SIDECAR

What SIDECAR does

SIDECAR, LLC is a privately-held business solutions provider headquartered in Sioux Falls, South Dakota, exclusively serving chiropractic practices in the United States. Founded by a group of practicing chiropractors — Dr. Douglas Sea, Dr. Nathan Unruh, Dr. Frank Sovinsky, and Dr. Cecile Thackeray — the company operates with 1-10 employees and delivers an integrated suite of services organized around two core products (Billing Services and Coaching) and three support service lines (Managed IT, Brand Development/Marketing, and Profit Management/Accounting). The company serves "hundreds of chiropractic practices" through tiered flat-rate monthly subscriptions, with no extended contracts and pricing that aligns with practice growth.

The company's central technology asset is SIDECAR Overdrive, an interactive business training platform built on Lightspeed VT containing over 1,500 role-specific exercises for staff training and coaching reinforcement. Other components include a proprietary 10-Step Billing Cycle revenue cycle management methodology with KPI-driven reporting, a PACE-accredited continuing education platform (SIDECAR Academy) at $329/year, integrated billing help desk support, and supporting content assets such as a 261+ article blog, the Beyond Bricks podcast, a book catalog, and a multi-tier sponsor/affiliate ecosystem of 15+ chiropractic-aligned partners. Subscription billing runs through Chargify, and accounting services are delivered on QuickBooks Online.

SIDECAR's go-to-market is sales-led and event-driven. Customer acquisition relies on free diagnostic audits (Billing, Business Needs, Marketing, IT), direct website/phone outreach, and a content marketing engine anchored by the blog and podcast. Community and conversion are reinforced through a monthly webinar series (The Fuel Tank) and an annual flagship conference (Brain Spa 2026, $399/attendee). Revenue mechanics are tiered: coaching $899-$2,499/month, brand development $199-$399/month, Overdrive standalone $299/month, billing services flat-rate (undisclosed), managed IT and profit management on flat-rate managed services arrangements, and CE on an annual subscription.

Name

SIDECAR

Legal name

SIDECAR, LLC

Website

https://sidecaredge.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SIDECAR is a private Sioux Falls-based business solutions provider serving exclusively US chiropractic practices with integrated billing, coaching, managed IT, marketing, and accounting services on flat-rate monthly subscriptions, anchored by its Overdrive training platform.

Ownership category

akta.pro rank

Product category

Chiropractic Practice Management Services

akta.pro primary industry

General Chiropractic Care (HSADALAA)

Keywords

• Chiropractic billing services
• Revenue cycle management
• Practice management coaching
• Continuing education platform
• Managed IT services

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching Subscriptions: Monthly subscription revenue from three coaching plan tiers (Silver $899/mo, Gold $1,499/mo, Platinum $2,499/mo). Includes access to Overdrive platform, coaching sessions, training resources, and compliance guidance. Recurring monthly revenue with no extended contracts.
2. Overdrive Standalone Subscription: Standalone subscription to the Overdrive training platform for $299/month for practices not enrolled in full coaching programs.
3. Brand Development Services: Monthly subscription revenue from marketing/brand development plans: Silver $199/mo, Gold $299/mo, Platinum $399/mo. Includes local listing management, social media, digital advertising, and custom branding.
4. Continuing Education: Annual subscription at $329/year for unlimited access to PACE-accredited CE courses. Includes certificate generation and submission to governing agencies.
5. Event Tickets: Revenue from Brain Spa annual conference at $399 per person. Includes keynote speakers, tribe gathering, and main event.
6. Billing Services: Revenue cycle management services for chiropractors. Flat-rated monthly fee with no extended contracts. Three service tiers (Silver, Gold, Platinum) with varying levels of claims processing, denial management, and AR follow-up.
7. Profit Management Services: Accounting and tax preparation services including monthly reconciliation, financial reporting through QuickBooks Online, and federal tax return preparation.
8. Managed IT Services: 24/7 IT monitoring and support services including cloud data management, firewall protection, network administration, and ransomware protection. Billed as flat-rated fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SIDECAR provides integrated business solutions exclusively for chiropractic practices, including revenue cycle management (claims processing, coding, collections, AR follow-up), business coaching with the Overdrive training platform (1,500+ exercises), managed IT services, brand development/marketing, and profit management/accounting services. All offerings are delivered on flat-rate monthly pricing with no extended contracts.

Product overview

SIDECAR is a business solutions platform for chiropractors offering a suite of integrated services organized into core products (Billing Services and Coaching) and support services (Managed I.T., Brand Development/Marketing, and Profit Management/Accounting). The platform includes a training component through Overdrive (interactive business training with 1,500+ exercises) and SIDECAR Academy (PACE-accredited continuing education). All services are available through tiered pricing plans (Silver, Gold, Platinum) with flat-rate monthly pricing. SIDECAR also provides supplemental resources including business books, podcasts, webinars, and events.

Differentiator

Problem solved

Functional benefit

Brands

• Overdrive: Interactive business training platform providing over 1,500 training exercises for chiropractic businesses
• SIDECAR Academy
• The Fuel Tank
• Brain Spa

Products and services

• Billing Services

Quantifiable outcome

• 30% reduction in time spent on accounts receivable
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered platinum sponsor, gold sponsor and affiliate.

• Quartermaster Tax Managementplatinum sponsorOthersPlatinum sponsor providing proactive tax management services including tax planning and R&D tax credits for SIDECAR members. Helps clients reduce tax burden without reducing standard of living.
• BioPosture Sleep Productsplatinum sponsorOthersPlatinum sponsor providing BioMemoryFoam Mattresses, BioPillows and BedToppers with Celliant-covered performance fabric. Products exclusively available through chiropractors and healthcare professionals.
• ChiroHealthUSAgold sponsorOthersGold sponsor providing discount programs for chiropractic expenses. Program can be used by chiropractors and immediate family members to supplement major medical insurance.
• VBI Companygold sponsorOthersGold sponsor providing platform for investing in various markets using innovative mathematical techniques and strategies updated in real time.
• Make Waygold sponsorOthersGold sponsor providing financial coaching services to help members with financial planning and wealth building goals.
• Practice StudioaffiliateOthersPartner providing practice management solutions for SIDECAR members.
• KMC UniversityaffiliateOthersEducational partner providing additional learning resources for chiropractic practices.
• Haavik ResearchaffiliateOthersResearch affiliate providing evidence-based insights for chiropractic practice.
• NutriDynaffiliateOthersNutritional products partner for chiropractic practices.
• Perfect PatientsaffiliateOthersMarketing and patient acquisition partner for chiropractic practices.
• ChiroSightaffiliateOthersChiropractic-specific software partner.
• HealthcoreaffiliateOthersHealthcare technology partner.
• Activator MethodsaffiliateOthersChiropractic technique and instrument partner.
• Pivotal Health SolutionsaffiliateOthersHealth solutions partner for chiropractic practices.
• Target CodingaffiliateOthersMedical coding solutions partner providing coding expertise for chiropractic billing.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCco8yMKgz4ocabfmu9KidEA
• Facebookfacebook.com/SIDECARChiro
• Xx.com/sidecarchiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIDECAR