Total Care Dental
Total Care Dental is a privately held, single-location dental practice in Madison, Wisconsin, established in 1972, serving Dane County with general, cosmetic, and restorative dentistry, including its trademarked 'Four Life Changing Implants™' full-mouth restoration protocol.
- Company typePrivate
- Founded1972
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Total Care Dental does
Total Care Dental is a privately held, single-location dental practice headquartered at 6317 Odana Rd, Madison, Wisconsin, established in 1972 and currently led by co-owner dentists Dr. Brett Clark and Dr. Jason Vandehaar alongside associate dentist Dr. Tammy Kalsow. The practice employs approximately 21 staff — 3 dentists, 7 dental hygienists, 7 dental/hygiene assistants, and 4 administrative/front office personnel — delivering a comprehensive suite of general, cosmetic, and restorative dental services. Core offerings span preventative care, periodontal therapy, TMJ and sleep apnea treatment, oral cancer screening, custom sports mouth guards, porcelain and bonded veneers, Invisalign, teeth whitening, dental crowns and bridges, dentures, root canal therapy, and dental implants, including the trademarked proprietary 'Four Life Changing Implants™' full-mouth implant restoration protocol. Sedation dentistry (nitrous oxide, oral sedatives, IV sedation) is offered for anxious patients.
Revenue is generated through multiple streams: fee-for-service dental procedures paid directly or via insurance reimbursement as an in-network provider for Delta Dental and Humana, a $30/month recurring Wellness/Membership program for uninsured patients, and CareCredit and Illumisource third-party patient financing (6-60 month terms). A 5% pre-payment discount is offered for uninsured patients paying over $300 in full. Patient acquisition relies on local radio advertising, an active social media presence (Facebook, Twitter, Instagram, Yelp), an educational content blog, an extensive before-and-after gallery, and free cosmetic consultations, with the practice marketing itself to 15+ communities across Dane County including Verona, Waunakee, Sun Prairie, Middleton, and Fitchburg. The practice also operates the 'Share a Smile' monthly community program providing free dental services to patients in need, and the trademarked 'Friendtist™' digital smile program for online patient engagement, supplemented by virtual smile assessments via smilevirtual.com and online appointment booking through mydentistlink.com.
Total Care Dental firmographics
Firmographics- Name
- Total Care Dental
- Legal name
- Total Care Dental
- Website
- https://tcdmadison.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Care Dental is a privately held, single-location dental practice in Madison, Wisconsin, established in 1972, serving Dane County with general, cosmetic, and restorative dentistry, including its trademarked 'Four Life Changing Implants™' full-mouth restoration protocol.
- Ownership category
- akta.pro rank
Total Care Dental industry classification
Industry- Product category
- Dental Care Services
- NAICS
- Offices of Dentists (62121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industries
- General Dentistry Group Practices (HLABAKAB), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where Total Care Dental is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Care Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Fee-for-Service Dental Procedures: Traditional dental practice revenue model where patients pay for individual dental procedures. Services include preventative care, restorative work, cosmetic dentistry, and specialized treatments. Revenue is generated through direct patient payments, insurance reimbursements for in-network providers, and out-of-pocket payments.
- Dental Insurance In-Network Participation: The practice is in-network with major dental insurance providers including Delta Dental and Humana. They accept most major dental plans and process insurance claims directly for patients.
- Wellness/Membership Program: Monthly payment plan program starting at $30/month for routine checkups and periodontal maintenance care. Provides recurring subscription revenue from enrolled patients.
- Third-Party Financing: Partnership with CareCredit and Illumisource for patient financing. Patients can pay for treatments over 6-60 months with low monthly payments. Generates referral/commission revenue from financing partners.
- Pre-Payment Discounts: 5% discount offered on treatments over $300 when paid in full before treatment for patients without insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wellness Program - $30/month |
| One time/ perpetual license | Pay-as-you-go | No Insurance Discount - 5% off |
| Other | Pay-as-you-go | CareCredit Financing |
| Freemium | Pay-as-you-go | Virtual Consultation - Free |
| Unit Pricing | Pay-as-you-go | Veneers - $800 to $2,500 per tooth |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Total Care Dental product offering
Product offeringCore offering
Total Care Dental is a single-location dental clinic in Madison, Wisconsin providing comprehensive general, cosmetic, and restorative dental services to individual patients and families. Core offerings include preventative care, periodontal therapy, teeth whitening, dental bonding, porcelain veneers, Invisalign, dental implants, the proprietary "Four Life Changing Implants™" full-mouth restoration, sedation dentistry, and a $30/month wellness/membership program for uninsured patients. The practice serves Madison and 15+ surrounding Dane County communities, leveraging insurance in-network status with Delta Dental and Humana and CareCredit patient financing.
Product overview
Total Care Dental is a dental clinic offering a unified suite of dental services organized into three core categories: General Dentistry (preventative care, oral hygiene, oral cancer screening, periodontal therapy, TMJ therapy, bruxism, sleep apnea), Cosmetic Dentistry (consultations, porcelain veneers, bonded veneers, contouring, Invisalign, teeth whitening), and Restorative Dentistry (composite resin fillings, crowns, bridges, root canals, dentures, dental implants, Four Life Changing Implants). The practice also offers sedation dentistry, custom sports mouth guards, and a membership/wellness program for uninsured patients. Services are provided by a team of dentists and hygienists at a single Madison, Wisconsin location. Established in 1972.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry Services
- Cosmetic Dentistry Services Cosmetic dental treatments including free consultations, porcelain veneers, bonded veneers, aesthetic contouring, Invisalign clear aligners, and professional teeth whitening for patients seeking aesthetic smile improvements.
- Restorative Dentistry Services Restorative dental treatments including resin/composite fillings, dental crowns, dental bridges, root canal treatments, dentures, and dental implants to repair or replace damaged or missing teeth.
- Four Life Changing Implants™ Proprietary full-mouth dental implant restoration protocol that replaces all missing teeth with a new, permanent, natural-looking smile using a minimally invasive implant system; trademarked and offered exclusively at Total Care Dental.
- Invisalign Clear Braces Clear aligner orthodontic treatment offering a discreet alternative to traditional metal braces for straightening teeth.
- Porcelain Veneers Thin ceramic shells bonded to the front of teeth to correct imperfections, protect damaged teeth, and provide a natural-looking, long-lasting aesthetic solution; priced $800–$2,500 per tooth.
- Bonded Veneers Tooth-colored composite resin veneers applied directly to teeth, shaped, and polished for a natural finish; an affordable alternative to porcelain veneers.
- Professional Teeth Whitening Professional in-office teeth whitening using an advanced bleaching solution that can whiten teeth by up to 8 shades in under two hours.
- Dental Implants Surgical dental implants that replace lost teeth to prevent further problems with surrounding bone, jaw, and muscles.
- Dental Crowns and Bridges Porcelain dental crowns and bridges that fill in gaps and replace damaged or missing teeth.
- Dentures Full and partial dentures to replace missing teeth and restore the natural appearance of teeth.
- Root Canal Treatments Endodontic therapy that prevents further infection and swelling to help restore damaged teeth.
- Sedation Dentistry Anxiety-free sedation dentistry using nitrous oxide, oral sedatives, and IV sedation options for patients with dental anxiety or those undergoing longer procedures.
- Under Armour Sports Mouth Guards Custom-fitted Under Armour branded sports mouth guards to protect teeth and jaw during athletic activities.
- TCD Wellness Program / Membership Plans Recurring membership plan for patients without dental insurance, with monthly payments starting at $30/month covering routine checkups and periodontal maintenance care at the Madison office.
Quantifiable outcome
- 5-star average Google rating with numerous patient testimonials
- +4 more outcomes
Companies that use Total Care Dental
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles4 records
Total Care Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Total Care Dental partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Dr. Scott Hoyer (Oral Surgeon)coreCollaborating oral surgeon who performs gum and bone reshaping procedures as well as dental implant placements for TCD patients receiving complex restorative treatments including Four Life Changing Implants. Dr. Hoyer works alongside Dr. Vandehaar on comprehensive smile restoration cases.
- Dr. William Bird (Orthodontic Specialists of Madison)minorReferral partner orthodontist at Orthodontic Specialists of Madison who provides orthodontic braces treatment for TCD patients requiring tooth alignment before or alongside cosmetic dental procedures. Special thanks given in patient success stories.
- Delta DentalcoreMajor dental insurance provider partnership. TCD is in-network with Delta Dental and works with Delta Dental customers to find affordable payment plans for dental treatments.
- HumanacoreMajor dental insurance provider partnership. TCD accepts Humana insurance plans and is in-network with this provider for Wisconsin dental patients.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Total Care Dental competitors and assessment
Company assessmentDirect peers
- Associated Dentists of Madison: Multi-dentist group practice serving Madison, WI with comprehensive general, cosmetic, and restorative services. Directly comparable to TCD as a similarly scoped, locally rooted independent dental group competing for the same Dane County patient base.
- Forward Dental: Wisconsin-headquartered dental group practice operating multiple locations across the state with general, cosmetic, and specialty services. Direct competitor to TCD within the Madison/Dane County market and across Wisconsin.
Broad incumbents
- Midwest Dental (Midwest Dental Management): Large dental support organization with locations across the Midwest, including Wisconsin. Comparable as a scaled dental group offering general/cosmetic/restorative services under a multi-site umbrella; broader footprint and stronger payer leverage than TCD.
- Heartland Dental: One of the largest DSOs in the US, supporting hundreds of affiliated dental offices with general, cosmetic, and specialty services. Comparable to TCD at the service-line level and as a structural alternative model; significantly larger scale and corporate backing.
- Aspen Dental: National DSO with branded general and cosmetic dental offices plus denture and implant offerings. Comparable to TCD on core service categories including implants and dentures, with a far larger marketing, financing, and location footprint.
- Smile Brands Dental Group: Multi-brand DSO (Smile Brands, Bright Now! Dental, etc.) offering general, cosmetic, and specialty dentistry. Comparable to TCD on service mix and patient segments, with substantially broader geographic and operational scale.
- Dental Care Alliance: Dental support organization providing non-clinical services to affiliated dental practices across multiple US states. Comparable to TCD at the practice-operations and service-mix level; represents the alternative DSO model to independent ownership.
- Great Expressions Dental Centers: Multi-state dental group providing general, cosmetic, orthodontic, and specialty services. Comparable to TCD on comprehensive service delivery and patient demographics; operates at much larger scale across geographies.
Regional players
- First Choice Dental: Wisconsin-based multi-location dental group with offices in the Madison region. Comparable to TCD as a regional general/cosmetic/restorative competitor serving Dane County residents from a small group footprint.
Emerging players
- Affordable Dentures & Implants: Specialized dental group focused on dentures and dental implants at fixed-price points. Comparable to TCD's implant and denture offerings (including the Four Life Changing Implants™ protocol); differentiated by value-based pricing and a national footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Care Dental social profiles
Digital presenceTotal Care Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Care Dental leadership team
Management profileNumber of profiles
Profiles4 records
Total Care Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Care Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Care Dental
What does Total Care Dental do?
Total Care Dental is a single-location dental clinic in Madison, Wisconsin providing comprehensive general, cosmetic, and restorative dental services to individual patients and families. Core offerings include preventative care, periodontal therapy, teeth whitening, dental bonding, porcelain veneers, Invisalign, dental implants, the proprietary "Four Life Changing Implants™" full-mouth restoration, sedation dentistry, and a $30/month wellness/membership program for uninsured patients. The practice serves Madison and 15+ surrounding Dane County communities, leveraging insurance in-network status with Delta Dental and Humana and CareCredit patient financing.
Is Total Care Dental a public or private company?
Total Care Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Care Dental founded?
Total Care Dental was founded in 1972. It employs 11 to 50 people.
Where is Total Care Dental based?
Total Care Dental is headquartered in Madison, United States, in the North America region.
How does Total Care Dental make money?
Five revenue lines are on record. Fee-for-Service Dental Procedures are the primary driver. The others are dental Insurance In-Network Participation, wellness/Membership Program, third-Party Financing and pre-Payment Discounts.
Who are Total Care Dental's main competitors?
Direct peers on record are Associated Dentists of Madison and Forward Dental. Broad incumbents are Midwest Dental (Midwest Dental Management), Heartland Dental, Aspen Dental, Smile Brands Dental Group, Dental Care Alliance and Great Expressions Dental Centers. First Choice Dental is listed as a regional player. Affordable Dentures & Implants is listed as an emerging player.
Does Total Care Dental have an API?
No public API is recorded for Total Care Dental.
What industry is Total Care Dental in?
Total Care Dental's product category is Dental Care Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAKAB, General Dentistry Group Practices. Its NAICS code is 62121 and its SIC code is 8000.