loyalty programmes, vouchers, gift cards, digital signage, Zonal Pay integrated payments, handheld ordering, and business analytics and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Zonal PMS (Property Management System) Cloud-based property management system for hotels and pubs-with-rooms providing real-time channel management across 250+ OTAs, an integrated online booking engine, mobile check-in/check-out, payment processing, and guest management within a single unified platform.
• Aztec Enterprise POS Enterprise-grade electronic point-of-sale system designed for complex, multi-site hospitality operations, delivering centralised control, real-time visibility across every site, and 24/7 support.
• Akru POS for Independents Point-of-sale system for independent pub and restaurant operators offering reliable technology built for busy service, team-friendly usability from day one, and pricing that scales without lock-ins or multi-site licence fees.
• Online Ordering Systems Digital ordering solutions for hospitality venues offering click and collect, delivery, kiosks, and order-and-pay functionality to enable direct customer transactions.
• Bookings and Table Management Reservation and table management system that allows hospitality venues to manage bookings and table layouts through a unified platform.
• Rental Packages

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mews: Cloud-native PMS for hotels with strong UK/European presence; directly competes with Zonal Hotel Solutions for the same hotel segment with similar feature breadth including channel management, booking engine, and payments.
• Guestline: UK-based hospitality technology provider offering PMS, channel manager, and booking engine for hotels, B&Bs, and pub-with-rooms operators — a direct competitor to High Level Software within the same UK hospitality vertical.
• Cloudbeds: Cloud-based PMS with integrated channel manager, booking engine, and payments targeting independent and small-to-mid hotels globally; competes with High Level Software on feature set and target customer profile.
• SiteMinder: Hotel commerce platform combining channel manager, booking engine, and PMS; overlaps with High Level Software's OTA distribution and PMS capabilities and targets similar UK and European hotel operators.
• RoomKey: Cloud-based PMS for hotels including booking engine, channel manager, and guest management — direct functional overlap with High Level Software's PMS offering.

Broad incumbents

• Shiji Group: Large hospitality technology incumbent offering PMS, POS, payments, and distribution globally; broader portfolio player competing with High Level Software especially in enterprise hotel accounts.
• Oracle Hospitality (OPERA): Established enterprise PMS and hospitality suite from a major software incumbent; competes with High Level Software for large hotel groups and offers overlapping PMS, POS, and CRM capabilities.
• Infor Hospitality: Enterprise hospitality software suite (HMS, POS, sales & catering) from a large software vendor; broad incumbent competing with High Level Software's enterprise hotel positioning.

Emerging players

• Hotelogix: Cloud PMS targeting small and mid-sized hotels with channel manager and booking engine; emerging competitor with overlapping functionality to High Level Software in the independent/SMB hotel segment.
• RMS Cloud: Cloud-based property management system for hotels, holiday parks, and resorts with booking engine and channel manager; emerging player with comparable product surface to High Level Software's PMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/hlbooking
• Facebookfacebook.com/highlevelsoftware
• LinkedInlinkedin.com/company/high-level-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Level Software