What NutriDyn does

NutriDyn, legally Nutri-Dyn Midwest, Inc., is a privately held, practitioner-exclusive nutritional supplement company headquartered in Maple Plain, Minnesota, founded in 1975 and operating for 50 years. The company sells a broad catalog of practitioner-grade nutritional supplements, functional foods, and at-home testing kits through its own website, distributed exclusively to licensed healthcare professionals and their patients via private patient codes. Its product surface spans core lines including the Fruits & Greens superfood family, UltraBiotic probiotics, omega-3 and NAD+ supplements, functional foods targeting cardiometabolic, gastrointestinal, hormonal, and detoxification pathways, and newer diagnostic offerings such as the OmegaQuant Test, HbA1c blood sugar test, and 3X4 Genetics. Formulation is led by an in-house Science Team of MDs and IFM-certified practitioners, including a Chief Science Officer and external Science Board members, providing clinical credibility that anchors the practitioner recommendation channel.

NutriDyn operates a sales-led B2B2C go-to-market: licensed practitioners purchase at practitioner pricing, dispense recommendations and private patient codes, and patients subsequently order through the same website. The company enforces MAP discipline and prohibits third-party marketplace sales (Amazon, eBay), preserving channel exclusivity and pricing integrity. Product pricing ranges from approximately $16.50 to over $350 per SKU, with free-shipping thresholds tiered by buyer type ($79 patients, $179 practitioners, $250 Alaska/Hawaii) and UPS fulfillment supporting both domestic and international orders. Revenue concentration is decentralized across a practitioner network rather than any named enterprise account.

The company is independently owned with no disclosed external investment, no M&A activity, no leadership changes, and no regulatory actions on record. Active strategic emphasis appears directed at category expansion within the practitioner channel, including longevity and genetics-adjacent products, plus ecosystem engagement via the Great Lakes Conference 2026. International shipping is supported, though US remains the primary market. NutriDyn has no disclosed AI/ML capabilities, APIs, or technology integrations; its differentiation rests on clinical credentials, a 50-year brand, and the closed practitioner distribution model rather than software or data assets.

Name

NutriDyn

Legal name

Nutri-Dyn Midwest, Inc.

Website

https://nutridyn.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

NutriDyn is a privately held, practitioner-exclusive nutritional supplement company that sells vitamins, functional foods, and at-home testing kits to licensed healthcare professionals and their patients in the US and internationally from Maple Plain, Minnesota.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Practitioner-exclusive supplements
• Functional nutrition products
• Clinical supplement formulations
• Functional food supplements
• Healthcare professional nutraceuticals

Headquarters

HQ city

Maple Plain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Supplements and Functional Foods: Sale of practitioner-exclusive nutritional supplements and functional food products directly to licensed healthcare professionals and their patients through website e-commerce. Products sold include vitamins, minerals, probiotics, herbal extracts, and meal replacement/functional food formulas. Pricing ranges from $16-350+ per product with subscription options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NutriDyn manufactures and sells practitioner-exclusive nutritional supplements and functional food products directly to licensed healthcare professionals, who then recommend them to their patients. The portfolio spans vitamins, minerals, probiotics, enzymes, herbal and botanical extracts, meal-replacement/functional food formulas (e.g., Fruits & Greens, Cardio Flow, GI Restore, Detox), and personalized testing kits (OmegaQuant, HbA1c, 3X4 Genetics). Products are organized by health category (cardiometabolic, gastrointestinal, immune, detoxification, sports nutrition, women's/men's health) and sold exclusively through the company's own website with no third-party marketplace distribution.

Product overview

NutriDyn is a practitioner-exclusive brand offering a comprehensive portfolio of nutritional supplements, functional foods, and personalized testing kits. The core product lines include: Fruits & Greens superfood series (including TO GO packets, Immune Support, and Energy variants); Functional Foods (Cardio Flow, Cardio-Metabolic, Collagen Renew, Daily Meal, Detox, GI Defend, GI Integrity, GI Restore, Hormone Balance, and Inflam-Eze); Metabolic Detoxification products (L-Glutathione, NAC-600, Detox Support, Binder Pro, and detox programs ranging from 10 to 28 days); and personalized testing solutions like the OmegaQuant Test and HbA1c Blood Sugar Test. Products span health categories including Blood Sugar Balance, Body Composition, Cardiometabolic Health, Gastrointestinal Health, Immune Health, Metabolic Detoxification, Neurological Health, Probiotics, Sports Nutrition, Stress Management, and Women's Health. The company serves healthcare practitioners and their patients through a practitioner-exclusive distribution model.

Differentiator

Problem solved

Functional benefit

Products and services

• NutriDyn Fruits & Greens Easy-to-mix superfood formula providing the antioxidant power of 20+ servings of fruits and vegetables, with added enzymes, probiotics, and fiber to support digestion. Sold practitioner-exclusively through nutridyn.com.
• Energy Fruits & Greens Energizing version of the NutriDyn Fruits & Greens superfood formula. Sold practitioner-exclusively through nutridyn.com.
• NutriDyn Fruits & Greens TO GO Single-serving packets of the Fruits & Greens superfood formula in various flavors for convenient daily use. Sold practitioner-exclusively through nutridyn.com.
• NutriDyn Fruits & Greens Immune Support TO GO Single-serving TO GO packets of Fruits & Greens with added elderberry, quercetin, and zinc for immune support. Sold practitioner-exclusively through nutridyn.com.
• NutriDyn Immune Fruits & Greens Bestselling Fruits & Greens formula with added elderberry, quercetin, and zinc for immune support. Sold practitioner-exclusively through nutridyn.com.
• Omega Pure Omega fatty acid supplement product offered to practitioners and their patients via nutridyn.com.
• Fab 5 Featured multi-nutrient supplement product offered practitioner-exclusively through nutridyn.com.
• UltraBiotic Probiotic supplement product offered practitioner-exclusively through nutridyn.com.
• UltraBiotic Prebiotic Prebiotic supplement to support probiotic function, sold practitioner-exclusively through nutridyn.com.
• 3X4 Genetics Genetic testing product for personalized nutrition, offered to practitioners and patients via nutridyn.com.
• OmegaQuant Test Personalized omega-3 testing service for healthcare practitioners and patients, offered via nutridyn.com.
• Hemoglobin A1c (HbA1c) Blood Sugar Test At-home blood test measuring the percentage of A1c hemoglobin proteins with glucose attached for blood sugar monitoring, offered practitioner-exclusively via nutridyn.com.
• Beauty Essentials Rejuvenate+ Beauty and skin health supplement, sold practitioner-exclusively through nutridyn.com.
• Uplift+ Energy and mood support supplement, sold practitioner-exclusively through nutridyn.com.
• Longevity Essentials NAD+ Supplement supporting cellular health and NAD+ levels for longevity, sold practitioner-exclusively through nutridyn.com.
• QuadMag Magnesium supplement product offering four forms of magnesium, sold practitioner-exclusively through nutridyn.com.
• Nitric Oxide Indicator Strips Testing strips to measure salivary nitric oxide levels, sold practitioner-exclusively through nutridyn.com.
• Creatine Powder Sports nutrition creatine monohydrate powder supplement, sold practitioner-exclusively through nutridyn.com.
• Annatto Pro 125 Advanced supplement for heart, liver, and brain health featuring DeltaGold tocotrienols, sold practitioner-exclusively through nutridyn.com.
• Nitric Boost Nitric oxide support supplement, sold practitioner-exclusively through nutridyn.com.
• Cardio Flow Functional food/drink formula providing nutritional support for heart, vascular, and endothelial function with L-arginine, L-citrulline, and beet root powder. Sold practitioner-exclusively through nutridyn.com.
• Cardio-Metabolic Functional food drink formula supporting healthy blood lipid profiles and optimal blood glucose balance with pea protein and organic brown rice protein. Sold practitioner-exclusively through nutridyn.com.
• Collagen Renew Functional food collagen peptide formula supporting healthy skin, bones, and joints with Fortigel, Fortibone, Tendoforte, and Verisol. Sold practitioner-exclusively through nutridyn.com.
• Daily Meal Comprehensive nutritional functional food formula supporting overall health, healthy body composition, and muscle protein synthesis. Sold practitioner-exclusively through nutridyn.com.
• Detox (Dynamic Detox) Clinical-grade functional food formula supporting Phase I, Phase II, and Phase III detoxification pathways with micronutrients, cofactors, and amino acids. Sold practitioner-exclusively through nutridyn.com.
• GI Defend Functional food formula providing nutritional support for healthy gut barrier function with ImmunoLin bovine immunoglobulin protein isolate. Sold practitioner-exclusively through nutridyn.com.
• GI Integrity Functional food formula designed to support gastrointestinal integrity and function with L-glutamine and zinc-carnosine. Sold practitioner-exclusively through nutridyn.com.
• GI Restore Functional food drink formula supporting healthy digestion and gastrointestinal function with evidence-based ingredients. Sold practitioner-exclusively through nutridyn.com.
• Hormone Balance Functional food formula providing comprehensive nutritional support for healthy estrogen balance with flax seed extract, turmeric, and DIM. Sold practitioner-exclusively through nutridyn.com.
• Inflam-Eze Functional food formula providing comprehensive nutritional support for healthy inflammatory markers and gut function with turmeric and plant-based protein. Sold practitioner-exclusively through nutridyn.com.
• Aprozyme Natural digestive support supplement combining protease, amylase, lipase, cellulase, papain, and bromelain enzymes. Sold practitioner-exclusively through nutridyn.com.
• Anti-Flux Nutritional support complex formulated to address symptoms of reflux and heartburn. Sold practitioner-exclusively through nutridyn.com.
• Androzyme Male formula with glandular tissue designed to promote a healthy male endocrine axis. Sold practitioner-exclusively through nutridyn.com.
• Astaxanthin Potent antioxidant supplement supporting healthy inflammatory markers, cardiovascular function, and cognitive health. Sold practitioner-exclusively through nutridyn.com.
• LiverCare Clinically proven herbal blend supporting healthy detoxification and normal liver cell function. Sold practitioner-exclusively through nutridyn.com.
• Milk Thistle Complex Antioxidant blend with milk thistle extract supporting healthy liver function and natural detoxification. Sold practitioner-exclusively through nutridyn.com.
• Dynamic Detox Program 28 Day - Vanilla Comprehensive 28-day nutritional detox program in vanilla flavor including Dynamic Detox, Detox Support capsules, a shaker cup, program guide, and diary. Sold practitioner-exclusively through nutridyn.com.
• Dynamic Detox Program 28 Day - Chocolate Comprehensive 28-day nutritional detox program in chocolate flavor including Dynamic Detox and Detox Support. Sold practitioner-exclusively through nutridyn.com.
• Dynamic Detox Program 10 Day - Vanilla 10-day nutritional detox program in vanilla flavor for revitalizing and rejuvenating the body. Sold practitioner-exclusively through nutridyn.com.
• Dynamic Detox Program 10 Day - Chocolate 10-day nutritional detox program in chocolate flavor. Sold practitioner-exclusively through nutridyn.com.
• Detox Support Daily nutritional support for detoxification with plant extracts supporting healthy liver function. Sold practitioner-exclusively through nutridyn.com.
• Detox Phase I & II Detoxification support supplement with vitamins, minerals, and amino acids for liver function. Sold practitioner-exclusively through nutridyn.com.
• Binder Pro Detoxification support supplement for healthy gut barrier function with apple pectin and humic fulvic carbon complex. Sold practitioner-exclusively through nutridyn.com.
• L-Glutathione Immune and detox support supplement featuring Setria glutathione to support healthy immune function. Sold practitioner-exclusively through nutridyn.com.
• Liposomal Glutathione Bioavailable antioxidant and detox support in liposomal delivery form. Sold practitioner-exclusively through nutridyn.com.
• Methyl Complete Enhanced nutrient support for healthy methylation and homocysteine metabolism. Sold practitioner-exclusively through nutridyn.com.
• NAC-600 Pharmaceutical-grade N-acetyl-L-cysteine supplement supporting glutathione synthesis for antioxidant defense. Sold practitioner-exclusively through nutridyn.com.
• Nutri-ChelX Supplement supporting healthy glutathione levels and detoxification with bioactive folate and B12. Sold practitioner-exclusively through nutridyn.com.
• Renal Complex Nutritional supplement supporting healthy kidney function with resveratrol and Chinese Salvia extract. Sold practitioner-exclusively through nutridyn.com.
• Sulforaphane Complex Supplement supporting healthy detoxification and immune function with selenium and whole broccoli sprout powder. Sold practitioner-exclusively through nutridyn.com.
• Ex-Tox II Nutrient formulation designed to support the body's chelating activity with cilantro and EDTA. Sold practitioner-exclusively through nutridyn.com.
• Elmnex Gastrointestinal detox support supplement with psyllium, flax, and probiotic blend. Sold practitioner-exclusively through nutridyn.com.
• Heprone Glandular and herbal nutrient complex supporting healthy liver function. Sold practitioner-exclusively through nutridyn.com.
• Livatrate Raw liver concentrate supplement for liver support. Sold practitioner-exclusively through nutridyn.com.
• Renatrate Kidney concentrate supplement with vitamins A and C for membranous tissue support. Sold practitioner-exclusively through nutridyn.com.
• Muconell Digestive aid with licorice root, slippery elm, and digestive enzymes for small intestine absorption. Sold practitioner-exclusively through nutridyn.com.
• Nutri Min Broad-spectrum trace element complex sourced from natural sea bed deposits. Sold practitioner-exclusively through nutridyn.com.
• Alcohol Detox Nutritional supplement supporting alcohol detoxification with vitamins and N-acetylcysteine. Sold practitioner-exclusively through nutridyn.com.
• Alpha-Lipoic Acid Antioxidant supplement assisting in cellular respiration and ATP synthesis. Sold practitioner-exclusively through nutridyn.com.
• ATP Energy PEAK ATP supplement providing immediately available energy for cells, increasing stamina and muscle strength. Sold practitioner-exclusively through nutridyn.com.
• ASAP 10 Silver Solution Engineered silver nano-particle mineral supplement for immune system support. Sold practitioner-exclusively through nutridyn.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Designs for Health: Practitioner-exclusive nutritional supplement brand with a comparable science-team-driven model and broad functional medicine product portfolio — the most direct competitor to NutriDyn in the practitioner channel.
• Pure Encapsulations: Leading practitioner-only supplement brand owned by Nestlé Health Science, offering a similarly broad hypoallergenic product line sold exclusively through healthcare professionals.
• Metagenics: Large-scale practitioner-exclusive supplement and medical-food company with deep clinical research investment — a scaled, well-capitalized version of NutriDyn's practitioner model.
• Ortho Molecular Products: Practitioner-exclusive nutraceutical brand with comparable product breadth, science-based formulation philosophy, and sales-rep-driven GTM motion.
• XYMOGEN: Practitioner-exclusive supplement and functional food brand offering condition-specific formulas sold through licensed healthcare professionals, directly competing for the same practitioner accounts.
• Standard Process: Whole-food-based nutritional supplement company selling primarily through healthcare practitioners, with similar long-tenure brand heritage and practitioner-channel GTM.
• Integrative Therapeutics: Practitioner-channel supplement brand owned by Schwabe, offering a comparable range of clinical-grade botanicals, vitamins, and functional formulas.
• Genestra Brands: Practitioner-exclusive supplement brand with a comparable product portfolio spanning vitamins, probiotics, and functional formulas, selling exclusively through licensed professionals.

Broad incumbents

• Thorne: Premium supplement brand that started practitioner-exclusive and has since expanded into direct-to-consumer and sports partnerships, offering a useful point of comparison on channel strategy evolution.
• Life Extension: Large clinical-nutrition brand with both practitioner and consumer channels, competing for the same functional medicine patient dollars with a much larger marketing footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NutriDyn
• LinkedInlinkedin.com/company/nutri-dyn
• Instagraminstagram.com/nutridyn
• Xx.com/nutridyn

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutriDyn