Jaqua Realtors
Jaqua Realtors is a privately held, family-owned West Michigan real estate brokerage founded in 1976, operating 15 offices across Kalamazoo, Grand Rapids, Battle Creek, and the lakeshore, offering residential and commercial sales, relocation, property management, and vacation rentals.
- Company typePrivate
- Founded1976
- HeadquartersKalamazoo, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Jaqua Realtors does
Jaqua Realtors is a privately held, family-owned residential and commercial real estate brokerage founded in 1976 and headquartered in Kalamazoo, Michigan. The company operates 15 physical offices across West Michigan — including Grand Rapids, Battle Creek, Portage, Hastings, South Haven, St. Joseph, Saugatuck/Douglas, Muskegon, and Silver Lake — and serves more than 20 communities through dedicated divisions for residential sales, commercial brokerage (Jaqua Commercial), corporate and individual relocation, long-term rentals (Jaqua Realtors Rentals), and vacation rental management (Mi Lakeshore Vacations). Dan Jaqua serves as President and Owner, with multiple Jaqua family members active in agent and operational roles, and the firm employs between 101 and 250 staff.
The company's core platform is built on Lone Wolf Real Estate Technologies' PropertyBase, integrated with Michigan Regional Information Center (MichRIC) MLS/IDX feeds and LogicMLS for property listings and market data; the website supports saved searches, social login (Google and Facebook OAuth2), and a content layer of market insights and community guides. Revenue is generated primarily through transaction-based real estate commissions on residential and commercial sales, supplemented by recurring managed-services revenue from property management and vacation rentals, and professional-services revenue from corporate and international relocation. Distribution is delivered through local agent networks across the 15 offices and extended globally via an affiliation with Leading Real Estate Companies of the World for cross-market referrals.
Commercial pricing is not publicly disclosed; commissions are negotiated at the agent level, typically in the 5–6% range split between listing and buyer agents. The company supplements transaction revenue with an integrated partner stack — Summit Home Mortgage, Arcadia Insurance, Southwest Title, My Distinguished Home staging, My Inspired Organizing, and My Next Chapter Estate Sales — intended to capture additional wallet share across the transaction lifecycle. A 2020 Women's Choice Award is the only documented external recognition in the data.
Jaqua Realtors firmographics
Firmographics- Name
- Jaqua Realtors
- Legal name
- Jaqua Realtors
- Website
- https://jaquarealtors.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jaqua Realtors is a privately held, family-owned West Michigan real estate brokerage founded in 1976, operating 15 offices across Kalamazoo, Grand Rapids, Battle Creek, and the lakeshore, offering residential and commercial sales, relocation, property management, and vacation rentals.
- Ownership category
- akta.pro rank
Jaqua Realtors industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Jaqua Realtors is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Jaqua Realtors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commissions: Traditional real estate commission-based revenue from residential and commercial property sales. Agents earn commissions on completed transactions for buyers and sellers.
- Property Management Services: Rental and property management services for residential and commercial properties across West Michigan.
- Relocation Services: Corporate and individual relocation services including transition coordination and international relocation assistance.
- Vacation Rentals: Short-term vacation rental management through Mi Lakeshore Vacations brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard commission-based real estate services |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Jaqua Realtors product offering
Product offeringCore offering
Jaqua Realtors is a West Michigan real estate company providing residential home buying and selling representation, commercial property sales and leasing, property management, rental services, and corporate and individual relocation assistance. The firm operates through 15 local offices staffed by sales agents and offers adjacent services such as title, mortgage, insurance, and home staging through partner providers. Its geographic focus is West Michigan, with international referral reach via its Leading Real Estate Companies of the World affiliation.
Product overview
Jaqua Realtors is a premier West Michigan real estate company offering a comprehensive suite of real estate services through multiple integrated divisions. The company operates a platform-plus-divisions architecture consisting of core residential and commercial real estate services, property management, rental divisions, corporate relocation services, and title/closing services. The portfolio includes partner services for insurance, mortgage, and home staging. Additional modules include market data analytics, digital marketing for sellers, and a user account system for personalized property tracking. The company serves communities across West Michigan including Kalamazoo, Battle Creek, Grand Rapids, South Haven, St. Joseph, and surrounding areas through 15 office locations.
Differentiator
Problem solved
Functional benefit
Brands
- Jaqua Commercial: Commercial real estate division handling commercial listings, property management, and business brokerage services.
- Jaqua Realtors Rentals
- Jaqua Relocation
Products and services
- Residential Real Estate Services Comprehensive residential real estate services including buyer representation, seller representation, property search, MLS-based listing access, and market analysis for West Michigan communities. Targeted at individual home buyers and sellers across the region.
- Commercial Real Estate Services Commercial property sales, leasing, business brokerage, and commercial property management covering retail, industrial, office, and multi-family commercial assets. Targeted at business owners, investors, and commercial tenants.
- Property Management Full-service property management for residential and commercial owners including tenant screening, rent collection, maintenance coordination, and financial reporting. Targeted at landlords and rental property owners across West Michigan.
- Rental Division Long-term and short-term home rentals plus vacation rental management under the Mi Lakeshore Vacations brand across West Michigan. Targeted at tenants and travelers seeking rental housing or vacation accommodations.
- Relocation Division Corporate, individual, family, and international relocation services including moving coordination, transitional housing, area orientation, and home finding assistance. Targeted at corporate HR/relocation managers and individuals or families relocating to West Michigan.
Quantifiable outcome
- Properties typically sell at 99.3% of asking price in Kalamazoo market
- +1 more outcomes
Companies that use Jaqua Realtors
Customer profileSegments5 records
Ideal customer profiles5 records
Jaqua Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Jaqua Realtors partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Leading Real Estate Companies of the WorldcoreAs an affiliate of Leading Real Estate Companies of the World, Jaqua Realtors can connect clients with trusted real estate companies across the globe, enabling international relocation and referral services. This affiliation allows collaboration and coordination on purchase and sale transactions worldwide.
- Lone Wolf Real Estate TechnologiescoreTechnology platform provider powering Jaqua's website, property search, CRM, and agent management systems.
- Summit Home MortgageminorPreferred mortgage partner referenced on the website for home buyers seeking financing, linked from the Get Pre-Approved call-to-action.
- Arcadia InsuranceminorPreferred insurance services partner providing home insurance quotes and services to Jaqua clients.
- Southwest TitleminorPreferred title and closing services partner providing title insurance and closing services for real estate transactions.
- Michigan Regional Information Center (MichRIC)coreMLS data provider supplying property listings data through IDX program, enabling comprehensive property search functionality on the Jaqua website.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Jaqua Realtors competitors and assessment
Company assessmentDirect peers
- Five Star Real Estate: Michigan-based independent brokerage with multiple offices and a similar full-service residential and relocation focus. Most directly comparable regional competitor to Jaqua within West Michigan.
- Real Estate One: Large family-owned Michigan brokerage with deep office network across the state, including West Michigan. Comparable independent, multi-office, full-service model serving similar buyer/seller segments.
- Greenridge Realty: West Michigan-based independent brokerage operating in the Grand Rapids and lakeshore markets Jaqua also serves. Direct head-to-head competitor for residential, commercial, and relocation business.
Broad incumbents
- Berkshire Hathaway HomeServices: National franchise network offering residential and commercial brokerage with strong brand backing. Competes with Jaqua for high-end listings and relocating clients in West Michigan suburbs.
- Coldwell Banker: Global residential and commercial franchise with affiliated local offices in Michigan. Competes on brand recognition, agent-recruitment resources, and global referral reach similar to LeadingRE for Jaqua.
- Keller Williams Realty: Largest U.S. residential brokerage by agent count with a strong agent-centric model and technology investments. Competes with Jaqua for agent recruitment and residential seller leads in West Michigan.
- Re/Max: Globally recognized residential franchise with significant presence in Michigan. Competes for independent agents and provides an alternative brand/platform to Jaqua's independent offering.
- Century 21: Global residential franchise with affiliated offices in Michigan markets. Direct overlap with Jaqua on traditional residential brokerage and relocation referral business.
Emerging players
- Compass: Tech-forward national brokerage investing heavily in agent technology, marketing tools, and premium seller services. Represents the kind of platform-led competitor that pressures traditional independents like Jaqua on tech and agent economics.
- eXp Realty: Cloud-based, agent-centric brokerage model with lower overhead and equity participation for agents. Increasingly recruiting Michigan agents and competing with independents like Jaqua on agent economics rather than physical presence.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Jaqua Realtors social profiles
Digital presenceJaqua Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jaqua Realtors leadership team
Management profileNumber of profiles
Profiles4 records
Jaqua Realtors subsidiaries and ownership
Company hierarchySubsidiaries3 records
Jaqua Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jaqua Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jaqua Realtors
What does Jaqua Realtors do?
Jaqua Realtors is a West Michigan real estate company providing residential home buying and selling representation, commercial property sales and leasing, property management, rental services, and corporate and individual relocation assistance. The firm operates through 15 local offices staffed by sales agents and offers adjacent services such as title, mortgage, insurance, and home staging through partner providers. Its geographic focus is West Michigan, with international referral reach via its Leading Real Estate Companies of the World affiliation.
Is Jaqua Realtors a public or private company?
Jaqua Realtors is a private company. It is classified as family owned and is currently operating.
When was Jaqua Realtors founded?
Jaqua Realtors was founded in 1976. It employs 101 to 250 people.
Where is Jaqua Realtors based?
Jaqua Realtors is headquartered in Kalamazoo, United States, in the North America region.
How does Jaqua Realtors make money?
Four revenue lines are on record. Real Estate Sales Commissions are the primary driver. The others are property Management Services, relocation Services and vacation Rentals.
Who are Jaqua Realtors's main competitors?
Direct peers on record are Five Star Real Estate, Real Estate One and Greenridge Realty. Broad incumbents are Berkshire Hathaway HomeServices, Coldwell Banker, Keller Williams Realty, Re/Max and Century 21. Emerging players are Compass and eXp Realty.
Does Jaqua Realtors have an API?
No public API is recorded for Jaqua Realtors.
What industry is Jaqua Realtors in?
Jaqua Realtors's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.