What Associated Dentists does

Associated Dentists is a privately held, dual-location dental group practice founded in 1962 and headquartered in Madison, Wisconsin, with a second office in Verona. The practice employs a team of seven dentists — Dr. Russell Grimm, Dr. Patrick Donovan, Dr. Brittany Bowen, Dr. Lance Miller, Dr. Tim Schramm, Dr. Teagan Pyszka, and Dr. Alysha Rolli — supported by hygienists and administrative staff, serving individuals and families across Madison, Verona, and surrounding communities including Fitchburg, Oregon, Mt. Horeb, and Belleville.

The practice delivers the full spectrum of general, cosmetic, family, pediatric, and senior dentistry, alongside restorative services (dental implants, crowns, root canals, dentures, bridges), orthodontics (Invisalign), periodontal care, mouthguards, oral cancer screenings, and emergency dentistry. Clinical infrastructure includes digital X-rays, in-house CT scans, intraoral cameras, guided implantology, a paperless records system, and advanced air-cleaning/suction equipment. It previously operated an on-site clinic at Oakwood Village Retirement Community from 1999 until the retirement facility discontinued the service in February 2020.

Revenue is generated primarily through fee-for-service dental care reimbursed via major insurance plans, supplemented by three tiers of in-house Dental Membership Plans (Child $377/year, Adult $437/year, Perio $827/year) and third-party CareCredit financing. New patient acquisition runs on direct-to-consumer channels — the practice website, online appointment requests, dedicated phone lines, Google business profiles (4.9 stars across 1,193 reviews), educational blog content, individual dentist Facebook profiles, and word-of-mouth referrals in the Madison-Verona community.

Name

Associated Dentists

Legal name

Associated Dentists

Website

https://associateddentists.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Associated Dentists is a privately held, dual-location dental group practice founded in 1962 in Madison and Verona, Wisconsin. Seven dentists deliver the full spectrum of general, cosmetic, family, pediatric, senior, restorative, orthodontic, and emergency dentistry to individuals and families across the Madison metro.

Ownership category

akta.pro rank

Product category

General Dentistry Practice

NAICS

Offices of Dentists (6212), Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Comprehensive Orthodontic Clinics (HLABABAA), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dentistry
• Dental implants
• Family dental care
• Emergency dentistry

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Dental Services - Fee-for-Service: Traditional fee-for-service dental care where patients pay for services rendered. The practice accepts many major dental insurance plans and helps patients maximize their benefits.
2. Dental Membership Plans: Annual subscription-based membership plans offering preventive care and discounts on additional services. Three tiers: Child Plan ($377/year), Adult Plan ($437/year), Perio Plan ($827/year).
3. CareCredit Financing: Third-party financing option through CareCredit allowing patients to pay for treatment with affordable monthly payments

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Associated Dentists is a dual-location dental practice in Madison and Verona, Wisconsin, delivering comprehensive dental care to individuals and families. Its offerings span general, cosmetic, emergency, family, pediatric, and senior dentistry, alongside restorative and orthodontic services such as dental implants, Invisalign, root canals, periodontal care, crowns, veneers, dentures, and mouthguards. The practice also sells annual Dental Membership Plans as an insurance-free alternative and accepts CareCredit financing to support patient payment flexibility.

Product overview

Associated Dentists operates as a dual-location dental practice in Madison and Verona, WI, offering comprehensive dental care through multiple service lines rather than a unified software platform. The practice provides General Dentistry as its preventive foundation, supplemented by Cosmetic Dentistry (veneers, whitening, bonding), Emergency Dentistry, Family Dentistry, Pediatric Dentistry, and Senior Dentistry. Restorative services include Dental Implants, Dental Crowns, Root Canals, Dentures, Bridges, and Periodontal Care. Orthodontic services feature Invisalign and Mouthguards. Additional offerings include Digital X-rays, Oral Cancer Screenings, Guided Implantology, and Fluoride Treatments. The practice also offers Dental Membership Plans (Child, Adult, Perio) as insurance alternatives. Services are delivered through two physical offices that share patient records, allowing patients to be seen at either location.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Quantifiable outcome

• Google Rating 4.9 based on combined 1,193 reviews across both locations
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• ADA (American Dental Association)minorOthersProfessional membership in the American Dental Association, demonstrating commitment to professional standards and continuing education.
• Wisconsin Dental AssociationminorOthersState-level professional membership supporting Wisconsin dental professionals and advocacy.
• Greater Dane Dental SocietyminorOthersLocal dental society membership providing networking and professional development in the Greater Dane County area.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Midwest Dental: Midwest-focused DSO with numerous locations across Wisconsin and surrounding states. Comparable as a regional multi-clinic operator serving similar demographics and offering general/cosmetic/orthodontic services.
• ForwardDental: Wisconsin-based multi-location dental group practice (now part of a larger DSO). Direct regional comparable in the same Madison-area market with overlapping services and patient base.
• Familia Dental: Regional DSO with strong presence in the Midwest including Wisconsin. Comparable as a group-practice competitor pursuing the same patient segments (families, seniors, Medicaid/insurance).

Broad incumbents

• Dental Care Alliance: DSO supporting a large network of affiliated dental practices across multiple US states. Comparable multi-specialty service mix and acquisition interest in independent group practices.
• Aspen Dental: National DSO operating hundreds of multi-location practices focused on general, cosmetic, and implant dentistry. Closely comparable service mix and patient acquisition model, with significantly greater geographic and capital scale.
• Heartland Dental: Largest US dental support organization (DSO) backing thousands of doctor practices nationwide. Comparable as the dominant consolidator competing for patients, hygienists, and acquisition targets in the Midwest dental services market.
• Smile Brands: DSO supporting hundreds of affiliated dental practices across multiple brands. Comparable multi-specialty, multi-location model with similar general/cosmetic/emergency service mix.
• Pacific Dental Services: Large DSO supporting hundreds of owner-dentist practices across multiple states with modern technology and specialty referrals. Relevant comparable given Associated Dentists' emphasis on in-house specialty care and modern technology stack.

Emerging players

• Marquee Dental Partners: Growing DSO consolidating high-quality group practices across multiple states. Relevant comparable as a potential acquirer/partner for an established multi-dentist practice seeking scale.
• Affordable Dentures & Implants: National DSO specializing in dentures, extractions, and implants across hundreds of locations. Partial overlap with Associated Dentists' implant service line, competing for the same higher-ticket restorative patients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/russ.grimm1
• Xx.com/WIassocdentists

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Dentists